MEDIA KITBe seen, Be heard, Be noticed

MEDIA KIT

WHO ARE WE?

GENDER

OUR MEMBERS

MEMBERS

OUR BUSINESS MEMBERS LOCATION

58%

Over

22,000Registered Exercise

Professionals & Sole Trading Businesses

45% Sole Trading Members40% Group Business Members14% Fitness Business Members

1% Industry Suppliers

Over

3000Businesses members, Industry Supplier and Approved CEC

Providers

42%

Fitness Australia is the peak fitness industry association in Australia. We provide representation, support services and solutions to over 22,000 registered personal trainers and instructors, and over 3,000 fitness business, including Anytime Fitness, Fitness First and Goodlife.

WE PROFESSIONALISE EXERCISE

34%

3%

20%

7%

23%

11%

1%

1%

1

16,225

10,096

2,332

13,275

FITNESS.ORG.AU

SOCIAL MEDIA PRESENCE

EMAIL LIST

OUR DIGITAL AUDIENCE

186,000+ MONTHLY UNIQUE PAGE VIEWS

37,400+ MONTHLY VISITORS

36% OPEN RATE

25,000 AUDIENCE LIST

22,000 ANNUAL CLICKS TO ADVERTISEMENTS

44,000 SOCIAL MEDIA FANBASE

2

MEDIA KIT

eNEWS - TRAINERS AND INSTRUCTORS

Ad Unit

Course / Event Listing

Sponsored Post

Spotlight Package

$260

$360

$1200

$260

$360

X

Professional eNews Courses in Focus eNews

SPECS

PRICING

Type

Sponsored Post

Course / Event Listing

Spotlight

Size (w x h)

Course Name, CECs, Date, Location, Description (Max. 65 Words), URL (Artwork: 285 x 285px)

Course Name, CECs, Date, Location, Description (Max. 20 Words), URL (Artwork: 174 x 174px)

1 x Course Listing (See p3) 1 x Targeted Post (See p4)and 1 x Spotlight Feature (Artwork: 620 x 260px + 10 word max)

3

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eleifend felis bibendum porta congue. Nulla euismod lobortis tellus, et consequat enim commodo eu. Integer at malesuada libero. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In egestas felis ac justo consequat, ridiculus

Spotlight

MEDIA KIT

MONTHLY PROFESSIONAL eNEWSOnce a month, this eNews featuring news and industry updates, will be circulated to over 22,000 fitness instructors and personal trainers.

Opportunities: • Course/Event Listings• Sponsored Posts • Spotlight Package

MONTHLY COURSES IN FOCUS eNEWSLETTER Once a month, this eNews will be circulated to over 22,000 fitness instructors and personal trainers.

Courses in Focus is a dedicated eNews which will only include CEC listings to keep our members up to date.

Opportunities: • Course/Event Listings• Sponsored Posts

eNEWS - BUSINESSES

4

Ad Unit

Top Banner

Bottom Banner

MREC

Sponsored Posts

$600

$300

$550

$500

Business eNews

SPECS

PRICING

Type

Top/Bottom Banner

MREC

Sponsored Post

Spotlight

Size (w x h)

620 x 75px

285 x 285px

Course Name, CECs, Date, Location, Description (Max. 80 Words), URL (Artwork - 285 x 285px) 1 x Targeted Post1 x Spotlight Feature (Artwork: 620 x 260px + 10 word max)

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Spotlight

Bottom Banner

Top Banner

MEDIA KIT

MONTHLY BUSINESS eNEWSWith over 3,000 registered fitness business operators and managers including franchised gyms and clubs, you can reach and engage your relevant audience as an Industry Supplier.

Opportunities: • MRECs• Top & Bottom Banner• Spotlight Package • Sponsored Posts

TARGETED FACEBOOK POST

SPECS

Type

Landscape Image

Course / Event Listing

Size (w x h)

620 x 350px

Course Name, CECs, Date, Location, Description (Max. 15 Words), URL

5 ALL ARTWORK / COPY MUST BE SUBMITTED 7 DAYS BEFORE PUBLISHING DATE

MEDIA KIT

WITH OVER 16,000 LIKES ON OUR FITNESS AUSTRALIA FACEBOOK PAGE, WE CAN EFFECTIVELY TARGET AND REACH YOUR AUDIENCE.

MEMBER TARGETED POST $500We can reach our 25,000+ members anywhere in Australia by using custom audience lists. Meaning your ad will pop up in their feed on Facebook.

DEMOGRAPHIC TARGETED POST $300Want to reach a certain state, age or gender and not worried about specifically targeting FA members? This post type is great for awareness but can also drive sales leads.

PACKAGE DEALS

3 MONTH PACKAGE5% DISCOUNT

12 MONTH PACKAGE25% DISCOUNT

6 MONTH PACKAGE15% DISCOUNT

PREMIUM SPOTLIGHT PACKAGE

• 1 x Course Listing / Month in the Professional eNewsletter

• 1 x Course Listing / Month in the

Courses in Focus eNewsletter

Monthly Value: $520 (per month)

Investment: $494 (per month)

Saving: $26 (per month)

• 1 x Course Listing / Month in the Professional eNewsletter

• 1 x Course Listing / Month in the Courses in Focus eNewsletter

• 1 x Targeted Facebook Post / Month

Value: $1020 (per month)

Investment: $867 (per month)

Saving: $153 (per month)

• 1 x Course Listing / Month in the Professional eNewsletter

• 1 x Course Listing / Month in the ‘Courses in Focus’ Social EDM

• 1 x Targeted Social Posts / Month

Value: $1020 (per month)

Investment: $765 (per month)

Saving: $255 (per month)

• Secure 1 of 12 monthly spotlight packages available for 2019 and put your brand in the spotlight!

• 1 x Featured Spot in the Professional eNewsletter

• 1 x Full Page Article on fitness.org.au

• 1 x Targeted Facebook Post

• 1 x Course Listing in the Courses in Focus eNewsletter (Only Applicable for CEC advertisers)

Value: $1760Investment: $1200Saving: $560

6

LIMITED SPACES AVAILABLE

MEDIA KIT

For more information or bookings please contact:

Michael Skolarikisadvertise@fitness.org.au

PO Box 6453 Alexandria New South Wales 2015

P: 1300 211 311 F: 1300 734 613

© 2018 Fitness Australia Ltd 2019All Rights Reserved