media information 2017 - lebensmittel zeitung · cibus connect / parma 12.04.-13.04. 16 21.04....
TRANSCRIPT
WE ARE HERE TO CONNECTYOU TO CUSTOMERSPrice list no. 63: valid as of 1 January 2017www.lebensmittelzeitung.net/english
MEDIAINFORMATION 2017
OURMEDIA PORTFOLIO
For all information on LZ Media go to: www.lebensmittelzeitung.net/english
ONLINE NEWSLETTER
IPAD
DIGITAL CHANNELS
MOBILE
02.01. 08.12. Frozen Food /Convenience / Vegan and Vegetarian Food
Special: Süßer Stern - The Winners
1 06.01. 20.12.
13.01. 03.01. Report Internationale Grüne Woche CD: 18.11.
3Copytest
20.01. 10.01. Marca / Bologna 18.01.-19.01.Omnisecure / Berlin 16.01.-18.01. Grüne Woche / Berlin 20.01.-29.01.
20.01. 02.12.
4 27.01. 17.01. Confectionery I (pre-run to ISM)
Christmasworld / Frankfurt 27.01.-31.01.Paperworld / Frankfurt 28.01.-31.01.Creativeworld / Frankfurt 28.01.-31.01. ISM / Prosweets / Cologne 29.01.-01.02.
01.02. 13.01. Confectionery (incl. ISM) / Fruit and Vegetables (incl. Fruit Logistica) / Organic / Tobacco Products
„Promotions 2017“ incl. Salescup
5 03.02. 24.01. Feature Fresh Produce Logistics incl. Fruit Logistica Pre-Report CD: 17.01.ISM Trade Show ReportChristmasworld / Paper-world / Creativeworld Trade Show News
Spielwarenmesse / Nuremberg 01.02.-06.02.
LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR = Regional Report
2
4–5 MEDIA INFORMATION 2017
TOPICSDEADLINES
2
1
1
6 10.02. 31.01. Organic (pre-run to BioFach)
RR Mecklenburg- Vorpommern CD: 23.12.2016
Spielwarenmesse Trade Show News
Fruit Logistica / Berlin 08.02.-10.02. Ambiente / Frankfurt 10.02.-14.02.
7 17.02. 07.02. Breakfast Fruit Logistica Trade Show-News / Ambiente Trade Show News
Biofach / Nuremberg 15.02.-18.02.
8 24.02. 14.02. BBQ Season Biofach Trade Show NewsFeature Retail Tech-nology & Shopfitting / Euroshop Pre-Report CD: 03.02.
01.03. 10.02. Bread and Baked Goods / Breakfast /Hot Beverages/ Confectionery (ISM Report) / Cleaning Agents and Detergents
ProWein 2017
9 03.03. 21.02. Frozen Food & Ice Cream I
RR Berlin-Brandenburg CD: 20.01.
Detrop / Thessaloniki 03.03.-06.03. Olio Capitale / Triest 04.03.-07.03. Euroshop / Düsseldorf 05.03.-09.03.
10 10.03. 28.02. Wine, Sparkling Wine and Champagne (pre-run to ProWein)
RR Ireland CD: 27.01.
Euroshop Trade Show News incl. „Top Supplier Retail Award“
IAW Internationale Aktionswaren Messe / Cologne 07.03.-09.03.
11 17.03. 07.03. Dairy Products I RR USA CD: 03.02.
Logimat / Stuttgart 14.03.-16.03.Internorga / Hamburg 17.03.-21.03.Prowein / Düsseldorf 19.03.-21.03.
12 24.03. 14.03. Meat & Meat Products I Internorga Trade Show News / Prowein Trade Show News
Cebit / Hannover 20.03.-24.03.
13 31.03. 21.03. Cheese I MDD Expo / Paris 28.03.-29.03.EHI Handelslogistik Kongress / Cologne 28.03.-29.03. Beauty International / Düsseldorf 31.03.-02.04.
