Media Guide

https://diamond-rm.net

A Distribution Business Website for the Retail and Service Industries

Copyright (C) Diamond Retail Media Co., Ltd. All rights reserved.

Jun 2020

Index

What is DCS Online?…………………………………………………………

User Profile ……………………………………………………………………

Advertorial ……………………………………………………………………

Advertising ……………………………………………………………………

Article Publishing……………………………………………………………

E-mail Newsletter……………………………………………………………

Targeting Mail…………………………………………………………………

Lead Generation………………………………………………………………

Schedule ………………………………………………………………………

Contact…………………………………………………………………………

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Basic Information

What is DCS Online?

An original online news website of the Diamond Retail Media, taking full advantage of the coverage of our “Diamond Chain Store” magazine.

It provides the latest news contents every day to business personsin mainly retail and distribution industries.

Monthly PV1,700,000 PV

Monthly UU832,000 UU

Holding AU39,000 AU

Being overturned the standard and conventional wisdom in the retail industry by virtue of the IT business, retailers have forced a cataclysm of their business models due to the rise of the Amazon while we are confronted with the depopulation, low birthrate and longevity, labor shortage, and a rivalry across the business categories…I say it is significant to acquire a reliable information gathering ability in order to survive the business environment which is increasing its uncertainty.And the information should not be enumeration, it is supposed to be organized from the perspective of what retailers need to reform their business and sustain their growth.

We methodically edit then release a site, DCS Online, which includes know-hows and trends of the creation of sales situation to innovate day-to-day store operation, business revolution with AI, significant tips to develop strategies focused on their management 5 or 10 years out, and so on.

It has been extensively browsed by key post persons such as decision makers, executive officers in charge of merchandising or marketing from wide range of retailers; supermarkets, hypermarkets, convenience stores, home improvement stores, drugstores, discount stores, department stores, and specialty chain stores.

DCS Online, a rare news website, enables us to make direct propositions for retailer executives about their merchandising, marketing, or business innovation.

The Chief Editor of DCS Online, Koji Abe

User Profile

Device

Attributions of DCS Online users?

Area

GenerationGender

Hokkaido/Tohoku6.8%

Kanto54.0%

Chubu/Hokuriku11.4%

Kinki17.5%

Chugoku/Shikoku6.4%

Kyushu3.9%

PCs47.3%

Tablet PCs4.6%

Smartphones48.1%

10s1.4%

20s9.4%

30s25.5%

40s56.4%

50 or older7.2%

Male60.9%

Female39.1%

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A group of retailers takes 30% of the total

Food manufacturers are20%

Our customers spread out in a variety of occupations in distribution industry

Decision Makers such as managers or executives take52.9% of the total

User Profile

Prospective customers only the specialized media could determine. We have advanced attributions such as “supermarkets” or “hypermarkets”, which general magazines are unable to search.

By Industry

By Occupation

By OfficialPosition

*These are based on the membership registered.

Manufacturers34.5%

Supermarkets 8.5%Hypermarkets 6.8%Other Retailers 2.8%Home Improvement Stores 2.6%Drugstores 2.6%Commodity Manufacturers 2.4%Convenience Stores 1.3%Apparel/Household Goods 1.3%Cooperative (Consumer/Agricultural) 1.1%Furniture/Electronics Retail Stores 0.4%Discount Stores 0.3%

Managers42.8%

Generals39.7%

Executives10.1％

Sales31.6%

Planning/Research

14%

Management12.3%

Marketing8.5%

Purchasing/Buyer8.0%

IT/WEB4.0%

Trading Companies/Wholesale

13.5%

Retailers29.3%IT/Telecommunications

6.1%

Advertising/Media6.0%

Consultation/Research4.5%

Public Relations/Publicity

6.5%Sales

Promotion2.4%

Personnel/Training 1.75%Store Development 1.75%Product Development 1.5%Finance/Accounting 1.1%Manufacturing/Production 1.0%Others 8.1%

Professionals3.7％

Others3.3％

Part-timers0.2％

Others6.1%

Food 19.3%Machinery/Electrical 3.2%Cosmetic/Material 3.0%Commodity 2.4%Medicine 1.0%

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Advertorial

A high-quality expert team creates and posts contents of the collected materials.

