CHARITY & SOCIAL

ATLANTA 2017

AFFAIRSAFFAIRSTO REMEMBERTO REMEMBERTO REMEMBERTO REMEMBERTO REMEMBERTO REMEMBER

YOUR GUIDE TO THE ATLANTA SOCIAL SEASON2017

TO REMEMBERAFFAIRS

cult ofpersonality

CUSTOMIZE YOUR WEDDING DAY WITH

AN INFUSION OF INDIVIDUAL STYLE

PlusYOUR DIRECT

DISPATCH FROM BRIDAL FASHION

WEEK, FRESH GREENERY-INSPIRED

TABLESCAPES & MORE

M O D E R N L U X U RY. C O M

MEDIA KIT2018

MODERN LUXURY WEDDINGS ATLANTA | MODERN LUXURY INTERIORS ATLANTA | JEZEBEL

CHARITY & SOCIAL DATEBOOK | MODERN LUXURY MEDICINE + DOCTORS

1 1 8 0 P E A C H T R E E S T R E E T S U I T E 2 4 0 0 AT L A N TA , G A 3 0 3 0 9 4 0 4 . 4 4 3 . 1 1 8 0

THE ATLANTAN is the preeminent luxury lifestyle

publication in Atlanta, acting as the LOCAL

AUTHORITY on topics such as high-end retail, dining hot spots, design

trends, and the city’s top TASTEMAKERS

and personalities.

As part of the award-winning Modern Luxury network

of regional publications, The Atlantan is able to

deliver cutting-edge fashion spreads, international

travel features and revealing celebrity profiles,

ensuring its content consistently engages the cultured

reader. Plus, thanks to a renowned team on the

ground with its pulse on the market, interactive

digital brand extensions and unrivaled events,

The Atlantan excels in capturing the metropolitan

lifestyle, making it a valuable partner for companies

wishing to reach Atlanta’s most affluent consumers.

*As a result of reading issues in last 12 months

WHO WE ARE

48% of our readers find The Atlantan resourceful when shopping for

luxury goods.

69% of our readers

prefer to buy luxury brands

$389,540AVERAGE HHI

$2,213,920AVERAGE NET WORTH

$1,102,810AVERAGE VALUE OF

PRINCIPAL RESIDENCE

43%OWNS 1 TO 3 HOMES BEYOND

PRINCIPAL RESIDENCE

AFFLUENT

R E A D E R P R O F I L E

Male/Female .............................................................................. 41%/59%

Average Age ............................................................................................47

Married/Partnered .................................................................................72%

E D U CAT I O N

College graduate ...................................................................................90%

Post-Graduate Degree .............................................................................37%

E N G AG E M E N T

Readers per copy .....................................................................................3.3

Average time reader spends with an issue ...................................... 55 minutes

Readers who’ve read 3 out of 4 issues .......................................................77%

Visited or contacted an advertiser* ............................................................55%

Attended an advertised event* ..................................................................66%

Made a purchase* .................................................................................53%

Sources: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+. 2011 GfK MRI The Atlantan Reader Profile Study, Audience $150K. AAM Audited.

AAM Audited

OUR MODELA custom survey reveals a reader profile that

embodies what most luxury retailers and markets

would call “THE PERFECT LUXURY

DEMOGRAPHIC,” a highly engaged audience

with a strong interest in fashion, style and luxury

goods that earns more and spends more than

the readers of any other local magazine.

40% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in the most affluent

zip codes in the Atlanta area.

35% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers, medical

and professional offices and private jet terminals are among the premier public locations displaying copies,

adding significant breadth to our audience.

10% LUXURY HOTELS Placed in-room and with concierges in the finest hotels,

these copies reach the discerning traveler.

5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the most exposure from airports, Barnes & Nobles and

boutique newsstand placement throughout the city.

10% EVENT DISTRIBUTION Our magazines will always be at the most important, most

exclusive, can’t-be-missed events throughout the year.

50,000Circulation

AAM AUDITED AND GUARANTEED

We have a high number of APP DOWNLOADS and an excellent rate of app interaction. Our extensive EMAIL database and a thriving social network of active FACEBOOK fans and TWITTER followers further enhance our digital engagement with readers.