03.04. 10.03. BBQ Season / Meat & Meat Products / Deli Products and Dips / Snacks / Nonalcoholic Beverages / Beer and Pre-mixed / Ice Cream
Special: BBQ Season 2017
* Reservations for placement are no longer binding starting at 3 w
eeks prior to advertisement deadline.
TOPICSDEADLINES
3
4
14 07.04. 28.03. Nonalcoholic Beverages and Water
Vinitaly / Verona 09.04.-12.04.
15 13.04. 03.04. RR Nordic Countries CD: 03.03.
Cibus Connect / Parma 12.04.-13.04.
16 21.04. 07.04. Fish & Seafood(pre-run to European Seafood Expo)
RR The NetherlandsCD: 10.03.
Feature Packaging I / Interpack Pre-Report CD: 31.03.
17Copytest RR
28.04. 18.04. Vegan & Vegetarian I RR Nordrhein-Westfalen CD: 17.03.
Feature Private Label / PLMA Pre-Report CD: 03.04.European Seafood Expo Trade Show News
Hannover Messe 24.04.-28.04.European Seafood Exposition / Brussels 25.04.-27.04.EHI Kartenkongress / Bonn 25.04.-26.04.
02.05. 07.04. Cleaning Agents and Detergents / Cosmetics and Body Care /Sanitary Products/Dental Care Products /Dairy/ Pet Food / Vegan and Vegetarian
Special: Drugstore Products I
18Copytest Logistics
Copytest RR
05.05. 24.04. RR Switzerland CD: 24.03.
Special Feature: Independent Retailers CD: 10.04.Feature Logistics I / Transport Logistic Pre-Report CD: 13.04.
Interpack / Düsseldorf 04.05.-10.05.
19 12.05. 02.05. Baby Products I Interpack Trade Show News
Tuttofood / Milan 08.05.-11.05.Transport Logistic / Munich 09.05.-12.05.
20 19.05. 09.05. Transport Logistic Trade Show News
PLMA / Amsterdam 16.05.-17.05.Sial China / Shanghai 18.05 - 20.05
LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR = Regional Report
6-7 MEDIA INFORMATION 2017
TOPICSDEADLINES
5
21 26.05. 15.05. Cosmetics and Body Care I
PLMA Trade Show NewsPayments CD: 05.05.
01.06. 05.05. Convenience/Meat and Meat Products/ Products from Germany: Baden-Württemberg/Frozen Food
SUPERMARKT STARS - Finalists 2017
22 02.06. 22.05. Sanitary Products and Dental Care
Thaifex / Bangkok 31.05. - 04.06.
23 09.06. 29.05. RR Niedersachsen CD: 28.04.
24 16.06. 02.06. Free from Lactose/Gluten Vinexpo / Bordeaux 18.06.-21.06. 25 23.06. 12.06. Pasta, Rice and Sauces Schleswig-Holstein /
Hamburg CD: 12.05.
Supermarkt Stars 2017 / Frankfurt 20.06.-21.06.Tendence/Frankfurt 24.06.- 27.06.
26 30.06. 20.06. OTC-Products Feature Top-Marke 2017 CD: 29.05. Tendence Trade Show News
06.07. 14.06. Sweet Spreads / Fish and Deli / Free from Lactose and Gluten
Supermarkt Stars - The Winners 2017 Special: Top Marke 2017
27 07.07. 27.06. RR Asia CD: 26.05.
28 14.07. 04.07. Bread and Baked Goods
29 21.07. 11.07. Pet Food
30 28.07. 18.07.
01.08. 07.07. Beer and Pre-Mixed / Bread and Baked Goods / Pet Food / Tobacco Products / Baby Products / Payments / Oktoberfest
31 04.08. 25.07. Cleaning Agents and Detergents
32 11.08. 01.08. Feature Sustainability CD: 14.07.
33 18.08. 08.08. Cheese II RR France CD: 07.07.
