media kit 2016 - koocanusa · pdf fileand from copper to tungsten, read about promising new...

HARNESS THE POWER OF THE NEW CANADIAN MINING & ENERGY MAGAZINE

formerly Mining & Exploration magazine

#40

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LITHIUM» 14, 26

URANIUM» 20

GOLD» 28

LITHIUM» 14, 26

URANIUM» 20

GOLD» 28

WINTER 2015/2016 • 10.3 // WWW.MININGANDENERGY.CA

THE TRANS-PACIFIC PARTNERSHIPHow the mining industrypredicts Canada standsto benefit » 16


THEPRAIRIESROCK!Jim Bamburak and his colleague Mark Pacey share their passion about the geology of Manitoba » 4

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ROCK STAR MEET TONY BEETS »4 | GOLD A MAJOR UNDERTAKING » 14

NEW TECHNOLOGYThat black speck you see in the sky could bea drone on the hunt for minerals »8

TECH SAVVY

SPRING CONFERENCESMark your calendar for conferences,e

Aurora Geosciences navigates an often challenginglandscape with some cool tools » 6

Western Canada’s business to business mining magazine » Spring 2015 » Vol. 9 #4

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76 OILSANDS » 18

RARE EARTH ELEMENTS » 26

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OILSANDS » 18

RARE EARTH ELEMENTS » 26

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FALL 2015 • 10.2 // WWW.MININGANDENERGY.CA

FORWARD THINKINGAlloycorp Mining Inc. is looking ahead and trying new ideas » 6Alloycorp Mining Inc. is looking ahead and trying new ideas » 6

CONFERENCES & TRADE SHOWSGet the scoop on upcoming conferences fromBritish Columbia to Quebec and beyond » 22

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SUMMER 2015 • 10.1 // WWW.MININGANDENERGY.CASUMMER 2015 • 10.1 // WWW.MININGANDENERGY.CA

POWERINGUP

MINEDEVELOPMENTS

A photo tour of the Waneta ExpansionProject near Trail, B.C. » 6A photo tour of the Waneta ExpansionProject near Trail, B.C. » 6

OUR REBRANDED MAGAZINE

From Quebec to British Columbiaand from copper to tungsten, readabout promising new mines

MEDIA KIT 2016

M&E Media Kit 2016 2015-12-07 9:07 AM

Welcome to Canadian Mining & Energy magazine. As we enter our second decade of publication we look forward to bringing you even more of reports, interviews, and important news from in and around the miningand energy sectors.

Canadian Mining & Energy (magazine, website and eNewsletter) is a business-to-business publication for executives, managers and prospectors of mining, exploration companies, gas and energy companies as wellas key suppliers to the industry. The editorial focuses on innovation, technology, trends, people, products andservices in the mining and exploration industry.

Many suppliers in the resource sectors work with companies involved in mineral exploration, mining, oil andgas, LNG, wind energy, photovoltaic solar, and so on, and they find a need to reach many, if not, all of them.Canadian Mining & Energy magazine does just that, offering an essential bridge or vehicle that connects withall those markets. Our highly targeted, direct-mail distribution system effectively assists you in utilizing yourmarketing investment across the country.

We recognize that many of our advertising clients service both the mining and the energy sectors. We arepleased to offer them an opportunity to maximize their reach and communicate with key decision makers inboth the mining and energy sectors.

Remember, the readers of Canadian Mining & Energy magazine, our website (www.miningandenergy.ca),and our monthly eNewsletter are not just any readers. They’re industry professionals and key decision makerswith tremendous buying power. With our exclusive and ever-growing highly targeted distribution list we getyour important message into the hands and minds of those who really count.

So put the power of subscription-based direct-mail marketing to use and draw on the energy of CanadianMining & Energy’s total media package in print, online, and via eNewsletter.

