media 2018 kit - modern luxury · pdf filejanuary/february best of the city ad close/...

MEDIA KIT

2018

Angeleno is the preeminent luxury lifestyle publication in Los Angeles, acting as

the local authority on topics such as high-end retail, dining hot spots, design trends, and Los Angeles’ TOP TASTEMAKERS

and personalities.

As part of the award-winning Modern Luxury network

of regional publications, Angeleno is able to deliver

cutting-edge fashion spreads, international travel

features and revealing celebrity profiles, ensuring

its content consistently engages the cultured reader.

Plus, thanks to a renowned team on the ground

with its pulse on the market, interactive digital

brand extensions and unrivaled events, Angeleno

excels in capturing the metropolitan lifestyle, making

it a valuable partner for companies wishing to

reach Los Angeles’ most affluent consumers.

Los Angeles is considered the

#1 International Gateway to Asia & the Pacific islands

Los Angeles is a LEADING MARKET for

affluence in the U.S. and internationally

$3�8 million IN CONSUMER EXPENDITURES

$�3� billionIN ECONOMIC OUTPUT

$�5� billionIN SALARY & WAGES

�� million+PEOPLE VISIT LOS ANGELES

EACH YEAR

L.A. is the world’s THIRD RICHEST CITY, is

ranked 4TH in number of BILLIONAIRES, and is home to 120,000 MILLIONAIRES.

Los Angeles is regarded as the ENTREPRENEURIAL CAPITAL OF THE WORLD. It has about 200,000

SMALL BUSINESSES—twice as many small businesses than can be found in any other region of the United States.

SOURCES: AtlanticCity, Global Rankings 2012; September 2013 Metro Monitor - Brookings;

therichest.com “The Top 10 Richest Cities in the World,” 4.17.13; 2012 UBS study, ranked by Spending Power; Hoovers, June 2013

OUR COMMUNITY

75% of our readers find Angeleno resourceful when looking

for tips on where to drink or dine

60% of our readers find Angeleno

helpful for keeping up with fashion trends

$604,860AVERAGE HHI

$2,324,400AVERAGE NET WORTH

$1,582,390AVERAGE HOME VALUE

$1,621,900AVERAGE INVESTMENT PORTFOLIO

AFFLUENCE

THE BASICS

Male/Female ...................................................................43%/57%

Average age ................................................................................ 49

College grad ............................................................................. 91%

Post-grad degree ........................................................................ 48%

Own their own home .................................................................. 81%

Married/partnered ..................................................................... 67%

ENGAGEMENT

Readers per copy ......................................................................... 3.5

Median time spent with an issue ...............................................48 min.

Have read 3 out of 4 copies ........................................................ 59%

TAKING ACTION

As a result of reading Angeleno

Visited or contacted an advertiser .............................................. 62%

Attended an advertised event .............................................. 51%

Source: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+. AAM Audited.

WHO WE ARE

OUR MODELA custom survey reveals a reader profile that

embodies what most luxury retailers and markets would call “THE PERFECT LUXURY

DEMOGRAPHIC,” a highly engaged audience with a strong interest in fashion, style and luxury

goods that earns more and spends more than the readers of any other local magazine.

35% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in the most affluent

zip codes in the Los Angeles area.

35% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers, medical

and professional offices and private jet terminals are among the premier public locations displaying copies,

adding significant breadth to our audience.

20% LUXURY HOTELS Placed in-room and with concierges in the finest hotels,

these copies reach the discerning traveler.

5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the most exposure from airports, Barnes & Nobles, and

boutique newsstand placement throughout the city.

5% EVENT DISTRIBUTION Our magazines will always be at the most important, most

exclusive, can’t-be-missed events throughout the year.

DIGITAL DISTRIBUTION Tablet devices and smartphones are reinventing

how our readers consume content. Accordingly, Angeleno is available in both app and digital edition formats.

��,��Circulation

AAM AUDITED AND GUARANTEED

We have a high number of APP DOWNLOADS and an excellent rate of app interaction. Our extensive EMAIL database and a thriving social network of active FACEBOOK fans and TWITTER and INSTAGRAM followers further enhance our digital engagement with readers.