* Reservations for placement are no longer binding starting at 3 w
eeks prior to advertisement deadline.
TOPICSDEADLINES
8
7
6Copytest
18.08. 14.07.
34 25.08. 15.08. Frozen Food II RR Thüringen CD: 14.07.
Gamescom / Cologne 23.08. - 27.08.
01.09. 11.08. Confectionery/Cheese/Wine Sparkling Wine and Champagne/Spirits / Energy Drinks/Press Assortment
Special: Christmas 2017
35 01.09. 22.08. Confectionery II IFA / Berlin 01.09.–06.09Spoga+Gafa/Cologne 03.09.-05.09.
36 08.09. 29.08. Meat and Meat Products ll / Poultry
RR Italy CD: 28.07.
Spoga+Gafa Trade Show News /IFA Trade Show News
37Copytest
15.09. 05.09. Tobacco Products RR Bavaria CD: 04.08.
Drinktec / Munich 11.09.-15.09.IAA Pkw / Frankfurt 14.09.-24.09.Dmexco / Cologne Sept. 2017
38Copytest
Packaging
22.09. 12.09. Dairy Products II RR Baden-Württemberg CD: 11.08.
Feature Packaging IICD: 01.09.
ECR-Tag / Munich 20.09.-21.09.Inter Tabac / Dortmund 2017 22.09 - 24.09
39 29.09. 19.09. RR Saxony CD: 04.08.
Anuga Preview / Innovations CD: 08.09. Feature Retail Real Estate / Expo Real Pre-Report CD: 08.09.
02.10. 08.09. Meat and Meat Products / Poultry / Dairy / Frozen Food / Hot Beverages / Products from Germany: Bavaria
Special: AnugaAssortment Trends 2017
LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes
Trade Fair and Exhibition Dates
PD: Publication D
ate, CD
: Closing D
ate, RR = Regional Report
8-9 MEDIA INFORMATION 2017
TOPICSDEADLINES
10
9
2
40 06.10. 25.09. RR Belgium CD: 25.08.
Anuga Issue Expo Real/Munich 04.10.-06.10. Anuga / Cologne 07.10.-11.10.Insights-X /Nuremberg, 05.-08.10.
41 13.10. 02.10. Convenience and Chilled Food
RR Austria CD: 01.09.
Anuga Trade Show News Buchmesse / Frankfurt 11.10.-15.10.
42 20.10. 10.10. Spirits Feature Logistics II/ Sup-ply Chain Management CD: 29.09. / Buchmesse Trade Show News
34. German Logistics Congress /Berlin 25.-27.10.
43 27.10. 17.10.
01.11. 10.10. Cosmetics and Body Care / Sanitary Products / Dental Care Products / Cheese (Counters) / Meat and Meat Products (Counters) / Beer / Sparkling Wine and Champagne / Savoury Snacks
Special: Drugstore Products IISpecial: End of Year Rush
44 03.11. 24.10. Goldener Zuckerhut Issue Goldener Zuckerhut / Berlin 02.11.-03.11.
45 10.11. 31.10. Coffee and Tea RR Spain CD: 29.09.
EHI Technologie Tage / Bonn 07.11.-08.11.
46 17.11. 07.11. Vegan and Vegetarian II RR Greece CD: 13.10.
47 24.11. 14.11. RR Sachsen-Anhalt CD: 13.10.
01.12. 10.11. Check-out Zone / Impulse Purchase / Confectionery / Pet Food / Cleaning Agents & Detergents / Bread and Baked Goods / Shopfitting
48 01.12. 21.11. Cosmetics and Body Care II
Feature Digital Business CD: 10.11.
49 08.12. 28.11. Baby Products II Feature Trade Shows 2018 CD: 07.11.
50 15.12. 05.12.
51 22.12. 12.12.
52 29.12. 15.12.
* Reservations for placement are no longer binding starting at 3 w
eeks prior to advertisement deadline.
