media kit 2020 - lebensmittelzeitung.net · 32 crossmedia special feature 07.08. 28.07. special...
TRANSCRIPT
Further information: www.lzmedien.net
THE MEDIA PORTFOLIO FOR YOUR SUCCESS
We connect the movers, the brands and markets of the retail/FMCG industry. The LZ media portfolio is based on the appropriate crossmedia communication platforms for your brands and services.
Our experienced editorial teams ensure the information advantage every day. Whether print or digital - LZ Medien inform quickly and deeply about the current events in trade and industry. The weekly trade and business journal, the Lebensmittel Zeitung, our daily podcast, the LZ Newsletter, the supermarket app LZ Storefinder and LZ direkt, the Point of Sale magazine of the food trade form the Media network of the LZ.
We are honoring outstanding entrepreneurial services with the GOLDENER ZUCKERHUT of the Lebensmittel Zeitung, promote the next generation of the industry, give our SUPERMARKT STARS a stage and bring the community at numer-ous other events of the industry together. LZ JOBS
LZ PRINT LZ DIGITAL
LZ EVENTS
LZ MAFO-SERVICES
MEDIA KIT 2020
M E D I A
02.01. 05.12. Frozen Food | Convenience | Vegan & Vegetarian Food | Confectionery
Special: Süßer Stern – Die Gewinner Special: International Food Trends
1 03.01. 12.12.
2 10.01. 30.12. Feature Internationale Grüne Woche CD: 15.11.
YBF with Alnatura | Darmstadt 14.01. - 15.01.
3LZ Copytest
17.01. 07.01. Grüne Woche | Berlin 17.01. - 26.01.
4 24.01. 14.01. Fruit & Vegetables (incl. Fresh Logistic pre-run to Fruit Logistica) CD: 07.01.
Feature Nonfood CD: 10.01.
LZ Open | Berlin 22.01. - 23.01.Christmasworld, Floradecora | Frankfurt 24.01. - 28.01.Paperworld, Creativeworld | Frankfurt 25.01. – 28.01.
5 31.01. 21.01. Confectionery I (pre-run to ISM)
Christmasworld | Paper-world | Creativeworld Trade Fair News
Spielwarenmesse | Nuremberg 29.01. - 02.02. ISM, Prosweets | Cologne 02.02. - 05.02.
03.02. 10.01. Confectionery (incl. ISM) | Fruit & Vegetables | Organic | Health & Fitness
Promotions 2020 incl. SalesCup
6 07.02. 28.01. Organic & Regional (pre-run to Biofach)
Mecklenburg- Vorpommern CD: 20.12.2019
Feature: Retail Technolo-gy & Shopfitting | Preview EuroShop CD; 17.01. ISM Trade Fair News Spielwarenmesse Trade Fair News
Fruit Logistica | Berlin 05.02. - 07.02. Ambiente | Frankfurt 07.02. - 11.02. fish international | Bremen 09.02. - 11.02.
7 14.02. 04.02. Dairy Products & Cheese Fruit Logistica Trade Fair News Ambiente Trade Fair News
Biofach | Nurem-berg 12.02. - 15.02. Vivaness | Nürnberg 12.02. - 15.02.
8 21.02. 11.02. Breakfast Ireland CD: 10.01.
EuroShop Trade Fair News incl. Top Supplier Retail Award Biofach Trade Fair News
Molkereikongress | Munich 18.02. - 19.02. EuroShop | Düsseldorf 16.02. - 20.02. Detrop Boutique Show | Thessaloniki 22.02. - 24.02.
9LZ Copytest
Logistics
28.02. 18.02. BBQ Season Feature Logistic I | Preview Logimat CD: 07.02.
Eisenwarenmesse | Cologne 01.03. - 04.03.
02.03. 07.02. Breakfast | Bread & Baked Goods | Hot Beverages | Cleaning Agents & Detergents | Wine, Sparkling Wine (ProWein)
Special: Soccer EC Special: Successful Startups
10 06.03. 25.02. Wine & Spirits (incl. Sparkling Wine | pre-run to ProWine
Berlin-Brandenburg CD: 24.01.
Light & Building | Frankfurt 08.03. - 13.03. Beauty International | Düsseldorf 06.03. - 08.03.
11 13.03. 03.03. Food to go (Convenience, Snacks, Out of Home)
USA CD: 31.01.
YBF with Develey | Munich 10.03. - 11.03. Internorga | Hamburg 13.03. - 17.03. ProWein | Düsseldorf 15.03. - 17.03. Logimat | Stuttgart 10.03 - 12.03. IAW Internationale Aktionswaren Messe | Cologne 10.03. - 12.03.
12 20.03. 10.03. Soft drinks Internorga Trade Fair News ProWein Trade Fair News Logimat Trade Fair News
M.A.D.E. | Paris 17.03. - 18.03.
1|20
2 I Topics & Deadlines
LZ PD CD Assortments RegionalReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR
: RegionalReportReservations for placem
ents are binding max. six w
eeks.
M E D I A
2|20
3|20
13 27.03. 17.03. Frozen Food & Ice Cream I Handelslogistik Kongress | Cologne 24.03. - 25.03.Deutscher Handelsimmobilien- Gipfel | Düsseldorf 25.03. - 26.03.