WHERE WE ARE

165,000Readership

JANUARY/FEBRUARY BEST OF THE CITY

AD CLOSE/ MATERIALS DUE: DEC 1

The ultimate guide to the best and most luxurious, where to go

and what to do in Atlanta. Special Sections: Top Luxury Real Estate

Agents; Leading Health & Beauty Experts; A Higher Education

FEBRUARY SPECIAL EDITION

CHARITY & SOCIAL DATEBOOK

AD CLOSE/ MATERIALS DUE: JAN 2

Our annual calendar of the top charitable events throughout

Atlanta. This issue highlights the city’s most philanthropic citizens

and touches upon some highlights of last year’s fab fetes.

MARCH SPRING FASHION AND BEAUTY

AD CLOSE/ MATERIALS DUE: FEB 1

The latest in seasonal trends and styles in fashion and beauty.

APRIL MEN OF THE MOMENT

AD CLOSE/ MATERIALS DUE: MAR 1

Focus on local gentlemen who are having “their year,” are “right

now” and “of the moment.” Special Section: Dynamic Women

MAY THE HEALTH & BEAUTY ISSUE

SUMMER TRAVEL

AD CLOSE/ MATERIALS DUE: MAR 30

All things beautiful, including our health and beauty

influencers. Plus, destinations near and far to make for an

unforgettable summer. Special Section: Heir Affairs

JUNE THE REAL ESTATE ISSUE

AD CLOSE/ MATERIALS DUE: MAY 1

The faces, spaces and places that are changing the city’s

landscape. Special Sections: Atlanta’s Board Certified

Plastic and Facial Plastic and Reconstructive Surgeons

JULY/AUGUST FEAST ISSUE

AD CLOSE/ MATERIALS DUE: JUN 1

This annual collector’s edition serves up the city’s hottest

restaurants, best dishes, top chefs and influential culinary

personalities. Special Section: Leading Health & Beauty Experts

SEPTEMBER FALL FASHION & BEAUTY

WOMEN OF STYLE

AD CLOSE/ MATERIALS DUE: AUG 1

Our favorite luxurious looks from the fall collections, plus

our annual celebration of remarkable women of style.

Special Section: Women of Power & Influence

OCTOBER MEN’S FASHION & WINTER TRAVEL

AD CLOSE/ MATERIALS DUE: AUG 31

Layered looks for the well-suited gentleman. Plus, our annual

guide to exotic destinations and weekend winter getaways.

Special Sections: A Higher Education; In the Know: Top

Divorce Attorneys; Modern Man; Faces of Medicine

NOVEMBER THE GIVE BACK ISSUE

HOLIDAY GIFTING

AD CLOSE/ MATERIALS DUE: OCT 1

Saluting the local do-gooders who have gone above and beyond

for local charities. The best gifts to give and get this holiday season.

Special Sections: Inspiring Philanthropy; Premier Medical Experts

DECEMBER THE CREATIVITY ISSUE

AD CLOSE/ MATERIALS DUE: NOV 1

From top-notch curators and patrons to exciting new talents

in all creative fields, a look at who holds the cultural currency

within each city. Special Section: Arts & Power

EDITORIAL CALENDAR

IN-THE-KNOW ultimate access to a LUXURY LIFESTYLE

FULL-SERVICE CUSTOM PUBLISHING

• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

DIGITAL ADVERTISING

• Online advertising on ModernLuxury.com and through custom–designed microsites and

videos

• Digital editions with interactive links and enhanced advertising options

• Email marketing via weekly e-newsletter or dedicated emails deployed to our curated

subscriber list

• Mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated Facebook fans and Twitter followers

EVENTS & PROMOTION

• Event creation—exclusively tailored events for highly targeted local influencers

• Signature events presented throughout the year, designed to generate sales, build

brand awareness and create strategic alliances among leading upscale brands

• Event sponsorships that leverage our high-profile local and national partnerships. The

Atlantan offers advertisers affiliations with complementary organizations and generates

additional brand exposure to a broader, more involved audience.

