media data 2020-2021 · the yomiuri group is a media conglomerate centered on the yomiuri shimbun....

COPYRIGHT THE YOMIURI SHIMBUN

MEDIA DATA 2020-2021

The most effective news media for advertising

Our Brands and Strength

The Yomiuri Group is a media conglomerate centered on The Yomiuri Shimbun. The business activities of the conglomerate extend to various fields such as owning a profe ss ional baseball team and a musical orchestra, and managing commercial buildings in the city center of Tokyo. In addition, the conglomerate is actively engaged in contributing to society.

Founded in November 1874, The Yomiuri Shimbun is a national Japanese newspaper with a history spanning more than 140 years. It has the world’s largest circulation, which is listed in the Guinness World Records.

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Print

Sports

Property

Art & Music

Digital

TV

©YOMIURI GIANTS

Yomiuri Group

The Yomiuri Shimbun (National Edition)

Circulation

Asahi5,579,3981,725,445

Nikkei2,333,0871,133,233■ Morning edition

■ Evening edition

Source:ABC(average Jan.-Jun,2019)

Tokyo Edition

Osaka Edition

Seibu Edition

Metropolitan area

Metropolitan area

Metropolitan area

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Yomiuri2,162,088

8,099,445

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The actual number of readers is much larger than the circulation.

12,908,65816.1%80,178,000 ×

*J-READ 2018 by Video Research Ltd.

The number of Japanese adults is an estimation counted by the rate of 15 to 74 years old respondents in the J-READ research.The daily reading rate is a weekly average of each day’s rate for people who responded “having read (not necessarily with a subscription) The Yomiuri Shimbun on the day”.

Yomiuri

Asahi 9,942,072

Nikkei 4,249,434

12,908,658

Daily Reading Rate

Daily Audience(National Edition Area)Daily

Daily AudienceJapanese Adults

Tokyo EditionCirculation

Evening edition Tokyo Metropolitan Area

4,382,202

1,338,747

1,300,407

Morning edition

Morning edition Tokyo Metropolitan Area

Evening edition

5,341,666


8,201,934Yomiuri

Asahi 5,573,109

Nikkei 2,278,315

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Source:J-READ 2018

Daily Audience (Greater Tokyo Area)Daily

Metropolitan area

Osaka EditionCirculation

1,555,696

782,668

Morning edition

Morning edition Osaka Metropolitan Area

Evening edition

2,109,488


2,475,446Yomiuri

Asahi 2,086,050

Nikkei 792,699

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(Source:J-READ 2018)

Daily Audience (Greater Osaka Area)Daily

Metropolitan area

Metropolitan area

Seibu EditionCirculation

355,119

40,673

Morning edition

Morning edition Seibu Metropolitan Area

Evening edition

648,291

852,544Yomiuri

Asahi 791,648

Nikkei 312,092

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(Source:J-READ 2018)

Daily Audience (Kyushu Area)Daily

Reader Profile (Gender&Age)

■ Male 15-19

■ Female 15-19

■ Male 20s

■ Female 20s

■ Male 30s

■ Female 30s

■ Male 40s

■ Female 40s

■ Male 50s

■ Female 50s

■ Male 60s

■ Female 60s

Source:J-READ2018

3.2 7.1 8.6 10.5 8.1

Male 52.1% Female 47.9%

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

The Yomiuri Shimbun

All in national Japan survey

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■ Male 70-74

■ Female 70-74

2.4 4.6 7.4 10.2 9.1 13.3 5.1 1.8 3.1 6.7 10.2 8.5 12.0 5.6

9.0 3.5 3.1 6.8 8.3 10.2 8.0 9.4 4.0

Female 49.9%Male 50.1%

※Surveyed up to 74 years old

(n=15,100)

(n=87,178)

24.511.2

27.710.4

Reader Profile (Occupational)

■ Office worker/Researcher

■ Specialist/Freelance

■ Other

■ Sales/Service

■ Homemaker

■ Retired/Not working

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11.4

14.0

9.4

10.5

4.4

4.1

6.0

6.4

6.7

9.7

11.2

9.9

12.8

9.7

0 %

The Yomiuri Shimbun

All in national Japan survey

Source:J-READ2018

10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

■ Corporate Exective/Management

■ Manual worker/Laborer

■ Student

(n=15,100)

(n=87,178)

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Reading Frequency in a Week(Morning Edition)

Approx. 80% read The Yomiuri Shimbun almost daily.

High 6 or more days a week

Middle 3 to 5 days a week

Low 1 to 2 days a week

Yomiuri (n=15,100)

77.4%

12.5%

10.1%

Asahi (n=12,180)

72.6%

15.3%

12.2%

Nikkei (n=6,003)

24.1%

24.8%

51.1%


Source:J-READ2018

Asahi

C-Suite

Yomiuri Nikkei

General Manager/Managing Director


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Most reach to decision-makers

39,000 20,000 21,000(people)

20,000

40,000

AsahiYomiuri Nikkei

452,000 338,000 234,000(people)

200,000

400,000

Daily AudienceDaily

Source:J-READ2018


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Includes affluent consumers and investors

Annual Household Income more than 2 million JPY

Household Financial Assets more than 100 million JPY

AsahiYomiuri Nikkei

232,000 199,000 170,000(people)

100,000

200,000

AsahiYomiuri Nikkei

258,000 219,000 51,000(people)

100,000

200,000

Daily AudienceDaily

Source:J-READ2018


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Shows high performance in the tourism sector

Travel abroad at least twice a year Have traveled abroad for more thantwo weeks at least once

AsahiYomiuri Nikkei

478,000 328,000 306,000(people)

200,000

400,000

AsahiYomiuri Nikkei

2,969,000 2,764,000 1,594,000(people)

3,000,000

2,000,000

1,000,000

Daily AudienceDaily

Source:J-READ2018

Print Ad Space and Size

Center Spread510mm× 786mm(20.1〃× 30.9〃)

15 Full Columns (Full Page)

510mm× 379mm(20.1〃× 14.9〃)

7 Full Columns237mm× 379mm(9.3〃× 14.9〃)

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5 Full Columns (One Third Page)

168mm× 379mm(6.6〃× 14.9〃)

5 Half Columns168mm× 189mm(6.6〃× 7.4〃)

2 Half Columns66mm× 189mm(2.6〃× 7.4〃)

Quarter Page237mm× 189mm(9.3 〃× 7.4 〃)

Contact15


Paris Advertising Office (Americas & EMEA )

32 Avenue de l'Opéra, 75002 Paris, FranceTe l : +33-1-42-33-13-39 Fax: +33-1-42-33-07-40E-mail: [email protected]

Bangkok Representative Office (APAC)

18th Fl., The Regent House, 183 Ratchdamri Rd., Lumpini, Pathumwan, Bangkok 10330, ThailandTe l : +66-2-254-3924Fax: +66-2-254-3925E-mail: [email protected]

Tokyo Headquarters1-7-1 Otemachi, Chiyoda-ku, Tokyo 100-8055, JapanE-mail: [email protected]

media data 2020-2021 · the yomiuri group is a media conglomerate centered on the yomiuri shimbun....

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