media kit 2015 - it-daily.net€“2015_e… · contact it verlag für informationstechnik gmbh...

Media Kit 2015

Contact

IT Verlag für Informationstechnik GmbHMichael-Kometer-Ring 585653 Aying, GermanyPhone: +49 (0) 8104 6494 0Fax: +49 (0) 8104 6494 22www.it-verlag.dewww.it-daily.net

Sabine MüllerMichael-Kometer-Ring 585653 AyingHome Office: +49 (0) 8171 428 30050E-Mail: [email protected]

Media Consultant

Editor in chief:Ulrich Parthier E-Mail: [email protected] Tel: +49 (0) 8104 6494 14

Editor:Carina Mitzschke E-Mail: [email protected]

Editorial Staff

Magazine Characteristic

IT-MANAGEMENT

SPEZ

IAL

Endgeräte-Sicherheit

Darauf sollten Sie achten

Mobilgeräte im Arbeitsalltag

Sichere Apps für die Kommunikation

Cyber-Schwarzmarkt

Pulsierende Metropolen

Industrielle IT-Sicherheit

Alles eine Frage des Bewusstseins

So geht’s

Sicherheit in

SAP-Systemen

ab Seite 8

»

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��IT-SICHERHEITSTAG: FACE THE FUTURE OF IT SECURITY

Interview mit

HDI-Gerlin

g-Experten

über den Mehrwert

von Cyber-

Versicherungen

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Nowadays we communicate more and more via internet and social media channels. Data are sent back and forth and stored in the cloud. We work at home and we work on the move. And have access to sensitive company data everywhere. Are there still secure data centers? How can I store my data in the cloud securely? And how can I protect my company network and my production?

concentrates on those topics which occupy enterprises nowadays most frequently.It presents practical, reasonable and sustainable solutions for trends like internet, mobile and cloud security, bring-your-own-device or industrial security 4.0. Also the topics of industrial spying, the complete cybercrime topic, recovery and emergency planning, data security, data protection, access to enterprise IT, certification, security in the internet of things are interesting for IT decision- makers and should be solved.

readers belong to the following groups: CSOs, first and second management level of enterprise it security, local security officers, local data protection officers, heads of network and communication, heads of software development, heads of e-business, heads of data protection, administrators, heads of revision, consultants and directors of security projects.

is media partner of Bavarian Security Cluster and many other associations and has established several it security events in Germany.

Frequency: appears as a supplement in every second issue of it management magazine.

Intended Printed Circulation: 15.000 copies (publishers indication)

Distribution: via controlled rotating circulation, subscription and single copy sales

Geographic Distribution: Germany, Switzerland, Austria

Editorial Calendar

Issue Feature Publication Editorial Advertising Materials Due Fairs/Events Deadline Date

03-2015 CeBIT 2015-02-27 2015-01-30 2015-02-13 2015-02-17 CeBIT Vulnerability 16th to 20th March 2015 Management Security Eye Basic IT Protection Roadshow Spring Mobile Device Security May 2015

05-2015 Cloud & Internet Security 2015-04-30 2015-03-27 2015-04-16 2015-04-20 DNUG Risk- & Compliance 19th to 20th May 2015 Management Industrial IT Security Industrial IT Security Day IT Security Service 16th of June 2015

07/08-2015 Protection of public 2015-06-30 2015-06-01 2015-06-16 2015-06-19 PITS authorities 2015 Network Security Security Eye Identity & Access Mgt. Roadshow Autumn Industrial Security/ September 2015 Industrial Spying

10-2015 it-sa 2015-09-30 2015-09-02 2015-09-15 2015-09-18 it-sa Network Security 6th to 8th October 2015 IT Risk Management IT Risk Management 17th of November 2015

12-2015 Innovative Encryption 2015-11-30 2015-10-30 2015-11-13 2015-11-18 DNUG Technologies 10th to 12nd November 2015 Insurances against Cyber Espionage DDos Attacks Interception Protection

