CONNECTING COMMUNITIES FROM THE PIEDMONT TO THE POTOMAC

MEDIA KIT

InsideNoVa and Rappahannock Media serve one of the wealthiest, highest-educated and most diverse communities in the country – the suburbs of our nation’s capital, Washington, D.C. Five of the counties covered by InsideNoVa are among the richest counties in America, based on median household incomes:

1. Loudoun County, VA, $134,4642. Howard County, MD, $120,9413. Fairfax County, VA, $115,7174. Hunterdon County, NJ, $113,6845. Santa Clara County, CA, $111,0696. Arlington County, VA, $110,3887. Douglas County, CO, $109,2928. San Mateo County, CA, $108,6279. Morris County, NJ, $106,98510. Williamson County, TN, $106,05411. Nassau County, NY, $105,87012. Somerset County, NJ, $104,47813. Marin County, CA, $103,84514. San Francisco County, CA, $103,80115. Delaware County, OH, $101,69316. Forsyth County, GA, $100,90917. Montgomery County, MD, $99,76318. Calvert County, MD, $98,73219. Prince William County, VA, $97,98620. Stafford County, VA, $97,484SOURCE: 2016 American Community Survey, prepared by the U.S. Census

53%FEMALE

47%MALE

Under $75,000

10 20 30 40

37%15%

16%15%

34%23%

20%13%

16%12%

$75,000-$99,999

$100,000-$149,999

$150,000-$199,999$200,000

and up

Over two-thirds of our readers have household incomes over $100,000

Under 25

20 40 60

25-54

55 and up

Ages

3%

12%

63%

63%

35%

25%

High school or less

10 20 30 40

35%

18%

34%30%

30%

22%

19%13%

Some college

Graduated college

Post-graduate

degree

Over 80 percent of our readers have at least some college education

FREDERICKSBURG

CULPEPER

SPERRYVILLE

WASHINGTON

MIDDLEBURG

WARRENTON

LEESBURG

MANASSAS

GAINESVILLE

WOODBRIDGE

STAFFORD

FAIRFAX

ORANGE

MADISON

CULPEPER

RAPPAHANNOCK

FAUQUIER

LOUDOUN

PRINCEWILLIAM

WASHINGTON D.C.

TYSONS

ALEXANDRIA

RESTON

ARLINGTON

OUR MARKET

Readers of our weekly newspapers index significantly higher than the local market overall in terms of household income and education.

OUR READERS: HIGH-INCOME, HIGHLY EDUCATED

(Based on 2018 Circulation Verification Council survey of readers of InsideNoVa/Prince William, InsideNoVa/North Stafford and the Culpeper Times.)

IN PRINT AND ONLINE

AND OUR PRODUCTS WORK!

76.9% Frequently purchase products or services from ads seen in the InsideNoVa/Rappahannock Media publications

56% Keep our newspaper

more than two days before discarding it

The region’s leading digital news source, with over 450,000 unique visitors a month

GAINESVILLE (MONTHLY)

HAYMARKET (MONTHLY)

WARRENTON (MONTHLY)

ASHBURN (BI-MONTHLY)

Four Lifestyle magazines, reaching over 45,000 high-income households:

INSIDENOVA | PRINCE WILLIAM

INSIDENOVA | NORTH STAFFORD

CULPEPER TIMES

RAPPAHANNOCK NEWS

BELVOIR EAGLE

Five weekly community newspapers, reaching over 60,000 households:

OUR READERS

MARKET

Our weekly community newspapers provide award-winning local news, sports and feature coverage to high-income households targeted through a mix of paid and free delivery. Circulation audits and delivery details available upon request.

All our newspapers are produced in a full-color tabloid format with modular ad sizes, allowing for maximum ad visibility and reducing clutter. All ad rates include full-color and ad design services if needed.

WEEKLY COMMUNITY NEWSPAPERS

S E P T E M B E R 2 0 1 9

WarrentonNEW LOOKSAME WARRENTON

LIFESTYLE!

PARENTINGTHE

ISSUE the

Gore family

R A I S I N G

A W A R E N E S S O F

I N F E R T I L I T Y

A N D T W I N - T W I N

T R A N S F U S I O N

S Y N D R O M E

NAVIGATING LIFE WITH A BLENDED

FAMILY

PARENTING IN A DIGITAL WORLD

L O C A L

E X P E R T S

W E I G H I N :

LEARNING TO DAD WITH

T Y L E R R O S S

T H E L E G A C Y O F

E V A W A L K E R

S O U T H E R N F A U Q U I E R S P O T L I G H T :

D I R T W O R K S C E R A M I C S

L O C A L E D U C A T O R S

S H A R E T H E I R S T O R I E S

ALSO INSIDE:FAUQUIER HEALTH

HEALTHYHAPPENINGS

HaymarketS E P T E M B E R 2 0 1 9

PARENTINGTHE

ISSUENAVIGATING LIFE WITH A BLENDED

FAMILY

WHY MANNERS MATTER

L O C A L

E X P E R T S

W E I G H I N :

LEARNING TO DAD WITH

T Y L E R R O S S

the Tyndall family

R A I S I N G

S O C I A L LY

C O N S C I O U S

K I D S

ALSO INSIDE:FAUQUIER HEALTH

HEALTHYHAPPENINGS

GainesvilleALSO INSIDE: FAUQUIER HEALTH

HEALTHY HAPPENINGS

S E P T E M B E R 2 0 1 9

PARENTINGTHEISSUE

NAVIGATING LIFE WITH A BLENDED

FAMILY

WHY MANNERS

MATTER

L O C A L

E X P E R T S

W E I G H I N :

LEARNING TO DAD WITH

T Y L E R R O S S

Ben Ward

L E A R N I N G

T H E V A L U E O F

G I V I N G B A C K

MARCH-APRIL 2019

T E E N RU G BY STA R S • G O L D E N E M PA N A DAS • C LOS E T KO N M A R I

SUPER

See the unique

features planned

for two sites

in our backyard.

