media kit 2013
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Edmonton Journal Media Kit 2013TRANSCRIPT
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media kit 2013
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your journalyour edmonton
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7 .............economic growth
10 ..........our readers
11 ............our newsroom
16 ..........meet the columnists
18 ..........exciting initiatives
19 ..........awards & recognition
23 .........scan codes, eReaders
24 .........benefits of advertising with us
27 .........print ad positions
38 .........extending your reach
41 ..........social media
42 .........tradeshows & events
44 ........projects & partnerships
46 ........other opportunities
47 .........creative services
48 ........features calendar
54 ........pre-prints & speciality products
57 .........flyer city
58 ........caring for our environment
72 .........monthly budget planning
75 .........2014 calendar
publisher & editor-in-chief’s message5 6discover edmonton
12 a week in the edmonton journal
21online & digital editions
22 mobile & tablet editions25 advertising opportunities
592013 calendar by month
30digital opportunities
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marketing
contact us
F I N D I T I N S I D E
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Lucinda ChodanEDITOR-IN-CHIEF
It has been more than a century since the first edition of the Evening Journal rolled off a small set of presses at the back of the Shamrock Fruit Store at First Street and 101A Avenue.
Today, 110 years later, the Edmonton Journal reaches into the lives of hundreds of thousands of Albertans every week in print, online, on tablets and apps and via mobile devices.
One thing that hasn’t changed, though, is our dedication to excellence in journalism and our commitment to our community. Our newsroom, the largest in northern Alberta, is focused on providing you with relevant local information as well as the best of provincial, national and international news. We believe that our expertise and that of our readers can go a long way in creating a solid and supportive community. Our most recent endeavor, Capital Ideas, builds a bridge between us, business owners and upcoming entrepreneurs who want to make Edmonton the best city it can be. That community connection is at the heart of everything we do. We invite you to join the conversation.
publisher & editor-in-chief ’s
John ConnollyPUBLISHER
Lucinda Chodan
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edmonton
• Canada’s sixth-largest market and Alberta’s capital city
• Ranks ahead of every Canadian city except Toronto in economic momentum
• CMA population 1,176,707
• Part government centre, part university town, part energy provider
• Projected 3.5 per cent economic growth in 2013
• Edmonton’s economy continues to create jobs, providing consumers with plenty of additional money to spend
• Average household income: $87,083, 12.8 per cent above the national average
• Projected retail sales up 4.9 per cent in 2013
• Strong labour market with the fastest pace of overall employment growth among all Canada’s CMAs
• Enjoys one of the lowest unemployment rates in the nation
• Population is rising by a year-over-year rate of 1.7 per cent, well above the national average
• Numbers of consumer and business bankruptcies are among the lowest in the nation
ALBERTA
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population stats
Alberta’s energy sector is going strong, even in the face of global turmoil. Though the threat of a recession in the Eurozone has sent global financial markets into turmoil, oil prices have regained much of their lost ground and are expected to climb higher over 2012 and 2013, eventually reaching an average of US$106 in 2013. Energy investment in Alberta will swell thanks to the thriving oilsands, increasing from $31.8 billion in 2011 to $57 billion by 2016. Edmonton’s GDP is forecast to grow by 3.5 per cent in 2013.
Sources: The CIBCWM Metropolitan Economic Activity Index January 19, 2012, Statistics Canada, Conference Board of Canada, Metropolitan Outlook Autumn 2012
Edmonton (city) ................................. 817,4981
Edmonton (CMA) ..............................1,176,7074
Beaumont ............................................. 13,9771
Bon Accord ..............................................1,5343
Bruderheim ............................................ 1,2153
Calmar .................................................... 2,0331
Devon .....................................................6,5343
Fort Saskatchewan.............................. 20,4751
Gibbons ..................................................3,0302
Leduc ....................................................25,4823
Leduc County ........................................ 13,5412
Morinville ...............................................8,5692
Parkland County..................................30,5682
Redwater ................................................2,1923
Spruce Grove .........................................26,1712
St. Albert .............................................. 61,4661
Stony Plain ........................................... 15,0512
Strathcona County ............................. 92,4902
Sturgeon County ..................................19,5782
Wabamun .................................................6623
SOURCE: 1 2012 Municipal Census / 2 2011 Federal Census / 3 2011 Official Population List, Alberta Municipal Affairs / 4 Statistics Canada, Canada at a Glance 2012, statscan.gc.ca
growthECONOMIC
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• The Edmonton Eskimos are part of the Canadian Football League and the most successful CFL franchise of the modern era (1949-present). The Eskimos play in the storied Commonwealth Stadium.
• For many hockey fans, the Edmonton Oilers are more than an NHL team, they are a lifestyle. The team has enjoyed a dynasty of Stanley Cup wins and fans of all ages continue to help sell out Rexall Place game after game.
• Other popular teams in Edmonton include the Western Hockey League (WHL) Edmonton Oil Kings and the National Lacrosse League’s Edmonton Rush.
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• Fort Edmonton Park is North America’s largest interactive historic park. Experience life as it was in 1885, 1905 and 1920, while enjoying the city’s breathtaking river valley.
• The Muttart Conservatory is a collection of botanical gardens housed in dramatic glass pyramids. Each of the four pyramids features indigenous plants and rare species from around the world and is a welcome oasis year-round.
• The Edmonton Valley Zoo focuses on education and conservation while allowing visitors to observe a collection of animals that range from the snow leopard to the sea lion. The zoo is located along the city’s North Saskatchewan River and offers plenty of picnic spots and room to play.
• The Telus World of Science is one of the city’s most popular attractions and features exhibit galleries, an IMAX theatre, an observatory and star theatre, as well as a discovery land for kids and numerous educational programs.
• West Edmonton Mall offers everything you could want and more, with more than 800 stores and services, 100 eating establishments and world-class attractions such as Galaxyland, the World Waterpark and the Ice Palace.
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• Kingsway Mall is the city’s second- largest mall and is located in central Edmonton. Every year, more than 10 million people make their way through Kingsway’s 200-plus businesses.
• Southgate Centre has been through dramatic renovations and offers some of the most exciting stores in the city, including Crate and Barrel, Restoration Hardware and Kiehl’s.
• The Edmonton area is home to a growing number of open-air shopping centres, including South Edmonton Common on the south side, Currents of Windermere just south of the Anthony Henday, and Emerald Hills Centre in Sherwood Park. Providing a mix of big-box and outlet stores, services, popular restaurants, and entertainment experiences, these multi-million-square-feet spaces ensure that Edmontonians are close to whatever they need.
• If you’re looking for unique stores and local businesses, take a stroll along Edmonton’s Whyte Avenue. With quaint shops, fun pubs, live arts venues and a nearby farmers’ market, Whyte Avenue appeals to the Bohemian in all of us.
• 124 Street between Jasper and 111 Avenue is a vibrant shopping district that is home to some of Edmonton’s finest restaurants, boutiques, galleries and services.
• The 4th Street Promendade at 104 Street north of Jasper Avenue is an area that promotes local talent, locally grown food, and locally-based independent businesses. The City Market sets up every Saturday from mid-May to mid-October.
• The University of Alberta consistently ranks as one of Canada’s top universities, and the school continues to expand, especially in the field of research. The university attracts approximately $500 million in external research funding every year, the second highest in Canada, and is home to some of the world’s brightest students, professors and researchers.
• Grant MacEwan University is the largest transfer institution in the province and offers its own programs in a variety of fields, including arts, science, health and business.
• The Northern Alberta Institute of Technology (NAIT) is the largest apprenticeship trainer in Canada and offers 250 programs, including apprenticeship trades and continuing education.
• Edmonton is home to a large number of educational opportunities, from universities and community colleges to programs and language-specific schools for all ages.
• The Art Gallery of Alberta is a state-of-the-art architectural masterpiece featuring historical and contemporary paintings, sculptures, installation works and photographs by Canadian and international artists throughout 30,000 square feet of exhibition space.
• The Edmonton Symphony Orchestra boasts some of the finest professional musicians performing more than 85 concerts a year in the acoustically superb Winspear Centre.
• For 50 years, the Edmonton Opera has been bringing world-class performances to the capital city with a selection of famous stories presented each opera season.
• The Citadel Theatre is Edmonton’s premier professional theatre located in the heart of the downtown core.
• The Edmonton International Fringe Festival brings more than 500,000 visitors to the city every summer. Theatre enthusiasts enjoy more than 1,800 shows in 52 venues over 11 days. This is North America’s largest and oldest fringe theatre festival.
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SOURCE: NADbank 2012
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516,000TOTAL WEEKLY READERSHIP
print/online
44%AGE 25-49
$70,100AVERAGE HOUSEHOLD
INCOME
60%AVERAGE HOUSEHOLD
INCOME 75K+
73%SOME POST-SECONDARY
EDUCATION OR UNIVERSITY GRADUATE
83%HOME OWNERS
ourAUDIENCE
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The Journal was founded in 1903 with a mission to provide relevant and reliable local news coverage. More than a century later, that news content is delivered on a variety of platforms around the clock every day of the year. These days, you can read your Journal in print, on the website edmontonjournal.com, on an iPad or other tablet device or via mobile phone. What hasn’t changed, however, is our commitment to bringing you the best of news and information about northern Alberta.
Our newsroom consists of 85 newsgathering professionals covering local news, Alberta politics, business, sports, lifestyles and the arts. The Journal features such community engagement programs as the Cappies, which focus on high school theatre, and the Journal Media Lab, an ongoing learning environment for students, members of the public, clients, partners and staff.
Our team has a growing national and international reputation for innovation in the digital realm, and traffic to our website and usage on mobile devices has skyrocketed over the past year. In addition, the Journal continues to reach tens of thousands of Albertans every week with coverage that is based in and about our community.
The Journal is the most trusted source of news in northern Alberta, with the largest newsroom in the region and a long tradition of award-winning newsgathering.
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Catch a lift — be it gondola, tram or funicular — to the river valley. City, A3
E S TA B L I S H E D 1 9 0 3 B re a k i n g n e w s a t e d m o n t o n j o u r n a l . c o m T H U R S DAY, JA N UA RY 2 4 , 2 0 1 3
THE ARENA AGREEMENT: What’s new, what’s next
TO DAY ’S W E AT H E RHIGH -5LOW -10
D E TA I LS C 14 INDEX Business ............................. D1City & Region .....................A3Classifieds .......................... E1Comics .............................C13
Contact Us .........................A2Horoscope ..........................E5Letters ..............................A18Lotteries .............................A2
Movie listings ..................C10Obituaries ..........................D7Opinion .............................A18Puzzles & Games .............C12
Sports ................................ B1Sudoku ............................. C11TV listings ........................ C11What’s On .......................... C1 0 55829 00050 2
‘A DEAL IS DONE’
SUPPLIED
PROPOSED DESIGN: Council approved a design, above, for the new arena that includes a $57-million Winter Garden pedway across 104th Avenue. GO TO EDMONTONJOURNAL.COM to see video, blogs and photo galleries on council’s downtown arena decision, and to follow the conversation on social media.