Permanent Topics: Cloud & Internet Security, IT Security Management and Mobile Security

Price List No. 21, valid from October 1st 2014

Format Printing Space Bleed 4c

width x length in mm width x length in mm EUR

2 x 1/1 page 358 x 246 420 x 297 6,900.-

1/1 page 163 x 246 210 x 297 3,800.-

Junior page 107 x 163 150 x 212 3,500.-

2/3 page vertical 107 x 246 136 x 297 2,400.-

2/3 page horizontal 163 x 170 210 x 191 2,400.-

1/2 page vertical 85 x 246 100 x 297 2,200.-


1/3 page vertical 56 x 246 72 x 297 1,770.-


horizontal spread 2 x 163 x 78 2 x 210 x 100 3,900.-

1/4 page vertical 85 x 123 100 x 145 1,325.-


Frequency Discount 3+ adverts 5% 6+ adverts 10% 9+ adverts 15%12+ adverts 20%

Volume Discount 2+ pages 10% 4+ pages 15% 6+ pages 20% 9+ pages 25%12+ pages 27,5%15+ pages 30%

Other formats on request. All prices in EUR and exclusive tax. Discounts for booking within 12 months. Black & white advertisements: 15 % discount off the regular advertisement prices

Advertisement Formats/Price List Discounts

Special Advertising Formats

Preferential placement:4th cover page (back cover of supplement): EUR 4,250.-2nd and 3rd cover page (front inner cover and back inner cover): EUR 3,800.-

Advertorial:2/1 pages for EUR 3,300.-1/1 page for EUR 1,900.-

Other formats on request!

Format PlanFormat Plan

1/4 page horizontal

2/3 page horizontal 2/3 page vertical

1/3 page horizontal 1/3 page vertical1/2 page horizontal

1/1 page Junior page

2 x 1/3 page horizontal spread1/2 page vertical 1/4 page

Printing spaceBleed

2/1 page horizontal spread

Cover

Cover

Stairs Booklet Banderole

Other Advertising Possibilities /Technical Data

Sole Advertisements:On request

Postcards:Postcards can only be booked in combination with a full pageadvertisement. The costs per thousand are EUR 145.- inclusivepostage.There is no discount for bookings of enclosed inserts, boundinserts or postcards. The costs are exclusive sales tax.We kindly ask for five examples in advance when placing theorder. Mailing address on request.

Employment Ads:Prices according to the price list.Other formats on request.

Special Advertisements:Booklets, Specials, Supplements, Bookmark, Banderole, CD,etc. on request.

Magazine Format:210 x 297 mm (DIN A4)

Print Space:178 x 248 mm

Size of magazine: 210 x 297 mm (DIN A4)

Size of typing area: 178 x 248 mm

Printing process: Cover: sheet offsetInner part: sheet offset with saddle stitching.Computer to plate – data delivery on request!

Colours: Special agreement is required for special colour shades which can-not be attained by combining printing of colour from the scale. The publisher reserves the right, on technical grounds, to compile deco-rative colours from the four-colour-scale. Data and proof required.

Bleed difference: 3 mm on each side.

Digital Data: Following data formats are accepted: Quark XPress, Illustrator incl. all pictures, logos and fonts, PDF (optimized for printing), eps-, ps- und tiff-files.

Please send digital data to:[email protected]

Adress of Printing House for Supplements:Gebr. Geiselberger GmbHMartin Moser-Str. 23, D-84503 Altoetting

Events 2015

Several times a year the IT Verlag organizes one-day symposia as well as roadshows which last several days. In doing so a lot of current topics within the it security are covered. At these events producers and attendants have the opportunity to come into direct contact with each other and to discuss solutions as well as strategies in form of lectures, plenary discussions during the conferences or during the joint eveningprogramme in detail.

it security award 2015Since 2007 it security honours the most successful it security experts and the best it security projects in the german-speaking economy with the it security award. The presentation of the award 2015 takes place at the it-sa (fair) in Nuremberg in October 2015 during which the laureates report shortly about their projects or products. Further details and application form at: www.it-security-award.com

Date Location

Security Eye Roadshow Spring May 5th Munich

May 7th Zurich

May 19th Vienna

Industrial IT Security Day June 16th Munich

Security Eye Roadshow Autumn September 21st Mainz

September 22nd Düsseldorf

September 24th Berlin

it security award 2015 October 2015 Nuremberg, it-sa fair

IT Risk Management November 17th Munich(incl. Cyber Risks)

Exposes on request.

