media kit - local ad facelocaladface.com/sdg/art/mediakit_2015.pdfmedia’s annual performance...
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![Page 1: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home](https://reader034.vdocuments.us/reader034/viewer/2022050522/5fa55d9e5cc43815ae03b552/html5/thumbnails/1.jpg)
Media Kit
Florida’sLargest Indoor
Billboard Network
![Page 2: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home](https://reader034.vdocuments.us/reader034/viewer/2022050522/5fa55d9e5cc43815ae03b552/html5/thumbnails/2.jpg)
2015 Media Kit
About Local Ad Face
Leader in Florida
Captive Audiences
Advantages of Local Ad Face
Our Host Partners
The Network
Compare Us to Other Media
Contact Local Ad Face
Table of Contents
Media Kit
Florida’sLargest Indoor
Billboard Network
![Page 3: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home](https://reader034.vdocuments.us/reader034/viewer/2022050522/5fa55d9e5cc43815ae03b552/html5/thumbnails/3.jpg)
2015 Media Kit
Digital, Out-of-Home Media engages consumers in their neighborhood
• Nielsen, Arbitron, MRI and the Ipsos Mendelsohn Affluent Survey are all currently publishing regular reports on the size and scope of digital, place-based advertising
• Placed-based advertising reaches its audience while they are already consuming, and therefore, more apt to be receptive to another message from an advertiser
• Consumer exposure to DOOH increased 7.2% in 2013 and accelerated 9.5% in 2014, estimates PQ Media. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities.
• Digital out-of-home (DOOH) media saw a 9.3% revenue gain to $8.86 billion in 2013 according to PQ Media’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home Media Forecast 2014-18.
About Local Ad FaceLocal Ad Face is the leading indoor billboard network in Florida:
• We have locations in counties throughout Tampa Bay and West Central Florida: Hillsborough Pinellas Pasco Sarasota Manatee Polk Sumter Lake Marion Osceola Charlotte LeeOur monitors display high-resolution, photo-quality advertisements• Ads are strategically placed in popular venues throughout the area• Local Ad Face has a solution for your media plan• Target by demographics (women, young adults, parents w/kids)• Purchase ads in specific neighborhoods (Lakeland, The Villages, Brandon, Trinity)• Or purchase widespread distribution across West Central Florida
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2015 Media Kit
Don’t be left behind. Many of the most recognizable advertisers in West Florida have put the Local Ad Face network to work for them. Join our growing roster of digital advertising clients.
Leader in FloridaEye catching interactive ads
catchAND HOLD
viewers’ attention
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2015 Media Kit
Greater Engagement• Eachvenuehasbetween2-10digitalmonitorsinstalled• Monitorlocationsarecarefullypickedtoensurevisibility
More Impressions• OnlyLocalAdFaceimposesstrictlimitsonadrotation• Youradwillbeshownat30-60timesanhour
Better Recall• Customerarerepeatedlyshownyourmessagefrommultipleangles• Thehighfrequencyofinteractionsensuresmaximumretention
Captive Audiences
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2015 Media Kit
Advantages of Local Ad Face
Maximum of 12 ads per location Less clutter, greater recall
Ad cycle is every 60-120 seconds Maximizes impressions
Category exclusivity guaranteed No competing advertisers
Multiple monitors in every venue Visible by 100% of customers
Greater Engagement• Eachvenuehasbetween2-10digitalmonitorsinstalled• Monitorlocationsarecarefullypickedtoensurevisibility
More Impressions• OnlyLocalAdFaceimposesstrictlimitsonadrotation• Youradwillbeshownat30-60timesanhour
Better Recall• Customerarerepeatedlyshownyourmessagefrommultipleangles• Thehighfrequencyofinteractionsensuresmaximumretention
![Page 7: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home](https://reader034.vdocuments.us/reader034/viewer/2022050522/5fa55d9e5cc43815ae03b552/html5/thumbnails/7.jpg)
2015 Media Kit
Our Host Partners Include
Benefits of Digital Signage• Sophisticatedtechnologysolutionforreachingcustomers• Messagesthatcannotbeignoredortossedaway• Stateoftheart,high-resolutionLCDmonitors• Mostpopularvenuesinyourcommunity• Reachcustomerswheretheyarelivingeveryday• Targetyourfavoriteindividuallocations
• Chooseentireneighborhoods,suchasBrandon,TheVillagesorLakeland• DistributebroadmessagesacrossentireWestFlorida
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2015 Media Kit
OurnetworkextendsthroughoutWestFloridawithover100differentlocationstoserveyouradvertisements.Weorganizeourgeographyintobroadmarketswithhighconcentrationsofvenuesforbettereconomiesofscale.WhetheryouarelookingtoreachtheentireWestFloridaareaorjustselectedneighborhoods,LocalAdFacehasanadvertisingsolutionforyou.
NetworkLocalAdFacecoverseverycityandcountyinWestFlorida.
TechnologyLocal Ad Face uses the most advanced hardware and campaign management softwareavailableonthemarket.Yourhigh-definition(HD)adsaredisplayedonLEDmonitorsfromthetopmanufacturersfromaroundtheworld.Wedeliver100%uptimeofthoseads,andinmanycases,wecanstreamnewcontentinreal-time.Ourtechnologypartnersinclude:
• Sophisticatedtechnologysolutionforreachingcustomers• Messagesthatcannotbeignoredortossedaway• Stateoftheart,high-resolutionLCDmonitors• Mostpopularvenuesinyourcommunity• Reachcustomerswheretheyarelivingeveryday• Targetyourfavoriteindividuallocations
• Chooseentireneighborhoods,suchasBrandon,TheVillagesorLakeland• DistributebroadmessagesacrossentireWestFlorida
![Page 9: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home](https://reader034.vdocuments.us/reader034/viewer/2022050522/5fa55d9e5cc43815ae03b552/html5/thumbnails/9.jpg)
2015 Media Kit
Compare Local Ad Face to Traditional Media
LocalAdFace
Print/Mail
Radio TV OutdoorBillboards
# of ads limited toguarantee visibility
Category Exclusivity
Cannot be thrown away,turned off, or driven past
Multiple impressions percustomer interaction
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Local Ad Face, Inc.
Jeff MarshPresident
[email protected](727) 967-2402
Sales [email protected]
(800) 610-4056 ext. 11Or text “FACE” to 313131
www.LocalAdFace.com