the saas marketing analytics & attribution platform · send people to amazon from paid ads or...
TRANSCRIPT
The SaaS marketing analytics & attribution platform
PixelMe fundraising
The team
Maxime Berthelot
PM Growth Buffer
Co-founder & CEO Neiio,
acqui by AMI Software
Product
Jérémie Doucy
Head of Engineering at Salesmachine
R&D Engineer Airbus
PhD AI
Engineering
Tom Benattar
Head of Growth Salesmachine
Co-founder & CEO SaaS
Invaders, acqui by Inturact Inc.
Growth
PixelMe fundraising
PixelMe story
From Bali to $100K+ ARR in one year
PixelMe fundraising
Our MVP: Add retargeting pixels to every links
An URL shortener with pixels from all ad platforms inside
Track number of clicks, referrer, country, browser, operating system
Add retargeting pixels to 3th party platforms like Amazon, Medium, App Store..
Track number of clicks, referrer, country, browser, operating system
Grow a retargeting audience
PixelMe fundraising
Use case
Retarget Amazon visitorsSend people to Amazon from paid ads or social media
posts and retarget them afterwards1. Shorten an Amazon URL with PixelMe
2. Launch an ad on Facebook with the PixelMe link
3. Redirect the traffic to Amazon store
4. Grow a retargeting audience with people who clicked on the Ad
5. Launch a retargeting ad
6. Drive people to the store again!
Revenue generated
Users1
4
10,000
$130K+
Clicks in the last 30 days3 1.8 M
PixelMe fundraising
PixelMe metrics
Links created2 372K
Support tickets5 4.000+
Signup to paid conversion rate6 10%
PixelMe fundraising
Acquisition strategy: 70% inbound
50+ articles about PixelMe,
spontaneous Media coverage
PR - Media20%
800+ partners, 20,000 clicks, 500 signups, $6K+ revenue
Affiliate program25%
PixelMe story, transparency & growth content
Content25%
100K+ cold emails to Amazon sellers
Targeted cold email5%
Retargeting, Quora, Ads, PH,
Linkedin...
Growth25%
CAC: $50
CAC: $100
PixelMe fundraising
Our SaaS metrics
NPS6 +60
LTV3 $500+
Net MRR Churn 3 $300
Paying customers2 320+
MRR1 $10.000
ARPU4 $29
So, what’s next?
PixelMe fundraising
The problem
Solo entrepreneurs & SMBs
How & Where to find the best qualified Leads at the cheapest cost?
Public Relations Worldwide
The solution: A centralized Growth platform
Tracking toolkit URLs & UTMs
Analyze Attribution & conversion
Optimize acquisition
PixelMe fundraising
Competitors
Ads Analytics URLs
Smarly.io x
AdExpresso x
Mixpanel x
GA x
Hubspot x x
AppsFlyer x x x
PixelMe x x x
Bitly x
Rebrandly x
PixelMe fundraising
Our target: $50M ARR
SMBs US Market SMBs EU market EU + US market6,8M 5,9M 12,7M
ARR ARPU (monthly) Needed customers % Market US + EU
$50M $29 143K 1.1%
$50M $50 83K 0.6%
$50M $75 55K 0.4%
$50M $100 41K 0.3%
Sources: Acquisio - IAB - Warc - EU
PixelMe fundraising
Compliant tracking
GDPR
ITP 2.0 (Safari / iOS)
CCPA (California Consumer Privacy Act) → 2020
A first party cookie, compliant with:
Just a 1st party cookie not cross domain, aka 3rd party cookie like FB, GA, Criteo...
URL shortenerwith retargeting pixel
Q4
UTM & Pixels manager
Q4
Optimization & recommendation platform
Paid acquisition Optimization based on an AI
engine, powered by 10,000 + users.
PixelMe fundraising
Our Product roadmap
We are here!
Q2
Performance marketing platformSetup tracking & handle
conversions Attribution model, CAC, ROI, conversion
for free and paid acquisition
2018 2019
Why do we raise?
PixelMe fundraising
Fundraising
Engineers, Content Marketer, Customer success, designer
#06 employees
Growth and customers acquisition
#Marketing
Full time on PixelMe
#3 founders
#Product AI, design, customer research
Successful BA committed
Co-founder GetApp acq. by Gartner
Manuel Jaffrin
European Sales-Director Intercom
Previously Facebook, Twitter
Stan Massueras
CEO FBAds Previously Facebook
Edouard Dessain-Gelinet
Co-founder & CEO Meero
Thomas Rebaud
Thanks!
www.pixelme.me
“PixelMe would be the perfect tool to track my campaigns with shorten URLs & UTMs, analyze
CAC, attribution & conversions and optimize all my acquisition at the same place!” Romain
CMO Fred De La Compta
PixelMe fundraising
Use case
Content curationBLA
1. Add curated content to Buffer
2. PixelMe will automatically shorten links
3. Share on Twitter 4. Redirect to 3th party platforms 5. Grow an ultra targeted audience
6. Launch a retargeting ad
PixelMe fundraising
Market US+EU
Sources: Acquisio - IAB - Warc - EU
size (employees) % # companies1-4 32.00% 2,176,000
5-24 31.00% 2,108,00025-x 37.00% 2,516,000
100% 6,800,000
US smes buying digital advertising
size % # companiesmicro 93.22% 22,232,000small 5.84% 1,392,000
medium 0.94% 225,000
buying digital advertising 25% 5,962,250
All EU smes