A 360-DEGREE PLATFORM for branding impact

{ A FULL 360° AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH

MARKETING

I should tell you that the painting we featured in the last issue of the magazine sold on the first date the magazine mailing dropped, to a client who got the publication, so I’m very happy

about that. —JULES BEKKER, DIRECTOR OF TEW GALLERIES

OUR ADVERTISERSAfter three decades of being a business owner who values advertising, Modern Luxury is at the top of the list of publications to advertise with because they get results and understand how to brand my business. I

strongly encourage any company to sit down and talk with Modern Luxury. See how the Modern Luxury team can help you grow. No matter what your

business may be, it is their job to help you, and they do it well. —STEVE HIGHTOWER, SALON & DAY SPA

Thank y’all so much for helping us push our Audi Raffle benefitting Bert’s Big Adventure via social

media. I have some great news! The raffle tickets sold out today. —LOREN ROBERTS, JIM ELLIS

AUTOMOTIVE ADVERTISING AGENCY

We love working with Modern Luxury! For our company, it has been a great investment because

we are not just another page in the magazine but we are advertising partners. Their events are fabulous and great networking opportunities. We

love our account executive and her team!

—BECKY COSTA, TOP SHOP STONE

Modern Luxury's diverse portfolio of magazines allows us to reach a broad cross section of our demographic through one positive relationship. All of

the people at ML, from our sales reps to the publisher, have been incredibly helpful in finding opportunities to leverage their publications and events to

increase our exposure. —STEVE SECHREST, COCOCO HOME

A Full Service Salon and Day Spa stevehightower.com

404.264.9006 646 lindbergh Way, Atlanta, GA 30324

Photography by CARTERelite Model: Allie Banks

TRAIN WITH THE BEST!

NOW HIRING HAIR STYLISTS.

PH

OTO

GR

AP

HY: J

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ST

L O O K AN D FEEL FABU LO US W ITH US.

WE ARE ATLANTA’S MOST AWARD-WINNING SALON!We specialize in Fine & Thinning Hair, Color, Damage Repair, Keratin Smoothers and Hair Extensions. We are highly educated in the services we provide and continuously train to be on the cutting edge of beauty. We go that extra mile to make you happy and give you the best service we can.

Steve’s haircuts, color, and styling are customized to your face shape, hair texture, skin tone, and lifestyle.

STYLISTS: ROSE BOSEN, REBECCA CRISPIN, M I L ISSA LARSEN, ADAM M ICHAL, JAVAIR RU IZ, CONOR SEA, NESHA WH ITE AND STEVE H IGHTOWER

PRICES: FIRST TIME WITH CONSULTATION, CUT/ STYLE $40 NEW TALENT; $55 JUN IOR; $60 SEN IOR; $75 EXECUTIVE AND $90 AMBASSADOR (STEVE); REPEAT COSTUMER $35, $50, $55, $60, $75; COLOR $70 AND UP; COND ITION ING TREATMENTS $25 AND UP

Our skincare technicians offer an array of services including microcurrent lifting, microdermabrasion, peels, customized facials, including anti-aging, rosacea, acne facials, lashes, waxing and much more. Facials start at $65.

TECHIN IC IANS: FREIDA BUKSHTEYN, JULI E POUNDS, AND TAMARA TOWNSEND

Our massage therapist offers Deep Tissue, Swedish, Sports, Reiki, Energy Work, Polarity Therapy, Table Top Thai, and Deep Structure Release. Massages start at $45.

THERAPIST: FREIDA BUKSHTEYN AND MASTER THERAPIST DAVID WHALEY

Our makeup line is Jane Iredale and our makeup artist is ROSE BOSEN.

Nail services are provided by our talented technician RITA USHAKOV.

Our two front desk coordinators are LEA CONWAY and AUTUMN FOUNTAIN.

We are the only salon in Atlanta to offer Compassion Care for Cancer Patients. The oncology spa service technicians have been trained and certifi ed for services during cancer treatment and going forward.

Prosthetic Wig services are available in a private room with the Wig-spert of Atlanta, REBECCA WALDEN.

Treatments for radiation burn and excessively dry skin by TAMARA TOWNSEND

Massage modifi ed and adapted for cancer clients by oncology massage therapist, DAVID WHALEY

HAIR REGROWTH TREATMENTS AND LASER HAIR REGROWTH ARE ALSO OFFERED.

T H E A T L A N TA N ’ S B E S T O F T H E C I T Y S A L O N W I N N E R 2 0 1 5 - 2 0 17

WINNERWINNER

T H E C O M F O R T A B L E C O U C H C O M P A N Y

Remarkably comfortable custom sofas, sectionals, chairs and ott omans made-to-order and shipped direct from our North Carolina workshop. Now available in an extraordinary selection of leather and fabric. Visit our Buckhead design studio.

| 3072 Early Street @ West Paces Ferry | Atlanta, GA 30305 | 404-410-1169 COCOCOHOME.COM

SERVICE

COCOCO

New Showroom & Fabrication Center Top Shop Stone provides expert design, fabrication and installation services for all types of natural and engineered surfaces.