SA R A H O ’ D O N N E L LEdmonton Journal
Premier Alison Redford is dusting off a political tac-tic perfected by predecessor Ralph Klein.
She will address Albertans in a state-of-the-province-style TV address Thursday night.
The pre-recorded, eight-minute segment will be broad-cast near the end of the CTV supper hour news in Edmon-ton and Calgary. Redford will focus on the effect of falling re-source revenues on Alberta’s finances.
In a message to Progressive Conservative party mem-bers Wednesday afternoon, Redford said the address will “begin a conversation with Al-bertans about the challenges” the province faces.
Since late December, she and her cabinet ministers have publicly warned that Alberta’s landlocked heavy oil is earning about $50 a barrel less than the world’s benchmark for sweet crude, which has walloped provincial revenues.
This will be the first time that Redford has communi-cated to Albertans through a televised speech since be-coming premier in October 2011. The premier’s spokes-man, Stefan Baranski, said the address will cost $55,000, which covers both production and airtime expenses.
“It’s legitimate for the premier of the province to speak direct-ly to Albertans when the times call for it, and these are one of those times,” Baranski said.
As premier, Klein regularly addressed Albertans through annual televised speeches.
Premier Ed Stelmach used television twice — before roll-ing out a new energy royalty regime, and to ask public sector workers for a wage freeze.
Wildrose Leader Danielle Smith said her party has been asking about declining oil prices, and their impact on the budget, since last spring’s legislature session.
Premier takes to airwaves
Cost grows to $480 million; extra ❚
$30 million split by city, Katz Group.City’s cost for LRT connection ❚
drops to $7 million from $17 million.Katz Group pays provincial ❚
education taxes; municipal tax capped at $250,000 annually.
35-year location agreement, with ❚
letter of support from the NHL.City covers capital maintenance ❚
costs with new $1.5 million per year ticket surcharge.
Work restarts on arena design. ❚
Provincial budget March 7. Will it ❚
address final $100 million?
Council vote on binding agreement. ❚
Construction begins as early as ❚
August 2013 with a guaranteed maximum price.
The arena opens in 2016. ❚
G O R D O N K E N TEdmonton Journal
It will be two years late and $30 million more expensive than planned, but construc-tion is set to start by next year on a new downtown arena.
The project, approved by city council 10-3 Wednes-day following a last-minute agreement with Oilers owner Daryl Katz, is intended to ce-ment the team’s future in Edmonton and transform 7.5 stagnant hectares into a vi-brant entertainment district.
“At the end of the day, we will see an incredible development downtown that will change the face of the city,” a pleased Mayor Stephen Mandel said.
“It’s 100 per cent. A deal is done … It will be the nicest, most dynamic arena you have ever been in.”
Negotiations broke off last fall after Katz, arguing the eco-nomics weren’t as good as they
appeared when an agreement framework was approved in October 2011, asked for chan-ges that included a $6-million annual subsidy.
Talks resumed in Decem-ber. City manager Simon Farbrother said a summary agreement signed Tuesday is 95 per cent similar to the 2011 framework.
The major difference is cost. The maximum price of the 18,559-seat facility is now $480 million, up from $450 million, and the two sides have agreed to split the difference.
The city saved $10 mil-lion on the budget for an LRT link, but could be on the hook for about $10 million extra to add stainless steel cladding on the eastern side of the struc-ture if a commercial building isn’t put there.
The city is also going ahead with a $21-million, 1,000-seat community rink attached to the arena, which was original-ly slated to proceed only if the province and Ottawa provided two-thirds of the budget.
DAV I D S TA P L E S
A new downtown arena for Edmonton is a huge win for the city and also for the deal’s two champions.
No agreement would have been finalized without the exceptional commitment and strong work of Mayor Stephen Mandel and Oilers owner Daryl Katz. Mandel and Katz have taken a huge amount of abuse in regards to this deal, but now they have their win.
Coun. Kim Krushell best summed up things from the political point of view: “The mayor earns the praise. This
is his baby.”Mandel repeatedly pushed
for the arena when few others would stand up. He was an elo-quent spokesman for the merits of the project. He beat back the main argument of the oppos-ing side — that this project rep-resents an unholy public sub-sidy for a billionaire owner and millionaire players. He coun-tered with two even more win-ning notions, that this project is about building downtown Edmonton and securing the Oilers here long-term.
Mandel is also a crafty enough deal-maker that most citizens buy into the notion that the city didn’t get snookered, that we were represented by a sharp, successful businessman, who stood up to the billionaire, who fought every bit as fiercely and tough as the other side.
Construction set to begin next year as arena cost grows by $30 million Thank Mandel, Katz,
Bettman for the win
“It’s 100 per cent. A deal is done.”S T E P H E N M A N D E L
COMMENTARY
Thomson: Feeling the heat. A19
Simons: A sense of anticlimax. A5MacKinnon: City invests in future. B1 See STAPLES page A5
See DEAL page A2
TV address prepares voters for budget pain
See PREMIER page A2
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“A” sectionsSix days a week, the “A” section, which doubles to two sections Wednesday to Saturday, is the place readers can find all the news from Edmonton, around Alberta, throughout Canada and across the world. The front page contains the stories Journal editors feel are the most important and interesting of the day, with a strong focus on Edmonton news and events. Page A3 begins the City and Region section, where readers can expect to get the latest on local politics, crime, education, health, science and more, as well as columns by two of the Journal’s most provocative writers, Paula Simons and David Staples. Farther back in the “A” section, readers will find stories and photos from Alberta, Canada and around the world. And anchoring the back of the section are the Journal’s must-read editorial and opinion pages, where columnists, experts and letter writers weigh in on the top issues of the day, and nationally acclaimed cartoonist Malcolm Mayes offers his take on the news.
Find top stories online on the edmontonjournal.com home page.
Follow @edmontonjournal on Twitter and you will never miss a headline.
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Four days a week, Arts & Life digs into the fascinating world of Edmonton’s arts scene, including local theatre, musicians, artists and galleries, and adds in the latest in celebrity, TV and Hollywood news. This lively section also features stories on trends and lifestyle issues, making it a firm favourite among readers. It includes daily movie and TV listings. Arts & Life is published Saturday through Wednesday. Find arts coverage online at edmontonjournal.com/entertainment and lifestyle stories at edmontonjournal.com/life. On Thursdays, arts coverage is in our What’s On section; on Fridays, find it in Movies & Books.
With a focus on Edmonton’s industries and Alberta’s economy, the Business section delivers a comprehensive package of local, national and international news stories and analysis about business leaders, trends and the markets. Tuesday to Saturday, the section features two pages of business and investment news from the Financial Post, which includes a wrap of market highlights, trading news and Edmonton’s Top 40 stocks. Every Thursday, Trades Alberta, a 36-week editorial series, covers industry trends and profiles on the trades in our province. Saturday’s business section also features mutual fund listings and a weekly summary of activity on the TSX. Find business news and commentary from columnist Gary Lamphier online at edmontonjournal.com/business.
Our Classifieds section boasts more than 200 diverse product and service categories. Jobs, cars, merchandise, homes – Classifieds really does have something for everyone. Our self-serve Classifieds lets you create your own ad online and in the newspaper. It is a bustling marketplace open seven days a week, 24 hours a day. Find it online at classifieds.edmontonjournal.com.
For the latest in automotive news and products, including what’s going on in Edmonton’s showrooms as well as at car shows around the world, turn to the Journal’s Driving sections. Available on Tuesdays in a convenient tabloid format, and on Fridays in a comprehensive broadsheet format, Driving has stories and columns on everything from motorcycles and ATVs to cars, trucks and SUVs. Driving also contains a full range of listings, reviews and photos, making it the perfect car-shopping companion. Online at edmontonjournal.com/cars you’ll find all our great Driving content, as well as a handy tool for choosing a new vehicle and thousands of used car listings from our kijiji.ca partner.
Every Monday, the Journal takes a look at the issues our readers face at home in the Family & Fitness section. With stories and regular columns on parenting issues, health tips, sex advice, fitness trends and pet news, this section has everything for readers looking for a happy, healthy lifestyle. Look for family stories and columns online at edmontonjournal.com/family and fitness coverage at edmontonjournal.com/fitness.
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business
classifieds
driving
family & fitness
edmontonjournal.com/whatson edmontonjournal.com/books
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Our Food section heats up the Journal every Wednesday, with recipes, how-tos, advice from chefs and restaurant reviews. Passionate foodie and award-winning columnist Liane Faulder always has the latest in Edmonton culinary news, and wine columnist Gurvinder Bhatia offers his picks from the vineyards. Every week, we devote a page to Taste Alberta, an award-winning initiative about food grown, produced or processed in Alberta.
edmontonjournal.com/food
edmontonjournal.com/taste
Keep up with Edmonton’s hot housing market with the Journal’s Homes section every Saturday. Homes takes readers inside some of Edmonton’s most beautifully designed residences, offers investment information for people looking to buy homes, examines the newest trends and designs from Edmonton’s new home builders, and features advice for those in the market for a vacation home or second property. Twice a month, the Journal also produces a Condos section, with a particular focus on the latest design solutions for living in high-rises and small spaces, and highlights new developments in the capital region.
edmontonjournal.com/homes
Every Saturday, this in-depth section delves deeply behind the headlines to offer context, analysis and new perspectives on the issues that affect Edmontonians and Northern Albertans at home and abroad. Insight features investigative stories, human interest profiles and offbeat features, as well as an eye-catching page of our photographers’ best work.
