media kit booklet 2021 - jewish exponent
TRANSCRIPT
— WHAT IT MEANS TO BE JEWISH IN PHILADELPHIA —
JEWISHEXPONENT.COM
SIX WAYS TO REACH THE JEWISH AUDIENCE
MEDIA KIT
THE GUIDE
EVEN
TS
E-M
AIL
DIGITAL
SOCIAL MEDIA
.com/jewishexponent.com/jewishexponent.com/jewishexponent.com/jewishexponent
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Why advertise in the Jewish Exponent?
WE REACH THE AFFLUENT, SOPHISTICATED, JEWISH AUDIENCEA� uent Readership• Exponent readers have a $1.03 million average household net worth• Exponent readers enjoy a $135,000 average household income• 81% of Exponent readers own a home• 63% of Exponent readers are married
Sophisticated Readership• 90% of Exponent readers are college educated• 86% of Exponent readers are planning on attending an arts or cultural event in the next year• 81% of Exponent readers are planning on attending a Jewish event or program in the next year• 82% of our readers will take a trip or vacation in the next year
Expansive Readership• 20,000 Exponent newspapers are welcomed into homes every week• Over 500,000 unique individuals visit jewishexponent.com annually• Almost 150,000 people are reached every month via the Exponent’s social media platforms• Nearly 5,500 qualifi ed weekly email subscribers
EXPO
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ONLINE
IN PRINT OR ONLINE, YOUR AD IN THE JEWISH EXPONENT WILL DELIVER YOUR MESSAGE TO
THIS HIGHLY DESIRABLE MARKET.
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About the NewspaperSince 1887, generations of Jewish Philadelphians have relied
on the Jewish Exponent for community, national and international news. Even as technology increases the options for getting the news, over 50,000 readers welcome the Exponent into their homes. These loyal, educated and discerning readers appreciate that the Exponent is still recognized and honored for its outstanding work by both Jewish and general journalism associations.
This is the medium and audience your brand deserves!
About the Magazines In addition to weekly content, the Exponent o� ers in-paper featured content and sleek,
glossy supplements to ensure your message is reaching the right audience.Simchas, The Good Life, This Summer and the Winter Holiday Magazine — supplements
in a magazine format — give your message the quality, high-end appeal you want, plus the added value of extended shelf life and bonus distribution, both in print and online.
These are the perfect opportunities to tailor your message to a target audience when they are planning to buy.
The Guide to Jewish Greater Philadelphia
NOVEMBER 28, 2019
A SUPPLEMENT TO THE
WinterHoliday
Magazine
A SUPPLEMENT TO THE
October 24, 2019
JEWISH CELEBRATIONS IN GREATER PHILADELPHIA
JEWISH CELEBRATIONS SimchasSimchasSimchas
About The GuideOur annual Guide is an indispensable part of readers’ homes and
your marketing plans. With descriptions and contact information for Jewish organizations, schools, camps and synagogues, as well as a holiday calendar, candle-lighting times and features pertinent to Jewish family life, this valuable resource is saved and referenced all year long.
The Guide is distributed and published by the Jewish Exponent and the Jewish Federation of Greater Philadelphia. If you need to reach Philadelphia’s Jewish market, you need the Jewish Exponent’s Guide to Jewish Greater Philadelphia in your marketing plan.
GUIDETO JEWISH GREATER PHILADELPHIA
GUIDEthe
SYNAGOGUES • HOLIDAY CALENDARCANDLE LIGHTING TIMES • RESOURCES & SERVICES
GUIDE2019-2020 / 5780
$3.50
THE
GU
IDE
TO JE
WISH
GRE
ATER
PHILA
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LPHIA
2019-2020/5780
Newspaper and Magazines
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ENEWSPAPER
IN PRINT
MAGAZINES
ONLINE
HERE’S TO 130!
GLOBAL
HeadlineHeadlineHeadline copycopycopy.Page 00
LIFESTYLE & CULTURE
HeadlineHeadline copycopycopy. Page 00
FOOD
HeadlineHeadline copycopycopy.Page 00 JON MARKS | JE STAFF
WHEN NFL COMMISSIONER RogerGoodell steps onto the stage at thePhiladelphia Museum of Art on April 27to announce the first draft pick, it will cul-minate months of preparation for fourmen with Jewish connections.
And each has unique ties to the area.Larry Needle, executive director of
PHL Sports, has been here since 1991when he started working at the Philadel-phia Convention & Visitors Bureau. He’shelped bring in such events as all-stargames in baseball, basketball and hockey,the NCAA basketball tournament and theNHL Draft, but said this is the biggestthing yet.
Men With Local Ties Play Key Role in NFL Draft Preparations
See Mitzvot, Page 26
50 Weeks ofDoing GoodDeeds Leadsto NewfoundCommitmentMARISSA STERN | JE STAFF
CELEBRATING A BIG BIRTHDAYdoesn’t always mean lavish parties orgoing out for a fancy dinner.
For Radnor’s Julie Savitch, turning 50presented a unique opportunity to giveback to the community.