We offer a high level of personalized attention and demand the highest levels of reliability and quality.

1075 Huff Road NW • Atlanta • 30318404.946.9338 • info@topshopstone.com

G R A N I T E • M A R B L E • Q UA R T Z • S O L I D S U R FAC E • CO U N T E R TO P S

Marc Mauldin, wwwmarcmauldin.com Design by Steve Mckenzie’s, www.stevemckenzies.com

OUR EVENTS

We host and support various LUXURY & NON-PROFIT EVENTS throughout the greater Atlanta area, including our SIGNATURE EVENTS with access to Atlanta’s ELITE SOCIAL CIRCLES.

FEBRUARY 2018 CHARITY & SOCIAL DATEBOOK CELEBRATIONThe Atlantan celebrates the 2018 Social Spotlights and presents spotlight awards to Atlanta’s most influential and philanthropic. Enjoy an evening dedicated to honoring those featured for their charitable efforts in the 2018 Charity & Social Datebook.

MARCH MLMD MODERN DAY MEDICINE CELEBRATIONJoin Atlanta’s most affluent health industry professionals as we celebrate the who’s who of the Atlanta medical community.

APRILTHE ATLANTAN 12TH ANNIVERSARY CELEBRATIONCelebrate the 12-year anniversary of The Atlantan in true Modern Luxury style with a party of Atlanta’s style makers, trendsetters and scene stealers hosted by the 2018 Dynamic Women. The Atlantan celebrates 12 thriving years of highlighting luxury in Atlanta.

AUGUSTTO LIVE & DINE ATLANTA + INTERIORS CELEBRATIONCome join us at the exclusive event filled with great tasting food and featuring the hottest interior designers as they bring their creations to life for a tasteful evening promised to indulge all your senses.

SEPTEMBERMLMD MODERN DAY MEDICINE CELEBRATIONJoin Atlanta’s most affluent health industry professionals as we celebrate the who’s who of the Atlanta medical community.

THE ATLANTAN’S LUXURY ATTIRE FASHION SHOWFashion is always a reason to celebrate! In September, The Atlantan is dedicating an entire issue to fashion and a party to match it, only like Modern Luxury can. Hosted by the 2018 Women of Power and Influence, we will celebrate the fashion season in style with libations and unforgettable runway looks sure to inspire.

INFLUENCER EXPERIENCES AVAILABLE MONTHLYModern Luxury will create an exclusive opportunity to connect with a highly targeted audience, while assisting in curating an influential experience tied around the personal introduction to the selected group(s).

Atlanta’s cultural scene is booming with The Atlanta

Opera, The Atlanta Ballet, Alliance Theatre,

Woodruff Arts Center, The High Museum, The Fox Theatre, The Buckhead Theater, Atlanta History Center, Atlanta Botanical Gardens, Philips Arena

and many more!

The Greater Atlanta Area is a leading market for affluence in the U.S.

51 MILLION VISITORS TO ATLANTA IN 2015 which has helped to contribute

to the Atlanta metro area’s status as the 5TH LARGEST

population in the U.S (57 million including residents)

SOURCE: Atlanta Convention & Visitors Bureau

Although traditional SOUTHERN CULTURE is part of Atlanta’s

cultural fabric, it’s mostly the backdrop to one of the nation’s LEADING INTERNATIONAL CITIES.

Atlanta is home to the WORLD HEADQUARTERS of

corporations such as Coca-Cola, Home Depot, UPS, Delta Air

Lines and Turner Broadcasting.

Forbes Media ranks Atlanta #9 BEST

PLACES for Business and Careers

Source: 2016 Forbes Media

OUR COMMUNITY

Modern Luxury magazines are the exclusive magazines available in the suites at SUNTRUST PARK and PHILIPS ARENA, the Modern Luxury lounges at

PHIPPS PLAZA, select BARNES & NOBLE locations, Oliver McMillian’s BUCKHEAD ATLANTA, AVALON

and PEACHTREE DEKALB PRIVATE AIRPORT