Reach your target audiences MECC Marketing Services: our knowledge and experience for your event success

MECC Marketing Services

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MARKETING SERVICES

Beyond Boundaries

More information?

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MARKETING SERVICES

Visitors, attendees, exhibitors, partners ….. As an organiser, you are in

contact with several different target groups, all of which are crucial to

the success of your event. This is the case whether you are organising an

exhibition, event or congress. But how do you reach these target groups?

And what message do you want to send them? Via which communication

channels?

We aren’t successful unless you are

Our enthusiastic marketing specialists are at your service.

Take advantage of their knowledge, experience, efficient systems, networks

and promotional resources. You’ll see particular benefits

from our personal approach.

MECC Maastricht offers you the possibility of drawing the attention of millions

of people to your event. We have eye-catching options to help you reach your

target group in surprising ways, both online and offline, indoors and outdoors,

and before, during and after your event.

We help you promote your event

FACTS & FIGURES MECC MAASTRICHT

• 500,000 visitors per year

• 185 exhibitions, congresses and events per year

• 65 direct and 600 indirect dedicated employees

• Host of internationally renowned events such as TEFAF Maastricht, Jumping Indoor Maastricht and InterClassics Maastricht.

CONTENTS

Advice and network 3

Ticketing, registration and research 4

Promotional resources 5

In- and outdoor communication 6

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MARKETING SERVICES

When you organise an event, there are so many things to think about. First of all, you want to be sure that visitors

and attendees will come to the event. The promotion of your event is an important key to success.

Our marketing professionals will be happy to assist you free of charge with these efforts.

Together, we can find the answers to important marketing questions such as:

Advice and network

• Which target groups do you want to reach?

• What are your promotional objectives?

• Which message will attract the most attention?

• What are the most suitable resources and media?

Benefit from MECC Maastricht’s extensive network.

Would you like for a local celebrity to officially open

the event for you? Would you like to arrange publicity

in regional media (such as the newspapers Dagblad

De Limburger/Limburgs Dagblad, L1 Radio/TV and RTV

Maastricht)? Which company is the right one to provide

effective outdoor advertising? Who can offer the most

innovative audio-visual options? We put you in touch

with interesting partners, suppliers and media. Our broad

network consists of reliable, professional organisations

that guarantee the most value for money.

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MARKETING SERVICES

Ticketing platform

Use our ticketing platform to

offer visitors a user-friendly way

to purchase tickets online. This

professional platform may be

accessed via a direct link from the

online MECC Maastricht calendar, for

example.

Event registration

Our registration system is perfect

for organisers interested in more

information on visitors. You determine

which questions are included in the

online forms. The responses offer

valuable information. The system

automatically generates admission

vouchers and badges.

Research

We can also be of service if

customised market research is what

you are looking for, whether you need

information on visitors or exhibitors.

Focused online surveys and insightful

reports give you the tools you need

to make the next edition of your event

even more successful.

MECC Maastricht has various online systems at its disposal which you can use for ticketing,

registration and research.

Ticketing, registration and research

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MARKETING SERVICES

Use our communication tools to promote your event

to a large target group. We offer the following free

options:

Promotional resources

• News release on mecc.nl

• Mention in the online MECC calendar

• Mention in the calendar projected on the screens

at MECC Maastricht

• Posts on Facebook and Twitter

• Articles in the digital MECC newsletter (> 10,000

recipients)

• Press releases, written and sent by us (if desired)

to our comprehensive regional and (inter)national

media database.

For exhibitions and events open to the public

We can offer specific assistance for exhibitions and

events open to the public by providing the following

promotion options (some of which are free of charge):

• Mentions in various online and offline event

calendars

• Press publications and regional radio/TV

broadcasts on your event

• Publications and extra attention from our

partners such as Maastricht Marketing and

Tourist Office (VVV) South-Limburg

• Advice on advertising options and outdoor

advertising in the Maastricht region

• Effective joint promotions with various suppliers

• Digital mail campaign sent to large companies

(with a special offer for their staff)

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MARKETING SERVICES

The areas inside and around MECC Maastricht offer excellent opportunities for reaching a large audience. You can

take advantage of these before the event to attract visitors. During your event, you can use them to keep visitors as

well-informed as possible. We are happy to assist and arrange any production and placement for you.

See the separate price list.

INDOOR

Posters Maastricht Passage

In order to get from the multi-storey car park to the main

entrance, all visitors must walk through the Maastricht

Passage. Measuring 60 metres in length, this corridor

offers the possibility to hang several A0-size posters.

Posters toilets west-entrance

Posters that can be hung up in the toilets are a sure-fire

way to grab visitors’ attention. These may be hung on the

inside of the stall doors as well as on the walls behind the

urinals.

In- and outdoor communication

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MARKETING SERVICES

Welcome banners

There are possibilities for hanging a

welcome message above the door to

the main entrance hall (indoors) and

above the Forum entrance (outdoor).

This is the ideal landmark for every

visitor.

Advertising banners -

main entrance

These banners are a fantastic eye-

catcher at the main entrance of our

building. Each year, 500,000 people

pass through here. It is the perfect

location if you want the announcement

of your event to be seen.

Stickers

We offer you the option of applying

stickers at various locations, such as

windows, doors, stairs and escalators,

the registration desk, floors, planters/

flower boxes and pillars.

Promo items

You can be sure you will grab visitors’ attention at the busy main entrance with

a roll-up banner, for example, or promotional car, advertising column or other

eye-catching object.

Video screens

You can use the video screens placed

at strategic locations at MECC

Maastricht to display your message.

This may be your event schedule, but

also other information or a welcome

message.

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MARKETING SERVICES

OUTDOOR

Flags

There are various possibilities throughout the venue to

hang flags. This is a highly visible, professional way to

attract people’s attention to your company or event.

Stickers at entrance

Be sure to get noticed with extra large stickers on the

doors and planters at both entrances.

Info at car park

We can also promote the name and date of your event at

our multi-storey car park. This will guarantee exposure

to the hundreds of thousands of visitors who come to the

venue each year.

Promo items

Would you like to tell people about your event? Arrange

for a promo item at the car park or near the entrances

and you are guaranteed to get noticed. This may be a

(promotional) car but also an advertising column, roll-up

banner or other eye-catching object.

+31 (0)43 38 38 308 communicatie@mecc.nlmecc.nl/marketing-services

Voor meer informatie en/of vragen, neem gerust contact met ons op. Wij zijn u graag van dienst!

Beyond Boundaries

MARKETING SERVICES