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Media Information 2021 THE FINE ART OF TRAVEL NO. 1 IN THE LUXURY TRAVEL MARKET FOTO: DANAI BEACH RESORT & SPA, CHALKIDIKI

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Page 1: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Media Information 2021

the f ine art of travel

N O. 1 I N T H E LU X U RY T R AV E L M A R K E T

Foto: DanaI Beach ResoRt & spa, chalkIDIkI

Page 2: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

The world of Connoisseur CircleMARKET LEADER IN THE HIgH-cLAss TRAVEL MAgAzINE sEcTOR:For the past 14 years connoisseur circle has been the no. 1 travel mag amongst luxury travelers in Germany, austria and switzerland. It now comes with four special editions!

sONDEREDITIONEN

sPA –Wellness & Beauty 1 issue per year

Hospitality stars the best partners for successful hotel management 1 issue per year

Private Moments special edition for the perfect honey-moon and wedding receptions1 issue per year

Residences – our magazine for the real estate of your dreams 2 issues per year

Page 3: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

■ connoisseur circle is the only German-language magazine that exclusively addresses luxury travelers. luxury hotels and exclusive destinations worldwide are put to an impartial, objective test.■ the world of luxury and travel is a perfect environment for your brand presence. With a copy price well worth the investment and exclusive distribution partnerships, connoisseur circle targets the travel elite of German- speaking europe. ■ connoisseur circle is as much at home in select luxury hotels worldwide as in the exclusive Membership circle and retail business.

neW4 ratings

The best hotels in south Tyrol spring issue/april 2021

The best hotels in germany summer issue/July 2021

The best hotels in Austria Fall issue/october 2021

The best hotels in switzerland Winter issue/December 2021

PAssION fOR TRAVEL: LATEsT INsIDE NEWs AND PROfITABLE sPEcIAL OffERs fOR OuR MEMBERs. What makes connoisseur circle unique?

■ latest innovation: even more digital services for frequent travelers and luxury lovers: Discover the stunning variety of our digital services for your target group on the following pages!

■ our rating “the best hotels“ is unique in europe. It is the only ranking that evaluates objectively considering a combination of trustYou, public votes and jury votes. as a standardized rating carried out in four countries, “the best hotels“ serves as a substantial support in potential future guests‘ decision-making.

Page 4: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Your Bonus: Connoisseur Circle‘s Online Universe

NEWsLETTERHigh intensity user: 30.000International newsletter: bi-weeklythe best hotels: weekly

High engagement: 80% of the recipients would miss the newsletter (very much) (User survey, 2020)

sOcIAL MEDIAFacebook: ~ 14.000 likesInstagram: ~ 29.500 followers

A variety of editorial formats create high engagement rates and attention within the social media community. Your content can be integrated into the following: #hoteldesmonats (hotel of the month)#fürsiegefunden (discovered for you): The best offers on the travel market#fürsiegetestet (tested for you): Hotels which are tested personally by CC-editors#ontour: Your CC-editor on tour (social media posting, story, online blog posts) #neuerluxus (the new luxury): The new way of traveling – trends, news, visions#travelnews: News from the hotel and travel sector

WEBsITEMonthly visits: 21.000Monthly unique users: 10.000Average stay: 4 min.

Landing page for the rating “Die besten Hotels“/ “The best hotels“

Page 5: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Quality and frequent use achieved by our community‘s high engagement, paid subscriptions and high-class cooperations instead of unspecific reach. Our readers intentionally decide on reading our content and pose a powerful and faithful community. Information is processed more effectively when delivered through diverse commercial and editorial communication channels – with each having its specific benefit.

TRAVEL AgENT cIRcLE‘s E-MAg „cc VIP“ Monthly e-paper presenting travel news and special destination content, PEP-deals, recommendations for restaurants and events for our B2B- & travel agency partners.

fREquENT cOMPETITIONs B2c & B2B

4 RATINgs PER yEARThe BEST HOTELS in GermanyThe BEST HOTELS in Switzerland The BEST HOTELS in AustriaThe BEST HOTELS in South Tyrolare being elected by TrustYou and our readers voting digitally – the most objective combination possible.

VAcATION AT HOMEThe perfect offer in times of Corona: Germany‘s, Austria‘s and Switzerland‘s 200 best hotels presented in newsletters, social media campaigns and on our website.