In the 50 weeks leading up to her birth-day in November, she decided to do 50mitzvot in honor of her milestone year.
“A lot of my friends were doing differ-ent things for their 50th,” she said. “Somewere having parties, some were goingaway. So I was thinking of what would bemeaningful to me. I loved doing mitzvot,and I thought that that would be a fun andchallenging project for me to do.”
Such an endeavor didn’t come withoutits challenges, of course, including oneglaring one: coming up with enoughmitzvot without repeating. (Although, itmight help that there are 613 mitzvot sug-gested in the Torah.)
“I decided to do 50 mitzvot, which isalmost one a week, and try to come upwith different things each time — that was
Volume 000Number 0Published Weekly Since 1887
See NFL, Page 27
OF NOTE
KINKY TALKFamed songwriter
hits road.
PAGE 50
LOCAL
Gershman YFate on Hold Continuance granted for30 days.Page 8
LOCAL
Possible FundingCuts Won’t KillNMAJH That said, cutscould hinderprogramming. Page 12
LOCAL
Jews, IraqisDine Together Reading Terminalprogram fostersunderstanding.Page 14
Volume 238Number 107Published Weekly Since 1887
OF NOTE
APRIL 20, 2017 / NISSAN 24, 5777
▲ The “Rocky” statute looms to the right of the newly constructed stage at the PhiladelphiaMuseum of Art where the NFL Draft will take place from April 27 to 29.Photo by Jon Marks
Name: Floors USA*Width: 5.389"Depth: 1.231"Color: Black plus oneComment: Jewish Exponent
$1.00
JEWISHEXPONENT.COMJEWISHEXPONENT.COM
— WHAT IT MEANS TO BE JEWISH IN PHILADELPHIA —
WWW.FLOORSUSA.COM555 S. Henderson Road
King of Prussia, PA 610.757.400010 YEARS IN
A ROW!*see store for details
*
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3 units (h)5 1/2” x 1 3/4”
2 units (v)1 3/4” x 3 5/8”
2 units (h)3 5/8” x 1 3/4”
1 unit1 3/4” x 1 3/4”
Full Page 30 units9 1/4” x 11”
15 units (h)9 1/4” x 5 1/2”
18 units (v)5 1/2” x 11”
16 units (sq)7 3/8” x 7 3/8”
12 units (r)5 1/2” x 7 3/8”
12 units (h)7 3/8” x 5 1/2”
12 units (v)3 5/8” x 11”
10 units (h)9 1/4” x 3 5/8”
10 units (v)3 5/8” x 9 1/8”
9 units (sq)5 1/2” x 5 1/2”
8 units (v)3 5/8” x 7 3/8”
6 units (h)5 1/2” x 3 5/8”
8 units (h)7 3/8” x 3 5/8”
6 units (v)3 5/8” x 5 1/2”
4 units (sq)3 5/8” x 3 5/8”
3 units (v)1 3/4” x 5 1/2”
Additional premium advertising positions:J unit 4 1/2” x 7 3/8”
Cover strip5 1/2” x 1 1/4”
Cover sticky note3” x 3”
Jewish Exponent ROP Ad Sizes
IN PRINT
NEWSPAPER
EXPO
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Jewish Exponent Glossy Magazine Ad Sizes
IN PRINT
NEWSPAPER
EXPO
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Full Page7 1/2” x 10”
Half Page — Horizontal7 1/2” x 4 3/4”
Half Page — Vertical3 5/8” x 9 3/4”
Third Page4 7/8” x 4 3/4”
Quarter Page3 5/8” x 4 3/4”
Sixth Page3 5/8” x 3”
Eighth Page3 5/8” x 2 1/4”
Two-Third PagePremium Position
(2 available, opposite TOC and Masthead)
4 7/8” x 9 3/4”
Business CardVertical
1 11/16” x 3 3/4”
Horizontal3 5/8” x 1 3/4”
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Publications by date AD SPACE PUB. DEADLINE DATE
Camps Dec 31 Jan 7
Healthy, Wealthy and Wise Jan 22 Jan 28
Camps Jan 29 Feb 4
The Look Feb 19 Feb 25
Passover Palate March 5 March 11
Spring Mazel Tov! March 5 March 25
Home & Garden April 9 April 15
Mothers Day April 23 April 29
The Good Life April 16 May 6
Confi rmations May 4 May 13
This Summer May 28 June 17
Rosh Hashanah Food Aug 13 Aug 19
Rosh Hashanah Food Aug 20 Aug 26
Rosh Hashanah Greetings Sept 1 Sept 9
The Guide to Jewish Philadelphia Aug 12 Sept 14
Cancer Awareness Oct 1 Oct 7
Fall Mazel Tov! Oct 1 Oct 21
Winter Holiday Magazine Nov 5 Nov 25
The Good Life Nov 26 Dec 16
MagazinesJewish Exponent magazines are high-gloss, full-color, special interest supplements mailed with select issues of the Exponent focusing on a variety of subjects unique to Jewish life in the Delaware Valley. Their convenient size, modern design and sharp editorial make them favorites with our readers, and a smart choice for your advertising plan.