Image Details

Volume Approx. 1,000 chars ～Approx. 3 graphics*Includes hearing and photographing.

Period 1 month～*1 year archive even accomplished the expected PV.

Expected PV 500～1,000PV*Subject to change due to the contents / PV is not guaranteed

Guide Frames Top rectangle, infeed etc.

Measures ・Ads on top rectangle or infeed・A single targeting mail

PR Inserts on the guide frames and the articles

Contact Links etc.

・Insert on lower contents or side menu・Insert Logo available・Click-thorough count setting available

Reports Provide PV, UU, Imp. counts, mail open rates, etc.Based on the hearing, contents will be concluded.

Fee￥800,000 (+tax)・A separate fee is required for creation of guide frames or manuscriptsfor targeting mail.・Another estimation available for options on hearing/photographing.・A separate fee is required for travel or transport expenses of hearing or photographing.

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Article publication

Your original articles and news release will be printed on the DCS Online. It could be a direct appeal to innumerable distributors and retailers.

Image DetailsVolume Approx. 1,000 chars ～

Approx. 3 graphics*Includes hearing and photographing.

Period 1 month～*1 year archive even accomplished the expected PV.

Expected PV 500～1,000PV*Subject to change due to the contents / PV is not guaranteed

PR Inserts on the guide frames and the articles

Contact Links etc. Display on lower contents

Reports Provide PV, UU counts. Based on the hearing, contents will be concluded.

Fee

￥100,000～（ (+tax ）・Publication in serial format available as per your request. Please feel free to ask.

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Advertising

Smartphone

Menu Advantage Fee Period Expected imp. Pages Method Image size (pixels)/number of chars

①Top RectangleDisplay advertising on all pages, gathering attentions. Being attracted to improve recognition and so on.

￥500,000 1 month 250,000 All pages Rotation 300×250px

②Upper on InfeedBeing naturally located a good position in a new arrival. A title available to have a high appeal.

￥300,000 1 month 150,000 Top page Rotation 240×150px/Approx. 25 to 40 full-width chars

③Lower on Infeed As above ￥150,000 1 month 100,000 Top page Rotation 240×150px/Approx. 25 to 40 full-width chars

*Deadline: Provide to us 5 business days in advance of the post date.*Materials are supposed to be prepared by customers. Our creation available with a separate fee.

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PC

①

①

②

③

③

②

Number of accesses by device

Other

E-mail Newsletter

E-mail in the morning every week day have been read innumerable users in wide spread of the industries. Some utilizes it as a daily routine preceded onset of their business, it may become the most effective way for you to promote your product or services introduction.

Details

Volume Approx. 35 full-width chars in 5 to 8 lines

Provision 5 business days in advance of the post date*Manuscript creation available with a separate fee.

Others ・Prohibited to use platform dependent chars・Prohibited to insert images・Click-thorough count setting available. Need to be provided URL.

Deliver Mail Approx. 13,000 mail

Deliver Date & Time 7:30 (Mon. to Fri.)

PR notation Inserts on the Titles

Transition including Contact Display URL on the contents page. Will be a shorten URL.

Provision Policy

Basic rate ¥ 150,000 (+tax) 3 times

Exceeds 4th ¥ 30,000 (+tax) per time

Fee

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PR

Targeting Mail

Sending “Targeting Mail” available to whom subscribe our e-mail newsletter.Expected to be an effective way to attract customers by being provided many conditions over 22,000, so that you can gain leads and promotions for a seminar or presentation.

Details

Volume Recommendation: Approx. 35 full-width chars in 30 lines or more

Provision 5 business days in advance of the post date*Manuscript creation available with a separate fee.

Others ・Prohibited to use platform dependent chars・Image insertion available (Need to be provided images)・Click-thorough count setting available. Need to beprovided URL.

Deliver Mail Max 24,000 mail

Deliver Date & Time 9:00 (One on Mon. to Fri.)