KEITH G. POWELL,Canadian Mining & Energy Publisher

HARNESS THE POWER OF THE NEW CANADIAN MINING & ENERGY MAGAZINE MEDIA KIT 2016

M&E Media Kit 2016 2015-12-07 9:07 AM

ENHANCE YOUR IMPACT

M & E Social Media

63,320social media engagement

M & E Magazine

160,000readers annually

Total Annual Market Impact = 365,202 — this includes print (160,000), digital & social media (205,202)

CP

C P

ub #

4006

5476

LITHIUM» 14, 26

URANIUM» 20

GOLD» 28

LITHIUM» 14, 26

URANIUM» 20

GOLD» 28

WINTER 2015/2016 • 10.3 // WWW.MININGANDENERGY.CA



THEPRAIRIESROCK!Jim Bamburak and his colleague Mark Pacey share their passion about the geology of Manitoba » 4

PrinteMagazine eNewsletterWebsite

M & E eNewsletters

13,726subcribers annually

M & E Website

115,136page views

M & E Digital Magazine

13,020page views

MAXIMIZE YOUR CAMPAIGN BY BUNDLINGBuild an integrated marketing campaign. When you include more platforms, audience reach and

effectiveness increases and investment decreases.

4456

160,000 annually industry readers (4 issues per year)

10,000 copies of Canadian Mining & Energy is read by 4people, for a readership of approximately 40,000 per issue!

TOTAL PRINT COVERAGE205,202 annually industry readersIncrease your total marketing impact by including ourWebsite, monthly eNewsletter, and our Social Mediainvolvement.

TOTAL DIGITAL COVERAGE

%%


M&E Media Kit 2016 2015-12-07 9:08 AM

OUR READERS,YOUR BUYERS Mining, Exploration, oil & gas, energydecision makers, LNG & alternative energy key decison makers in WesternCanada.

If you have a product or service made for the miningexploration, oil & gas industry, Canadian Mining &Energy has the way to reach thousands of these high-earning prospects—easily, directly and economically.

It’s called targeted, direct-mail distribution, and it’sthe best way to ensure that your marketing messageis reaching its intended audience.

Canadian Mining & Energy takes your message tokey people—people with buying and decision-makingpower.

Many of them control million-dollar budgets andmake major purchases, such as drills, excavators andeven aircraft.

Under $50,000

$50,000 - $149,999

$150,000 - $249,999

$250,000 - $499,999

$500,000 - $1 million

Over $1 million

38%29%4%8%

13%8%

Make major buying decisions at work3,200 readers — control million-dollar budgets.Spending per year on equipment and related services per year:

under $35,000

$35,000 - $54,999

$55,000 - $74,999

$75,000 - $100,000

Over $100,000

4%

24%

4%

24%

44%

Two-way radio

Cellular phone

Satellite phone

35%77%29%

Communications they use

Household income

Are key decision makersowners, operators, managers or supervisors

39%Plan to purchase a new vehicle

63% 59%//////////////////////////////////////////////////////////////////

TARGET 160,000 industry readers


M&E Media Kit 2016 2015-12-07 9:08 AM

DISTRIBUTIONWith our exclusive distribution list your message gets intothe hands of the readers who count.

British Columbia . . . . . . . . . . . . . . . .42%

Alberta . . . . . . . . . . . . . . . . . . . . . . . . . .25%

Ontario/Quebec . . . . . . . . . . . . . . . . .18%

Yukon/NWT/NU . . . . . . . . . . . . . . . . . .5%

Sask./Man. . . . . . . . . . . . . . . . . . . . . . . . .6%

Quebec/Eastern Can. . . . . . . . . . . . . .2%

U.S.A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .100%

Distribution by geography

25%

42%18%

6%

5%2%

2%

Direct mail (individual)to Mining & Energy subscribers . 8,900

Direct mail (bulk)to industry worksites/offices . . . . .1,000

Delivery & Ship Direct Copies . . . . .100

Total . . . . . . . . . . . . . . . . . . . . . . . . . .10,000

Distribution by direct mail

Individual

Bulk

Delivery & Ship

Canadian Mining & Energy is your way of using targeted, direct-maildistribution to get more from your marketing dollars.

