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BEAUTIFUL MUSIC FOR A CRAZY WORLD MEDIA KIT 2014 www.classical963fm.com 01/14/2014

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Page 1: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

Beautiful Music for

a crazy World

MEDIA KIT 2014www.classical963fm.com

01/14/2014

Page 2: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 2

Classical 96.3fm, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 fm).

We are English Canada’s only all classical music radio stations

We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover

We are a new attitude for one of the oldest art forms in Western Civilization

Programmed by John van Driel – popularizes classical music to make it more accessible to the public at large

WE OffEr listEnErs thE grEatEst MusiC Of all tiME plus up-to-the minute news, weather, traffic, Zoomer® and arts reports. All this, plus uniquely intimate and interactive “Live From the Lobby Concert” performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.

At A GlAnceEnglish CanaDa’s Only all-ClassiCal statiOns

Page 3: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 3

the Science of clASSicAl MuSicit's a BEautiful thing.

Scientific research proves classical music causes the heart beat and pulse rate to rElax to the beat of the music.

As the body becomes more relaxed and alert, the mind is able to COnCEntratE MOrE Easily. Furthermore, classical music decreases

blood pressure and EnhanCEs thE aBility tO lEarn.

Classical music has also been long associated with iMPrOving MEMOry, the information storing and processing system of the brain that derives its actions from sensory input.

All this means, the classical radio format CrEatEs an EnvirOnMEnt WhErE aDvErtising MEssagEs nOt Only

havE an inCrEasED OPPOrtunity tO BE nOtiCED, But alsO aBsOrBED. And in today’s highly cluttered and fragmented media

landscape this is a hugE aDvantagE!

CaPitalizE On thE POWEr Of ClassiCal raDiO – anD grOW yOur BusinEss tODay! The New Classical 96.3 fm (Toronto) and

103.1 fm (Cobourg) are Ontario’s only commercial radio stations playing all classical music!

Sources: http://www.cerebromente.org.br/n15/mente/musica.html

http://www.ehow.com/about_5385405_effects-classical-music-memory.html

Page 4: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 4

ZooMerS®Are An econoMic force542,000 zOOMErs® tunE intO ClassiCal 96.3fM fOr OvEr 1.9 MilliOn hOurs EvEry WEEk!1

In 2008, Moses Znaimer launched and popularized the term Zoomer® (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the “45plus”. Since then he has assembled a full suite of

media (including Classical 96 & 103) dedicated to being the authoritative voices for Zoomers® – unequivocally the single most powerful consumer group in the history of the world!

for listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA.

for advertisers our mission is to provide the showcase their messages deserve, and offer the most effective means of communication with the Zoomer® population – a market of 15.3 million people2, accounting for 60%3 of all consumer spending and controlling 65%4 of the wealth.

arE yOu rEally sPEaking tO thEM?

Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. Classical will show you why context and content matter – a strategy that places your brand at the forefront with listeners.

Sources: 1BBM PPM R4 2013 (Aug 26 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Avg Wkly Cume, Ttl Hrs/Wk, Comp% AMA 2Stats Canada Population estimated Nov 25, 2013. 3PMB Fall 2013 (% Of Combined Volumetric Spending Totals) 4PMB Fall 2013 (A18+)

% OF LISTENERS WHO DO NOT**

LISTEN TO…

thE JEWEl 88.5 85%aM 640 80% nEWstalk 1010 76%JazzfM 64%

Source: **BBM PPM (R4 Aug 24 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Duplication Average Weekly Cume (Selected 45+ Skewing Stations)

77% OF LISTENERS ARE ZOOMERS! 1

Page 5: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 5

Audience Profilea Cut aBOvE thE rEst.

AFFLuENT, EDuCATED& INFLuENTIAL

% COMPOsitiOn 42% Male Listeners & 58% Female Listeners79% are principal grocery shoppers78% own their home74% are home improvement spenders65% have travelled on vacation in the past year57% are mortgage free homeowners50% invest in stocks/mutual funds 52% are university+ educated42% have a household income greater than $100,000*39% are managers/owners/professionals*

PREMIuM PROSPECTS

inDEx 301 Post-Grad Educated 208 Regularly Gardens218 Attend Musical Concerts172 Savings & Investments Valued Over $100,000**168 Foreign Vacation Travel Past Year 168 Invest in Stocks/Mutual Funds155 Principal Grocery Shopper 147 Attend Live Theatre/Ballet/Opera/Art Gallery/Museum142 Regularly Cycles in Season 117 Mortgage Free Home Owners

under 18 5%18-34 10%35-44 10%45-54 4%55-64 22%65+ 52%

AVERAGE AGE: 52

AgE PROFILE

Source: BBM PPM R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage,

Mo-Su 5a-1a, Avg Age (2+ AMA) & % Comp Weekly Cume

INDEX is in reference to the general population with 100 being the base. Anything over 100 denotes a propensity above the general population (12+ in this case). For example, Classical 96 listeners are 216% more likely than the average Canadian 12+ to be post-grad educated.