01.04. 10.03. Meat & Meat Products / Deli Products & Dips / Snacks / Nonalcoholic Beverages / Beer & Premixed / Wine / Ice Cream
Special: BBQ Season
14 03.04. 24.03. Meat & Meat Products incl. Meat Alternatives
15 09.04. 31.03. Beer
16 17.04. 03.04. Fish & Seafood (Pre-run to Seafood Expo)
Nordic Countries CD: 06.03.
Feature Packaging I | Interpack Preview CD: 27.03.
Vinitaly | Verona 19.04. - 22.04.
17 24.04. 14.04. Netherlands CD: 13.03.
Payment CD: 03.04.Seafood Expo Global Messe News
Hannover Messe | 20.04. - 24.04. Seafood Expo Global | Brussels 21.04. - 23.04. Alimentaria | Barcelona 20.04. - 23.04.
18Crossmedia
Special Feature
30.04. 21.04. Switzerland CD: 20.03.
Special Feature New Food | CD: 09.04.
04.05. 07.04. Cleaning Agents & Detergents | Cosmetics &Body Care | Sanitary Products | Dental CareProducts | Pet Food | Dairy Products | Tobacco Products
Special: DrugstoreProducts I
19 08.05. 27.04. Health & Fitness (incl. „free from“, OTC-Products)
Bremen CD: 27.03.
Feature Private Label | PLMA Preview CD: 17.04.
Interpack | Düsseldorf 07.05. - 13.05. EHI Kartenkongress | Bonn 06.05. - 07.05.
20 15.05. 05.05. Nordrhein-Westfalen CD: 03.04.
Interpack Trade Fair News
Cibus | Parma 11.05. -14.05.
21 22.05. 11.05. Drug Store Products I(Cosmetics, Body Care, Dental Care...)
22 29.05. 18.05. PLMA Trade Fair News PLMA | Amsterdam 26.05. - 27.05. Photokina | Cologne 27.05. - 30.05. THAIFEX - Anuga Asia | Bangkok 26.05. - 30.05.
02.06. 07.05. Convenience Convenience | Vegetarian & Vegan Products | Meat & Meat Products | Frozen Food
Supermarkt Stars -The Finalists 2020
23 05.06. 25.05. Pasta, Rice & Sauces
24 12.06. 29.05. Deli Products
25LZ Copytest
19.06. 08.06. Baby Products Niedersachsen CD: 30.04.
Supermarkt Stars | Frankfurt 16.06. - 17.06. LZ Nonfood Kongress | Berlin 18.06. - 19.06.
26 26.06. 16.06. Special Feature Top-Marke 2020 CD: 29.05.
Tendence | Frankfurt 27.06. - 30.06.
01.07. 08.06. Sweet Spreads / Fish & Deli /Free from Lactose & Gluten
Supermarkt Stars -The Winners 2020Special: Top-Marke 2020
27 03.07. 23.06. Tendence Trade Fair News
28 10.07. 30.06. Bread & Baked Goods I Asia CD: 29.05.
29 17.07. 07.07. Pet Food
30 24.07. 14.07.
31 31.07. 21.07. Cleaning Agents & Detergents
03.08. 10.07. Beer & Pre-Mixed | Bread & Baked Goods | Pet Food | Tobacco Products | Baby Products | Oktoberfest
Special: Career in the food industry
3 I Topics & Deadlines
LZ PD CD Assortments RegionalReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR
: RegionalReportReservations for placem
ents are binding max. six w
eeks.
M E D I A
4|20
5|20
6|20
7|20
8|20
32Crossmedia
Special Feature
07.08. 28.07. Special Feature Sustainability CD: 17.07.
33 14.08. 04.08. Feature Nonfood CD: 21.07.
34 21.08. 11.08. Convenience & Snacks
35 LZ Copytest
RR
28.08. 18.08. Cheese Bavaria CD: 17.07.
Gamescom | Cologne 25.08. - 29.08.
01.09. 10.08. Confectionery | Cheese | Wine, Sparkling &Champagne | Spirits | Energy Drinks | Sustainability |Press Assortment
Special: Christmas 2020
36 04.09. 25.08. IFA | Berlin, September 2020 Spoga+Gafa | Cologne, Sept. 2020
37LZ Copytest
RR
11.09. 01.09. Tobacco Products & Electronic Cigarettes
Italy CD: 31.07.
IFA Trade Fair News Spoga+Gafa Trade Fair News
Dmexco | Cologne, September 2020
38 LZ Copytest
Packaging
18.09. 08.09. Confectionery II Baden-Württemberg CD: 07.08.
Feature Packaging II CD: 28.08.
Inter-Tabac | Dortmund 18.09. - 20.09. LZ Strategietag Food Innovation | September 2020 IAW Internationale Aktionswaren Messe | September 2020
39 25.09. 15.09. Dairy Products II IAA Nutzfahrzeuge | Hannover 24.09. - 30.09. Packaging 360° | Nuremberg (expected 23.09.)
01.10. 09.09. Meat & Meat Products | Poultry | Dairy | FrozenFood | Hot Beverages
Special: Nonfood
40 02.10. 22.09. Spirits Central GermanySaxony, Sachsen-Anhaltand Thüringen CD: 14.08. CD: 14.08.