11
12
TOPICSDEADLINES
24-25 MEDIA INFORMATION 2017
TITLECONCEPT
ADVERTISEMENTSOnline Advertisement SalesChristina Gudermann+ 49 69 7595 - [email protected] Online Advertisement Service Lydia Bertram+ 49 69 7595 - [email protected]
EDITORIAL DEPARTMENT LZ Digital Department ManagementTanja Fries + 49 69 7595 [email protected]
TITLELebensmittel Zeitung Digital
WEB ADDRESS www.lebensmittelzeitung.net
BRIEF OUTLINE LZ Digital is Lebensmittel Zeitung’s news channel. In the course of more than 15 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day, a seperate online editorial department provides high-level current and often exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.
TARGET GROUP Decision-makers in trade and consumer goods industry as well as industry-related service providers.
USER DATA n 1,808,110 page impressions, 658,564 visits1
n Regularly in Top 10 of IVW online specialist median 130,000 unique users / month2
n Share in decisions: (trade users) 59 % decision makersn 57 % work in mid-level, 13 % in top management3
n 73 % of users use LZ Digital several times per week3
NEWSLETTER sent out to 36,000 users each business day4
PUBLISHER Deutscher Fachverlag GmbHMailing address D-60264 Frankfurt am MainStreet address Mainzer Landstraße 251D-60326 Frankfurt am MainTelephone + 49 69 7595 - 01 Fax + 49 69 7595 - 2999
ACCESS CONTROL
1 Source: IVW, July 2016, www.ivw.de2 Source: AGOF internet facts 2016-04, 3 Source: LZnet user survey, April 20164 Source: Database of recipients, 31.08.2016
FORMS OF ADVERTISINGWEBSITE
WALLPAPERFormat: 980 ×150 px and160×600 pxPrice per week/rotation: 4,990.00 €
FIREPLACE ADFormat: 980 × 150 px and160 x 600 px eachPrice per week/rotation:5,790.00 €
MEDIUM RECTANGLEFormat: 300 × 250 pxPrice per week/rotation: 4,290.00 €
ADVERTORIALText: max. 430 charactersPrice per week on front-page story: 3,800.00 €
CONTENT BANNERFormat: max. 617 × 250 pxPrice per week/rotation:3,990.00 €
SUPERBANNERFormat: 980 x 150 px Price per week/rotation: 4,100.00 €
BILLBOARDFormat: 940 × 250 pxPrice per week/rotation: 5,490.00 €
STICKY SKYSCRAPERpermanent visibility Format: 160 × 600 pxPrice per week/rotation: 4,190.00 €
STICKY SITEBARpermanent visibilityFormat: 300 × 600 pxPrice per week/rotation: 4,490.00 €
PRICING OVERVIEW of all advertisement spots see page 29
Technical details: www.lebensmittelzeitung.net/datenlieferungExclusive service: crossmedia copytest to evaluate advertising effectiveness of your print ad, banner and landing page. Talk to us!
LZ DIGITAL
MAXI-BANNER TOP-NEWSFormat: 520 x 200 pxPrice per week: 3,590.00 €plus LZ Digital breaking news (delivery depending on news)
MEDIUM RECTANGLEFormat: 300 x 250 pxPrice per week News: 3,190.00 €Price per week IT & Logistics: 3,190.00 €
TEXT ADSMax. textvolume: 430 characters2
Price per week: place 1: 2,300.00 €Price per week: place 2: 1,950.00 €
Price per week: place 3: 1,490.00 €
LZ NEWSLETTER www.lebensmittelzeitung.net/news/newsletter
BRIEF OUTLINE Each work day the LZ newsletter provides you with industry news via e-mail. It includes attractive advertisement options for your active push-marketing.
TARGET GROUP More than 36,000 recipients1. Professional decision-makers in the trade and consumer goods industry as well as industry-related service providers.
PUBLICATION FREQUENCY Daily message from Monday through Friday (except holidays).