Source: BBM PPM R4 2013 (Aug 26 to Nov 24, 2013), Toronto Ctrl, Mo-Su 5a-1a, % Comp AMA A 12+ *Working households **BBM RTS Toronto Spring 2013, Adults 12+

†BBM RTS Fall 2013, A 12+. Calculated as average savings & investments plus average home value – average debts & liabilities +Rank in comparison to all other commercial radio stations in Toronto (Full Coverage Audience)

No. 1 FM STATIoN IN ToRoNTo - Net worth ($658,000) †

No. 1 FM MuSIc STATIoN IN ToRoNTo - time SpeNt LiSteNiNg +

Page 6: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 6

Audience ProfilenOt all listEnErs arE CrEatED Equal

Sources: (1) BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013, Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54 *Attend Live Theatre/Ballet/Opera/Art Gallery/Museum (2) **BBM RTS Fall 2013

0 10 20 30 40 50 60 70 80 90 100

All Toronto Stations (Average)

Classical 96.3 fmAttend Musical Concerts

Arts* Patron$500K+ Homeowners**

Personally Hold Savings & Investments over $100K**Foreign Vacation Travel Past Year

Post-Grad EducatedHolds Term Deposits/GIC

Invest in Stocks/Mututal FundsPrincipal Grocery Shopper

Mortage Free Home Owners

0 10 20 30 40 50 60 70 80 90 100

All Toronto Stations (Average)

Classical 96.3 fmPersonally Hold Savings & Investments over $100K**

HHI $150K+

Manager/Owner/Professional

Arts Patron

University Educated

Principal Grocery Shopper

Adults 12+

Adults 24-54+0 10 20 30 40 50 60 70 80 90 100

All Toronto Stations (Average)

Classical 96.3 fmAttend Musical Concerts

Arts* Patron$500K+ Homeowners**

Personally Hold Savings & Investments over $100K**Foreign Vacation Travel Past Year

Post-Grad EducatedHolds Term Deposits/GIC

Invest in Stocks/Mututal FundsPrincipal Grocery Shopper

Mortage Free Home Owners

0 10 20 30 40 50 60 70 80 90 100

All Toronto Stations (Average)

Classical 96.3 fmPersonally Hold Savings & Investments over $100K**

HHI $150K+

Manager/Owner/Professional

Arts Patron

University Educated

Principal Grocery Shopper

Adults 12+

Adults 24-54+

aDults 12+ auDiEnCE COMPOsitiOn analysis (% COMPOsitiOn)

aDults 25-54 auDiEnCE COMPOsitiOn analysis (% COMPOsitiOn)

Page 7: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 7

A PoWerful coMBinAtionWhy tWO is BEttEr than OnE

Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,479,000!

Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume

tOP 2 statiOns in tOrOntO fOr avEragE savings & invEstMEnts!AM 740 $174,000 (Rank #1)Classical 96 $171,000 (Rank #2)

tOP 2 statiOns in tOrOntO fOr avEragE nEt WOrth!Classical 96 $658,000 (Rank #2)AM 740 $636,000 (Rank #4)Source: BBM RTS Fall 2013, A12+ (calculated as average home value + average savings & investments – debts & liabilities)

Buy both AM740 & Classical 96 and balance your Zoomer targeted buy.

avEragE agEAM 740 63Classical 96 52

a45+ % COMP WEEkly CuME aDults 45-64 aDults 65+AM 740 40% 60% Classical 96 50% 50%Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, Avg Age (2+AMA) & % A45+ % Comp Weekly Cume

Page 8: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 8

coverAGe AreA975,000 listEnErs tunE intO ClassiCal 96.3 fM fOr nEarly 2.5 MilliOn hOurs EvEry WEEk!*

kilometres

0 50 100

GEORGIANBAY

LAKE HURON

LAKE ERIE

LAKE ONTARIO

Peterborough

COBOURG

Sarnia

HamiltonBurlington

Oakville

WaterlooKitchener

Cambridge

Brantford

Guelph Mississauga

Niagara FallsWelland

Windsor

Orangeville

Fergus

Newmarket

OshawaAjax

Richmond Hill

Markham

TORONTOBrampton

Belleville

Kingston

RochesterSt. Catharines

Buffalo

Source: BBM PPM, R4 2013 (Aug 26 to Nov 24, 2013), Full Coverage & Toronto Central, m-Su 5a-1a, AMA and Average Weekly & Average Daily Cume, A2+

avEragE MinutE auDiEnCE

18,100 Full Coverage 14,300 Toronto Central

Daily CuME

367,000 Full Coverage 275,000 Toronto Central

WEEkly CuME

975,000 Full Coverage 725,000 Toronto Central

natiOnal & intErnatiOnal COvEragE

www.classical963fm.comBell ExpressVu Channel 963

Rogers Digital 964Digital Audio Channel 9

Page 9: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 9

ProGrAM GuideClassiCal 96.3 fM is tOrOntO’s Only COMMErCial raDiO statiOn Playing all ClassiCal MusiC.