�6�,5��Readership

AAM Audited

WHERE WE ARE

FULL-SERVICE CUSTOM PUBLISHING

• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

DIGITAL ADVERTISING

• Online advertising on ModernLuxury.com and through custom–designed microsites and

videos

• Digital editions with interactive links and enhanced advertising options

• Email marketing via weekly e-newsletter or dedicated emails deployed to our curated

subscriber list

• Mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated Facebook fans and Twitter and

Instagram followers

EVENTS & PROMOTION

• Event creation—exclusively tailored events for highly targeted local influencers

• Signature events presented throughout the year, designed to generate sales, build

brand awareness and create strategic alliances among leading upscale brands

• Event sponsorships that leverage our high-profile local and national partnerships

Angeleno offers advertisers affiliations with complementary organizations and

generates additional brand exposure to a broader, more involved audience

A 36�-DEGREE PLATFORM for branding impact

{ A FULL 360° AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH

ElizabethOlsenThe Wind River

Star’s Me-Moment

A Look at Five of L.A.’s Most Fashionable Females

FALL STYLE

Pattern Plays, Structured Suits & Red Flair

WOMEN OF STYLE

M O D E R N L U X U RY. C O M

MARKETING

JANUARY/FEBRUARY BEST OF THE CITY

AD CLOSE/ MATERIALS DUE: DEC 1, 2017

The ultimate guide to the best and most luxurious, where to go

and what to do in Los Angeles. Special Section: Power Couples

MARCH SPRING FASHION AND BEAUTY

AD CLOSE/ MATERIALS DUE: FEB 1

The latest in seasonal trends and styles in fashion and beauty.

Special Sections: Destination Sun; Voices of Design

APRIL MEN OF THE MOMENT

AD CLOSE/ MATERIALS DUE: MAR 1

Focus on local gentlemen who are having “their year,”

are “right now” and “of the moment.”

Special Section: Influential Insiders of Los Angeles Real Estate

MAY THE HEALTH & BEAUTY ISSUE

SUMMER TRAVEL

AD CLOSE/ MATERIALS DUE: MAR 30

All things beautiful, including our health and beauty

influencers. Plus, destinations near and far to make for an

unforgettable summer. Special Sections: Modern Moms;

Industry Leaders in Health & Beauty; Top Doctors

JUNE THE REAL ESTATE ISSUE

AD CLOSE/ MATERIALS DUE: MAY 1

The faces, spaces and places that are changing the

city’s landscape. Special Section: Power Players

JULY/AUGUST THE RESTAURANT ISSUE

AD CLOSE/ MATERIALS DUE: JUN 1

This annual collector’s edition serves up the city’s hottest

restaurants, best dishes, top chefs and influential culinary

personalities. Special Section: Destination Beach

SEPTEMBER FALL FASHION & BEAUTY

WOMEN OF STYLE

AD CLOSE/ MATERIALS DUE: AUG 1

Our favorite luxurious looks from the fall collections, plus

our annual celebration of remarkable women of style.

Special Section: Angeleno Admissions

OCTOBER MEN’S FASHION & WINTER TRAVEL

AD CLOSE/ MATERIALS DUE: AUG 31

Layered looks for the well-suited gentleman. Plus, our annual

guide to exotic destinations and weekend winter getaways.

Special Sections: Modern Man; Destination Snow

NOVEMBER THE GIVE BACK ISSUE

HOLIDAY GIFTING

AD CLOSE/ MATERIALS DUE: OCT 1

Saluting the local do-gooders who have gone above and beyond

for local charities. The best gifts to give and get this holiday season.

Special Sections: Power Players of Palm Springs; Luxury Gift Box

DECEMBER THE CREATIVITY ISSUE

AD CLOSE/ MATERIALS DUE: NOV 1

From top-notch curators and patrons to exciting new talents

in all creative fields, a look at who holds the cultural currency

within the city. Special Section: Dynamic Women

IN-THE-KNOW ultimate access to a LUXURY LIFESTYLE

EDITORIAL CALENDAR

“Advertising with Angeleno magazine is one of the best decisions we’ve made for the store. Kimora Lee Simmons decided to participate in the December Dynamic Women issue and have the store be the fashion sponsor. Through this advertisement, we have met over 30 new women that have never been to the store before. Each one really resonated with our brand and we made new forever clients. Through the one month we dressed the women, we made over $8,000 in sales. Since the

event, some of these same clients have continued to shop. I have also had an amazing experience for networking the brand. I am invited to multiple high-end events in which I’ve met new clients. The Angeleno magazine lifestyle is on point with the

type of women we want to know.”