More information and newsletter specs: www.lebensmittelzeitung.net/newsletter-werbung
1 Source: Recipient database, 31.08.20162 incl. spaces, ca. 90 of which for the headline, only in form of a text or HTML text
advertisement.
26-27 MEDIA INFORMATION 2017
FORMS OF ADVERTISINGNEWSLETTER
FORMS OF ADVERTISINGRETAIL UPDATE
MAXI-BANNERFormat: 728 x 180 pxPrice for 4 weeks: 2,990.00 €
TEXT ADMax. textvolume: 430 characters1
Price for 4 weeks: 2,100.00 €
MEDIUM RECTANGLEFormat: 300 x 250 pxPrice for 4 weeks: 2,990.00 €
RETAIL UPDATE www.retailupdate.com
BRIEF OUTLINE The globally researched Retail Update newsletter provides the newest information from retail and fmcg to a fast growing readership from around the world for free.
TARGET GROUP The global B2B community from retail and fmcg-industry. More than 25,000 recipients2.
PUBLICATION Daily message from Monday through Friday. Retail Update is published in English.
More information and newsletter specs: www.lebensmittelzeitung.net/newsletter-werbung
1 incl. spaces, ca. 90 of which for the headline, only in form of a text or HTML text advertisement2 Source: Recipient database, 31.08.2016
TARGET INTERNATIONAL RETAIL AND FMCG PROFESSIONALS
WITH RETAIL UPDATE
LZ DIGITAL
28-29 MEDIA INFORMATION 2017
NEW PRODUCTS & PROMOTIONSMOBILE FORMATS
NEW PRODUCTS & PROMOTIONS
PREMIUM LISTING For an eye-catching presence in front of decision-makers in the trade:Your new product is highlighted on the starting page “Neue Produkte” using image and long text. In addition, premium listings are displayed on LZ Digital in rotation as an image.Price: 500.00 €
More detailed information www.lebensmittelzeitung.net/neueprodukte
LZ MOBILE & SMARTPHONE-APP The news update of the consumer goods industry on the go:Make a splash with advertisement opportunities on LZ mobile and smartphone apps.
FORMS OF ADVERTISEMENT ON MOBILE WEBSITE AND IN SMARTPHONE APPS*
SPLASH ADBanner across the entire screen prior to start of mobile website and start of app. It disappears automati-cally once the banner has passed.
3,100.00 € / 4 weeksFormat: 300 x 427 pxanimated or static
The forms of advertisement Medium Rectangle and Billboard can additionaly be shown on mobile website and in smartphone apps.
Please also notice our offers for iPad on page 16.
* for Android and iOS. Technical details: GIF and JPG; max. 20 KB. Forms of advertisement in smartphone apps and on LZ mobile can be clicked and are subject to discounts.
WEBSITE1/PRICE PER WEEK
Superbanner Sticky Sticky Medium Content Advertorial Wallpaper Billboard3 Fireplace Ad Skyscraper Sitebar Rectangle2,3 Banner2 Startseite 980 x 150 a. 980 x 150 a. 980 x 150 px 160 x 600 px 300 x 600 px 300 x 250 px 617 x 250 px max. 430 characters4 160 x 600 px 940 x 250 px 160 x 600 px each
Exklusive 10,460.00 10,460.00 11,450.00 10,940.00 10,180.00 3,800.00 12,730.00 14,250.00 14,770.00Rotation 4,100.00 4,190.00 4,490.00 4,290.00 3,990.00 4,990.00 5,490.00 5,790.00
NEWSLETTER5
> 35,000 RECIPIENTS/PRICE PER WEEK
Maxi-Banner Medium Rectangle Medium Rectangle Text Ad Text Ad Text Ad TOP-Meldung6 News6 IT & Logistik6 1 2 3 520 x 200 px 300 x 250 px 300 x 250 px max. 430 characters
3,590.00 3,190.00 3,190.00 2,300.00 1,950.00 1,490.00
RETAIL UPDATE5
> 25,000 RECIPIENTS/PRICE PER 4 WEEKS
Maxi-Banner6 Medium Rectangle6 Text Ad728 x 180 px 300 x 250 px max. 430 Zeichen
2,990.00 2,990.00 2,100.00
LZ special newsletters 2017 (deadlines and pricing): www.lebensmittelzeitung.net/sondernewsletter
Reservations for placement are no longer binding starting at 4 weeks prior to date of publication.All prices in euro, plus statutory value added tax. File size for banners max. 150 KB.1 Booking on CPM basis possible. Price upon request. 2 Video ad also possible. 3 Are additionaly shown on mobile website and in smartphone apps; 4 picture 120 x 120 px; 5 For 5 days / week (Mon-Fri, except holidays) 6 GIF format
General technical information and data regarding delivery of data can be found at: www.lebensmittelzeitung.net/datenlieferung
PRICINGFORMS OF ADVERTISING
CROSSMEDIA- COMBINATIONS
PAGE 17
LZ Digital dis-counts refer to online advertise-ment within one insertion year.
