media kit beautiful music for a crazy world september 2015
TRANSCRIPT
MEDIA KIT
www.classicalfm.com
BEAUTIFUL MUSIC FOR
A CRAZY WORLD
September 2015
The New Classical FM 96.3 FM, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1FM) and recently launched 102.9FM in the Georgian triangle.
We are one of English Canada’s all Classical music radio stations
We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover
We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, Zoomer and arts reports, and uniquely intimate and interactive “Live From the Lobby Concert” performances which have featured such luminaries as piano virtuosi Lang and Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman, popular crossover singer Katherine Jenkins and Grammy Award-winners Josh Groban, and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.
AT A GLANCE
THE SCIENCE OF CLASSICAL MUSICIt’s a Beautiful Thing
• Scientific research proves classical music causes the heart beat and pulse rate to relax to the beat of the music.
• As the body becomes more relaxed and alert, the mind is able to concentrate more easily. Furthermore, classical music decreases blood pressure and enhances the ability to learn.
• Classical music has also been long associated with improving memory, the information storing and processing system of the brain that derives its actions from sensory input.
• All this means, the classical radio format creates an environment where advertising messages not only have an increased opportunity to be noticed, but also absorbed. And in today’s highly cluttered and fragmented media landscape this is a huge advantage!
• Capitalize on the power of classical radio – and grow your business today! The New Classical FM 96.3fm, 103.1fm and 102.9fm are Ontario’s only commercial radio stations playing all classical music!
Sources: http://www.cerebromente.org.br/n15/mente/musica.htmlhttp://www.ehow.com/about_5385405_eects-classical-music-memory.html
In 2008 Moses Znaimer launched and popularized their term Zoomer (Boomers with zip!) to denote the 15.1 million authoritative voice for Canadians formerly known as the “45plus”. Since then he has assembled a full suite of media (including Classical 96.3fm, 103.1fm, and 102.9fm) dedicated to being the authoritative voices for Zoomers – unequivocally the single most powerful consumer group in history of the world!
For Listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA.
For advertisers our mission is to provide the showcase their message deserve, and offer the most effective means of communication with the Zoomer population – a market of 15.1 million people accounting for 56% of all consumer spending and controlling 75% of the wealth.
ARE YOU SPEAKING TO THEM?
Communication means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. Classical FM will show you why context and content matter – a strategy that places your brand at the forefront with listeners.
ZOOMERS ARE AN ECONOMIC FORCE593,000 Zoomers tune into The New Classical FM for 2.2 Million hours every week!
Sources: Numeris PPM (R3/Q4 June 1 to August 30 , 2015 ), Full Coverage, Mo-Su, 5a-1a, Avg Weekly Cume, total hours, Comp %. AMA. Stats Canada Population estimates, November 25, 2013. PMB Spring 2015 (% of Combined Spending Totals)
AUDIENCE PROFILEA Cut Above the Rest
NO. 1 FM STATION IN TORONTO – NET WORTH ($760,000)
AGE PROFILE AFFLUENT, EDUCATED & INFLUENTIAL PREMIUM PROSPECTS
Under 18 21%18-34 3%35-44 9%45-54 3%55-64 14%65+ 50%
AVERAGE AGE: 55
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015, Total Canada, Mo-Su 5a-1a, % of AMA, % Index and Average Weekly Hours, A 12+**Numeris RTS Toronto Spring 2015, Adults 12+ +Rank in comparison to all other commercial radio stations in Toronto (Toronto Central audience) AGE PROFILE Source: Numeris PPM (R3 2015) June I to August 30, 2015, Full Coverage, Mo-Su 5a-1a, % of Average minute audience
