media information 2017 - motivate...

MEDIA INFORMATION 2017

CONTENT Stylish, Smart & Sophisticated. Emirates Woman delivers luxury fashion, on-trend beauty, luxe lifestyle, travel reports, as well as in-depth features looking at both global and local issues. Committed to representing the many faces and nationalities of women in this region and celebrating the home-grown talents of its readers.

With a mix of local and internationally savvy glamour and style, cutting-edge reports and luxe lifestyle features, Emirates Woman connects with a wide demographic readership, bridging numerous cultural divides.

Sophisticated not stuffy, relevant and respected, modern yet classic, beautiful not boastful, trendsetter not follower

TARGET MARKETEmirates Woman is read by the mixture of nationalities that reside in the Gulf. A typical reader is 26-40, affluent and well-educated. She purchases the magazine frequently and is heavily involved in each issue, returning to it multiple times. There is also a high rate of readership reflected by the significant pass-on rate – 58 percent of readers will pass the magazine on to at least three others.Source: Emirates Woman readership survey 2008.

ADVERTISING BENEFITSn Your message will be visible in the only quality women’s title in the regionn Being associated with a highly-respected brand that has been established for over 30 yearsn Enhanced message delivery, as a result of appearing alongside cutting-edge editorial and premium design

Circulation Frequency Monthly

Print-run 25,000 copies*

BPA 13,718 (Jan-Jun 2016)

Distribution n United Arab Emirates n Bahrain n Qatar n Oman n Kuwait

Distribution Profile n Retail Outlets n Hotels n Commercial n Sponsored Copies n Subscriptions n Airlines

*Publisher’s own data

IN EVERY ISSUE

RELATIONSHIPSThe Middle East’s most respected and knowledgeable relationship experts share their thoughts and advice on how to recognise and overcome potential problems that regularly arise within today’s modern relationships.

TRAVELThe Emirates Woman reader loves to travel and enjoys being inspired by new destinations and travel options. In every issue, we regularly visit the world’s most exciting destinations, offering tips, recommendations and overviews.

BEAUTYEmirates Woman is dedicated to bringing the very latest products and trends from the beauty arena - and our team of experts enthusiastically share inside secrets and latest predictions.

HEALTHThe importance of good health is paramount and Emirates Woman consistently delivers great advice and guidance in this key area. Latest reports and trends are regularly showcased with real-life examples.

FASHIONOur world-class fashion team delivers the latest from the runways, plus details of the hottest trends around, to inspirethe style-conscious reader.

GLOBAL REPORTSEvery month, award-winning photographers and journalists delve deep into the big issues to highlight the plights of cultures and communities around the world.

No4%

Yes96%

THE ADVERTISING PROVIDES INFORMATION ON BRANDS

No26%

Yes74%

THE ADVERTISING HELPS INFORMMY PURCHASING DECISIONS

No3%

Yes97%

THE ADVERTISING FITS WITH THE CONTENT OF THE MAGAZINE

DIGITAL MEDIA FORMAT

PDF (Portable Document Format)

The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/ Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks

All files must be CMYK format and all black text as over print

For bleed size add 3mm extra on all four sides after trim marks

Image loss in the gutter 3mm either side

Ensure that text is at least 10mm inside from the crop marks

If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side

A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD

TECHNICAL DATA

(mm) H x W

DEADLINES

CANCELLATION

DPSTrim: 300 x 450Type: 270 x 420

Full PageTrim: 300 x 225Type: 270 x 195

Half Page HorizontalType: 130 x 195

Half PageVerticalType: 270 x 90

GENERAL INFORMATION

12 issues per year

Standard agency commission rates apply

Additional creative solutions available

on request

SERIES DISCOUNT

3-5 insertions 5% 6-9 insertions 10% 10+ insertions 15%

Booking: 15th of month prior to publication Material: 18th of month prior to publication