E-MAg „fIRsT cLAss cONNOIssEuR“It‘s the only monthly e-mag for luxury travelers. It scores with its travel content‘s uncommon editorial appearance and insider information provided by the frequent traveler portal First Class & More. Your product may be presented multimedia-based as well as interactively: We can integrate silders, videos or pop-up windows for special offers as well as links leading directly to your website and thereby provide a whole new marketing dimension.

#neuerluxusConnoisseur Circle and lobster

experience asked the opinion of experts and representatives of the tourism

industry, resulting in more than 180 qualified contributions. introducing

#neuerluxus (the new luxury) as a new editorial format, together with experts we

look ahead and present what „the new luxury in traveling“ might

look like in the future.

Page 6: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

ExcLusIVE PARTNERsHIP IN sALEsthe connoisseur circle magazine is available at:

Airlines & Airport Lounges*

Selected Hotels

■LufTHANsA fIRsT cLAss LOuNgEs Frankfurt airport■LufTHANsA PRIVAT JET Frankfurt airport■LufTHANsA BusINEss cLAss LOuNgEs Flughafen München■LufTHANsA BusINEss cLAss uND sENATOR LOuNgEs Vienna International airport■AusTRIAN AIRLINEs HON cIRcLE LOuNgE Vienna International airport■sKy LOuNgE Vienna International airport■sWIss LOuNgEs Flughafen Zürich■sWIss LOuNgEs Genève aéroport

■THE sT. REgIs MARDAVALL Mallorca■cAsTILLO HOTEL sON VIDA Mallorca■JuMEIRAH PORT sOLLER HOTEL & sPA Mallorca■HOTEL DE ROME – ROccO fORTE Berlin■HyATT REgENcy Düsseldorf■WEIssENHAus gRAND VILLAgE REsORT & sPA ostsee■sEVERIN*s REsORT & sPA sylt ■sEVERIN*s HOTEL LEcH lech am arlberg ■HOTEL BuDERsAND gOLf & sPA sylt ■LANDHAus sTRIcKER sylt■JuMEIRAH Frankfurt■THE fONTENAy hamburg■sTEIgENBERgER HOTEL

TREuDELBERg hamburg■BRENNERs PARK-HOTEL & sPA Baden-Baden■VILLA KENNEDy – ROccO fORTE Frankfurt■THE cHEDI ANDERMATT andermatt■WIDDER HOTEL Zürich ■PARK HyATT Zürich■HOTEL scHWEIzERHOf luzern■THuRNHER's ALPENHOf Zürs am arlberg■ALMDORf sEINERzEIT patergassen■HOTEL sAcHER Wien■BIO- uND WELLNEssREsORT sTANgLWIRT Going am Wilden kaiser■HOTEL ALMHOf scHNEIDER lech am arlberg ■BüRgENsTOcK REsORT Bürgenstock, schweiz

DER Touristik 1.000 sELEcTED TRAVEL AgENcIEs in Germany and austria

DeRtoUR · eine Marke der DeR touristik Deutschland Gmbh · 60424 Frankfurt

■E.BREuNINgER gMBH & cO. Düsseldorf■sELEcTED BABOR sPAsin Germany, austria and switzerland■25 PREMIuM cAR DEALERsHIPsin Germany and austria■220 PREMIuM HAIRsTyLIsTsin Germany, austria and switzerland■15 PREMIuM JuWELERsin Germany, austria and switzerland

Lifestyle Partners

TuRKIsH AIRLINEs VIP LOuNgE

Connoisseur Circle distribution partners

We offer an exclusive partnership to select customers. Give your clientele the benefit of Connoisseur Circle as a membership magazine or as a sophisticated giveaway. Or put our magazine on display in your busi-ness outlets or provide them in your hotel suites. We also offer you other opportunities in connection with Connoisseur Circle: everything is possible, from editorial exposure of your products in our magazine to exclusive branding of copies distributed by you. We would be glad to create your personal tailored package.

■ A specific number of copies, starting at 100. When copies are ordered in sufficient quantities, the branding can be split over a number of issues.■ Editorial exposure in the form of specials or advertorials of varying size and scope. ■ Allotment of advertisement space.■ Inclusion in our newsletter, which indicates an exclusive commitment in our community. Here, as customer, you can present unique offers to our readers, including on a daily basis.