With us, you’ll reach readers involved in coal in B.C., oil and gas in Alber-ta, diamonds in the Northwest Territories, potash in Saskatchewan,nickel in Manitoba, head offices in Ontario and thousands of industryplayers in between. They’re not just any readers. They’re industry pro-fessionals with buying power—and they get Canadian Mining & Energyby DIRECT MAIL.

We think you’ll agree that Canadian Mining & Energy provides target-ed, exclusive distribution that can really help you increase your market-ing success.

REACH THE BROADEST CROSS-SECTIONOF KEY INDUSTRY DECISON MAKERSMarket with Western Canada’s business-to-businessmagazine, and harness direct mail power.

///////////////////////////////////////////////////////////////////////////////////////

CALL OUR TOLL-FREE NUMBER TODAY and ask for Canadian Mining & Energymagazine.

////////////////////////////////////////////////////

85%

12%3%

1-800-663-8555


M&E Media Kit 2016 2015-12-07 9:08 AM


RATE CARDCutomize your Printernet Packages

• There is a 15% surcharge on all shared ads.

PRINT RATES

Double page $5,719 $6,036 $6,354

Inside cover $3,461 $3,653 $3,845

Back cover $3,912 $4,130 $4,347

1/12 page $415 $438 $597

1/9 page $537 $567 $597

1/6 page $755 $797 $839

1/4 page $1,053 $1,112 $1,170

1/3 page $1,304 $1,377 $1,449

1/2 page $1,806 $1,907 $2,007

2/3 page $2,208 $2,330 $2,453

Full page $3,010 $3,177 $3,344

4x rate per issue 1x rate per issue2x rate per issue

PRINT ADS REQUIREMENTS:

❏ QuarkXpress 9.0Mac & PC.All fonts and graphics must be included.

❏ Adobe Illustrator CS5 or earlier. Make sureall fonts are turned into outlines.

❏ PDF files PLEASE SEND ALL ADS IN THISFORMAT. All PDFs must be CMYK with fontsembedded or turned into outlines. If usingcrop marks place them at least 1/4” awayfrom the actual ad copy. DO NOT SEND ADSAS TIF OR JPEG FILES.

❏ EPS files Convert type to outlines and useprocess CMYK for any colours. We prefer thatlogos be sent as EPS files.

❏ Tif and high quality jpeg files DO NOTSEND ADS AS TIF or JPEG FILES - send ashigh resolution PDF files with fonts embed-ded or made into outlines. All pictures andgraphics should be 300 dpi.

PICTURES & LOGOS REQUIREMENTS:

For pictures & logos to be useable quality theymust be sent to us at 300 dpi.

• All EPS and PDF files are to be CMYKwith fontsembedded or turned into outlines• Please send all ads as PDF files that come apartin case we need to make any changes.• All ads should be checked to be sure spelling iscorrect BEFORE being sent to us.

PLEASE NOTE BEFORE SENDING A FILE:

If you have a file that is too large to email (over 25MB) please contact your sales consultant and they willsend you a link; please attach your file to that link andsend it back to us.

FILES THAT ARE TOO LARGE TO EMAIL:

Double page 15-1/4" x 9-3/4" 17" x 11-1/4"Full page 7" x 9-13/16" 8 -3/4" x 11-1/4"2/3 pg vertical 4-9/16" x 9-1/2" N/A1/2 pg horizontal 7" x 4-5/8" N/A1/2 pg vertical 4-9/16" x 7" N/A1/3 pg horizontal 4-9/16" x 4-5/8" N/A 1/3 pg vertical 2-1/4" x 9-1/2" N/A1/3 pg banner 7" x 3" N/A1/4 pg horizontal 4-9/16" x 3-1/2" N/A1/4 pg vertical 2-1/4" x 7" N/A1/4 pg banner 7" x 2-1/4" N/A1/6 pg horizontal 4-9/16" x 2-1/4" N/A1/6 pg vertical 2-1/4" x 4-5/8" N/A1/9 pg 2-1/4" x 3" N/A 1/12 pg 2-1/4" x 2-1/4" N/A