Feature commercialproperty | Expo Realpre-view CD: 11.09.
ECR Tag | Frankfurt am Main 30.09. - 01.10.
41 09.10. 29.09. Frozen Food II Belgium CD: 23.08.
Bar Convent | Berlin 05.10. - 07.10. Expo Real | Munich 05.10. - 07.10.
42 16.10. 06.10. Coffee & Tea France CD: 06.09.
Feature Logistic II Supply Chain Management CD: 25.09.
Buchmesse | Frankfurt am Main 14.10. - 18.10.Insights-X | Nuremberg 14.10. - 17.10. SIAL | Paris 18.10. - 22.10.
43 23.10. 13.10. Buchmesse Trade Fair News
37. Dt. Logistic Kongress | Berlin 21.10. - 23.10.
44Crossmedia
Special Feature
30.10. 20.10. Vegan & Vegetarian Special Feature Power-Strategien der selbstständigen Kauf-leute CD: 09.10.
02.11. 09.10. Cosmetics & Body Care | Sanitary Products | Dental Care Products | Cheese (Counters) | Meat & Meat Pro-ducts (Counters) | Beer | Sparkling Wine & Champagne | Savoury Snacks
Special: Drugstore Products II Special: Counters
45 06.11. 27.10. Austria CD: 27.09.
Goldener Zuckerhut Issue Goldener Zuckerhut | Berlin 05.11. - 06.11. EHI Technologie Tage | Cologne 03.11. -04.11.
46 13.11. 03.11. Meat & Meat Products II Greece CD: 04.10. BrauBeviale | Nuremberg 10.11. - 12.11.
47 20.11. 10.11. Bread & Baked Goods II Spain CD: 11.10. Deutscher Fleisch Kongress 17.11. - 18.11.
48 27.11. 17.11. Drug Store Products II(Cosmetics, Body Care, Sa-nitary Products, Baby food & Baby Products)
Feature Digital Business CD: 06.11.
ALL4PACK | Paris 23.11. - 26.11.
01.12. 09.11. Breakfast | Bread & Baked Goods | Check-out Zone | Impulse Purchase | Confectionery | Pet Food
Special: Shop Configura-tion (Shopfitting, lightning)
49 04.12. 24.11. Feature Trade Shows 2021 CD: 03.11.
50 11.12. 01.12.
51 18.12. 08.12.
52/53 29.12. 12.12.
4 I Topics & Deadlines
LZ PD CD Assortments RegionalReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR
: RegionalReportReservations for placem
ents are binding max. six w
eeks.
M E D I A
9|20
10|20
11|20
12|20
2 I LZ PRINT I Lebensmittel Zeitung
BRIEF OUTLINE Lebensmittel Zeitung is the leading trade and business journal for the consumer goods industry in Germany. Anyone looking for current news, analyses and background reports for marketing strategies, assortment and distribution concepts of German and international trade and industry companies will find them in the LZ, frequently the only place this information can be found. The range of reporting extends from food to nonfood through to IT and logistics.70 percent of the edition’s subscription portion (IVW/2nd quarter 2019) constitutes an impressive indication for the significance of LZ within the target group.
TARGET GROUP Board members, managing directors, purchasing, distribution, CM and marketing managers. Others include those in charge of IT and logistics, managers in sales-related fields and independ-ent retailers.
LZ e-paper: The full LZ edition availablealready on Thursdays from 5 pm.
PUBLICATION FREQUENCYweekly
VOLUME 71. Volume 2019
SUBSCRIPTION PRICE Annual subscription domestic, incl. Der Handel: 380.00 E (incl. distribu-tion fees and statutory VAT)Annual subcription Austria/Switzer-land, incl. Der Handel: 395.00 E (incl. distribution fees and statutory VAT)More subscription options on re-quest, [email protected] copies 8.00 E incl. ship-ping costs and statutory VAT
PRINT RUN ANALYSISIVW, quarter 2/2019 (01.04. - 30.06.2019) distributed (tvA) 51,207of those abroad 1,371
Sold copies 35,825of those abroad 1,086Subscription copies 22,300of those member copies –individual sales –other sales 13,525complimentary copies 15,382
PRINT RUN CONTROL
Ø 6.9 Readersper copy 2,3
51,207 Actually distributed weekly print run1
2 Readingsper issue2 in average
50 Minutes reading timeper issue2 in average
84%agree that LZ is a must readfor food retail executives. 2
88%Page-contanct chance2
1 1 IVW, 2nd quarter 2019.2 LZ reader survey 2017, target group retail,
GfK Media & Communication Research, Raunheim near Frankfurt. Survey amongst main readers of LZ.3 Readers per copy estimated by main reader.
PUBLISHING DIRECTORKlaus Mehler+ 49 69 7595 - [email protected]
MEDIA CONSULTINGSales DirectorSven Lang + 49 69 7595 - [email protected] Advertisement Service Director Rainer Tradt + 49 69 7595 - 1744 [email protected]
EDITORIAL DEPARTMENT Editor-in-chiefChristiane Preuschat
Deputy Editors-in-chiefBernd Biehl, Tanja Fries, Gerd Hanke, Jan [email protected]
M E D I A
3 I LZ PRINT I Lebensmittel Zeitung I Pricing and technical information
NEWSPAPER FORMAT315 mm wide, 470 mm high
PRINT SPACE280 mm wide, 440 mm high5 columns à 53 mm width
PRINTING AND BINDINGPROCESSCommercial web press with heat-set,newspaper foldPaper quality LWCDot gainsColours40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations arethe result of the web press printingprocess tolerance range.
