media innovation and entrepreneurship: building an environment for change

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Media Innovation and Entrepreneurship: Building an Environment for ChangeCUNY Entrepreneurial Journalism SummitJuly 15, 2016Dr. Michelle Ferrier, Associate Professor, E.W. Scripps School of Journalism, Ohio University

Associate Professor , E.W. Scripps School of Journalism, Ohio University, OH; [email protected]; Twitter: @mediaghosts President, Journalism That MattersFounder, Create or Die Startup GatheringsFounder, TrollBusters.comChief Investigator: The Media Deserts ProjectMother of Google Maps

EducatorEntrepreneurMentorScholarNew Media Innovator

Dr. Michelle Ferrier

Our AgendaTwo Case Studies: Remote program video, niche program (20 minutes)Media entrepreneurship: Why now? What now? (20 minutes)Challenges to institutions/faculty (10 minutes)Brainstorm Stakeholders/Solutions (25 minutes)

Two Case Studies

Rich Gordon, Medill School of Journalism, Northwestern University Dr. Carrier Brown, CUNY Graduate School of Journalism

This isnt about startups.(but a way of thinkingand startups too.)We need to use these new leadership practices in our core business, because we face so much uncertainty and need to continue to reinvent ourselves.

-- Scott Cook, Co-founder, Intuit.

Design Thinking @ Stanford

The Design Process

The Lean Startup by Eric Ries

Student Skills and KnowledgeConstruct and deliver a pitch.Conduct market research.Conduct audience analysis.Understand the entrepreneurial landscape/startup culture.Conduct a competitive analysis.Create a minimum viable product.Read, understand and create financial statements.Ferrier, Michelle Barrett. Media Entrepreneurship: Curriculum Development and Faculty Perceptions of What Students Should Know, Journalism & Mass Communication Educator, Sept. 2013, Vol 68, Issue 3, p. 222.

Four strategic questions that frame the new challenges and opportunities for media organizations.

Source: The Big Thaw: Charting a Future for Journalism, Deifell, 2009.

Four Strategic QuestionsNew Competitive Landscape: How is the landscape changing?

New Sources of Value: What needs can be met, problems solved or desires fulfilled?

New Distinctive Competencies: What new capabilities are needed to succeed?

New Business Models: How are media organizations structured to capture value?

Digital Media Market SectorsExperiential & Immersive EntertainmentModeling & Simulation (virtual worlds, augmented/mixed reality)Game Development & PublishingMotion Picture Creation (webisodes, animation, visual effects, audio/sound design)Pre-Vis/Visualization (data, mapping, architectural, bio-medicalDr. Michelle Ferrier, Ohio University, @mediaghosts

Digital Media Market SectorsMobile MediaeLearningInteractive Marketing & Advertising (social media, online ads, in-game ad placementContent Aggregation & Distribution (niche portals)Internet A/V Content Distribution (streaming media)Web Content & Application DevelopmentDr. Michelle Ferrier, Ohio University, @mediaghosts

Challenges for Higher EducationFaculty champions: Care and supportCredibility gap: Who is an entrepreneur?Making it real: Experiential learning; consequencesProfessional culture: Editorial vs. financialPace of media evolution: Crazy!Curriculum resources: ScarceMaking it count: Tenure, making it visible

OHIO University: Blend of Experiential and Academic AvenuesScripps International Innovators Cup: Global competition for student teams on media entrepreneurship.Scripps Innovation Challenge: University-wide student media entrepreneurship competition.Mobile Module: Two-week module taught by industry experts and infused throughout curriculum.Game Research and Immersive Design Lab: Pre-incubation space for game development teams.Digital Media Incubator: Early-stage investment in student/graduate companies.Certificate in Entrepreneurship with BusinessPartnerships with Accelerators: Internship opportunities for students with startup companies.

Ohio University | Team Ubuntu

2016 Inaugural Competition Winners

Team Ubuntu 2015

VIDEO LINK: https://www.youtube.com/watch?v=D2lwPohVvSU18

Next Steps: Brainstorming SolutionsWhat do we need as faculty members to be successful? How do these needs change based on size of institution, instructor experience and relationships, school location and other factors?

Brainstorm: Stakeholders/SolutionsTopics for discussion: Any other burning questions/challenges to address?Identify people for groupsIdentify stakeholders on stickie notesConvene in breakout rooms and pick top 6 stakeholdersCreate column for each stakeholderIdeate with one idea per stickieReconvene here in large room with stakeholder/solutions list

Stakeholder Mapping

Stakeholder Mapping

Importance/Difficulty Matrix

Building the Media Entrepreneurship EcosystemAwareness: Scripps International Innovators Cup for student-led innovation global competition.Exchange: Facebook: Media EntrepreneurshipWiki:http://media-entrepreneurship-course-development.wikispaces.comResearch: Two special issues on media entrepreneurship (Newspaper Research Journal, Fall 2016; Journalism Practice, Spring 2016).Education: Scripps Howard Journalism Entrepreneurship Institute each January at Arizona State University

Contact Me@mediaghostsFacebook: DrMichelleFerrierLinkedIn: Michelle [email protected]