Our Friday section focuses primarily on movies, with reviews of all the latest Hollywood blockbusters, interviews with movie stars and critics’ picks for flicks you can’t miss. At edmontonjournal.com/movies, find all that plus trailers and local theatre listings. Our Books pages include complete reviews of the hottest books on local shelves, interviews with authors and news of the local literary scene.
edmontonjournal.com/books
When looking for a place to call home, readers turn to our Saturday Real Estate Marketplace section to keep up with the latest listings in the market. The Saturday print feature is housed online for one week and is supported by a targeted online program pulling readers to the section throughout the week.
food
homes
insight
movies & books real estate marketplace
edmontonjournal.com/insight
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Our Sports section puts readers in the front row for the games that matter most. From profiles of local amateur athletes to in-depth coverage of the Oilers and Eskimos, the Journal’s sports writers have our readers covered. In addition to coverage of games through stories and statistics, Monday through Saturday the section features several popular weekly features such as reports on high school and university athletics, and Hockey World, a roundup of NHL news written by the Journal’s own Hockey Hall of Famer Jim Matheson. Throughout the year, we add seasonal pages, including extra sections on hockey and football, and Edmonton events like the Indy and Canadian Finals Rodeo.
edmontonjournal.com/sports
Bursting with colour, great photography and sizzling design, Friday’s Style section delves into the world of fashion, shopping, interior design, home decor and beautiful style of all stripes. Watch for fun, fascinating profiles, consumer tips and advice and ideas for elegant living.
Our Saturday Travel section is responsible for more daydreams than any other section of the paper. Travel takes readers away to exciting destinations both near and far: from weekend getaways and local hideaways to exotic adventures and relaxing retreats, it’s all here. On Wednesdays in the winter, look for the special Snow Sports pages in the Sports section.
Thursday’s What’s On is a must-see guide to the week ahead in Edmonton with two full pages of concert, gallery, show and event listings, plus stories and critics’ picks. Search events and add your own with our online events guide at edmontonjournal.com/whatson or get your mobile web app at edmontonjournal.com/events.
sports
style
travel
what’s on
working
edmontonjournal.com/fashion
edmontonjournal.com/travel
edmontonjournal.com/ski
Published every Saturday, our Working section is a proven, essential resource for both job seekers and employers. Working respresents the most extensive collection of career display advertising in the market. Working ads also appear in the business section on Wednesdays.Find jobs online with the Journal and Workopolis at edmontonjournal.com/jobs.
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...pens the Journal’s cartoons, one of the paper’s most popular features in print and online. An Edmonton native, he studied design art at Grant MacEwan before starting at the Journal in 1986. Malcolm has been published in hundreds of publications and was twice nominated for a National Newspaper Award. In 1996 he published a cartoon collection titled Political Asylum. His cartoons appear on the editorial pages Tuesday through Saturday.
...is a sports columnist at the Journal since 2003 and has written about everything from football and the Olympics, to rodeo and curling, to golf and skiing - oh, and that popular local hockey team. John has been perching in press boxes around the sporting world since 1981, first with the Canadian Press in Montreal, then the Ottawa Citizen and finally the Journal. A graduate of Concordia and Syracuse universities, John also writes the Sweatsox blog on the Journal website and his column appears in the sports section three or four times a week.
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... is the Journal’s expert on all things culinary. She writes a Wednesday column for the Food section, as well as her blog, Eat My Words, which was named Best Regional Blog in Canada in 2010 by the Canadian Food Bloggers Association. Since joining the Journal more than 20 years ago, Liane has been a life columnist, city columnist and television critic, as well as a feature writer. A graduate of Ryerson University, Liane is also the author of the Long Walk Home: Paul Franklin’s Journey from Afghanistan, and a recipient of the prestigious Canadian Journalism Fellowship from the University of Toronto.
... is the Journal’s business columnist and the newsroom’s top numbers guy. So here are his numbers: In his 57 years on the planet, Gary has lived and worked in four of Canada’s major cities, spanning three provinces and three time zones. He has worked as a journalist for more than three decades, including stints at the Wall Street Journal, the Globe and Mail, the Vancouver Sun and seven other publications. He also spent five years as a communications consultant in Vancouver. Gary’s columns appear Tuesday, Thursday and Saturday.
@rjmackinnon
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...is a self-confessed theatre junkie who loves the fact that her job as the Journal’s theatre columnist and critic means she gets to go out to plays for a living. Liz arrived at the Journal in 1983, just as theatres of all sizes and persuasions were proliferating wildly in Edmonton. In 2011, Liz was honoured with the City of Edmonton’s Salute to Excellence Citation, given to citizens for distinguished service and inspirational leadership. Liz’s columns and reviews appear regularly in the Arts and Life section.
...is provocative, funny and brash, and whether she’s enraging or engaging Edmontonians with her col-umns in the Journal’s city section, she always gets people talking. A five-time National Newspaper Award finalist, Paula has previously served as provincial affairs columnist, culture colum-nist and as a member of the editorial board. She is a graduate of the University of Alberta, Stanford Univer-sity and the Poynter Institute for Media Studies. Paula is always discussing issues with Journal readers, wheth-er it’s through Twitter, her Facebook page, facebook.com/EJPaulaSimons, or the Journal’s civic affairs blog, Edmonton Commons. Her columns appear Tuesday, Thursday and Saturday.
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...is the Journal’s political affairs columnist, focusing in particular on the happenings at the Alberta legislature. A graduate of the University of Waterloo, Graham has worked in radio, television and print. Since starting with the Journal in 1995, he has written investigative pieces from the United States, Mexico and Russia, and spent two tours with Canadian troops in Afghanistan. Graham has won a National Newspaper Award and is a recipient of the prestigious Canadian Journalism Foundation fellowship from the University of Toronto. His columns appear Tuesday, Thursday and Saturday on the editorial pages.
...is a two-time National Newspaper Award winner who has been reporting on crime, politics, sports and arts for 30 years. Currently, he casts his eye on city hall, with a twice-weekly civic affairs column in the Journal’s city section, and on the Edmonton Oilers, with a wildly popular blog, Cult of Hockey. A graduate of Carleton University, David is co-author of The Third Suspect: Inside the Hunt for the Yellowknife Mass Murderer, and the author of Barb’s Miracle: How Barb Tarbox Turned Her Deadly Cancer Into a Lifesaving Crusade. His columns appear Wednesday and Friday. Follow David on the Journal’s civic affairs blog, Edmonton Commons, or his hockey blog, Cult of Hockey.
@lizonstage
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The Journal’s Media Lab is dedi-cated to providing journalism ed-ucation. It is available to students, to all staff who work at the Jour-nal and to anyone else who wants to exchange ideas. In September 2012 we launched a pilot program of EJ School with Grades 4-9. The nature of journalism and its foun-dation in inquiry are the heart of the week-long experience at EJ School. Teachers apply to join the program, which is one of several Inquiring Minds sites in Edmon-ton. EJ School combines the op-portunity to see real journalism in action, practice the art of in-terview and advance the tools of media literacy. It offers the op-portunities to explore the evolv-ing business of journalism, as well as history, current events and the world of work in downtown Ed-monton. Six schools participated in our pilot year and another nine schools participated in a half-day program through a partnership with City Hall School. The Media Lab is also where the commu-nity advisory board meets and where a number of workshops have been held. It’s one way the Journal has looked to deepen and strengthen its relationship with the community it serves.
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Connecting to the community is a cornerstone of our philosophy at the Journal. For two years now, to help make sure we are on track as we continue to adjust to the rapidly changing media landscape, we have had a valuable relationship with our Community Advisory Board. There are 15 members of the public, editor-in-chief Lucinda Chodan, and city reporter Elise Stolte to represent the newsroom. Barb Wilkinson, deputy editor, innovation & engagement, chairs the board. It’s a diverse group that gathers every two months to help shape new initiatives, attend news meetings and meet editors, and speak to their expertise or opinions on a wide range of topics. We also have several sub-committees members can volunteer for that meet more frequently and gives them the chance to offer more direct input into projects like the Brier, Capital Ideas and a hyper-local project in our newsroom.
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awards&recognitionNOVEMBER 2012
EPPY AWARDSData journalism editor Lucas Timmons, reporters Brent Wittmeier, Mariam Ibrahim, Julianna Cummins, Jana G. Pruden and website producer Stuart Thomson were honoured with Best News or Event Feature for their work on Homicide: Beyond the Numbers, an analysis of Edmonton’s record-breaking homicide rate in 2011. Columnist Paula Simons won for Best Use of Social Media for her innovative work on Facebook and Twitter.
OCTOBER 2012
PGA OF ALBERTA JACK SKELLERN PATRON OF THE YEAR AWARD Longtime Journal sportswriter Curtis Stock was singled out thanks to his tireless efforts at providing comprehensive coverage of city and provincial golf, helping to advance professional golf in the province.
2011 AWARDS & RECOGNITION
PHOTO OF THE MONTH, EDITOR AND PUBLISHER MAGAZINELarry Wong received the international honour for a photograph of a young girl touching a static generator at the Telus World of Science.
EPPY AWARD FOR BEST USE OF PHOTOGRAPHY ON A WEBSITE Editor and Publisher magazine in the U.S. conferred this international award on photographer Ryan Jackson for a panoramic view of the 2010 Grey Cup at Commonwealth Stadium.
CITY OF EDMONTON SALUTE TO EXCELLENCE Theatre critic Liz Nicholls was honoured with a citation recognizing her years of service and inspirational leadership in the arts.
CANADIAN ONLINE PUBLISHING AWARDSThe Journal was nominated for six awards for digital excellence, including best multi-media news coverage, best video and best multi-media feature. CANADIAN FOOD BLOG AWARDSEat My Words by Liane Faulder was named the best regional food blog in Canada. This was her second consecutive national award in this category.
ALBERTA TEACHERS’ ASSOCIATION AWARDSReporter Elise Stolte received the award for best writing in a daily newspaper for her series Broken Pencils, about issues facing First Nations schools. Photographer Larry Wong was honoured for his photograph of Prime Minister Stephen Harper visiting an Edmonton school.
ONLINE NEWS ASSOCIATION M.J. BEAR FELLOWSHIPData journalist Lucas Timmons was one of only three journalists in the world to receive an international fellowship honouring his innovative work in online news coverage and new media.
OCTOBER 2012
CANADIAN ONLINE PUBLISHING AWARDS Website producer Stuart Thomson and crime bureau chief Jana G. Pruden, along with the Journal news team that covered the devastating Slave Lake fire won silver in the best cross-platform initiative category for the iBook, How Could a Whole Town Burn?
OCTOBER 2012
ONLINE JOURNALISM AWARDSThe Journal was a finalist in the category of breaking news from a medium-sized news outlet for its online reporting of the June 2012 shootings at the University of Alberta’s HUB Mall. On the ground and in the newsroom, dozens of journalists provided up-to-the-minute details on the shootings, which left three armoured-car guards dead and another recovering. The Journal’s work included social media, video, photos, columns and online stories.
SEPTEMBER 2012
GEORGE GROSS MEDIA AWARD FOR SPORTS MEDIA CANADA’S PHOTOGRAPHER OF THE YEARPhotographer Ed Kaiser, who has been with the Journal for 25 years, was recognized for an image he captured during the London Olympic Games. The award-winning photo was taken as members of the Canadian women’s soccer team celebrated Diana Matheson’s game-winning goal in the bronze medal match against France.
