media focus on africa presentation for kenya ict board media workshop
TRANSCRIPT
![Page 1: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/1.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 1/10
ICT FOR SOCIAL CHANGEDISCUSSION NOTES
By Mburugu Gikunda,
Country Director, MFAF
![Page 2: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/2.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 2/10
THINKING POSSIBILITIESy The Medellin City Experience
y Crime
y Rapey Dirty
y Steeped in Poverty
* http://www.comminit.com/en/node/274811/bbc
![Page 3: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/3.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 3/10
THINKING POSSIBILITESy Crime combated in the most tradtional way violence
for violence
y More security presence, more criminal deaths, lessdevelopment
y Transformation - 2000
![Page 4: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/4.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 4/10
THE TRANSFORMATIONy A lot done to change things, cable cars, walkways,
bridges, housing estates set up, library parks created
y Library Parks- A combination of learning and play -places for the community to gather, to talk, toorganise, to make and perform music, poetry anddance, to access other ideas [thousands of books and
hundreds of computer terminals with broadbandaccess], to network and to discover.
![Page 5: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/5.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 5/10
THE LESSONSy Being aware of local challenges, imagining and
devising local solutions
y ICT infrastructure is like a highway y ICT infrastructure a platform for achievement of
solutions applications in various forms andpossibilities.
![Page 6: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/6.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 6/10
THE ROLE OF ICT IN SOCIAL
DEVELOPMENTy W hat is development?
y the process of changing and becoming larger, stronger,
or more impressive, successful, or advanced, or of causing somebody or something to change in this way .
Development efforts are not fulfilling the promises madein the Millennium Development Goals (MDGs), to reduce poverty and improve poor peoples lives. W h y not? One fundamental reason is that policymakers and development experts do not recognise the essential rolethat information and communication play indevelopment.
![Page 7: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/7.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 7/10
THE ROLE CONTINUED ; THE
COMMUNICATION CHALLENGEy The media, old and new, play a central role. They
provide a forum for political debate and accountability,
and they also help shape social attitudes, challenge thestatus quo and provide new possibilities.
y W hat is the status quo in Kenya?
y How can ICT help push the Kenyan agenda forward?
W hat is that agenda? Economic growth Economicsectors, Agriculture, fishing, tourism, etc.
y Culture W hy?
![Page 8: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/8.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 8/10
DEALING WITH THE HOW; MFAF
EXPERIENCEy A not for profit institution working in democracy and
governance.
y Established in Kenya in 2006y Some projects
y Leadership Month
y Harmonised Media Strategy on Elections
y Unsung Peace Heroesy Building Bridges
y Peace and Reconciliation programming
![Page 9: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/9.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 9/10
EXPERIENCE WITH NEW MEDIAy SMS; Leadership Month, Elections Media Strategy;
Unsung Peace Heroes, Building Bridges
y Mobile Phones; Elections Media Strategy Voices fromthe arid land, Unsung Peace Heroes, Building Bridges
y Social Media, Interactive website; 2007 Elections,Peace and reconciliation programs (The Team)
y New; Bluetooth technology with billboards
![Page 10: Media Focus on Africa Presentation for Kenya ICT Board Media Workshop](https://reader033.vdocuments.us/reader033/viewer/2022052420/577d38251a28ab3a6b972a45/html5/thumbnails/10.jpg)
8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop
http://slidepdf.com/reader/full/media-focus-on-africa-presentation-for-kenya-ict-board-media-workshop 10/10
Th
ank you