DATA FORMATSDigital data are required in PDF/X-3format, PSO LWC Standard. Open-format data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.
2/1 PAGE 46,900.001
4,400 mm W: 596 mm x H: 440 mm
1/1 PAGE 23,900.001/1 Page2 incl. title spot 26,990.00 2,200 mm W: 280 mm x H: 440 mm
4/5 PAGE 20,890.00 1,760 mm W: 224 mm x H: 440 mm
3/5 PAGE 16,450.001,320 mm W: 167 mm x H: 440 mm
9/16 PAGE 20,350.001,240 mm W: 224 mm x H: 310 mm
1 incl. extra charges for print exceeding print area (2,280.00 margin allowance 34 mm)
1 Title spot on title page, format W: 49 mm x H: 50 mm
DISCOUNT SCALE*
from 10,000.00 3%
from 25,000.00 5%
from 47,000.00 7%
from 71,000.00 10%
from 119,000.00 12%
from 143,000.00 15%
from 167,000.00 18%
from 191,000.00 20%
from 215,000.00 21%
* Total gross sales per financial year. Applies to all circuits in Lebensmittel Zeitung, LZ direkt and LZ Digital. Job ad-vertisements, classified advertisements and special publications are excluded.
DATA TRANSFERe-mail
COLOURS ACCORDING TOEUROSCALEColour sequenceBlack, Cyan, Magenta, Yellow
DATA ARCHIVINGData are archived. For that reason, it is usually possible to run repeats without changes. However, we do not assume any guarantee for data.
WARRANTYIn the event that incomplete or devi-ating data are delivered (texts, col-ours, images), we do not guarantee the print result. There is a charge for faulty exposures due to incomplete or faulty fi les, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.
1/2 PAGE HORIZONTAL 13,950.001,100 mm W: 280 mm x H: 220 mm
1/3 PAGE HORIZONTAL 10,750.00750 mm W: 280 mm x H: 150 mm
1/4 PAGE HORIZONTAL 8,730.00550 mm W: 280 mm x H: 110 mm
1/4 PAGE CORNER 8,730.00550 mm W: 110 mm x H: 275 mm
SMALL FORMAT 6,000.00150 mm/2-column300 mm W: 110 mm x H: 150 mm
TERMS OF PAYMENT 2 % discount with payment within 14 days of invoice date
2 % discount with direct debits within14 days of invoice date
Net within 30 days of invoice date
BANKING INFORMATIONFrankfurter Sparkasse BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26
All prices in Euro, plus statutory value added tax.
All print adverts are published additionally in e-paper version without extra costs!
Reservations for placement are binding max. 3 weeks for a preferred placement, max. 6 weeks for a regular placement.
M E D I A
4 I LZ PRINT I Lebensmittel Zeitung I Pricing and formats
Overall Width x Height Prices 4c Millimetre in mm in E
5-COLUMN1/1 2,200 280 x 440 23,900.001/1 incl. title spot1 2,200 280 x 440 26,990.003/4 horizontal 1,650 280 x 330 19,760.00 1,500 280 x 300 18,140.00 1,250 280 x 250 15,620.001/2 horizontal 1,100 280 x 220 13,950.001/3 horizontal 750 280 x 150 10,750.001/4 horizontal 550 280 x 110 8,730.00 350 280 x 70 6,560.00 200 280 x 40 4,270.00
4-COLUMN 4/5 vertical 1,760 224 x 440 20,890.009/16 corner 1,240 224 x 310 20,350.001/2 corner 1,100 224 x 275 17,450.002/5 corner 880 224 x 220 11,550.00 600 224 x 150 8,920.00 400 224 x 100 6,890.00 200 224 x 50 4,270.00
3-COLUMN3/5 vertical 1,320 167 x 440 16,450.00 1,050 167 x 350 13,310.00 900 167 x 300 11,750.00 840 167 x 280 11,080.00
Overall Width x Height Prices 4c Millimetre in mm in E
3-COLUMN1/3 corner 750 167 x 250 10,750.00 660 167 x 220 9,720.00 540 167 x 180 8,620.00 450 167 x 150 7,470.00 300 167 x 100 6,000.00 150 167 x 50 3,230.00
2-COLUMN2/5 vertical 880 110 x 440 11,550.00 620 110 x 310 9,190.001/4 corner 550 110 x 275 8,730.001/5 corner 440 110 x 220 7,300.00 360 110 x 180 6,740.00 300 110 x 150 6,000.00 200 110 x 100 4,270.00 100 110 x 50 2,180.00
1-COLUMN1/5 vertical 440 53 x 440 7,300.00 300 53 x 300 6,000.00 250 53 x 250 5,100.00 200 53 x 200 4,270.00 150 53 x 150 3,230.00 100 53 x 100 2,180.00 50 53 x 50 1,100.00
ADS WITH TEXT PORTIONPage 6 and following mm-Preis 4c 41.00 e
Column width 49 mm, min. height 40 mm, max. height 100 mm
ADS EXCEEDING PRINTING FORMMargin allowance: 34 mm 2,280.00 e
CLASSIFIED ADSb/w, 4c price per mm / column 6.35 e
Business connections, real estate, offers/requests for commercial agency, sales, wanted ads, logistics and similar
BOX NUMBER FEEDomestic 40.00 eAbroad 60.00 e
LOOSE LEAF INSERT2
Format max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H: 148 mm long edge foldedPrice up to 25 g global weight3 325.00 e/1,000
DELIVERY ADDRESS Societätsdruck, Westdeutsche Verlags- und Druckerei GmbH, Warenannahme Akzidenz, Kurhessenstr. 4 - 6, D-64546 Mörfelden-Walldorf, Germany
DELIVERY MEMO “For Lebensmittel Zeitung, edition .... / 2019”Delivery by advertisement deadline
1 Title spot on title page, format w 49 mm x h 50 mm2 Advance sample required3 Required quantity delivered: 36,000 copies, paper weight of insert: for individual sheet
min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 12.
SURCHARGESPREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)
Page Format Total Width x Height Prices 4c Millimeter in mm in E
1 Title strip 200 280 x 40 10,400.00 Title-Spot 50 49 x 50 5,090.002 Text Portion 100/1-column 100 53 x 100 4,250.003 1/3 horizontal 750 280 x 150 15,150.00 1/2 horizontal 1,100 280 x 220 16,990.004 1/4 horizontal 550 280 x 110 9,180.005,7,9,11,13,15 1/1 2,200 280 x 440 26,250.00last page 1/1 2,200 280 x 440 26,250.005,7,9,11,13,15 1/1 incl. title spot1 2,200 280 x 440 29,300.00last page 1/1 incl. title spot1 2,200 280 x 440 29,300.00
Reservations for placement are binding max. 3 weeks for a preferred placement, max. 6 weeks for a regular placement.
M E D I A
2 I LZ PRINT I Lebensmittel Zeitung direkt
BRIEF OUTLINE Lebensmittel Zeitung direkt is Lebensmittel Zeitung’s POS magazine. Target group consists of the professionals at the point of sale – owner, store manager, skilled specialist staff. LZ direkt aims at supporting the POS professionals in their dailywork routine and helping them improve. Competent, solid and clear. LZ direkt is published monthly in a print run of 69,557 copies (IVW/2nd quarter 2019). It was published for the first time in 1998.
TARGET GROUP Decision-makers at the point of sale.
PUBLICATION FREQUENCY Monthly
VOLUME 23. Volume 2020
SUBSCRIPTION PRICE
Annual subscription domestic 48.00 s incl. distribution fees and statutory VAT Annual subcription Austria/Switzerland 52.00 s incl. distribution fees Individual copies 8.00 s incl. shipping costs and statutory VAT
Sales type Delivery quantity
Self-service department store (from 5,000 sqm VKF) 7,723
Consumer market (2,500 to 4,999 sqm VKF) 7,267
Large supermarket (800 to 2,499 sqm VKF) 20,602
Supermarket (400 to 799 sqm VKF) 16,960
Small supermarket (up to 399 sqm VKF) 5,524
Other food markets 446
Drugstore market 4,105
Cash & Carry market 1,550
Overall result4 64,177
Ø 9.2 Readersper copy 2,3
69,557 Actually distributedweekly print run1
2 Readingsper issue2 in average
40 Minutes reading timeper issue2 in average
1 IVW, 2nd quarter 2019.2 LZ direkt reader survey 2016, target group retail, GfK Media &
Communication Research, Raunheim near Frankfurt. Survey amongst main readers of LZ.