MAY 2012
NATIONAL NEWSPAPER AWARD FOR EXEMPLARY NEWS COVERAGEVeteran writer and editor Sheila Pratt received a certificate of merit for political writing and a team of reporters, editors and photographers received a certificate of merit for breaking news coverage of May 2011’s devastating wildfire in Slave Lake.
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• Ability to customize page view• Capacity for downloading and saving for offline
reading• Possibility of viewing photo galleries and
advertisements• Ability to translate articles into other languages• Audio component for listening via the
“interactive radio” feature
Get breaking news, view videos, browse photo galleries and explore multimedia and interactive features at our website, edmontonjournal.com. Readers can also comment on stories and send us feedback. Breaking news alerts let readers be the first to know when something big is happening. Our website is updated 24 hours a day, seven days a week, and is the definitive online source for news in Edmonton. More people come to our website every day than to any other news organization in the city. Access the mobile-optimized version of the website by going to edmontonjournal.com on your smartphone browser.
The Edmonton Journal is part of Postmedia, Canada’s largest news network, and has been Edmonton’s trusted news source since our first edition came off the presses in 1903. Our dedication to provide news to the community is the same now as it was then, even as we change the ways we deliver information. Here are some of the platforms by which our readers can access our content wherever and whenever they want.
Get an exact digital replica of the Journal on any computer, smartphone or tablet. Sections are laid out just as in the print edition, but are complemented by a variety of digital tools that enhance the newspaper’s look and feel. The digital edition is available for a monthly subscription and is included with a 6-Day print subscription.
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Enjoy a rich and personalized news experience that is optimized for the iPad. The Journal iPad app has the latest news, weather, sports and entertainment. The app takes advantage of the iPad’s large, high-resolution display and features customized newspaper content pulled from the best of the web and print editions, including stories, photo galleries, videos and multimedia features. Readers can download, save, comment, interact and customize the content. Users say: “Navigation is dead simple, video loads quickly, and text is crisp,” and “Layout, photos and general user experience is top notch.” The Android tablet app will provide quick and easy “one tap” access to edmontonjournal.com where you will find continuously updated news. To learn more visit edmontonjournal.com/mobile-site.
iPhone and Android phone users can access our smart and intuitive apps that make scrolling through stories a newsworthy experience. The apps allow users to download the latest content and continue to read it on- or offline.
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The Edmonton Journal mobile optimized website serves up a mobile friendly news experience for all smartphones. Featuring a selection of content from the digital edition, you will be kept up-to-date with live updates as the news happens. The mobile optimized website includes section navigation similar to the printed paper and web, with list views for each section for quick scanning, and full stories for more in-depth reading. As stories break, you will be notified through a special alert at the top of your smartphone screen (on select smartphone platforms only). When you see the “Breaking News” alert, simply tap or click the alert to open to the story. To bookmark it, enter the Edmonton Journal website using your smartphone web browser.
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Since 2010 Journal readers have been using 2D barcodes printed in the paper to access digital content on their mobile devices. To read the codes, users simply scan the barcode image with their phone which triggers a response – whether that’s to launch a website, play a video, take the user to a screen to download an app, etc. The Journal has successfully used scan codes to direct readers of the print edition to additional, and often interactive, content online.
The Journal is available as a paid subscription for the Kobo. All eReader editions of the Edmonton Journal contain articles found in the print edition, but do not include some images and tables. Some features such as the crossword puzzle, box scores and classifieds are not currently available. Subscriptions will be managed and maintained by the eReader newstand provider.
Visit 2dscan.com on your smartphone to download the free ScanLife app to connect to the Journal.
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STRONG CREDIBILITYA leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear on our platforms.
COMMITTED AUDIENCEOur readers are loyal and committed; the Edmonton Journal is an important part of their day.
HIGH FREQUENCYThe Edmonton Journal’s platforms allow you to advertise often, which quickly increases your reach to your target market and talks to your audience at the point they are ready to buy.
EXTENDED REACHNewspaper, online, smartphones and tablets, partnerships – the Edmonton Journal’s reach extends well beyond the Edmonton CMA.
ATTRACTIVE AUDIENCEWhile providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners.
CUSTOMER SERVICEThe Edmonton Journal takes great care and pride in delivering programs that work for both our advertisers and our audience. Creative consultation and development, targeting and reporting are a part of our total package.
of advertising with us
Whether the intent of your advertising message is to bring people to your store or event, drive traffic to your website or simply leave a lasting brand impression, advertising is an efficient means of delivering both results and ROI.
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In late 2013 the Edmonton Journal anticipates a move to a new printing
facility. The state-of-the-art presses will allow for full colour on every page of
the paper, making a striking impact from the front page to the back. Look for more
information next year in the 2014 media kit.
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your complete resourceDigital media is the fastest-growing way that people consume information, and a strong online presence is an integral part of any business’ success. The Edmonton Journal offers a full line of online and print advertising, marketing, campaign planning and creative services.
researchThe Edmonton Journal’s research department is one of the most knowledgeable and respected in the industry. We are up-to-date on the latest training and software available as we help you find and reach your customers in the most high-impact and cost-effective manner possible.
creative servicesThe Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists who combine creative flair and state-of-the-art technology.
to advertisers throughonline&print campaigns
the edmonton journal deliversSuperiorresults
Our highly trained sales professionals use their market knowledge and online expertise to customize your advertising plan and offer solutions specific to your needs. We help you build brand awareness, launch a new product or service and drive traffic to your website or store.
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The breaking news story of
the day usually continues
off the front page, making the following pages highly desirable ad
positions.
More than ever, we are seeing a strong trend towards more innovative ad types and positions that demand the attention of consumers like never before. Unique flexforms, high-impact gatefolds and ad locations...if you have an unusual design concept, let us know. We will work with you to devise the ideal campaign.
premium positions
A25 columns x 70 agate linesor 10 columns x 70 agate lines. Black & white only.
A55 columns x 70 agate lines or10 columns x 70 agate lines.Colour when available.
A gatefold is the best opportunity to have your advertising message be the first thing readers notice. A gatefold is the flap that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front and inside) and both the outside and inside back covers. Now offered Monday and Wednesday to Saturday.
can provide strong
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tickers
section front banners
Introduced in 2012, the ticker ad is located at the very top of a section front (except for A section), tickers combine the pricing of small-space ads with the impact and targeting capabilities of section-front positioning. An excellent tool for teasing an event or supple-menting a campaign.
With attention-grabbing impact, a section-front banner puts your message front and centre with our readers. Banners give your ad exclusivity, visibility and a target-ed audience.
triple banners
promotionsThey are the events you hear about and wonder how you could make happen for your business. Promotions can take your advertising to a whole new level. The Edmonton Journal can help you with non-traditional methods of advertising, access to events and innovative and effective partnerships and sponsorships. We are also able to develop unique promotional programs for clients on an individual basis.
M a r k S i S S o n SCalgary Herald
VALEMOUNT, B.C. - “Never been glade skiing in the wilder-ness before? Just don’t look at the trees and you’ll do fine,” instructs the man I’ve just met, who has my life in his hands for the next seven days.
Perched on a windswept ridge-line, I digest his advice while the Bell 212 helicopter that just deposit-ed us on the roof of British Colum-bia’s Cariboo Mountains swoops away between snowcapped peaks that rise like whitecaps on an ocean of clouds.
Forcing visions of a head-on hardwood collision from my mind, I point my fat skis toward the fall line of a wide, untouched slope smothered by a blanket of pow-der. Further down lies an obstacle
course of snow-encrusted fir trees that take on whimsical shapes.
I’m awkwardly carving drunk-en S-shapes in the snow, tumbling often into waist-deep, featherlight powder. Then cautiously weaving through the silent forest far below, forcing myself not to look at those darn trees. The whoosh of my boards, yelps of joy from my com-panions, and our guide’s “whoop whoop!” yodel, directing us to-ward our pickup location are the only sounds that break the silence of this timeless wilderness.
No wonder they call your first heli-skiing run “the point of no return.”
h e av e n , e a r t h m e e t
Helicopter-assisted skiing and snowboarding in western Canadian mountain ranges like the Cariboos, Selkirks and Bugaboos is as good as it gets. Easy access to massive amounts of terrain, unmatched snow conditions and some of the best operators in the business have made this rugged region legendary among powder hounds. So what’s a powder pup like me with barely an off-piste run to my name do-ing off the grid, playing with the big dogs?
Until recently, heli-skiing was generally considered an extreme sport only accessible to well- heeled, elite skiers. Like most mountain mortals I watched those
Warren Miller movies showing daredevils plunging down im-possibly steep and deep wilderness runs in exhilarating dances with gravity with awe and envy.
Then I heard about an innovative new weeklong intro to heli-skiing course offered this season by in-dustry leader Canadian Mountain Holidays. Designed to make heli-skiing more accessible to average resort skiers with deep pockets and a willingness to get outside their comfort zones, “Powder 101” aims to help them make the transition to a new world of deep powder wil-derness skiing. Suddenly, learn-ing to carve my snowy signature down untracked slopes blanketed with the fluffiest champagne pow-der on Earth seemed achievable for a groomer grinder.
Since CMH practically invented the sport of heli-skiing in North America, and has been the undis-puted industry leader for over 40 years, and has exclusive access to a wilderness area half the size of Switzerland, I figured I’d be in good hands on my first foray way, way out of bounds.
“If you’re comfortable on inter-mediate runs at most resorts, will-ing to tackle the occasional black diamond run, and have a real sense of adventure, you’re ready for Pow-der 101,” the CMH representative assured me.
Fast-forward a month and here I am living every skier’s wildest
CMH’s “Powder 101” groups are led by two guides, allowing for practical instruction and splitting the group according to ability.
Heli-skiing course helps novice wilderness skiers master the steeps
Hyper-local in CaliforniaIf you’re planning a first-time trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco.
Name: Know What ❚Available for: iPhone, iPad ❚What it does: This app cur- ❚
ates hyper-local city guide information from people who “know what” they’re talk-ing about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites.
Cost: Starts at $2.99 ❚What’s hot: Go straight to ❚
the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you.
Get “On the Trail of the Black Dahlia” from ex-pert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Experts” from popu-lar vegan lifestyle blogger Vegansaurus.
I was hungry to down-load “San Francisco’s Top 30 Taquerias.”
Like this app? New York, Chicago, Boston,
Seattle and Portland, Ore., will be added this year.
What’s not: In-app purchas- ❚es are a big turnoff.
