Q4: Who would

be the audience

for your media

product?

Who is the core buyer of my

magazine?

The primary audience of my magazine is aimed towards are a young, unisex teen audience to young adults that are aged towards 16-25 with an open appeal to all ethnicities and have an interest in the rock and metal genre within the context of a music magazine, and my secondary audience are a unisex audience composing of young adults to middle aged adults of 26-32 years of age with an interest in the rock and metal genre in the context of music.

What is the socio economic code of my

target audience?A socio-economic group is a minority group with a pattern of interests divided from the population. The purpose of a socio-economic group is to divide the majority of people into minority groups so that it is easier to advertise and appeal to a primary audience. The primary socio-economic groups I aim my music magazine towards fit under the codes of C2 and D.

The individuals that fit under the code of C2 are skilled manual workers; carpenters, electricians, plumbers, etc.

The Individuals that fit under the code of D are semi-skilled and unskilled manual workers; drivers, post sorters, labourers, etc.

The individuals within my secondary audience fit under the code of C1 which are office workers, junior managers office clerks, bank clerks, nurses, etc.

What is the psychographic profiling of your target audience?

A psychographic profile is a pattern or collection of interests a certain socio-economic group may have. My primary target audience are seen as strugglers and aspirers who are young and wish to travel towards gigs and festivals and they do this by already having a driving license and a car to get to festivals and gigs around the country. They also like to drink and to drink lots at festivals and gigs. My primary target audience require funding to be able to use their cars and to buy what they like and so they have a job that involves retail or manual labor such as a job in retail such as McDonalds as an example. My primary target audience also like to be able to listen to music on their travels in their car and so will have a either a radio or a music player which they will play downloaded music from their phone of their favorite bands and singles. They are seen as escapists and usually play video games, read books and watch action, fantasy and horror films to entertain the imagination and wish to listen to music that plays on their imagination as a method to relax when they listen to music. My target primary audience will also be very much into rock and metal within the context of music as my primary target audience enjoy that genre of music. My primary target audience will also wear merchandise of their interests from music to films and film to video games made from popular companies and would be referred to as “geeks”.

How has my knowledge been implemented in my magazine?

Within my magazine I have implemented this information by making my magazine relate to my audience, one of these conventions is to use a young person as the same age as the primary audience (16-25) as the main feature on a rock magazine and I chose a young person as my primary audience can relate to the age of the person in the imagery which will catch their attention, I also had my subject look directly into the camera as that is conventional as other pre existing magazines have done the same to establish a personal intimate relationship between the reader and the image which my primary audience likes as they feel included and therefore encouraged to read head in the magazine. I have also established that my magazine will include existing and well known artists and bands such as Minerva and Slash which fit convention as my primary audience expect to see bands and artists within my magazine. I have also established that my magazine will contain information on the latest festivals and this year which will appeal to my primary audience as they like to go out to these festivals .

In my contents page I have implemented my knowledge by going into slightly more detail on the established existing bands in my magazine which fits convention as my primary audience like the existing bands in the rock genre. I have also went into more detail and included even more festivals and gigs into my magazine which my primary audience will like as they want to know where to go to these gigs and festivals, and I have even more images of my main attraction to my magazine which is my main interview. I have included an editors note to further reinforce that personal inclusion for my primary audience to encourage them to read more into the magazine.

I have implemented my knowledge into my double page spread by using a casual tone within the interview using slang so that the interview feels natural to the primary audience so the feel included in the interview as my primary audience can identify easily with the interview. I have also used imagery once again of my subject to catch the audience attention to read this article.