BETHANY MORGANKIMORA LEE SIMMONS

OUR ADVERTISERS

"After partnering with Angeleno for our last two model-launch events at Beverly Hills Porsche, it has become clear that their contribution takes our events to greater heights than ever before. The combination of their creative, innovative ideas and professionalism ensures that our events run smoothly and draw in attendees who are in line with our high-end Porsche target. Angeleno’s involvement helps us maximize our event budget without cutting out any of the flair, and their event coverage in the magazine expands our exposure to many Los “Angelenos” whom

we may have never reached. Thanks to the Angeleno team, our parties are now sought after by our clients, which is almost unheard of in the event-saturated Los Angeles market!”

ASHLEY KOHANARIEH, BEVERLY HILLS PORSCHE

“Luxury service is multi-layered. All of us recognize luxury when we experience it, but few know the multi-layered approach and duties required in achieving it. The Angeleno publishing and editorial team is

superlative in their service and attitude toward their clients who dedicate themselves and their businesses

to delivering luxury to the paying consumer. It no longer feels like one must climb the mountaintop

alone because Angeleno puts you atop the mountain to begin with and supports your marketing methods

for expanding your critical reach to potential customers. Thank you, Angeleno, for defining

the luxury quotient of Los Angeles and helping us effectively reach those who seek the same!”

ERNIE CARSWELLCARSWELL & PARTNERS

SPECIALTY editions for

WEDDINGS & HOME

Modern Luxury Interiors CaliforniaWINTER BEST OF DESIGN Special Section: California Design Centers & Design Resource Showrooms

AD CLOSE/MATERIALS DUE: JAN 2 | ON SALE: FEB 1

SPRING THE OUTDOOR ISSUESpecial Section: Indoor/Outdoor Innovators

AD CLOSE/MATERIALS DUE: MAR 1 | ON SALE: APR 5

SUMMER THE COLOR ISSUE + REAL ESTATE Special Section: Influential Insiders of California Real Estate

AD CLOSE/MATERIALS DUE: JUN 29 | ON SALE: JUL 26

FALL KITCHEN & BATH Special Section: California Faces of Design

AD CLOSE/MATERIALS DUE: AUG 31 | ON SALE: OCT 4

AN INSIDE LOOK AT CALIFORNIA’S HOT REAL ESTATE MARKET

WELCOME HOME

+MASS STUDIO REVIVES A

HOLLYWOOD HILLS HOME

FINE ART & ORGANIZATION UNITE IN SAN FRANCISCO

THE DESIGN NEWS YOU NEED TO KNOW NOW

by the publishers of angeleno, modern luxury orange county, modern luxury san diego and silicon valley magazines

SOUTHERN CALIFORNIA EDITION


Modern Luxury Weddings CaliforniaFALL/WINTER 2018

AD CLOSE/MATERIALS DUE: MAY 1 | ON SALE: JUN 7

SPRING/SUMMER 2019 Special Section: Weddings Icons

AD CLOSE/MATERIALS DUE: NOV 1 | ON SALE: DEC 6

Modern Luxury Weddings is California’s leading luxury bridal magazine focused on the local markets of Los Angeles, Orange County, San Diego and San Francisco. With every article, our discriminating editorial team

leads our readers through the best of what these city have to offer its savviest couples. Our award-winning content presents compelling local coverage of the finest in wedding fashion, venues, vendors and more. Modern Luxury

Weddings regularly features: The best in couture wedding fashions, sparkling jewelry, debonair menswear, enchanting reception sites, over-the-top catering,

the savviest local wedding and event planners, trendsetting floral and event design, beautiful cakes, unique invitations, the latest in hair and makeup, hot

honeymoon destinations, coverage of the most extravagant local and destination weddings, plus pages and pages of local wedding resource information.