3 Readers per copy estimated by main reader.4 approx. 3,500 additional copies distributed through the retail headquarters (2019)
PRINT RUN ANALYSISIVW, quarter 2/2019 (01.04. - 30.06.2019) Actual copies distributed (tvA) 69,557of those abroad 234
Sold copies –of those abroad –Subscription copies –of those member copies –individual sales –other sales –complimentary copies 69,557
PRINT RUN CONTROL
M E D I A
PUBLISHING DIRECTORKlaus Mehler+ 49 69 7595 - [email protected]
MEDIA CONSULTINGSales DirectorSven Lang +49 69 7595 - [email protected]
Advertisement Service Director Rainer Tradt +49 69 7595 - 1744 [email protected]
EDITORIAL DEPARTMENT Editor-in-chiefSvenja Alberti [email protected]
3 I LZ PRINT I Lebensmittel Zeitung direkt I Pricing and technical information
2/1 PAGE 38,800.00 ePRINT SPACE W: 464 mm x H: 300 mmBLEED1 W: 500 mm x H: 340 mm
1/1 PAGE 19,990.00 ePRINT SPACE W: 220 mm x H: 300 mmBLEED1 W: 250 mm x H: 340 mm
3/4 PAGE HORIZONTAL 16,450.00 ePRINT SPACE W: 220 mm x H: 225 mmBLEED1 W: 250 mm x H: 247 mm
2/3 PAGE HORIZONTAL 15,150.00 ePRINT SPACE W: 220 mm x H: 200 mmBLEED1 W: 250 mm x H: 222 mm
2/3 PAGE VERTICAL 15,150.00 ePRINT SPACE W: 147 mm x H: 300 mmBLEED1 W: 165 mm x H: 340 mm
1/2 PAGE HORIZONTAL 11,550.00 ePRINT SPACE W: 220 mm x H: 150 mmBLEED1 W: 250 mm x H: 172 mm
1/2 PAGE VERTICAL 11,550.00 ePRINT SPACE W: 107 mm x H: 300 mmBLEED1 W: 125 mm x H: 340 mm
1/3 PAGE HORIZONTAL 8,800.00 ePRINT SPACE W: 220 mm x H: 100 mmBLEED1 W: 250 mm x H: 122 mm
1/3 PAGE VERTICAL 8,800.00 ePRINT SPACE W: 73 mm x H: 300 mmBLEED1 W: 91 mm x H: 340 mm
1/4 PAGE HORIZONTAL 7,250.00 ePRINT SPACE W: 220 mm x H: 75 mmBLEED1 W: 250 mm x H: 97 mm
1/4 PAGE CORNER 7,250.00 ePRINT SPACE W: 107 mm x H: 150 mmBLEED1 W: 125 mm x H: 172 mm
1/4 PAGE VERTICAL 7,250.00 ePRINT SPACE W: 50 mm x H: 300 mmBLEED1 W: 68 mm x H: 340 mm
All prices in Euro, plus statutory value added tax. *additional 4 mm bleed per outer edge. Font in print space only.Reservations for placement are binding max. 3 weeks for a preferred placement, max. 6 weeks for a regular placement.
ADDITIONAL FORMATS
Format Width x Height in mm Prices in Print space Bleed1 E
1/2 page corner 163 x 200 181 x 222 11,550.001/3 page corner 107 x 200 125 x 222 8,800.00
PREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)
3rd page (1/1) 220 x 300 250 x 340 21,300.005th page (1/1) 220 x 300 250 x 340 21,300.00Outside back cover (1/1) 220 x 300 250 x 340 21,300.00
1 Bleed: Additional 4 mm bleed per outer edge, font only in print space
INSERT1 LOOSE LEAF
Format max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H: 148 mm Long edge folded 325.00 e per 1,000Price in E up to 25 g total weight2 including postage3
ADVERTISEMENT COMBINATIONS Large Medium Small Small corner horizontal
Lebensmittel Zeitung 1/1 1/1 1/2 1/2 Lebensmittel Zeitung direkt 1/1 1/2 1/2 1/2 Gross in E 40,240.00 33,480.00 27,830.00 24,450.00
MAGAZINE FORMAT 250 mm wide, 340 mm high
PRINT SPACE 220 mm wide, 300 mm high4 columns à 50 mm width
PRINTING AND BINDING PROCESS Commercial web press with heatset,saddle stitchedPaper quality LWC
DATA TRANSFER E-Mail
DISCOUNT SCALE*
from 10,000.00 3%
from 25,000.00 5%
from 47,000.00 7%
from 71,000.00 10%
from 119,000.00 12%
from 143,000.00 15%
from 167,000.00 18%
from 191,000.00 20%
from 215,000.00 21%
* Total gross sales per financial year Applies to all circuits in Lebensmittel Zeitung, LZ direkt and LZ Digital. Job ad-vertisements, classified advertisements and special publications are excluded.
All information about data formats,printing and payment conditionscan be found on page 12/13.
2 Advance sample required. Delivery address see page 153 Calculation basis: approx. 70,500 copies. Required quantity delivered: 71,200 copies
Paper weight of insert: for individual sheet min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 18.
M E D I A
2 I LZ DIGITAL
WEB ADDRESS www.lebensmittelzeitung.net
KURZCHARAKTERISTIK LZ Digital is Lebensmittel Zeitung’s paid content news channel. In the courseof more than 20 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day,a seperate online editorial department provides high-level current and oftenexclusive industry news. In addition, it supplies detailed information about allareas of trade and the consumer goods industry.
TARGET GROUP Decision-makers in trade and consumer goods industry as well as industryrelatedservice providers. n 72 % work in mid-level, 17 % in top management1
n76 % of the LZ Digital users are involved in the decision-making process for acquisitions and the choice of suppliers1
1 LZ Digital users survey 2018,Karwath Market Research, Oldendorf
1 German Audit Bureau of Circulation (IVW), 07/2019
2 Recipient file, 21.08.20193 AGOF daily digital facts, 07/20194 LZ Digital users survey 2018,
Karwath Market Research, Oldendorf
ACCESS CONTROL
2,898,750Page Impressions per month1
1,124.632 Visits per month1
160,000 Unique Users per month 3
71% of users use LZ Digital severaltimes per week 4
40,832 Newsletter recipients every workday 2
40,579 Facebook-subscribers32,025 LinkedIn-Follower8,337 Twitter-Follower
06.09.2019
17,700paying LZ digital users2
4,960 Podcast-subscribers2
M E D I A
PUBLISHING DIRECTORKlaus Mehler+ 49 69 7595 - [email protected]
MEDIENBERATUNG Sales Director DigitalSven Wirth +49 69 7595 - [email protected]
Senior Sales Manager Digital Barbara Cannawurf+49 69 7595 - [email protected]
EDITORIAL DEPARTMENT Editor-in-chiefChristiane Preuschat
Deputy Editors-in-chiefTanja Fries [email protected]
3 I LZ DIGITAL I Advertising forms I Advertorials/website and mobile
PRODUCT OF THE WEEK ARTICLEComplete article in the design of theeditorial LZ Digital contents. Advertorial link can be used indefinitely. Integration of pictures, picture galleries and videos possible.