Why charge $2.99 upfront if it’s going to cost an addi-tional 99 cents to $3.99 for each guide within?
Just break the cost down per city, and charge for that.
I’d rather pay $6.99 for a city guide than $2.99 three times.
Worth it: Yes and no. You’re ❚getting top-notch content in a gorgeous format with easy-to-use directions, but tapping into all the articles could put a dent in your wallet.
Browse topics before you get too excited. Jen Leo, Los Angeles Times
Tag your bags with a dash of style
Moleskine notebooks have long had an enthusiastic following.
The brand’s association with creative minds has made it the Apple computer of the notebook world:
It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags.
Constructed with the same esthetic as the time-honoured scribblers — hard
B r i E F S
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Get some tender, loving care at the Frankfurt airport I3
Dive deep into the heart of Mexico I3
Ports and Bows I4
TRAvELedmontonjournal .com/trave l
S E C T I O n I Editor: SHEll Ey Bindon, 780-429-5356; [email protected] Sat u r day, M a r C H 3 , 2 0 1 2
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island adsPositioned in the middle of the stock listings* within our Business section or the movie listings* within our Arts & Life section, island ads stand out and demand the reader’s attention. An excellent way to target your message.
Effective, affordable tools for advertising with frequency – sign language (3 col. x 35 lines) or ad boards (3 col. x 40 lines) – are all about building awareness for your business. Tease a new campaign or boost an existing one in the section of your choice.
small space frequency
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flexform adsThink outside the box. Flexform ads grab the reader’s attention with their unusual shape, which the design of the ad uses to full advantage.
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rotationalstandard
tall block300 X 600 pixelsThe tall block is the largest in-page ad unit served on edmontonjournal.com. It appears to the right of content, where the big box ad normally resides. This is a high-impact ad position ideal for highly visual campaigns.
big box300 x 250 pixels A large messaging space that is hard to ignore as it’s placed right next to editorial content online.
This is an ideal space for ads with video.
leaderboard728 x 90 pixelsThe leaderboard offers top-of page horizontal placement, the first ad position that catches the eye.
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sidekickThe sidekick ad is a dynamic ad unit that offers the largest maximum user-initiated messaging space.
It starts as a big box or a tall block, but when users click, the page gets kicked to the side to accommodate your full-screen message. From here users can click through to your site. Sidekick ads can contain rich media elements such as sound and video.
rotational dynamic
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expandable leaderboard | big box | tall blockExpandable ads (which can be leaderboards, big boxes or tall blocks) expand with user interaction - either when cursored-over or clicked on. The increased ad size provides more room for messaging and delivers more impact. Expanded ads can feature multiple layers for hosting photos, video, sound or other content.
filmstripThe filmstrip unit offers advertisers a unique way to display strong visuals. Users can, by clicking Next frame or Previous frame, scroll through a variety of different visuals/messages.
top layerTop layer ads float on or across the page for 7-8 seconds and work as an excellent means for delivering a tactical message. The most effective top layer ads are built to transition into standard ad positions such as the leaderboard or big box.
catfish The catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.
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impulse adsThe impulse ad is a non-rotational horizontal ad unit located on all index pages throughout edmontonjournal.com. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either index page placement, or content targeting (sub-index, i.e. News, Business, Sports).
prime-time index page takeoverMake a big splash for single-day events with an index page takeover. From 8 a.m. to 6 p.m. the day of the takeover, the top leaderboard and two big box positions on the page are dedicated to one advertiser. To make even more of an impact, a wallpaper or a windowshade can also be included. This high-impact strategy provides a dominant share-of-voice with a highly engaged audience during peak site traffic hours.
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video pre-rollExtend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Pre-roll ads can contain text, images, animation and or audio/video.
splash pagesWanting to advertise online but are not sure where to direct users? The Edmonton Journal design team can build and host splash pages as an integral part of your online or mobile campaign. These splash pages will display equally well on tablets, smartphones and desktop computers, and can segue into another website as needed. Great for special offers, contests and sales events.
goosecamIn spring 2012, the Edmonton Journal delivered 33,276 hours of livestreaming video while following a nesting goose 24/7. Our Mother Goose was an international sensation with more than 155,000 total page views and 1,200 unique visitors tuning in every day to watch her fuss over her nest. When the goslings hatched, and little heads were spotted peeping out from under momma’s wing, viewers flocked to the site with more than 6,800 video views on hatching day.
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Easy navigation, breaking news, fresh content throughout the day, stunning images and videos make Edmonton Journal mobile content a valued resource while on the go. Reach people on a device that they carry with them everywhere.
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Displayed between story links throughout the site.
smartphonead units
expanding banner ad
RICH MEDIA MOBILE ADSWe offer engaging ad formats that empower you to accomplish your marketing and creative goals. With a variety of rich media op-tions available, we can customise your mobile message to best con-nect to your audience.
mobile splash page
When tapped, the Expanding Banner Ad animates to the expanded, full screen ad unit for an even larger messaging space.
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10” tablet
full screen/interstitial 768x1024 portrait / 1024x768 landscape
Displayed at the end of each section, plus every 13th spot in photo galleries
tabletbig box235x196 pixels
On every section front
standard banner1024x90 landscape | 768x90 portrait
On section fronts and story pages
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Targeting iPad and Android
This digital extension of our brand gives advertisers a fully
integrated opportunity to deliver their message with
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extendingyour reach
The Edmonton Journal currently represents more than
20 digital properties, including our sister sites and partners.
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edmontonjournal.com/jobs
edmontonjournal.com/shopping
edmontonjournal.com/classifieds
Edmontonjournal.com/jobs powered by workopolis.com, is the largest recruitment network in the Prairies, reaching a broad audience. Job seekers can search by employer, job category, job location and type of work. For employers, edmontonjournal.com/jobs provides candidate searching and conversion of print ads to online, plus online-only enhancements to bring important job postings the exposure they need. Reach active and passive job seekers with edmontonjournal.com/jobs.
Edmontonjournal.com/shopping site is a 24/7 local online shopping site where consumers can search for up-to-date local deals in the Edmonton area. Edmonton Journal print ads are digitized and made available for seven days on our shopping site. They are presented in a user-friendly way that makes navigation easy and allows consumers to search for what they are looking for by category, advertiser or keyword, and save ads that interest them.
Edmontonjournal.com/classifieds, powered by Adperfect, pulls together listings from all of the Edmonton Journal’s classified properties along with directory and local private party listings. Consumers can sign up for email alerts to be notified as new listings that match their search criteria are added to the site.
edmontonjournal.com/homes
edmontonjournal.com/cars
edmontonjournal.com/obituaries
Edmontonjournal.com/homes powered by househunting.ca, combines the vast resources of Canada’s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Find everything related to homes, including new and resale home listings, rental properties and a variety of related articles on decorating, renovating, gardening and design.
Edmontonjournal.com/cars, powered by driving.ca, is a premier source for automotive news and information. By bringing together editorial content with local used vehicle inventories powered by kijiji.ca, this site provides consumers with the information they are looking for, whether they are six days or six months away from their vehicle purchase. Edmontonjournal.com/cars offers road tests, photo galleries, reviews, videos, auto news and shopping advice. Detailed vehicle search tools bring buyers and sellers together.
Edmontonjournal.com/obituaries, powered by remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials and links to helpful services, advice and support to an extensive online audience. Obituaries that appear in the printed paper are hosted online for up to one year in a user-friendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.
As a partner with Yahoo! Canada, the Edmonton Journal can leverage Yahoo!’s understanding of their huge online audience. Advertising campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! network, by age, gender, behaviour and more. With 26 Yahoo! Canada properties and 32 Canadian content partners, Yahoo! Canada offers some of the most engaging Canadian content. In Edmonton, we typically book campaigns targeted to reach a local audience from any of these sites, unless otherwise specified.
• Target by age• Target by vendor• Target by behaviour
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category sponsorshipAdvertisers can sponsor a given category of content allowing them page and section dominance. Category sponsorships include the leaderboard, top and bottom big box advertising positions, providing 100% exclusivity.
story tool sponsorshipPlace your brand logo on every story page within a content section such as Business, Sports or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.
sponsorshipopportunities
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The Edmonton Journal strives for continual involvement with our audience. We relish interacting with readers through our online presence on Twitter, Facebook, Google+, Youtube and Pinterest. Follow, like, watch our videos, join our circle, or start pinning today!
facebook.com/edmontonjournal @edmontonjournal
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• Extensive promotion of the event
• Ads in the Edmonton Journal, Country Asides, presence on facebook, twitter, edmontonjournal.com and edmontonjournal.com/jobs powered by Workopolis
• A booth at Job Find for your organization
• Access to thousands of candidates
• Interview booths on site
AuctionMart has become a key advertising vehicle for our advertisers. It’s a unique program that allows businesses to turn their inventory into advertising dollars. Advertisers simply commit goods and services to the Edmonton Journal’s online auction. The Journal promotes the items and businesses. Readers browse the items in print and online, and place their bids. The Journal keeps the bid amount, and the advertiser receives the full retail value in advertising credit for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers.
Edmonton Journal’s Employment Supershow is Edmonton’s largest career event held every fall and spring. This event can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work.
The Employment Supershow is an essential tool for companies recruiting in the service, hospitality, clerical, sales, trades, health, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are looking to change careers.
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The Edmonton Journal’s Second Homes Trade Show is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.
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Participants receive:• Daily promotion of the Second Homes Trade Show in the Edmonton Journal for a month prior to the show
• As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution & full page advertisement in Country Asides as well as an extensive targeted online program
• A booth at the show (including carpet, drapes, electricity)
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partnershipsprojects
The Edmonton Journal is proud of its strong business relationships with a diverse range of businesses and industries. We have focused
on and have found great success in collaborating together to develop creative partnerships that leverage our collective assets. From event partnerships such as the 2013 Tim Hortons Brier and the
2012 World Juniors Hockey Tournament to industry-wide initiatives such as Taste Alberta and Trades Alberta, the Journal has led award-winning projects
and looks forward to creating many more.
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Newspapers Canada Great Ideas Awards, 2011The Journal received a first place award for Grey Cup 2010, in the category of Promotional Campaign for a Daily Newspaper.
International Newsmedia Marketing Association (INMA) Awards, 2011The Journal received a first place award in the category of Public Relations and Community Service for the Grey Cup 2010 promotion.
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International Newsmedia Marketing Association (INMA) Awards, 2012The Journal was a finalist for our World Junior Hockey Championships joint project with the Calgary Herald. We engaged the community for this amazing global tournament with special editorial and full online coverage, contests, commemorative special edition, fan guides, a collaboration with Paul Brandt for a fan theme song and video, readers stories, social media coverage and more.