Our Exclusive Partner-Packages – Your Advantage* after re-opening, differs regionally

Page 7: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Connoisseur Circle distribution partners

cc HOsPITALITy AWARDs – A sTORy Of succEssThe Connoisseur Circle Hospitality Awards honor the world’s finest hosts: very special hotels in the luxury class that have distinguished themselves with outstanding service to their guests. The yearly awards event, which coincides with ITB Berlin, is a festive get-together of repre-sentatives of international top-class tourism. With its pre-stigious awards, Connoisseur Circle is a gauge of excellence in the world of luxury hotels, airlines and cruise lines – and at the same time it is the ideal forum for showcasing select brand-name articles for luxury travelers, fine hotel living and haute cuisine. The nominations for the best hosts will be announced in line with the ITB 2021, the award ceremony, CC Hospitality Awards, is supposed to take place in June 2021.

REPREsENTATION:■ Gala night ItB Berlin■ print magazines■ homepage■ e-mag special edition■ newsletter■ Winners‘ clips on Youtube■ Facebook & Instagram

AWARDED By cONNOIssEuR cIRcLELeft to right: Presenter Jennifer Sarah Boone, Christina Metentzi (Sales Manager D/AT/CH) and Kostas Sifakis (Assistant Director Sales & Marketing Western Europe, Sani Resorts), Alfredo Spadon (Managing Director Silversea), Christian Siegling (General Manager Severin*s Sylt), Andreas and Simone Dressler (Connoisseur Circle), Gerhard Fink (Regional Sales Director COMO Hotels), Tanes Petsuwan (Deputy Governor for Marketing Communications, Tourism Authority of Thailand), Desiree Simek and Bernd Dickhoven (Silversea), Linda Köhler and Franziska Mosich (QATAR Airways), Michaela Struck von Wins (Stromberger PR, Kulm Hotel), Shafa Shabeer and Sarah Hilmy (Coco Bodu Hithi)

2020 –AN AWARD TRAVELs THE WORLDLike each and every year, Connoisseur Circle paid tribute to the winners of 2020‘s Hospitality Awards – even under adverse conditions. Seeing that the grand gala in Berlin could not take place in 2020, the winners in 15 categories received their awards by mail – for the very first time in the history of the Hospitality Awards. From Oman to the Baltic Sea and from Malta to the Maldives: 15 parcels with precious content were sent to travel across the globe to award the best of the best.

Page 8: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Publishing house germanyKnesebeckstraße 11D-10623 BerlinM +43 676 848 41 88 00ATU-NR: ATU 62706879

Publishing house AustriaConnoisseur Circle Reiseservice GmbHMariahilfer Straße 88a/II/2a A -1070 Vienna/Austria

Representation office switzerlandHesligenstrasse 48a,CH - 8700 Küsnacht

[email protected]

Management/ sales & MarketingKatja OhmT +49 151 24 08 34 [email protected]

ManagementAndreas [email protected]

Zoriana Iurechko T +43 669 140 71 738 [email protected]

Key Account: Marion Finger T +43 676 848 41 88 03 [email protected] Fattinger T +43 676 961 63 98 [email protected]é Niehoff T +41 786 54 25 00 [email protected]

Publisher/Key Account Residences Ronald Goigitzer T +43 677 62 93 28 41 [email protected]

Editing Mariahilfer Straße 88a/II/2a A-1070 Vienna/Austria T +43 1 890 69 77-24 f +43 1 890 69 77-10www.ccircle.cc

Production & copySusanne DresslerT +43 1 8906977-23M +43 676 848 41 88 07 [email protected]

Contact

Distribution Germany: Circulation: 47.000, 4 issues per year

Presented personally or personalized delivery: 27.500

■18.000 newsstand retail ■ 8.000 direct delivery to frequent-traveler top decision makers in Germany earning a nett household income of more than € 5,000■ 11.000 direct delivery of fixed number of copies and distribution to top customers by more than 1,000 DER Touristik travel agencies (DERTOUR deluxe cooperation)■ 1.500 Airport Lounges (Austrian, Swiss, Lufthansa Business, Lufthansa First Class) after re-opening■ 500 via brand partners, limousine services and tourist organizations luxury fairs, tourism fairs (ILTM Cannes, ITB Berlin, Loop etc.), events and roadshows with DERTOUR deluxe■ 8.000 direct delivery to 4-star and 5-star hotels and to upscale tourist information agencies

connoisseur circle is dissemina-ted both through upscale retail outlets and through our outstan-ding cooperation partners and targets luxury travelers and top-income earners in Germany.