LZ DIGITAL ADVERTORIAL / LZ DIGITAL PRODUCT – PROMOTION OF THE WEEKUse our native advertising formats to place your content, topics and messages.Benefit from the high-quality context and look & feel of editorial content for a particularly high acceptance and maximum attention from your target group.
Price: 15.950,– e/week
TEASER NEWSLETTER
TEASER MOBILEProminent teaser placements on LZ Digital Homepage, in the LZ Newsletter and on mobile devices
+
+ LZ DIGITAL HOMEPAGE
WEBSITE
MOBILE/APP
TOP-FORMATE:
1 BILLBOARD WEBSITE + MOBILFormat: 940 × 250/300 x 80 PixelPrice per week/rotation: 6,590.00 e
2 MEDIUM RECTANGLE WEBSITE + MOBILFormat: 300 × 250 PixelPrice per week/rotation: 5,290.00 e
3 STICKY SITEBARAd space permanently visibleFormat: 160 × 600 Pixel or 300 × 600 PixelPrice per week/rotation: 5,500.00 e
1
2 3
1
2
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M E D I A
4 I LZ DIGITAL I Advertising forms I Website and mobile/newsletter and audio sponsoring
Placement reservations only valid for six weeks or until 4 weeks prior to publication date.
All prices in euro plus VAT. Max. file size for banners 150 KB, for mobile banners 30 KB.Technical specifications to be found on: www.lebensmittelzeitung.net/datenlieferung
Exclusive service for crossmedia bookings: Evaluation of the advertising effectiveness of your print ad, banner and landing page. Do not hesitate to contact us for more information!
4 CONTENT BANNERFormat: max. 617 × 250 PixelPrice per week/rotation: 4,590.00 e
5 FIREPLACE ADFormat: 980 × 150 Pixel and each 160 x 600 PixelPrice per week/rotation: 6,990.00 e
6 WALLPAPERFormat: 980 × 150 Pixel and 160 x 600 PixelPrice per week/rotation: 6,350.00 e
65
4
NEWSLETTER + AUDIO SPONSORINGLZ AM MORGENThe most important news from trade and industry for the start of the day.Tuesday - Saturday, 05.30 am.
1 MAXI-BANNER + AUDIO SPONSORING5 days - Tuesdays to SaturdaysPrice: 9,890.00 e
2 MEDIUM RECTANGLE + AUDIO SPONSORING5 days - Tuesdays to SaturdaysPrice: 8,290.00 e
AUDIO SPONSORING ONLY5 days - Tuesdays to SaturdaysPrice: 3,600.00 e IV2
1PODCAST
NEWSLETTER
M E D I A
1
WORKING DAY NEWSLETTERLZ AM NACHMITTAGLatest daily news to over 40,832 recipients1.
WEEKLY NEWSLETTER LZ AM FREITAGThe top topics of the current issuefrom the LZ editor-in-chief to over40,832 receiver1.
1 MAXI-BANNER TOP Format: 520 x 200 PixelPrice per week: 6,290.00 eplus LZ Digital breaking news, depending on the news situation
2 MEDIUM RECTANGLE Format: 300 × 250 PixelPrice per week: 4,690.00– e
3 TEXTANZEIGENText size: max. 430 characters2
Price per week: 2,850.00 e
1 MAXI-BANNER TOP Format: 520 x 200 Pixelmonthly occupancy: 6,290.00 e
2 MEDIUM RECTANGLE Format: 300 × 250 Pixelmonthly occupancy: 4,690.00 e
... ...1
2
3
2
5 I LZ DIGITAL I Advertising forms I Newsletter/Internationaler Newsletter
1 MAXI-BANNERFormat: 728 x 180 PixelPrice per week: 2,990.00 e
2 TEXT DISPLAYSText size: max. 430 characters2
Price per week: 2,100.00 e
3 MEDIUM RECTANGLEFormat: 300 x 250 PixelPrice per week: 2,990.00 e
STANDALONE NEWSLETTER Price: 10,000.00 e
INTERNATIONAL NEWSLETTER „RETAILUPDATE“ Globally researched news tomore than 30,000 recipients1
www.retailupdate.com
The free, English-language RetailUpdate Newsletter reaches the rapidly growing global readership from the retail and consumer goods industries. Edited in English, sent out on weekdays.
Further information & newsletter specifications: www.lebensmittelzeitung.net/news/newsletter www.lebensmittelzeitung.net/newsletter-werbung
1 Recipient database as of 19.08.2019: Decision-makers of retail, fmcg and industry-relevant service providers
2 incl. spaces, ca. 90 of which for the headline
II
... ...