A W A R D2 0 1 5W W W . I T - S E C U R I T Y - A W A R D . C O M

We also arrange your corporate eventaccording to your requirements. Please feel free to ask for details: Sabine Mueller, [email protected] or +49 (0) 8171 42830050

SECURITY EYESECURITY EYE Security first!

ONLINE-MEDIA KIT 2015

Advertising OptionsWebsite

Format Price in EUR per week

Fullsize Banner (rotating) 468 x 60 130.-

Leaderboard/Super-Banner 728 x 90 170.-

Rectangle/MPU/Content Ad 300 x 250 170.-

Skyscraper (rotating) 160 x 600 160.-

File size: All formats max. 50 KB.

Please send Online-Advertising Material to:

E-Mail: [email protected] or E-Mail: [email protected]

Newsletter

Newsletter-Sponsoring

circulation approx. 13.900 each with the 1st Tuesday of a month

circulation approx. 6.500 each with the 3rd Tuesday of a month

Estate: September 2014

Format Prize in EUR per mailing

Text Ad 300 signs incl. Link 1,000.-

Fullsize Banner 468 x 60 1,000.-

Featured Link 100 signs incl. Link 600.-

Price List valid from October 1st



Lead generation

What is a Lead? A sales lead is the identification of a person as a prospective customer, who is interested in a certain offered topic and conceeds their adress for a further dialogue.

Adress data are:• Company adress• Contact person, E-Mail, Phone Number• Approval of the contact person for data to be circulated to sponsors

Why can we pass by contact dates?IT Verlag makes whitepaper, webinars on demand, lectures, videos et al available for download at www.it-daily.net. Before downloading interested people have to register and enter their contact details. After that they can log in with username and password. Additionally they have to confirm their agreement of using their contact data before every download.

Example: „In want to download the Whitepaper „Strategic Bulletin BYOD“ and agree that my contact details will be transferred to the creator of the Whitepaper.“

IT Verlag collects the lead information in an excel-file and gives it to the sponsor.



IT SECURITYNeue Angriffsvektoren – Neue Lösungen

Strategic Bulletin November 2013

How to generate leads? For lead generation you can use White Papers, IT Research Notes, eBooks, lectures, Live webinars, Webinars on Demand, Video and trial versions. All these features will be promoted by an elaborated campaign management for sales and marketing.

Qualified Leads

We can guarantee an amount of leads for all methods where the promoted features are available via subscription exclusively. These are IT Research Notes, Strategic Bulletin, Whitepaper, Live Webinar and Online Conferences. For features that are hosted on your server we cannot guarantee a specific amount of leads.The amount of leads depends on the topic of the feature. Therefore we arrange it with every customer individually.

You will reach following aims with this action:

• Qualified Leads• Public confidence by showing a high competence in a specific topic• Higher level of awareness

ONLINE-MEDIA KIT 2015ONLINE-MEDIA KIT 2015

IT Research Note eBooks White Paper Customized Newsletter

Description An IT Research Note (single-client) analyses a specifictopic, detects a problem,suggests solutions, givesdecision guidance to thecustomers, provides checklists etc. Finally it presentsthe sponsor’s product orservice as a solution.

In 2015 we are planning topublish diverse ebooks.Targets:For the reader: Overview of the latest state of techno-logy, of business values andinnovative solutions.For manufacturers and service providers: Leads.

You support your own Whitepaper that fits to theaudience of the IT-Verlag.We host it at our home-page and promote it foryou until the agreedamount of leads is reached.

