media and e-trading authors: milan savic, [email protected] veljko milutinovic, [email protected]
TRANSCRIPT
Where can we find the answer?
• Decide alone
• Ask Granny
• Get informed
To buy or not to buy,the question is now?
How can we get informed?
• Talk with experts
• Read newspaper
• Consult the media
• Browse the web
• Get formal education
• Watch TV
21st Century New technologies
Media expansionLots of information
Influence on e-TradingDecision is correct, if OK data
Decision is incorrect, if wrong data
• Heavier volume, the Internet toy retailer e-Toys
• Media attention
• e-Toys gets 228% increase
• Possible buyout of e-Toys
Example 1:
• Money magazine picked 3 stocks, and regarded them as good buys
• Biomatrix, medical product manufacturer, enjoyed the effects of magazine marketing,
since their stocks increased rapidly• After a few weeks, the stock was revalued and fell sharply
Example 2:
To be successful as an e-Trader, one should:
• Filter misinformation (particularly from the Internet)
• Realize the essence of information (based on real values)
If you were carefully listening,you can now pick your money
and dance with:
• Granny
• Or choose someone else