ONLINE DISCOUNT SCALEfrom 4,700.00 3 %from 10,000.00 5 %from 16,000.00 10 %from 24,000.00 15 %from 32,000.00 20 %
Alternative:LZ DIGITAL COMBI-DISCOUNT In the event of simultaneous insertion in LZ print media within one contract year, the discount level granted there can be applied to bookings in LZ Digital but not the other way around. The discount more favourable to you in each case will serve as the basis of calculation.
LZ DIGITAL
AT OUR OFFICES
Managing Director Peter EsserPhone 069 7595 -1751Fax 069 7595 [email protected]
Publication Manager Sven Lang Phone 069 7595 -1756 Fax 069 7595 -1760 [email protected]
Project Manager LZ direktDenise BergerPhone 069 7595 -2527 Fax 069 7595 -2520 [email protected]
Sales Manager IT/Logistics/Packaging Daniel Ochs Phone 069 7595 -1769 Fax 069 7595 -2520 [email protected]
Sales Manager Online Christina Gudermann Phone 069 7595 -1766 Fax 069 7595 -2520 [email protected]
Advertisement Sales Nonfood Tabea Kihm Phone 069 7595 -1768 Fax 069 7595 -2520 [email protected]
Manager Advertising Service Rainer Tradt Phone 069 7595 -1744 Fax 069 7595 -1740 [email protected]
Distribution Manager Astrid Kühn Phone 069 7595 -2218 Fax 069 7595 -2210 [email protected]
Subscriber Services Heike Deibel Phone 069 7595 -2215 Fax 069 7595 -2210 [email protected]
Marketing Manager Beate Ohlsen Phone 069 7595 -1951 Fax 069 7595 -1950 [email protected]
Manager Market Research Hilke Waas Phone 069 7595 -1957 Fax 069 7595 -1950 [email protected]
Recruitment Ad Sales Daniela Waldmann Phone 069 7595 -3095 Fax 069 7595 -553095 [email protected]
CONTACTSIN GERMANY
IN GERMANY
Head of International Ad SalesBarbara CannawurfPhone + 49 69 7595 - 2534Fax + 49 69 7595 - [email protected]
Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailadress:60264 Frankfurt am MainFax + 49 69 7595 -1760
Media information 2017 online:www.lebensmittelzeitung.net/english
OUTSIDE GERMANY
ItalyUpper & So.Ge.Co. SrlClaudio Bettinelli Via Leopardi 4 20026 Novate Milanese (Ml)ITALY Phone + 39 348 27227 19 [email protected]
GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone + 30 2310 450111Fax + 30 2310 [email protected]
SwitzerlandPatrick Marth (SWITZERLAND)KünzlerBachmann AGZürcherstrasse 601 9015 St. Gallen, SWITZERLANDPhone + 41 71 314 0444Fax + 41 71 314 [email protected]@kueba.ch
CONTACTSINTERNATIONAL
A publication of