% Comp36% Male Listeners 64% Female Listeners 87% own their home80% have traveled on vacation in past year65% are mortgage free homeowners 57% are principal grocery shoppers53% home improvement spenders38% invest in stocks/mutual funds 40% are university educated
INDEX228 Post Grad Educated 212 Attends Musical Concerts
159 Attend Live Theatre/Ballet 148 Saving & Investment valued over $100,00** 140 Mortgage Free Homeowners 127 Principal Grocery Shopper
122 Personal Line of Credit113 Regularly Gardens
Principal Grocery Shopper
Invest in Stock/Mutual Funds
Mortage Free Home Owners
Attend Musical concerts
Arts Patron
Personally Hold Investments Over $100K*
$500K+ homeowners*
Post Grad Educated
0 10 20 30 40 50 60 70 80 90
All Toronto Stations (Average)
Classical fm
Term Deposits
Vacation Travel (outside of province)
Home Improvements $10K+
Attend Music Concerts
0 10 20 30 40 50
All Toronto Stations (Average)
Classical fm
AUDIENCE PROFILENot All Listeners Are Created Equal
Sources: (1) Numeris PPM (R3 2015) June 1 to August 30, 2015 , Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54*Attend Live Theatre/Ballet/Opera/Art Gallery/Museum (2) **Numeris RTS Toronto Spring 2015
Adults 12+ Audience Composition Analysis (% Composition)
Adults 25-54 Audience Composition Analysis (% Composition)
ARTS PATRONS
Source: NUmeris RTS Toronto, Spring 2015 Adults 12+. Caution some items may contain small samples
The New Classical FM audience attends theatre:
INDEX VENUE
258 Stratford Festival
245 Four Seasons Centre for the Performing Arts
244 Shaw Festival
171 Royal Alexandra
167 Elgin & Winter Garden
148 CanStage/Canadian Stage Company
134 Princess of Wales Theatre
115 Canon Theatre
The New Classical FM audience attends concerts:
INDEX VENUE
334 Toronto Symphony Orchestra
258 Roy Thomson Hall
245 Four Seasons Centre for the Performing Arts
148 Toronto Centre for the Arts
120 Living Arts Centre
………………………………………………………………………………………………………………………….......WHY TWO IS BETTER THAN ONE
The New Classical FM & ZoomerRadio are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,414,000!
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015, Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS!ZoomerRadio $194,000 Classical FM $170,000
TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH!Classical FM $760,000ZoomerRadio $753,000
Source: Numeris RTS Toronto Spring 2015, A12+ (calculated as average home value + average savings & investments – debts & liabilities)
Buy both ZoomerRadio & The New Classical FM and balance your Zoomer targeted buy.
AVERAGE AGEZoomerRadio 59Classical FM 55
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+
ZoomerRadio 38% 62%
Classical FM 50% 50%
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015 , Full Coverage, Mo-Su 5a-1a, Avg Age (2+ AMA) & % A45+ % Comp Weekly Cume
A POWERFUL COMBINATION
+
Source: Numeris PPM (R3 2015) June 1 to August 30, 2015, Full Coverage & Toronto Central, Mo-Su 5a-1a, Average Weekly & Average Daily Cume, A2+
917,000 LISTENERS TUNE INTO CLASSICAL FM FOR OVER 3.3 MILLION HOURS EVERY WEEK!*COVERAGE AREA
AVERAGE MINUTE AUDIENCE
23,400 Full Coverage 18,300 Toronto Central
DAILY CUME
359,000 Full Coverage 271,000 Toronto Central
WEEKLY CUME
917,000 Full Coverage 696,000 Toronto Central
NATIONAL & INTERNATIONAL COVERAGE
www.classicalfm.comBell ExpressVu Channel 963
Rogers Digital 964Digital Audio Channel 9
ZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.
LEVERAGE THE FULL POWER OF ZOOMERMEDIA
BEYOND THE DIAL OPPORTUNITIES
Television Radio EventsPrint
Digital
ZoomerMedia brands enable advertisers to reach this coveted group in print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. We provide the right showcase for your message, and offer the most effective means of communication with the valuable Zoomer demographic.
CONTACT US
GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALESDAN HAMILTON | [email protected]
SENIOR DIRECTOR OF INTEGRATION AND DIRECTOR OF RADIO MARKETINGLISA RICHLER | [email protected]
DIRECTOR OF PROMOTIONS CHRISTOPHER RANDALL | [email protected]
TARGET BROADCAST SALES INC., PRESIDENTSTEPHEN SIENKO| [email protected]