International Newsmedia Marketing Association (INMA) Awards, 2011The Journal received a second place award in the category of Marketing Campaign With the Best Results for the ongoing Taste Alberta project.
edmontonjournal.com/taste
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Discover the secret to making more noise for your next big event. With a vendor support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.
The newspaper is an information medium, and the strength of a business profile is its ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. Business profiles are an essential advertising tool for new companies or businesses that have new products to introduce to the marketplace.
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business profiles
Certain subject matter lends itself to a specialized format. This can be in the form of a feature, magazine or guide. These special publications are loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.
special publications
Country Asides is a weekly publication distributed to Edmonton’s thriving rural communities. Our readers live in committed agricultural communities and beautiful estate developments within an hour and a half commuting radius of the capital city. This popular publication includes local stories, recipes and reader photos and offers an excellent, cost-effective way to target consumers outside of Edmonton.
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creative ideasfrom concept development, direction and production to final design
to meet your
Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a new corporate identity, print or digital magazine, or product flyer, our design team will use their talents to create something memorable.
Whatever your company needs, we can do it. Our years of experience allow us to interpret the information you give us to make your idea reality.
advertising&marketing
we have the
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Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers. Readers tend to keep special features in the home for a longer period of time.
calendarfeatures
Special ADVERTISING Feature
E D M O N T O N J O U R NA L e d m o n t o n j o u r n a l . c o m
T H U R S DAY, F E B R UA RY 2 8 , 2 0 1 3 D1
The work of Professional
Engineers and Geoscientists
benefits everyone – improving
our quality of life, keeping us safe
and driving our economy.
The Association of Professional
Engineers and Geoscientists of
Alberta (APEGA) has 68,000
members, with more joining
the professions every month.
During National Engineering &
Geoscience Month (NEGM) March
1 to 31, it’s time to shine the
spotlight on their achievements
and look toward the future.
Events will be held throughout
the month to raise awareness
about the professions and
highlight careers in engineering
and geoscience. Activities will be
taking place in cities and towns
across the province – from science
competitions and networking
events to engineering art shows,
forums and much more.
For full details on NEGM
celebrations, check out the
Calendar of Events on page 3
of this supplement, or go to
and click on National Engineering
& Geoscience Month under the
K-12 & Teachers section.
Keep reading to learn how
Professional Engineers and
Geoscientists are making a
difference in the lives of others – in
Alberta and around the world.
There’s an EnGenious new way to
encourage youth to pursue careers in
engineering.
EnGenious.ca is an online game for
kids and a national engineering outreach
resource for teachers and parents of junior
high school students.
Ten interactive games showcase six
engineering disciplines. In the virtual
world of EnGenious, students can run a
refinery, set up an environmentally friendly
electricity grid, inspect pipelines deep under
the ocean and more. They can answer
trivia questions and unravel puzzles while
developing their problem solving skills.
“Not only are the EnGenious games
a lot of fun – with customized avatars
and the chance to win points and buy
items for your avatar’s condominium
– it also introduces math and science
concepts to junior high school
students,” said Leah Lawrence,
P.Eng., President of The Association
of Professional Engineers and
Geoscientists of Alberta (APEGA).
One of the goals of the project is
to encourage more young women
and Aboriginals to explore career
opportunities in engineering.
“I’ve no doubt that some of the kids
who play EnGenious are likely to be
studying engineering a decade from now,”
said Lawrence.
Besides the games, the website includes
outreach resources for parents and teachers,
including career profiles, tips on preparing
for post-secondary education, print
materials, in-class activity sheets and more.
Parents and teachers can use the website
to show kids the opportunities available to
them as Professional Engineers.
EnGenious has won rave reviews from
Alberta students. “I absolutely loved the
game and will play it in my free time,” said
one 12-year-old student. Added another
13-year-old: “I loved the game! It taught
me a lot of new
things about
engineering. It
was amazing.”
Development
of EnGenious
was led by
APEGA, in
partnership with
Engineers Canada and
with the help of Professional
Engineers. Funding was provided
by APEGA, Engineers Canada,
the Government of Alberta
and APEGA permit holders.
apega.ca
Students can dream bigger with EnGenious
New website brings science and engineering to life
APEGA has teamed up with educators, parents, science advocates
government and industry to deliver a variety of science-related outreach
programs to students and the general public.
Science competitions, math contests, science nights, summer science
camps and regional science fairs are some of the other outreach programs
that APEGA sponsors or organizes. APEGA also has special programs
to attract girls and Aboriginal youth to the professions. Hundreds of
Professional Engineers and Geoscientists help make these programs a
success by volunteering their time as mentors and role models.
APEGA’s free, province-wide services include:
• career presentations
• career booths
• career publications
• job shadows (Grades 9-12)
• judges for science events
• teacher awards program
• science olympics
• elementary school science nights
MARCH IS NATIONAL ENGINEERING & GEOSCIENCE MONTH
theDesign future
www.apega.ca/K12/outreach/toc.html • [email protected] • Toll Free 1-800-661-7020 / Edmonton 780-426-3990 / Calgary: 403-262-7714
OUTREACH PROGRAMS
edmontonjourna
l.com�
F A L L 2 0 1 2
Fall at homeTips and trends for hibernation season
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* Denotes newsroom feature . All others listed are advertising features. Features are subject to changes/additions. For a complete list, please contact your Edmonton Journal Sales Representative.
JANUARY• Babies of the Year• Condos*• Consumer Choice Awards• Jasper in January • Journal Hockey*• New Year, New You*• RRSP 1*• Snowsport• Today’s Senior• Truck SUV CUV*• Winter Escapes
FEBRUARY• Alberta’s Top Employers• APEGGA• Condos*• EDGE: Guide to Education• Family Cars• Journal Hockey*• Recreation Lifestyle• RRSP 2*• Snowsport• Today’s Senior• Valentine’ Day
MARCH• Condos*• Downtown Dining Week• Easter Churches• EDGE: Mark Your Calendar• Fashion - What’s Hot Where• Homes & Design*• Journal Hockey*• Luxury Automotive*• Mortgages*• Recreation Lifestyle• Today’s Senior
APRIL• Alberta Summer Travel Show• Alberta Trades Magazine• Condos*• Edmonton Motor Show*• Employment Tradeshow• Golf Majors - The Masters• Home Improvement• Journal Hockey*• Loyalty & Rewards• Recreation Lifestyle• Second Homes* • Second Homes Tradeshow• Today’s Senior• Travel & Loyalty*• Volunteer Week
MAY • Citizenship & Immigration• Condos*• EDGE: Education Week• First Time Home Buyers• Home Improvement
Resource Directory• Mother’s Day• NAOSH• Outdoor Life• Recreation Lifestyle• Spring Truck SUV CUV*• Today’s Senior
JUNE• Condos*• Environment Week• Father’s Day• Golf Majors - US Open*• Home Improvement
Resource Directory• Imports Only• Recreation Lifestyle• Today’s Senior
JULY• K-Days• Condos*• EDGE: Be Inspired /
Dance & Music• Golf Majors - The Open*• Home Improvement
Resource Directory• Recreation Lifestyle• Today’s Senior
AUGUST• Condos*• EDGE: Be Inspired• Family Vehicles• Golf Majors - PGA
Championship*• Home Improvement
Resource Directory• Recreation Lifestyle• Today’s Senior
SEPTEMBER• Alberta Employment Show• Alberta Home Builders –
CHBA• Automotive Outlook• Condos*• Employment Tradeshow• Estate & Trust Planning• First Time Home Buyers• Home Improvement
Resource Directory• Homes & Design*• Loyalty & Rewards Program• Off-Site Meeting & Event
Planner Magazine• Second Homes* • Seniors Housing Forum• Today’s Senior• Travel & Loyalty
OCTOBER• Condos*• EDGE: Guide to Post-
Secondary Education• Estate & Trust Planning• Fall Truck SUV CUV*• Fire Prevention Week• Home Improvement
Resource Directory• NHL Preview* • Off-Site Meeting & Event
Planner Magazine• Small Business Week*• Today’s Senior• World Teacher’s Day
NOVEMBER• Black Friday• Canadian Finals Rodeo*• Christmas Gift Guides, 1 & 2• Condos*• New Vehicle Preview*• Today’s Senior
DECEMBER• Christmas Eve Churches• Christmas Gift Guides, 3 & 4• Condos*• EDGE: Courses & Classes• Journal Hockey*• Snowsport
*e-magazineOnline exclusive feature
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The Journal’s Marketing department manages promotions and sponsorships, community relations, and corporate advertising. Promotions are used to support circulation, audience development and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs. Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmonton’s summer festivals, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement.
The Edmonton Journal is dedicated to strengthening our community and fostering our city’s strong sense of pride.
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christmas bureau radiothonThe Edmonton Journal is a dedicated supporter of the Christmas Bureau. Founded in 1940, the Christmas Bureau provides festive food hampers to more than 70,000 Edmontonians and we are proud of our ongoing involvement in this most meaningful campaign. Every year we host a 12-hour radiothon and invite listeners to join in and help raise funds in a festive environment.
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• Alberta Ballet
• Arden Theatre
• Art Gallery of Alberta
• A Taste of Edmonton Festival
• Best of Broadway
• Canadian Birkebeiner Ski Festival
• Citadel Theatre
• Edmonton’s K-Days
• Edmonton’s Food Bank
• Edmonton Folk Music Festival
• Edmonton Heritage Festival
• Edmonton Home & Garden Show
• Edmonton International Fringe Festival
• Edmonton International Street Performers Festival
• Edmonton Motorshow
• Edmonton Opera
• Edmonton Symphony Orchestra
• Edmonton Triathlon
• Excellence in Teaching
• Festival of Trees
• Litfest
• Pets in the Park
• Telus World of Science
• The Works Art & Design Festival
participates in more than 200 community events including:
Now in its 35th year, this community track and field event allows children grades 3-12 the opportunity to experience the thrill of competition. Track events for girls and boys include 200m and 800m individual events, as well as 8x200m relay events. Mixed relay events are offered for small elementary and junior high schools. Long jump competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts more than 6,000 school-aged athletes each year and is an event that is truly family-friendly fun.
edmonton journal indoor games
the Edmonton Journal
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the cappies
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Sponsored Newspapers can be delivered in the following ways: 1. Delivery to households in targeted FSAs – more powerful than direct mail at a much lower investment
2. Special events such as grand openings, festivals and sporting events
3. Distribution in high pedestrian traffic locations such as transit centres and downtown.4. Distribution at your business, you can offer your customers a complimentary copy every day
Your message can be customized with:1. Full colour stickers or post-it-notes affixed to the front of the newspaper to grab attention. An eye-catching way to promote a new product, distribute a coupon, or advertise a special event.2. Four-page, full-colour wrap conveys your message to readers. A high impact tool to promote your company.