Page 10: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 10

teStiMoniAlSBuilD yOur BusinEss With ClassiCal 96.3 fM

“You have made it possible for us to build our business to a level that is unbelievably appreciated. If it wasn’t for the listeners we would not be in the position of strength where we are today.”

alEC van riJk, van riJk JEWEllErs “Classical 96.3 FM, it works! But don’t tell my competitors.”

Mark ManDlsOhn, Bay BlOOr raDiO “We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium…These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level.”

kEnziE CaMPBEll, rOyal hOME iMPrOvEMEnts “96.3 is the perfect fit for Manderley Manor (home of Stickley furniture). When selling a high end product you need to be on target with your advertising dollar. 96.3 brings affluent and intelligent customers to our store and that’s the competitive advantage one needs in a challenging business environment. “

JiM suBlEtt, ManDErlEy ManOr hOME Of stiCklEy “The first annual Toronto Garlic Festival was a great success. Attendance was more than expected and our exhibitors, including garlic farmers and chefs, were very pleased with the turnout. We were most impressed with the quality of your audience and the professionalism of Classical 96.3 FM’s production and on-air personnel. Thank you again for your commitment to our success.”

PEtEr MCClusky, tOrOntO garliC fEstival

Page 11: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 11

interActiverEaCh listEnErs On air Or OnlinE!

ExtEnD yOur MEssagE

to Classical963fm.com and add affordable impressions to your radio campaign. Users are drawn to our site to:• Listen Live• Watch live & recorded performances• Check our arts calendar• And enter to win our great contests

Our WEBsitE DElivErs

• 162,042 average monthly page views• 98,914 average monthly visits• 46,436 unique monthly visitorsSource: Google Analytics, July to Nov 2013 – 5 month average

OPPOrtunitiEs inCluDE

• Display advertising banners • Classical Notes quarterly newsletter with banner and advertorial placement• Classical Club direct email blast to 21,000 opt-ins• Content sponsorship • Custom content (landing pages, webinars, blogs, webisodes) • Audio & video pre-roll • Mobile • Social media outreach

FACTOIDS• 10 million Zoomers® (Adults 45 AND OVER) visited websites in the past month*• 7.4 million Zoomers® are on Facebook (74% of Zoomers® who are online)*• 2.4 million Zoomers® own tablets or e-readers – that’s 33% more than A18-34 & 6% more than adults A25-44!**• 23% of Zoomers® online accessed the internet via mobile devices in the past month**• According to Social Code, Face book users over the age of 50 are 28.2% more likely to click an advertisement than 18 to 29 year old usersSources: *comScore October 2013 **PMB Fall 2013

Page 12: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 12

Beyond the diAl oPPortunitieS lEvEragE thE full POWEr Of zOOMErMEDia

ZoomerMedia’s brands enable advertisers to reach

this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer® population.

Zoomer® MagazineClassical 96.3 FM

Classical 103.1 FM

AM740

VisionTV

JoyTV

HopeTV

The Brand New One

Zoomershow

ideaCity Conference

ZoomerLife Conference

BrOaDCast OnlinEPrint EvEnts

Toronto, Vancouver & Ottawa

are you really speaking to them? Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to land your message in front of eyeballs. ZoomerMedia will show you why context and content matter – a strategy that places your brand at the forefront with this super group. talk to us about how to put all the pieces together.

EverythingZoomer.com REsT OF NETwORk iNCLudEs:

CARP.ca, VisionTV.ca, JoyTV.ca, HopeTelevision.ca,

OneBodyMindspiritLove.com, Goldhawk.com, ZoomerRadio.ca & Classical963fm.com

Page 13: Beautiful Music for World - ZoomerMedia · Beautiful Music for a crazy World ... Katharine Jenkins and Josh Groban; ... about who we are and what we believe in

January 2014Classical963fm.com 13

contAct uS

Classical 96 is part of MZMedia Inc., a division of ZoomerMedia Limited (TSVX: ZUM – all under the leadership of Moses Znaimer, Canadian broadcast icon and ZoomerMedia President & CEO.

VICE PRESIDENT OF PROGRAMMING & OPERATIONSJOhn van DriEl | [email protected]

GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALESDan haMiltOn | [email protected]

DIRECTOR OF SALES, RADIO DIVISIONMiChaEl tiErnay | [email protected]

VICE PRESIDENT, NEWSliBBy znaiMEr | [email protected]

VICE PRESIDENT, COMMUNICATIONSlEannE Wright | [email protected]

VICE PRESIDENT, PROMOTIONSChristOPhEr ranDall | [email protected]

MUSIC DIRECTOR MiChaEl lyOns | [email protected]

GENERAL INqUIRIES 416.367.5353CONTEST PHONE NUMBER 416.870.9636

NEWS DEPARTMENT 416.367.5353

MAILING ADDRESS The New Classical 96.3 FM, 70 Jefferson Avenue, Toronto, Ontario M6K 1Y4