1
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M E D I A
EW PRODUCTS + PROMOTIONS
PREMIUM PRODUCT ENTRY For an eye-catching presentation for the trade decision-makers, your product/promotion can be first viewed in rotation on the LZ website. The full entry will be available for 1 year in the LZ new product database. A highly useful tool for trade purcha-sing managers.Price: 1,390.00 e
More detailed information: www.lebensmittelzeitung.net/ neueprodukte
6 I LZ DIGITAL I Advertising forms I New products and promotions / crossmedia
+ +1/2 page or biggerprint advertisement
in LZ
Free linking ofadvertisement in
e-paper
(savings: 2,500.00 s)
CROSSMEDIA PACKAGE OF LEBENSMITTEL ZEITUNG AND LZ DIGITAL
Crossmedia offers are only valid for combined bookings of print and digital advertisements.
banner on LZ digital/week(all banner formats
on website possible)
DISCOUNT SCALE*
from 10,000.00 3%
from 25,000.00 5%
from 47,000.00 7%
from 71,000.00 10%
from 119,000.00 12%
from 143,000.00 15%
from 167,000.00 18%
from 191,000.00 20%
from 215,000.00 21%
* Total gross sales per financial year. Applies to all circuits in Lebensmittel Zeitung, LZ direkt and LZ Digital. Job ad-vertisements, classified advertisements and special publications are excluded.
M E D I A
M E D I A
OUTSIDE GERMANY
GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone +30 2310 450111Fax +30 2310 [email protected] ItalyUpper & So. Ge. Co. SrLClaudio BettinelliVia Leopardi 420026 Novate Milanese (MI)ITALYPhone +39 348 27227 [email protected]
SwitzerlandThomas RiedmannKünzlerBachmann Verlag AGZürcherstrasse 6019015 St. GallenSCHWEIZPhone + 41 71 314 0428Fax + 41 71 314 [email protected]
Olaf AperdannierKünzlerBachmann Verlag AGZürcherstrasse 6019015 St.GallenSCHWEIZPhone + 41 71 314 0479Fax + 41 71 314 0445 [email protected]
IN GERMANY
MEDIA CONSULTANT INTERNATIONAL
Sales Director International Markus DisselhoffPhone +49 69 7595 - 2545Fax +49 69 7595 - [email protected]
Sales Manager International Tossja Isabel OsswaldPhone +49 69 7595 - 2533Fax +49 69 7595 - [email protected]
5 I Contacts International
5 I Contacts domestic
Publishing DirectorKlaus Mehler Telefon +49 69 7595 - 1691Telefax +49 69 7595 - 1690 [email protected]
MEDIA CONSULTING
Sales Director LZ MedienSven Lang Phone +49 69 7595 - 1756 Fax +49 69 7595 - 1750 [email protected]
Sales Director International Markus DisselhoffPhone +49 69 7595 - 2545Fax +49 69 7595 - [email protected]
Sales Director DigitalSven WirthPhone +49 69 7595 - 2537Fax +49 69 7595 - [email protected]
Senior Sales Manager Digital Barbara CannawurfPhone +49 69 7595 - 2538Fax +49 69 7595 - [email protected]
Key Account Director IT/Logistics/Packaging Daniel Ochs Phone +49 69 7595 - 1769 Fax +49 69 7595 - 2520 [email protected]
South 1 and Nielsen 2 East Nielsen 6 + 7Aikaterini Gkaidatzi Phone +49 69 7595 -1765 Fax +49 69 7595 - 2520 [email protected]
Nielsen 1 Nord and northern Niedersachsen, Nielsen 5 (Berlin)Kim KrugPhone +49 69 7595 - 1757Fax +49 69 7595 - [email protected]
Nielsen 2 WestErnst-Ludwig Schneider Phone +49 69 7595 -1754 Fax +49 69 7595 - 2520 [email protected]
Nielsen 3a + 3bMichael Forst Phone +49 69 7595 -1763 Fax +49 69 7595 - 2520 [email protected]
Nielsen 4Katarina Schmidt-Ostovic Phone +49 69 7595 - 2535 Fax +49 69 7595 - 2520 schmidt-ostovic@ lebensmittelzeitung.net
Media Consulting Jobs & CarreerMichael HaaßPhone +49 69 7595 - 3096Fax +49 69 7595 - 553099Mobile +49 175 62 84 [email protected]
Advertisement Service DirectorRainer Tradt Phone +49 69 7595 - 1744 Fax +49 69 7595 - 1740 [email protected]
Director Subscription BusinessAndreas Hoffmann Phone +49 69 7595 - 1761 Fax +49 69 7595 - 2210 [email protected]
Subscription ServicePhone +49 69 7595 - 2215 Fax +49 69 7595 - 2210 [email protected]
Marketing DirectorMatthias KülterPhone +49 69 7595 - 2621Fax +49 69 7595 - [email protected]
Market Research DirectorHilke Waas Phone +49 69 7595 -1957 Fax +49 69 7595 -1950 [email protected]
Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailing Address: 60264 Frankfurt a. M.County court Frankfurt am Main HRB 8501
Media Information 2020 online:www.lebensmittelzeitung.net/mediadatenwww.lebensmittelzeitung.net/english