You want to promote yourevent, your product or ser-vice? We send your messageto our mailing list.

Guaranteedamount of leads

Amount of Sponsors 1 4 to 6 1 1

yes yes yes no

Our authors write theresearch note. You providethem with information about your product.

Our authors write the ebooks,the IT-Verlag hosts it at www.it-daily.net.

You send us your text for thenewsletter. We produce thenewsletter and send it to ourmailing list.

You send the Whitepaper as a PDF. We host it at www.it-daily.net.

IT Research NoteSocial Media and Project-management: http://www.it-daily.net// downloads/ITR-Note_Social-Media-und-Projektmanagement.pdf

ebook it managementPlease find examples atwww.it-daily.net.

White Paperhttp://www.it-daily.net/studien/white-paper-zum-download/7671-bedenkenloses-file-sharing-in-unternehmen-white-paper

Personal invitation –KYOCERA EVOLUTIONTOUR 2013 – The futureoffice.

Who does what?

Example

Price 7,000.- EUR 4,900.- EUR 4,900.- EUR 3,900.- EUR


Live Webinar Webinar on Demand Online Conference

Description In a Live Webinar you will get in contact with the participants directly.The participants see a picture of thespeaker, a company logo and can follow your presentation. An editor of it management or it security present the webinar. If you want we record thewebinar and host it as a webinar ondemand.

You have a record of a webinar or a trial version at your server. We promote the link. For products at our customers’ server we don’t guaranty any specific amount ofleads.

At our online conference two or threespeaker of different companies hold alecture. An editor of it management or it security present the conference,asks questions and gives participants’questions in the chat to the speakers. If you want we record the online con-ference and host it as a webinar ondemand.

Guaranteedamount of leads

Amount of Sponsors 1 1 2 to 3

yes no yes

An experienced speaker from yourcompany holds the lecture and answersto the participants’ questions. An editorof it management or it security presentsthe webinar.

You deliver the link to your webinar or trial version and a short description.Then we start our promotion.

A speaker holds a short lecture, answersto the participants’ questions and takespart in the following discussion. An editor of IT-Verlag presents the onlineconference.

• Lecture with tipps and proposals for solutions

• Product training• Experts’ knowhow

• Lecture with tipps and proposals for solutions

• Product training• Experts’ knowhow

Possible Topics:• Big Data• Secure Web-Applications• Cloud Computing

Who does what?

Example

Price 8,900.- EUR 4,900.- EUR 4,900.- EUR



Your aims – our media assets

it verlag offers tailored and targeted media solutions with a high reach and in proven quality (IVW) for your branding and yourlead generation. You can benefit of our large portfolio of cross media formats. It's in the mix – test our abilities. Your contact:Ulrich Parthier, [email protected]; Elke Schuder: [email protected]; Karen Reetz-Resch: [email protected], Sabine Müller: [email protected].

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1. The publishing house reserves itself the right to reject or accept orders for advertisementsor enclosed inserts because of the content, the origin or technical form. Orders for supple-ments shall only be binding for the publishing house after a sample of this supplement hasbeen submitted and it has been approved. Supplements that arouse the impression ofbeing a part of the periodical with the reader as a result of their format or make-up orthat contain third party advertisements shall not be accepted. The client shall be notifiedof an order being rejected without delay. The publishing house shall make advertise-ments that cannot be recognized as such because of their editorial layout clearly recog-nizable as advertisements with the word “advertisement.

2. The client shall be responsible for delivering the text of the advertisement in due timeand the printing documents or supplements being in proper order. The publishing housewill request a replacement for printing documents that are recognizably unsuited or dam-aged. The publishing house shall guarantee the printing quality normal for the attachedtitles in the framework of the possibilities given by the printing documents. Costs for anyabstract, fair drafting, etc. are not included in the prices for advertisements. For failurescaused by telephonic transmission as well as for the accuracy of translations the publish-ing house does assume no liability.