Looking for a more valuable branding opportunity? The Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labelled with your corporate brand and delivered to your target audience, providing a world of insight and a reminder of who brought it to them, right on the front page.
sponsorednewspaper program
To customize the Sponsored Newspaper Program, contact your Advertising
Sales Representative or the Edmonton Journal’s Reader Sales Department.
The Journal brought the Cappies, the Critics and awards program for high school theatre, to Edmonton in 2007. The Cappies program, originally established in Washington, D.C. in 1999, involves high school students throughout North America. By 2011, the Edmonton region chapter, governed by a nonprofit society, had registered 25 schools from Edmonton, Sherwood Park, St. Albert, Stony Plain and Spruce Grove. High school students are trained as critics, attend shows at other schools and write reviews, some of which are then published in The Journal’s Arts & Life section and on edmontonjournal.com. At the end of the school year, the student critics vote for awards for acting and stagecraft which are presented at a formal Cappies Gala at the Citadel Theatre. Participating critics are also eligible for awards and in past years, top critics have had an opportunity to spend a week in The Journal newsroom, getting an inside peek at the daily tasks of reporters, photographers and editors and trying their hand at some critical writing. In the 2012-2013 school year, nearly 200 critics will write Cappies reviews. Teachers and directors from all the schools volunteer their time to make the program a rich learning experience for the students, and Journal marketing staff and newsroom editors help organize events and train teachers and critics.
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Our service is an efficient and economical solution for delivering pre-prints to urban and rural consumers throughout northern Alberta. We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically.
ad direct
pre-prints
Let us put our effective targeting capabilities to work for your business.• Deliver your pre-prints with the newspaper.• Offer custom delivery options to reach non-subscribers in homes and apartments.• Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs.• Accommodate your campaign strategy and target your customers.
In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow you to tease readers with something unique and unexpected. The Edmonton Journal’s specialty advertising products include poly bags, belly bands, Post-It notes and tag-a-longs.
AdDirect is a custom designed advertising flyer. Consider the benefits of having just one contact for creative design, production, printing and distribution of your flyer. AdDirect is an effective advertising tool for all types & sizes of business.
1. Choose two-colour or full colour printing.
2. Select the geographic delivery area:
• You can target as few as 10,000 customers or reach the entire metro Edmonton market.• You can select distribution within the newspaper to subscribers and/or EMC* delivery.• Your advertising sales representative works with you to target your customers through the use of geographic and/or demographic information.
productsPOLY BAG
POST-IT
specialty
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TAG-A-LONG
*Extended market coverage
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T6R
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T6J
T6H T6E
T6CT6B T6P
T6TT6L
T6X
T4X
T9E
T6K
T6A T8H
T8AT5R
T5V
T8N
T5B T5W
T5ET5A
T6S
T5Z
T5Y
T8L
Fort Saskatchewan
Beaumont
Spruce Grove Sherwood Park
Sherwood Park
St. Albert
Stony Plain
Leduc
T5X
T6V
T5C
T9GDevon
T8RMorinville
137 AVE
WHITEMUD FREEWAY
QUADRANT AVE
153 AVE
LancasterPark
Westview Village
Evergreen Trailer Park
137 AVE
111 AVE
31 AVE
41 AVE SW
127 AVE YELLOWHEAD
100 AVE98 AVE
ARGYIL ROAD
76 AVE
118 AVE
79 AVE
9 AVE
Quadrant Ave.
118 AVE
100 AVE
62 AVE
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AVE
Maple Ridge Trailer Park
urban core2 delivery options:
*GEA (Greater Edmonton Area) – Urban Core distribution by FSA** Rural distribution by zone
Our distribution options have been designed to avoid duplication, maximizing your ROI.***
newspaper subscribersYour flyer can be distributed on Wednesday, Thursday, Friday or Saturday with the Edmonton Journal to all subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont, Devon, Morinville and Leduc. You also have the choice of selecting specific FSA’s.
newspaper subscribers and non-subscriber homes and apartments As above, plus you can have your flyer distributed by FSA to non-subscriber homes and/or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and Friday in Fort Saskatchewan, Spruce Grove and Stony Plain. Apartment distribution is on Friday. Distribution in Beaumont, Devon, Morinville and Leduc is managed through our Country Asides weekly product on Fridays.
URBAN COREINDUSTRIAL & RURAL CORE
** Forward Sortation Area (FSA) – first three digits of a postal code | *** Return on Investment (ROI)
GEA*
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*Greater Edmonton Area
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rural coreGEA*
StonyPlain
SpruceGrove
ParklandVillage
St. Albert
Sherwood Park
Beaumont
Leduc
Fort Saskatchewan
City ofEdmonton
W
NW
NE
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ST4X
T9E
Fallis
Gunn
Morinville
Devon
newspaper subscribersYour flyer can be distributed on Thursday or Friday with the Edmonton Journal to all home delivered subscribers within an approximate one hour commuting radius of the City.
REDWATER
BON ACCORD
GIBBONSBRUDERHEIM
LAMONT
MILLET
CALMAR
CAMROSE
WETASKIWIN
MORINVILLE
FORT SASKATCHEWAN
STONY PLAIN
SPRUCE GROVE
CITY OF EDMONTON
BEAUMONT
LEDUC
ST. ALBERT
DEVON
SHERWOODPARK
country asides weeklyYour flyer can be inserted into the Country Asides Weekly editorial product and mailed to homes within an hour and a half commuting radius of the City. This product is delivered by Canada Post on Friday (with a three day delivery window). You can choose your coverage from various zones.
Edmonton/Sherwood Park/St. Albert/Fort SaskatchewanMorinville/Beaumont/Leduc/Devon/Spruce Grove/Stony Plain
RURAL CORE
URBAN CORE
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Local shoppers no longer have to wait for their favourite flyers and inserts to arrive in their newspaper or mailbox. FlyerCity is the next generation digital flyer platform, and is a new and powerful way for online users to engage with a store’s brand and content. Users are driven to FlyerCity through widgets placed on most edmontonjournal.com pages, which scroll through all available flyers. Once clicked, they’re taken to a dynamic and engaging showcase of local flyers. This is a great tool for large and small businesses alike. FlyerCity is also available via the Journal mobile website and tablet apps.
The FlyerCity program provides advertisers with:• Another way to reach users that is new and exciting, while leveraging the strength of the Edmonton Journal brand• A digitized flyer that can also run on their site or Facebook • A mobile-optimized user experience• Standardized reporting to assess the performance of the flyer, which includes the items most viewed/clicked• Performance-based results. You set a monthly budget and will be billed on actual performance (in terms of unique engaged users)
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caringFOR OUR
It’s our goal to do business in a way that reflects our love of Edmonton and Alberta. The Edmonton Journal believes in using no more than we need and respecting those around us. We leave as small a footprint as we can with innovative policies at our printing plant, where we recycle waste streams from production and maintenance functions.
• Newsprint waste is shredded, baled and sold to firms that recycle waste into cellulose insulation and paper products.
• Aluminum printing plates and metal scrap are collected and sold to local metal recycling firms.
• Lubricants, solvents and cleaning wipes are recycled.• Pallets are returned to printers, with old or damaged
pallets provided to a local pallet refurbisher.
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planning
calendar
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1816151413 17
30292827 31
11 129876 10
25 2623222120 24
4 521 3
19
NEW YEAR’S DAY
Orthodox Christmas
Orthodox New Year
Edmonton Bridal Fantasy
Edmonton Motorcycle ShowJanuary 11-13Minor Hockey WeekJanuary 11-20
Renovation ShowJanuary 25-27
Ice on WhyteJan 25-Feb 3
1.8% 9.8%11.6% 6.3%
1.8% 9.8%6.3%
0.8% 8.3%1.4% 5.1%
0.8% 8.3%1.4% 5.1%
2.0% 1.8% 14.7%
Deep Freeze: A Byzantine Winter FestivalJanuary 12-13
Edmonton Pet ExpoJanuary 19-20
2013
APEGA SPECIAL FEATUREA pull-out newspaper section celebrating National Science and Engineering month in March.