PARKS

issue!

INTRODUCING

ASHBURN

MAGAZINE

premiere

Meet Trace

McSorleyBriar Woods grad

talks life outside football

Chalk It

UpDusty work of an

amazing local artist

The Ashburn

PubWhere everybody

knows your name

Reach Northern Virginia's largest digital news audience via InsideNoVa.com.

• InsideNoVa.com covers the entire region, including Arlington, Culpeper, Fairfax, Loudoun, Prince William and Stafford counties.

• 2 million monthly average page views

• 450,000 monthly unique visitors

• 65,000-plus opt-in e-mail newsletter and marketing subscribers

• 90,000-plus Facebook fans

• Subsites targeted to specific communities and topics of interest

• Geographic/demographic targeting available

Other local sites available:

• RappNews.com: Serving Rappahannock County

• PiedmontLifestyles.com: Featuring content from our Lifestyles magazines in Warrenton, Haymarket and Gainesville

• AshburnMagazine.com: Featuring content from Ashburn Magazine

• PiedmontVirginian.com: Featuring content from the Piedmont Virginian

• BelvoirEagleOnline.com: Featuring content from the Belvoir Eagle.

DIGITAL MEDIA B

A

C

D

E

F

G

H

E

Friends2FollowGrow your social media audience exponentially by running your posts from Facebook and other social media sites on InsideNoVa.com. Only $69/month (minimum six-month commitment).

ZipRecruiterAdvertise your open positions on InsideNoVa.com and in our newspapers with additional exposure on ZipRecruiter included. Call 703-771-8831 or email tfields@insidenova.com

Our hyperlocal lifestyle magazines provide feature content targeted to four distinct communities:

• Warrenton (Fauquier County) Monthly | Circulation: 11,800

• Haymarket (Prince William County) Monthly | Circulation: 10,000

• Gainesville (Prince William County) Monthly | Circulation: 9,500

• Ashburn (Loudoun County) Bi-monthly | Circulation: 15,000

All four magazines are printed on heavy-stock, glossy paper, with 90 percent of the copies mailed to selected high-income neighborhoods via the U.S. Postal Service. The rest are available at local stores, restaurants, doctors’ offices, and other high-traffic locations.

Ashburn publication schedule: March/April, May/June, July/August, September/October, November/December.

PIEDMONT VIRGINIAN: This is a richly produced quarterly journal highlighting and appreciating the nature, places, people and ways of life of the Northern Piedmont Region. The magazine celebrates the region’s beauty, diversity and history. Copies are distributed at a variety of locations throughout Northern Virginia and the Piedmont, at bookstores, hotels, bed and breakfasts, restaurants, shops, tourist sites and other venues, and also to subscribers by direct mail.

Publication schedule: March, June, September, December

COMMUNITY LIFESTYLE MAGAZINES

OTHER PRODUCTSTHE BUSINESS VOICEProduced in collaboration with the Northern Virginia Chamber of Commerce, this quarterly magazine reaches over 2,500 of the most prominent business decision-makers and community leaders across the region.

PUBLICATION DATES: January, April, July, October

FAUQUIER RESOURCE GUIDEProduced in collaboration with the Partnership for Community Resources, this annual publication provides a wealth of useful information for Fauquier County residents and businesses. Distribution is 8,000.

PUBLICATION DATE: September

CULPEPER RESOURCE GUIDEProduced in collaboration with Healthy Culpeper, this bi-annual publication provides a wealth of useful information for Culpeper County residents and businesses. Distribution is 7,000.

PUBLICATION DATE: August

BEST OF…Our annual “Best of…” contests are well known in their communities and generate tens of thousands of votes. PUBLICATION SCHEDULE:

• Stafford: February• Ashburn: March• Culpeper: May• Prince William: July• Gainesville,

Haymarket and Warrenton: August

COMMUNITY GUIDESOur annual newspaper community guides are among the most popular sections we produce each year and are designed to be kept year-round, with useful information and features. These publish in late September in our Prince William, Rappahannock and Stafford weekly papers.

INSIDENOVA TIXIs your organization, venue or company hosting a ticketed event? If so, use InsideNoVaTix.com to handle your ticket sales. This new platform offers all the features one would expect from online ticketing, coupled with free promotions through InsideNoVa and our network of newspapers and magazines.

• Front-page sticky notes

• Print-and-deliver inserts

• Sponsored contests

And ask about our many other marketing solutions:

• Co-op advertising

• Native advertising and “write your own article”

• Complete special section calendar

Dennis Brack, President, dbrack@rappnews.com | Bruce Potter, COO, bpotter@insidenova.com

RAPPAHANNOCK MEDIA LLC (Corporate Office): P.O. Box 59, 309 Jett Street, Washington, VA 22747 | 540-675-3338

PRINCE WILLIAM: 1372 Old Bridge Road, Suite 101, Woodbridge, VA 22192 | 703-318-1386

LIFESTYLE MAGAZINES: 11 Culpeper St., Warrenton, VA 20188 | 540-349-3951

CULPEPER TIMES: 206 S. Main St., Suite 301, Culpeper, VA 22701 | 540-812-2282

FOR MORE INFORMATION ON THESE AND OTHER PRODUCTS, CONTACT YOUR ADVERTISING REPRESENTATIVE.