PR notation Inserts on the guide frames and the articles

Transition including Contact Display on the contents page. Banners creation available as per your request.

Provision Policy

Up to 8,000 mail From ¥ 400,000 (+tax)

Up to 17,000 mail From ¥ 500,000 (+tax)

Up to 24,000 mail From ¥ 600,000 (+tax)

Fee

*Being heard the preference of your target, then conclude the number of deliver mail.*Sending mail is fixed to be once, however it can be resend depending on the lead generation circumstance under both control. 10

Targeting Mail Attribution List

By Industry

Retailers・・・30%Hypermarkets | Supermarkets | Convenience Stores | Discount Stores | Drugstores/Pharmacy | Home Improvement Stores | Department Stores/Shopping Mall | Consumer Cooperative/ Agricultural Cooperative | Apparel/Household Goods | Food Services | Furniture/Electronics Retail Stores | Voluntary Chain | Other Retailers | Online Stores/Mail OrderTrading Companies/Wholesale・・・10%

Manufacturers・・・35%Food | Commodity | Cosmetic/Chemical/Material/Others | Machinery/Electrical | Medicine/Medical Appliance/Medical ServiceOthers・・・25%IT/Telecommunications | Advertising/Media/Public Relations | Transportation/Logistics | Finance/Securities/Insurance | Consultation/Experts Office/Research | Travel/Tourism | Building/Interior/Real Estate | Human Resources/Rental Office | Energies (Electricity/Gas/Petroleum/Emerging Energy) | Public Corporation/Government Office/School/Research Facility | Governmental Corporation/Foundation/Association/Joint Association

By Occupation Executives | Managers | Professionals | Generals | Part-timers | Others

By Geography Areas (Prefectural)

By Sales Range (yen) Less 100 M | 100 M to less 50 B | 50 B to less 100 B | 100 B or more

By Employees Range (persons) Less 10 | 10 to less 100 | 100 to less 1,000 | 1,000 or more

Retailers 30% Manufacturers 35%Trading

Companies/Wholesale10%

Others 25%Targeting Mail by Industry

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Details

Lead Generation

Aim for it by displaying business solutions, introduction examples, seminar reports to resolve issues in the retail industry. Top page

Lead

Targeting mail

Landing page

Lead Generation

Volume Approx. 2,000 chars/Approx. 3 graphics*Includes hearing and photographing.

Period 1 month～*1 year archive guaranteed after posted

Guide Frames/ Measures

Attracting customers via top rectangle or infeed advertisingAttracting customers via targeting mail

Expected Leads 50～100 leads*Not guaranteed

PR notation Inserts on the guide frames and the articles

Contact Basically display on the contents page*Banners creation available as per your request

Provision ・Data for download supposed to be provided 5 business days in advance・Images supposed to be provided while landing page creation

Report Deliver a post report, lead list

・Being heard the preference of your target, then conclude the number to be expected.・A separate fee is required for creation of guide frames or manuscripts for targeting mail.

*Not to create a landing page (To be transited In-house LP) acceptable. Please feel free to ask.・A separate fee is required for travel or transport expenses of hearing or photographing.

Fee

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Basic Rate Expected to be 100 leads ￥1,500,000～(+tax）

Expected to be 50 leads ￥1,000,000～(+tax） White PaperDownload

Lead

Lead

2 weeks1 month

ReportReleaseEdit/Web Design

Schedule

Present the basic schedule from a request to release. It may vary depending on a hearing location and contents volume.

Materials CollectionOrientationHearing

1 month2 weeks

Establish the aim by hearing your goals and what you expect throughout the advertising.

Based on the hearing, discuss the line of thinking to create contents.

Arranged writer and photographer collect materials.

Use the materials to design contents. Several client reviews will be requested.

Release the contents on the designated day.

Deliver an analytic report regarding contents on or about 1 month from release date.

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Diamond Retail Media Co., Ltd.Marketing Dept.

Takii Tokyo Bldg.1-6-1 Kanda-jinbochoChiyoda-ku, Tokyo, 101-0051 JAPANBusiness hours: 10:00 to 17:00QR Code is also acceptable to contact us.

Contact