in next month’s
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1513121110
27262524 28
8 96543 7
22 2320191817 21
1
16
Groundhog Day
Annual RV Expo & SaleFebruary 7-10
National Flag of Canada Day
WinefestFebruary 15-16
Silver Skate FestivalFebruary 15-24
CanadianBirkebeiner Ski FestivalFebruary 8-9
Chinese New Year
Alberta Gift ShowFebruary 17-20 FAMILY DAY
Global Visions Film FestivalFebruary 27-March 3
2.0% 21.6%2.2% 7.0%
12.2%
0.9% 9.1%1.5% 5.7%
0.9% 9.1%1.5% 5.7%
2.2% 2.0% 16.4%
2
14
Valentine’s Day
Buddhist Nirvana Day
2013
in next month’s HOMES & DESIGN E-MAGAZINEThis online magazine aims to showcase builders, developers, retail outlets, decorating trends and residential communities in a high-end design format.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1513121110 14
27 29262524 28 30
8 96543 7
22 2320191817 21
1 2
16
31
Co-Op Wines & Spirits: The Grape EscapeMarch 1-2
Edmonton Log & Cottage ShowMarch 1-3
Trends The Apparel ShowMarch 7-11
1.8% 19.5%2.0% 6.3%
11.0%
0.8% 8.3%1.4% 5.1%
0.8%
1.8%
8.3%1.4%
2.0%
5.1%
24.6%
Palm Sunday
Easter Sunday
Edmonton’s Woman ShowMarch 2-3
International Women’s Day
Daylight Savings Time begins Commonwealth Day
Edmonton Boat & Sportsmen’s ShowMarch 14-17
Downtown Dining WeekMarch 15-24
St. Patrick’s Day
Edmonton Home & Garden ShowMarch 21-24
GOOD FRIDAY
2013
in next month’s EMPLOYMENT TRADESHOWIf you are looking to recruit, this is the place to reel in qualified candidates.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
13121110
27262524
28
6543
8 97
20191817
22 2321
1 2
1514 16
29 30
Farm & Ranch ShowApril 4-6
0.9% 9.0%1.5% 5.6%
9.0%
1.9%
0.9%
10.7%2.2%
1.5%
6.9%
5.6%
1.9% 10.7%2.2% 6.9%
Easter Monday
April Fool’s Day
1.3%
10.5%
Mom, Pop & Tots FairApril 12-13
Edmonton Kiwanis Music FestivalApril 15-May 4
Edmonton Motor ShowApril 18-21
National Volunteer WeekAdministrative Professionals WeekApril 21-27 Earth Day Canada
Administrative Professionals Day
10.8%
2013
in next month’s RECREATION LIFESTYLEYour complete guide to outdoor recreation. Publishing four more times in 2013, this is a perfect opportunity to target a growing market.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1816151413 17
30292827 31
11
12
9876 10
25
26
23222120 24
42 3
19
1
5
10.2% 8.0%1.3% 5.0%
8.0%
1.7% 9.6%1.9% 6.1%
1.7%
0.8%
9.6%
17.8%
1.9%
1.3%
6.1%
5.0%
VICTORIA DAY
International Children’s FestivalMay 28-June 1
St. Albert Kinsmen Rainmaker Rodeo & ExhibitionMay 24-26Corporate ChallengeMay 24-June 8
1.9% 5.0%
Mother’s Day
May2013
in next month’s COUNTRY ASIDESTarget rural readers with Country Asides, an effective and affordable advertising medium. Published every Friday, it has earned a reputation as an entertaining publication with a fiercely loyal audience.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1513121110 14
27 29262524 28
86543 7
2220191817 21
1
30
9
23
2
16
1.5%
0.9% 19.5%1.5% 5.6%
1.9% 10.7%2.1% 6.9%
1.9% 10.7%2.1% 6.9%
World Environment WeekJune 2-8
0.9% 19.5%5.6%
Bikeology FestivalJune 1-30
World Environment Day
Dreamspeakers Film FestivalJune 5-8
NextFest 2013June 6-16
Edmonton Pride Festival
Father’s Day
National Aboriginal Day
Edmonton International Jazz FestivalJune 21-30
Freewill Shakespeare FestivalJune 25-July 21
June2013
in next month’s K-DAYSAn Edmonton favourite is back in 2013. Everything people remember about the summer fair and what keeps them coming back will be discussed.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
13121110
27262524
28
6543
8 97
20191817
22 2321
1 2
1514 16
29 30
Edmonton International Street Performers FestivalJuly 5-14
1.9% 10.5%2.1%
10.5%
0.8%
1.9%
8.8%1.5%
2.1%
5.5%
6.7%
0.8% 8.8%1.5% 5.5%
CANADA DAY
10.3%
K-DaysJuly 19-28
Interstellar RodeoJuly 25-28
10.9%2.1%
31
6.7%
A Taste of EdmontonJuly 18-27
July2013
in next month’s EDMONTON JOURNAL GOLF PAGESEvery Monday from April to September, the Edmonton Journal’s Golf Pages are packed with golf news and information for the casual player and the golf fanatic. With extra coverage on the major tournaments during the season, a special feature will appear on the first day of each.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
10
24
3
17
1 2
15131211 14
272625 28
8 9654 7
22 23201918 21
16
1.9%
1.7% 9.3%1.9% 15.0%
0.7% 7.8%1.3% 4.8%
0.7% 7.8%1.3% 4.8%
1.7% 18.5%5.9%
CIVIC HOLIDAY
32nd Edmonton International Fringe Theatre FestivalAugust 15-25
Edmonton Labatt Blues FestivalAugust 16-18
Symphony Under the SkyAugust 30- Sept. 2
9.3%7.0%
Edmonton Folk Music FestivalAugust 8-11
29 30 31
August2013
in next month’s TRAVEL & LOYALTYIn this special supplement, the Journal puts the spotlight on interesting and “hot” travel destinations for 2013 and the latest in travel loyalty options and how, as a consumer, to maximize rewards.
sunday monday tuesday wednesday thursday friday saturday
13121110
27262524 28
6543
8 9
7
20191817
22 23
21
1 2
15
14
16
29 30
Edmonton International Film FestivalSeptember 27-Oct 5
0.9%1.5% 5.7%
9.1%
2.0%
0.9%
21.6%2.2%
1.5%
7.0%
5.7%
2.0% 10.9%2.2% 7.0%
LABOUR DAY
Grandparents Day
9.1%
2013
in next month’s OFF-SITE MEETING & EVENT PLANNER MAGAZINEOff-Site is a glossy magazine designed to provide Alberta companies with information on planning meetings, conferences and other business events or actvities.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1816151413 17
30292827 31
11 129876 10
25 2623222120 24
4 521 3
19
1.4%
0.8% 8.5%11.3% 5.3%
1.8% 10.1%2.0% 6.5%
1.8% 10.1%2.0% 6.5%
0.8% 13.9%
Fire Prevention WeekOctober 7-13
THANKSGIVING
World Teacher’s Day
United Nations DayEdmonton Ski & Snowboard ShowOctober 26-27
Halloween
0.8% 8.5%2.6% 5.3%
2013
in next month’s CANADIAN FINALS RODEOThe CFR is a world-class rodeo event that consistently sets new attendance records while attracting the best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton.
sunday monday tuesday wednesday thursday friday saturday
percentage of primary income earners age 18+ in the metro Edmonton area to be paid
%
1513121110 14
27 29262524 28 30
8 96543 7
22 2320191817 21
1 2
16
0.8% 18.4%1.4% 5.3%
9.7%
1.8% 10.1%2.0% 6.5%
1.8%
0.8%
10.1%
18.8%
2.0%
1.4%
6.5%
5.3%
Daylight Savings Time Ends
REMEMBRANCE DAY
CFRNovember 6-10
Canada’s National Child Day
Festival of TreesNovember 28-December 11
2013
in next month’s CHRISTMAS GIFT GUIDESThe Journal’s Christmas Gift Guides aim to make holiday shopping as easy as possible. As people are searching for the right gifts, ensure that you are advertising in this season’s best resource for holiday ideas.
sunday monday tuesday wednesday thursday friday saturday
13121110
27262524 28
6543
8 9
7
20191817
22 23
21
1 2
15
14
16
29 30 31
World AIDS Day
2.1% 11.5%2.3% 7.4%
11.5%
0.9%
2.1%
21.1%1.6%
2.3%
6.0%
7.4%
9.7%8.5%CHRISTMAS
2.3%
BOXING DAY
International Day of Disabled Persons
New Year’s Eve
Christmas Eve
2013
in next month’sWhatever you have planned fpr 2014, the Journal will be your top resource, whether in print, online or mobile, for targeting customers and building your business.
HAPPY NEW YEAR!
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JANUARY 1 ...............................NEW YEAR’S DAY*January 7 ................................................................Ukrainian Christmas
January 14 ...........................................................Ukrainian New Year’s
January 27.............International Holocaust Remembrance Day
January 31 ...................................................................Chinese New Year
February 2 ......................................................................Groundhog Day
February 14 .......................................................................Valentine’s Day
FEBRUARY 17 .......................................FAMILY DAY*March 5 .............................................................................Ash Wednesday
March 9 ..................................................Daylight Saving Time starts
March 17 ............................................................................St. Patrick’s Day
March 20 ...........................................................................Spring Equinox
April 1 ...................................................................................April Fool’s Day
April 13 ......................................................................................Palm Sunday
April 14 ................................................................................Passover starts
APRIL 18 ...............................................GOOD FRIDAY*April 20..................................................................................Easter Sunday
April 21 .................................................................................Easter Monday
May 11 ........................................................................................Mother’s Day
MAY 19 ..................................................VICTORIA DAY*June 15 .......................................................................................Father’s Day
June 21 .............................................................................Summer Solstice
June 29 .........................................................................First of Ramadan
JULY 1 ......................................................CANADA DAY*AUGUST 4 .......................................CIVIC HOLIDAY* SEPTEMBER 1 ...................................LABOUR DAY*September 23 ......................................................................Fall Equinox
September 25 ..............................................................Rosh Hashanah
October 4 ................................................................................Yom Kippur
October 13 ........................THANKSGIVING DAY* October 31 ....................................................................................Halloween
November 2 ..........................................Daylight Saving Time ends
NOVEMBER 11 ..................REMEMBRANCE DAYDecember 17 ..................................................................Hanukkah starts
December 21 ..................................................................Winter Solstice
DECEMBER 25 .....................................CHRISTMAS* DECEMBER 26 ...................................BOXING DAY*
important dates
Some photographs courtesy of edmonton.com media kit 2013
SUN MON TUE WED THU FRI SAT
april
8 9 10 11 5
6 715 16 17 18
12 13 14
22 23 24 2519
20 21 29 30
2627 28
1 2 4 3 SUN MON TUE WED THU FRI SAT
may
8 9 10 11
5 6 715 16 17
18 12 13 14
22 23 2425
19 20 21 29 30 3126 27 28
1 24
3 SUN MON TUE WED THU FRI SAT
june
8 9 10 11 5 6 7
15 16 17 18 12 13 14
22 23 24 2519 20 21
29 3026 27 28
1 2 4 3
SUN MON TUE WED THU FRI SAT
january
8 9 10 11 5 6 715 16 17 18 12 13 1422 23 24 2519 20 21 29 30 3126 27 28
1 2 4 3 SUN MON TUE WED THU FRI SAT
february
8 9 10 11
5 6 715
16 17 18 12 13 14
22 23 24 25
19 20 21 26 27 28
1 2 4 3
SUN MON TUE WED THU FRI SAT
march
8 9 10 11
5 6 715
16 17 18 12 13 14
22 23 24 25
19 20 21 26 27 28
1 2 4 3
29 30 31
SUN MON TUE WED THU FRI SAT
september
8 9 10 11 5 6
715 16 17 18
12 1314
22 23 24 2519 20
21 29 30
26 2728
1 2 4 3 SUN MON TUE WED THU FRI SAT
july
8 9 10 11 5
6 715 16 17 18
12 13 14
22 23 24 2519
20 21 29 30
2627 28
1 2 4 3
31
SUN MON TUE WED THU FRI SAT
august
8 910 11
5 6 715 16
17 18 12 13 14
22 2325
19 20 21 29 3026 27 28
1 23
24 31
4
SUN MON TUE WED THU FRI SAT
october
8 9 10 11 5 6 715 16 17 18 12 13 1422 23 24 2519 20 21 29 3026 27 28
1 2 4 3
31
SUN MON TUE WED THU FRI SAT
december
8 9 10 11 5 6
715 16 17 18
12 1314
22 23 24 2519 20
21 29 30
26 2728
1 2 4 3
31
4 SUN MON TUE WED THU FRI SAT
november
8 9 10 11
5 6 715
16 17 18 12 13 14
22 25
19 20 21 29 26 27 28
1 2 4 3
2330 24
*STAT. HOLIDAY
A division of