Total circulation: 81.000 Exemplare, 4 issues per year

Page 9: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

■ 8.500 newsstand retail ■ 2.500 members of the Austrian Airlines HON Circle and selected Austrian Airlines Senators (To become a member of the HON Circle the traveler must accumulate 600,000 miles in two consecutive calendar years)■ 500 Airport Lounges, airports, etc. (Austrian

Airlines, VIP-Lounge Vienna International Airport, etc.)■ 2.000 copies distributed in cooperation with selective partners, tourist organizations and DER Touristik travel agencies (DERTOUR deluxe cooperation)■ exclusive distribution to top decision makers and Connoisseur Circle members in Austria with a net household income of more than € 5,000 ■ direct delivery to selected 4- star superior and 5-star hotels

Distribution Switzerland: Circulation: 9.000, 4 issues per year

Distribution Austria: Circulation: 25.000, 4 issues per year

Presented personally or personalized delivery: 7.000

Presented personally or personalized delivery: 16.500

■ 1.500 newsstand retail ■ 2.000 to Connoisseur Circle members■ 500 Swiss lounges Zurich Airport,

Geneva■ 5.000 direct delivery to decision makers

in the tourist industry, banks, regional interest groups in Switzerland leaders in the tourist industry and their premi-um customers as well as 5-star hotels (annual hotel ranking: The Best Hotels in Switzerland)

Publication dates26th of April, 20217th of July, 20215th of October 20213rd of December, 2021

Dates

please find our general terms and conditions as well as data delivery specifications at ccircle.cc/sitemap/service-infos/mediadaten

Advertising closing dates6th of April, 202111th of June, 202114th of September, 202112th of November, 2021

Page 10: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

Advertising possibilities in Connoisseur Circle Print

Advertisement rates1/1 page 4c, 210 x 297 mm Germany EuR 6.900,– Austria EuR 5.850,– Switzerland cHf 6.800,–

Special rates – all countries EuR 8.500,– (A, D, CH) cHf 9.900,–

Advertisement rates2/1 page 4c, 420 x 297 mm Germany EuR 12.900,– Austria EuR 10.500,– Switzerland cHf 11.800,–

Special rates – all countries EuR 15.800,– (A, D, CH) cHf 19.000,– Placement on front and back covers (inside and outside) attract a 20 % surcharge.

ADVERTIsMENT ExcLu-sIVE PLAcEMENT fRONT AND BAcK cOVERs Placement on front and back covers (inside and outside) attract a 20 % surcharge.

Total circulation: 81.000 Exemplare, 4 issues per year

Page 11: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

ADVERTORIAL IN OuR sPEcIAL TOP HOTEL sEcTOR (TRAVEL PROMOTION)1/1 page 4c, promotional price Germany + Austria + Switzerland EuR 3.500,– cHf 4.200,–2/1 page 4c promotional price Germany + Austria + Switzerland EuR 6.000,– cHf 7.200,–

Your possibilities for commercial promotion

cLAssIc ADVERTORIAL: 1/1 page 4c promotional price: Germany EuR 5.800,– Austria EuR 4.800,– Switzerland cHf 4.500,–

Special rates – all countries EuR 7.200,– (A, D, CH) cHf 8.400,–

INDIVIDuAL cOVER PAgE: EUR 1.000,– | CHF 1.330,– for creationEUR 250,– | CHF 310,– per 100 copies

BOOK PRINT & ONLINE

PACKAGES:PLEAsE cONTAcT us fOR

OuR ONLINE ADVERTIsEMENT PRIcEs AND cOMBINATIONs

WITH PRINT.

Page 12: Media Information 2021...sOcIAL MEDIA Facebook: ~ 14.000 likes Instagram: ~ 29.500 followers A variety of editorial formats create high engagement rates and attention within the social

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