INTERNATIONAL MEDIA REPRESENTATIVES

AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, [email protected], +61 412 080 600, [email protected] BELGIUM AND LUXEMBOURG M.P.S. Benelux; Tel +322 720 9799, [email protected] CHINA Publicitas Advertising; Tel +86 10 5879 5885 GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, [email protected] HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, [email protected] INDIA Media Star; Tel +91 22 4220 2103, [email protected] SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, [email protected] JAPAN Tandem Inc.; Tel + 81 3 3541 4166, [email protected] NETHERLANDS giO media; Tel +31 (0)6 22238420, [email protected] TURKEY Media Ltd.; Tel +90 212 275 51 52, [email protected] UK Spafax Inflight Media; Tel +44 207 906 2001, [email protected] USA WorldMedia; Tel +001 212 244 5610, [email protected]

DPS ads need to be supplied as 2 separate pages after 7mm tiling is done on both sides of the spine

Prime Position: Minimum 3 months prior to publication (90 days)

Standard Advertising: Minimum 2 months prior to publication (60 days)

READERSHIP

AGE

REGION OF BIRTH

GENDER

ABOUT OUR READERS...

ADVERTISING RATES

REGULAR POSITIONS US$ Full Page 4,500 Double Page Spread 8,500 Half ,150 Half Page Solus 3,350

PREMIUM POSITIONS US$ Outside Back Cover 9,900 Inside Front Cover Spread (2 pages) 16,200 Inside Back Cover 7,650 Front Cover Reverse Gatefold (2 pages) 17,000 Inside Front Cover Gatefold (3 pages) 21,850 ROP Gatefold (3 pages) 13,000 Full Page (opposite contents) 6,000 Editor’s Letter 6,500

DOUBLE PAGE SPREAD POSITIONS US$ 1st Double Page Spread 12,750 2nd Double Page Spread 12,325 3rd Double Page Spread 11,475 4th Double Page Spread 11,050 5th Double Page Spread 10,625 6th Double Page Spread 9,775 7th Double Page Spread 9,350 8th Double Page Spread 8,925 9th Double Page Spread 8,500

CREATIVE SOLUTIONS US$ Bookmark 17,820 Belly Band 17,000 Bound Insert 17,820 Advertorial – Full Page 5,650 Advertorial – Double Page Spread 10,150

All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges.

emirateswoman.com

WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR

OUR VALUES

EMIRATESWOMAN.COMWE WILL ALWAYSBe witty, edgy, informative and have an opinion. WE WILL NEVEREndorse products we don’t believe in, sell out our core values or promote ugly shoes. WE LOOK LIKE…An easy-on-the-eye, online journal.


BIGGER AUDIENCEemirateswoman.com has a far greater reach then the magazine and wider, worldwide audience, which in turn means a larger audience for revenue. CONVENIENCEReaders no longer have to wait a month for an update on the latest trends, the celebrity gossip and the must-have beauty wonders. Updated daily, emirateswoman.com brings fresh and engaging content that can be assessed on the reader’s PC, laptop, tablet or smartphone. BETTER INTERACTIONWith online we adapt to the reader – you don’t like what we are doing, tell us and we can change it. That said; we always set the trends.


With a topical combination of style, substance, fashion, beauty, culture, entertainment and current affairs, emirateswoman.com is essential reading for the modern woman in the Middle East.

FEMALE %75

WELL-EDUCATED

PROFESSIONALLY AMBITIOUS

45-25 YEARS OLD

SOPHISTICATED AND STYLISH

THE READER

GET SOCIAL WITH US

WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR G P

THE READER

L US GET SOCIA WITH


MPU WIDTH: 300PX HEIGHT: 250PX US$89/CPM (Click For Example)

LEADERBOARDWIDTH: 728PX HEIGHT: 90PX US$75/CPM(Click For Example)

BANNER/STATIC BUTTON WIDTH: 728PX HEIGHT: 90PX US$2,000/month(Click For Example)

HALF PAGEWIDTH: 300PX HEIGHT: 600PX US$102/CPM(Click For Example)

