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Media Kit Florida’s Largest Indoor Billboard Network

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Page 1: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

Media Kit

Florida’sLargest Indoor

Billboard Network

Page 2: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

About Local Ad Face

Leader in Florida

Captive Audiences

Advantages of Local Ad Face

Our Host Partners

The Network

Compare Us to Other Media

Contact Local Ad Face

Table of Contents

Media Kit

Florida’sLargest Indoor

Billboard Network

Page 3: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Digital, Out-of-Home Media engages consumers in their neighborhood

• Nielsen, Arbitron, MRI and the Ipsos Mendelsohn Affluent Survey are all currently publishing regular reports on the size and scope of digital, place-based advertising

• Placed-based advertising reaches its audience while they are already consuming, and therefore, more apt to be receptive to another message from an advertiser

• Consumer exposure to DOOH increased 7.2% in 2013 and accelerated 9.5% in 2014, estimates PQ Media. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities.

• Digital out-of-home (DOOH) media saw a 9.3% revenue gain to $8.86 billion in 2013 according to PQ Media’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home Media Forecast 2014-18.

About Local Ad FaceLocal Ad Face is the leading indoor billboard network in Florida:

• We have locations in counties throughout Tampa Bay and West Central Florida: Hillsborough Pinellas Pasco Sarasota Manatee Polk Sumter Lake Marion Osceola Charlotte LeeOur monitors display high-resolution, photo-quality advertisements• Ads are strategically placed in popular venues throughout the area• Local Ad Face has a solution for your media plan• Target by demographics (women, young adults, parents w/kids)• Purchase ads in specific neighborhoods (Lakeland, The Villages, Brandon, Trinity)• Or purchase widespread distribution across West Central Florida

Page 4: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Don’t be left behind. Many of the most recognizable advertisers in West Florida have put the Local Ad Face network to work for them. Join our growing roster of digital advertising clients.

Leader in FloridaEye catching interactive ads

catchAND HOLD

viewers’ attention

Page 5: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Greater Engagement• Eachvenuehasbetween2-10digitalmonitorsinstalled• Monitorlocationsarecarefullypickedtoensurevisibility

More Impressions• OnlyLocalAdFaceimposesstrictlimitsonadrotation• Youradwillbeshownat30-60timesanhour

Better Recall• Customerarerepeatedlyshownyourmessagefrommultipleangles• Thehighfrequencyofinteractionsensuresmaximumretention

Captive Audiences

Page 6: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Advantages of Local Ad Face

Maximum of 12 ads per location Less clutter, greater recall

Ad cycle is every 60-120 seconds Maximizes impressions

Category exclusivity guaranteed No competing advertisers

Multiple monitors in every venue Visible by 100% of customers

Greater Engagement• Eachvenuehasbetween2-10digitalmonitorsinstalled• Monitorlocationsarecarefullypickedtoensurevisibility

More Impressions• OnlyLocalAdFaceimposesstrictlimitsonadrotation• Youradwillbeshownat30-60timesanhour

Better Recall• Customerarerepeatedlyshownyourmessagefrommultipleangles• Thehighfrequencyofinteractionsensuresmaximumretention

Page 7: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Our Host Partners Include

Benefits of Digital Signage• Sophisticatedtechnologysolutionforreachingcustomers• Messagesthatcannotbeignoredortossedaway• Stateoftheart,high-resolutionLCDmonitors• Mostpopularvenuesinyourcommunity• Reachcustomerswheretheyarelivingeveryday• Targetyourfavoriteindividuallocations

• Chooseentireneighborhoods,suchasBrandon,TheVillagesorLakeland• DistributebroadmessagesacrossentireWestFlorida

Page 8: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

OurnetworkextendsthroughoutWestFloridawithover100differentlocationstoserveyouradvertisements.Weorganizeourgeographyintobroadmarketswithhighconcentrationsofvenuesforbettereconomiesofscale.WhetheryouarelookingtoreachtheentireWestFloridaareaorjustselectedneighborhoods,LocalAdFacehasanadvertisingsolutionforyou.

NetworkLocalAdFacecoverseverycityandcountyinWestFlorida.

TechnologyLocal Ad Face uses the most advanced hardware and campaign management softwareavailableonthemarket.Yourhigh-definition(HD)adsaredisplayedonLEDmonitorsfromthetopmanufacturersfromaroundtheworld.Wedeliver100%uptimeofthoseads,andinmanycases,wecanstreamnewcontentinreal-time.Ourtechnologypartnersinclude:

• Sophisticatedtechnologysolutionforreachingcustomers• Messagesthatcannotbeignoredortossedaway• Stateoftheart,high-resolutionLCDmonitors• Mostpopularvenuesinyourcommunity• Reachcustomerswheretheyarelivingeveryday• Targetyourfavoriteindividuallocations

• Chooseentireneighborhoods,suchasBrandon,TheVillagesorLakeland• DistributebroadmessagesacrossentireWestFlorida

Page 9: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

2015 Media Kit

Compare Local Ad Face to Traditional Media

LocalAdFace

Print/Mail

Radio TV OutdoorBillboards

# of ads limited toguarantee visibility

Category Exclusivity

Cannot be thrown away,turned off, or driven past

Multiple impressions percustomer interaction

Page 10: Media Kit - Local Ad Facelocaladface.com/sdg/art/MediaKit_2015.pdfMedia’s annual performance benchmark. Spending on DOOH grew 11.3% in 2014 says the new Global Digital Out-of-Home

Local Ad Face, Inc.

Jeff MarshPresident

[email protected](727) 967-2402

Sales [email protected]

(800) 610-4056 ext. 11Or text “FACE” to 313131

www.LocalAdFace.com