CALIFORNIA

cult ofpersonality

CUSTOMIZE YOUR WEDDING DAY

WITH AN INFUSION OF INDIVIDUAL

STYLE

PlusYOUR DIRECT

DISPATCH FROM BRIDAL

FASHION WEEK

BLISSED-OUT HONEYMOON

HEAVEN AWAITS

escapesepic

PUBLISHERS OF ANGELENO, MODERN LUXURY ORANGE COUNTY, MODERN LUXURY SAN DIEGO, MODERN LUXURY SILICON VALLEY & SAN FRANCISCO MAGAZINES


Interiors California offers unparalleled editorial coverage of California’s design lifestyle. From the fantastic condo views of San Francisco, to the rolling hills of San Diego estates, to the chicest hotel renovation in Los Angeles, and the sprawling ocean views from a backyard in Orange County, only Interiors California offers statewide coverage of the design and architecture that shapes the Golden State. Showcasing the ideal blend of contemporary and traditional design, every issue of Interiors California covers all aspects of interior design and architecture- residential homes and condos, commercial projects including hotels and restaurant design, outdoor living, showroom news, individual designer and architect profiles, real estate happenings, community events and more. Only Interiors California highlights the people and places that make California the epicenter of design and architecture.

SPECIALTY EDITIONS

LOS ANGELES CONFIDENTIALLos Angeles Confidential magazine is the premier glossy publication in Los Angeles, celebrating the finest in fashion, art, beauty, culture, dining, entertainment, interior design, nightlife, and travel. Los Angeles Confidential magazine covers the hottest trends and most influential players and tastemakers from an insider’s point of view.

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MILO VENTIMIGLIA@ L AC M AG A Z I N EM O D E R N L U X U RY. C O M

THE MEN'S ISSUE

Modern Luxury is proud to present BH, the official magazine of

the Beverly Hills Chamber of Commerce. This custom magazine is

distributed along with the March, July/August and November issues

of Angeleno. In addition to the mailed distribution to affluent homes

in Beverly Hills, BH is distributed in-room at luxury hotels and key

commercial locations throughout the city.

With 50,000 copies circulated, BH acts as the go-to guide of all things

luxury for the discerning Beverly Hills visitors and residents. Custom

content will include lifestyle recommendations from the top concierges

and notable tastemakers in Beverly Hills, a calendar of top cultural

events and fêtes, and listings of the best spots for dining, shopping,

culture and health and beauty in Beverly Hills. M O D E R N L U X U RY. C O M

OFFICIAL PUBLICATION

OF THE

The Golden Triangle's Guide for Shopping,

Dining, Culture & More

PlusPlus

Catherine Zeta-Jones Reveals Her Fondest

Beverly Hi l ls Memories

THE GREATCatherine

JAN/FEB AWARDS ISSUESpecial section: NEW GUARD OF HOLLYWOODSPACE CLOSE DEC 1

MARCH SPRING SHOPPING SPECTACULAR Special section: WOMEN OF INFLUENCESPACE CLOSE FEB 1

MAY/JUNE SUMMER SEE AND BE SCENE Special section: PORTRAITS OF PRIDESPACE CLOSE MAR 30

JULY/AUGUST BILLION DOLLAR CITY + SPORTS SPECTACULARSPACE CLOSE JUN 1

SEPTEMBER FALL FASHION FRENZY Special section: PRETTY FOR THE PARTYSPACE CLOSE AUG 1

OCTOBER INNOVATORS & INFLUENCERS Special section: TASTEMAKERS OF TECHSPACE CLOSE AUG 31

NOVEMBER EXPERIENTIAL ISSUE Special section: LUXURY GIFT BOXSPACE CLOSE OCT 1

DECEMBER A TECHNICOLOR LIFE Special section: ARBITERS/MEN’S ISSUE SPACE CLOSE NOV 1

BHMARCH THE SPRING ISSUE

Special Sections: Living Legacies; Charity SpotlightAD CLOSE FEB 1 | AVAILABLE MAR 1

JULY THE SUMMER ISSUESpecial Sections: Top Doctors;

Health & Wellness Specialists; Where to GoAD CLOSE MAY 1 | AVAILABLE JULY 1

NOVEMBER THE FALL/WINTER ISSUESpecial Section: Icons of Beverly Hills

AD CLOSE SEPT 1 | AVAILABLE NOV 1

OUR EXPANDED L.A. NETWORK

media 2018 kit - modern luxury · pdf filejanuary/february best of the city ad close/...

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