NATIVE ADVERTISINGWritten in an editorial format. Sponsored Content wording will feature on the piece. Starting from US4,000$/week

BASIC

SPECIAL OPS

MAGAZINE

WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR

BESPOKE NEWSLETTERA newsletter, written in the usual Emirates Woman house-style but made to meet brand objectives – sent across the Emirates WomanFrom US$150/CPM(Click For Example)

STANDARD EDMClient to provide simple artwork that is sent across the Emirates Woman US$220/CPM

SPONSORED SHOOTSFashion, beauty or lifestyle shoot run as images or gallery online.Prices On Request

SPONSORED VIDEO CONTENT/VLOGSVideos shot and edited by Emirates Woman team.US$6,500/VIDEO

BASIC

SPECIAL OPS

MAGAZINE

E D I T O R I A LC A L E N D A R 2 O 1 7

*PLEASE NOTE THESE THEMES ARE SUBJECT TO CHANGE

JANUARYNEW BEGININGS ISSUE

• Must-have health check up at every age • Food to save your life • Your new workout wardrobe • Update your style with colour

AUGUSTTHE AGE ( LESS ) I SSUE

• Trends that translate • How to wear any trend • Fashion for real women • Beauty special: potions, lotions and beyond

OCTOBERTHE ACCESSORIES ISSUE

• Accessory heroes of the season • Fine jewellery focus • Watch guide • The shoes and bags to shop

FEBUARYSTYLE IN THE C I TY

• The new 9-5 wardrobe • Closet-close-up special • Designer bag heroes • Valentines day gifts

JULYCELEBRAT ING WOMEN ISSUE

• Emirates Woman, Woman of the Year award nominees announced • Women designers on the rise • The femininity style guide • When fashion and feminism meet

MARCH

FASHION MEETS ART ISSUE

• Women to watch in the art and design world • Focus of female authors – Emirates Literature Festival • Catwalk guide • Beauty launch breakdown

SEPTEMBER

THE FASHION ISSUE

• Catwalk report • UAE designer’s collection special • Digital stars from shopping to online stores • Beauty trend report

NOVEMBERTHE L IVE LUXE ISSUE

• From fashion to travel, the definitive luxe list • The world’s most sought after beauty products • Jewellery and bag regional exclusives • Tastemakers guide to the UAE

APRILTHE H IGH STREET ISSUE

• High street guide – what to buy when • Charity through shopping • Fashion Forward stars and their muses • Social media stars on style

JUNETHE HEALTH AND HAPPINESS ISSUE

• How to be truly happy in life • Charity in the UAE • Ramadan capsule collections uncovered • Eid exclusives

DECEMBER

THE SUPER STAR ISSUE

• Beauty secrets of screen stars • Festive gift guide • After-dark dressing • The style stars of 2017

MAYTHE SUMMER SP IR I T I SSUE

• Boho forever – the trend that never dies • Luxury travel dressing and how to pack like the fashion elite • Travel: Hidden gems of the world (that Instagram doesn’t know about) • Beach body guide

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For advertising enquiries, contact:

Bindu GuptaGroup Sales ManagerTel: +971 4 427 3448Mob: +971 50 659 5176E-mail: [email protected]

Ronda MustaphaSenior Sales ManagerTel: +971 4 427 3418Mob: +971 55 885 9944E-mail: [email protected]

Kelli MaddockCreative Soultions ManagerTel: +971 4 427 3442Mob: +971 55 446 2418E-mail: [email protected]

Head OfficePO Box 2331, Dubai, UAETel: +971 4 427 3000Fax: +971 4 428 [email protected]

Dubai Media CityMotivate Publishing FZ LLC,Building 8, Dubai, UAETel: +971 4 390 3550Fax: +971 4 390 4845

Abu DhabiPO Box 43072, Abu Dhabi, UAETel: +971 2 677 2005Fax: +971 2 677 [email protected]

LondonMotivate Publishing Ltd AcreHouse, 11/15 William Road,London, NW1 3ER, [email protected]

media information 2017 - motivate...

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