Mazel Tov! Celebrates the joy of bar/bat mitzvahs, weddings and other Jewish lifecycle events (published twice a year)
The Good Life Delivers the latest news and trends for those over 55 (published twice a year)
This Summer Ushers in the season with the best of fun-in-the-sun for everyone
The Guide to Jewish Philadelphia Annual resource for everything Jewish in the Delaware Valley.
Winter Holiday Magazine Features holiday feasting, gifting, traveling, giving and more.
Featured ContentIn-paper Featured Content sections explore various topics of special interest to our readers.
Camps Featuring day, sleep-away & specialty camps
Healthy, Wealthy and Wise In-paper section examining healthy fi nances and healthy families!
The Look Just when everyone is ready to shake o� winter, we present the latest, freshest in personal and home fashions.
Passover Palate Our annual and much anticipated collection of Passover traditions, recipes and entertaining ideas
Cancer Awareness Published in October, this section takes a look at the latest techniques in treating and coping with cancer.
2021 Magazines and Featured Content
PRIN
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FEATURED CONTENT
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Inserts
The advantages of direct mail and so much more.Your pre-printed insert in the Jewish Exponent o� ers you everything you love
about direct mail — your high-impact designs and special creative touch for a fraction of the cost of a post o� ce-delivered piece.
And unlike bundled front door delivery options, your insert in the Jewish Exponent is sure be noticed by our loyal, engaged readers. This truly is a can’t-miss opportunity!
GuidelinesFull Run — 20,000 copies and up to 4 pages
For higher page counts, please contact [email protected] or 215.832.0753 for a quote.
Your insert should not appear to be a separate publication. Inserts the Post O� ce deem a separate publication will be subject to additional postage charges paid by the advertiser.
Inserts will be deemed separate publications if they feature any of the following: • A date, implying a frequency of publication• A mailing indicia• A “Volume No.,” indicating an ongoing publication• ISBN, ISSN or USPS numbers di� erent from the Jewish Exponent
Inserts due ten days prior to publication date and delivered to: Evergreen Printing Company, Attention: Stephen Danifo — 101 Haag Avenue, Bellmawr, NJ 08031
WE CAN DISAGREE WITHOUT BEING DISAGREEABLE …
Explore the critical issues of our times in a respectful and educational environment.
Our annual forum models civil disagreement between two leading experts from differing
positions. Join us to gain new perspectives and question your own beliefs. Leave with
concrete opportunities to take meaningful action.
www.civildiscourseproject.org
facebook.com/BernardWolfmanPublicPolicyForum
twitter.com/civildiscourse1
Beth Sholom Congregation
8231 Old York Road, Elkins Park, PA 19027.
Additional parking: Keneseth Israel, 8339 Old York Road.
www.bethsholomcongregation.org
The conversation continues at 7 p.m. on April 29th at Germantown Jewish
Center with a participatory community conversation to further explore the
ideas presented at the Forum. For information, contact Elana Shaw,
[email protected], 215-844-1507, ext. 19
EXPO
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TARGETED
THANK YOU TO OUR SPONSORS
Craig Holman, Ph.D.Government
Affairs Lobbyist
Public Citizen
www.publiccitizen.org
John Samples, Ph.D.Vice President &
Publisher
Cato Institute
www.cato.org
Moderated By:
Chris SatulloVice President,
WHYY
Co-founder/co-director,
Penn Project for Civic Engagement
The Experts:
Money + Politics: Does Money Make Policy? April 8th, 2015 at 7:30 p.m.
Does the funding of politics have implications for…
How schools perform…gun laws…immigration reform…
environmental regulation & more?
Join us as experts discuss their opposing views about how we should fund political
campaigns, parties and organizations and whether this impacts public policy. This
free forum requires pre-registration by April 1 at www.CivilDiscourseProject.org.
If you are unable to register online, please call 215.887.1342.
Stick It NotesImagine your ad on the front page of the Jewish Exponent! These high visibility adhesive ads are perfect for promoting a grand
opening, special event or sale. (Actual size: 3” x 3”)Just send us your ad and we’ll take care of everything else.
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Social media• Employ the powerful infl uence of social
media to reach the Jewish community via promoted social media posts.
• Your organization, company or event can be promoted via the Jewish Exponent’s Facebook page.
• Social media has the power to reach enormous audiences and we have the platforms to make that happen.
Email advertising • Deliver your message directly into readers’
inboxes by utilizing the qualifi ed email lists of the Jewish Exponent.
• Place your linked banner ad inside our weekly newsletter, which is sent out to an opt-in subscriber list.
• Purchase a dedicated E-blast, where the email is comprised solely of your advertisement.
Conquest Email Marketing • Email marketing campaigns to expand your
customer base. Micro targeting lets you reach only the prospects most likely to purchase your goods and services.
Targeting Display Ads • Your micro targeted message will be
delivered only to people matching your specifi c parameters – target by gender, household name, geography, age, subject interest and much more!
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