3. Activation of advertisements will be carried out continuous from the next accessible magazine, if no agreement to the contrary has been done. The publishing house reservesthe right to delay the publication date due to technical or other causes. The exclusion ofcompetitors is not possible.

4. Advertisements shall be called within one year after concluding a contract. The publishingof the advertisement will be evenly distributed. The abatements performed in theannouncement price-list are granted only within one year for published advertisementsof the client. The term starts with the appearance of the first advertisement, if not anotherbeginning has been agreed by conclusion of the contract in written form. In case of fre-quency discount the abatements depends on the amount. In cases of bigger formats con-ditions differ. If less advertisements have been abate within one year than agreed in thefirst place, the publishing house has the right to charge the different amount between theguaranteed and the actual abatement.

5. The publishing house takes no responsibility for force majeure, operating malfunctions,strike, etc. According to those cases the acceptance time for advertisements will beextended. To ask for damages will be excluded.

6. The advertising mediators and advertising agencies shall maintain the price list of thepublishing house in their quotations, contracts and accounts with the advertisers. Themediating remuneration granted by the publishing house may not be passed onto theclient either wholly or partially.

7. The payment needs to be paid within the conditions of the price list. If there is a delay or a respite in payment, interest shall be charged in accordance with our price list andcollection costs. The publishing house may set back the further implementation of thecurrent order until payment is made and it may demand advance payment for theremaining advertisements. With bankruptcy the full amount for not jet publishedadvertisements has to be paid immediately in case of §17 Abs.1 KO. The allowed abate-ment is lost in cases of bankruptcy, compulsory settlement or legal action.

8. The place of performance shall be the principle place of business of the publishinghouse. The venue shall be the publishing’s house principal place of business with civilaction in business transactions with merchants, legal entities of public law or with special funds of public law. To the extent that the publishing house’s claims cannot beasserted through court proceedings for order to pay debts, the venue shall be deter-mined with non-merchants according to their place of residence. If the client’s place ofresidence or habitual abode, even with non-merchants, is unknown at the point in timewhen the action is filed or if the client has moved his place of residence or habitualabode from the area of application of the law after concluding the contract, the princi-pal place of business of the publishing house shall be agreed upon as the venue.

9. Following additional agreements are valid:a.) The client shall be responsible for exempting the publishing house from the claims of

third parties that arise against it from offenses against statutory provisions, especiallyagainst the competition law and the copyright.

b.) The publishing house shall not furnish a guarantee if individual supplements are loston channels of distributions.

c.) The publishing house shall only be liable for any errors from telephone communicationwith intent or gross negligence.

d.) Positioning regulations shall only be valid if the publishing house has confirmed themwriting.

e.) Advertisement and supplement orders have to be cancelled by the advertising dead-line. The publishing house may charge the client the setting and production costsincurred.

10. In case that one appointment of this terms and conditions will be or is invalid, the contract and the appointments of this terms and conditions remain valid incidentally.

General Terms and Conditions for Advertisements and Inserts in newspapers and magazines and in all electronic formsGeneral Terms and Conditions for Advertisements and Inserts in newspapers and magazines and in all electronic forms

– Your Media Partner

EventsModular

packages with different levels of sponsoring

Direct MarketingAdress-Leasing

on Demand

Online information portalwww.it-daily.net

° Website-Advertising

Generation of leads

° Whitepaper

° IT Research Notes

° Strategic Bulletins

° Webinar (Live/On demand)

° Online Surveys

° ebooks

Newsletter

° Newsletter-Sponsoring

° Customized E-Mailing

° Surveys

Reports

° methods, criteria for evaluation, product comparison

Strategic Bulletins

° market analysis with casestudies and short profile

Special Advertisement Forms

° Booklet on Cover

° Specials

° Bookmark

Print

Classical Advertisements, Advertorials

Strategic & Technical IT-Know-How

G

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ation pportalt

Strategic & TeTeT chnica

eBook

° Business Values and innovative Solutions

– Your Media Partner

media kit 2015 - it-daily.net€“2015_e… · contact it verlag für informationstechnik gmbh...

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