Image Size Bleed SizeWidth x Depth Width x DepthDimensions

Full page 2/3 page

1/2 page horizontal

1/2 page vertical

1/3 page horizontal

1/3page vert

1/3 page banner

1/4 page banner

1/4 page horizontal

1/4page vert 1/6

page vert

1/6 page horizontal

1/91/12

Print ad sizes:

View the most recent issues ofCanadian Mining & Energy magazine online.www.miningandenergy.ca/emagazine

Magazine size 8-1/4" x 10-3/4"

M&E Media Kit 2016 2015-12-07 9:08 AM

eNEWSLETTER RATES

Sidekick (300 x 600 pixels) $800 $898

Bigbox (300 x 250 pixels) $400 $449

Leaderboard (728 x 90 pixels) $400 $449

Monthy rate wih adin magazine

Monthy rate wih No adin magazine

Platinum Web Package Includes:» MiningandExploration.ca 12-month web package » 50,000 target ad impressions» Includes 3 banner ad sizes: Leaderboard, Sidekick & Bigbox» Includes key promoted listing and quicklink text ads

Gold Web Package Includes:» MiningandExploration.ca 12-month web package » 40,000 target ad impressions» Includes 2 banner ad sizes: Sidekick & Bigbox» Includes key promoted listing and quicklink text ads

Silver Web Package Includes:» MiningandExploration.ca 12-month web package » 30,000 target ad impressions» Includes 1 banner ad size: Sidebar» Includes key promoted listing and quicklink text ads

Promoted Content Package Includes:A Complete Online Business Overview

» Photo gallery and business at a glance contact information » Main business page write-up (100 - 200 words)» Google map, social media links (Twitter and LinkedIn) and videos » Includes key promoted listing and quicklink text ads » 20,000 target ad impressions

Suite 100, 100 - 7 Ave. S., Cranbrook, BC V1C 2J4 Phone (250) 426-7253 • Fax (250) 426-4125Toll Free 1-800-663-8555 • Email: [email protected]

@miningmagwww.miningandenergy.ca

ROBERT [email protected](250) 426-7253 Ext. 258

Sales Representative

WEB RATESRate with

4 ads in magazine

Platinum $1,044 $1,424 $1,709 $1,899

Gold $880 $1,200 $1,439 $1,599

Silver $716 $974 $1,169 $1,299

Promoted Content

Rate with 2 ads in magazine

Rate with 1 ad in magazine

Rate with No ad in magazine

Contact your sales representative for more information on advertising opportunities

WEB ADS REQUIREMENTS:

❏ Gif and jpeg files - All pictures and graphics should be 72 dpi or higher.

❏ Adobe Firework CS5 or earlier. Make sure all fonts are included.

❏ PDF files - All PDFs must have fonts embedded or turned into outlines.

LeaderboardSidekickBigboxSidebarKey Promoted Listing

728px x 90px300px x 600px300px x 250px125px x 125px200px x 200px

Sidekick

Bigbox

Leaderboard


Submission deadline: Winter issue: Oct 31st | Spring issue: Feb 28th | Summer issue: May31st | Fall issue: August 31st

All web packages are 12 months and includea key contact listing, quicklink and bannersizes as follows:Leaderboard (728 x 90 pixels) — Platinum Sidekick (300 x 600 pixels) — Platinum & GoldBigbox (300 x 250 pixels)— Platinum & Gold Sidebar (125 x 125 pixels) — Silver

• Packaged web pricing is only available witha print ad.

$799 $849 $899 $999

M&E Media Kit 2016 2015-12-07 9:08 AM

media kit 2016 - koocanusa · pdf fileand from copper to tungsten, read about promising new...

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