meat case trends
DESCRIPTION
Meat Case Trends. Retail Advisory Committee Albuquerque, NM. Data provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) - PowerPoint PPT PresentationTRANSCRIPT
Meat Case Trends
Retail Advisory CommitteeAlbuquerque, NM
2
Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook
Marketing scanner data
FreshLook Data:Represents approximately 68% of the ACVAll of U.S. and 8 standard regions (based on U.S. Census)Based heavily on chains with no independent grocers (fewer than 11 stores)Excludes supercenters, club stores, commissaries, and natural food stores
3
Part 1: Total Meat
Fresh Pork/Ham/Beef/Chicken/All Other
4
Bill
ions
% Change vs. YA 1.2% -1.8% 1.1% -2.0% 1.4% 0.5% 0.8% -5.2% 0.9% -5.0% 3.1% -1.1%
2010 Avg Price $2.71 (▲3.1%) $3.63 (▲3.1%) $2.01 (▲0.9%) $2.56 (▲6.3%) $2.05 (▲6.3%) $1.92 (▲4.3%)
Total Meat – 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other
$32.6
12.1
$16.6
4.6
$7.5
3.7$5.2
2.0$1.0 0.5
$2.41.2
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
Grand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
5
% Change vs. YA 3.7% -5.0% 3.9% -6.8% 3.6% -1.5% 3.6% -8.5% 7.0% 5.0% 1.8% -5.9%
2011 Avg Price $2.89 (▲9.1%) $3.78 (▲11.5%) $2.04 (▲5.2%) $2.68 (▲13.1%) $2.07 (▲1.9%) $2.96 (▲8.1%)
Total Meat – Jan/Feb 2011 SummaryFresh Pork/Ham/Beef/Chicken/All Other
Source: FreshLook Marketing, January/February 2011 vs same time period year prior
Mill
ions
$5,102
1,765
$2,626
695
$1,225
601$836
311$116 56
$299101
-
1,000
2,000
3,000
4,000
5,000
6,000
Grand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
6
% Change vs. YA -1.0% 4.3% -1.6% 4.9% -0.4% 4.2% -2.9% 1.7% 5.5% 13.9% 5.6% 4.3%
2010 Avg Price $2.65 (▼5.0%) $3.39 (▼6.2%) $1.94 (▼4.4%) $2.37 (▼4.5%) $2.03 (▼7.4%) $2.74 (▲1.2%)
Total Meat – Jan/Feb 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other
Mill
ions
Source: FreshLook Marketing, January/February 2010 vs same time period year prior
$4,918
1,857
$2,527
746
$1,182
611$807
340$109 53
$294107
-
1,000
2,000
3,000
4,000
5,000
6,000
Grand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
7
Part 2: Share
Whole Muscle Beef/Beef Grinds/All Chicken/Fresh Pork
All Chicken25.8%
Fresh Pork17.9%
Beef Grinds20.9%
Whole Muscle Beef35.3%
8
Share BreakoutBased on Dollar Sales
2010 Dollars (Billions)
% Change vs. YA
Share Change
vs YA
2010 Average
Price% Change
vs. YA
Whole Muscle Beef $10.2 0.5% ▼-0.1 $4.37 3.5%
Beef Grinds $6.0 0.9% 0.0 $2.85 3.1%
All Chicken $7.4 1.4% ▲ 0.1 $2.01 0.9%
Fresh Pork $5.1 0.8% 0.0 $2.56 6.3%
Source: FreshLook Marketing, year ending December 31, 2010
All Chicken36.4%
Fresh Pork19.9%
Beef Grinds20.8%
Whole Muscle Beef22.9%
9
Share Breakout Based on Pound Volume
2010 Pounds
(Billions)% Change
vs. YAShare
Change vs YA
2010 Average
Price% Change
vs. YA
Whole Muscle Beef Steaks 2.3 -2.8% ▼-0.2 $4.37 3.5%
Beef Grinds 2.1 -2.1% 0.0 $2.85 3.1%
All Chicken 3.7 0.5% ▲0.9 $2.01 0.9%
Fresh Pork 2.0 -5.2% ▼-0.7 $2.56 6.3%
Source: FreshLook Marketing, year ending December 31, 2010
10
Average Pricing
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Jan Feb Mar Apr M ay Ju ne July Aug Sept Oct Nov Dec
2010
Whole Muscle Beef Steaks
Ground Beef
All Chicken
Fresh Pork
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010
Whole Muscle Beef Steaks
Ground Beef
All Chicken
Fresh Pork
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010
Whole Muscle Beef Steaks
Ground Beef
All Chicken
Fresh Pork
$-
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010
Whole Muscle Beef Steaks
Ground Beef
All Chicken
Fresh Pork
Source: FreshLook Marketing, year ending December 31, 2010
$-
$1.00
$2.00
$3.00
$4.00
$5.00
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2010
Whole Muscle Beef
Ground Beef
All Chicken
Fresh Pork
11
Part 3: Selected U.S. Pork Segments
12
U.S. Pork Segments2010 Summary
$s - % Chg vs. YA -1.2% 3.0% 2.0% 2.2% -13.5% 4.6% 6.2% -4.5% -19.0% 1.2% 2.2% 2.7%
Lbs - % Chg vs. YA -6.1% 0.8% -7.4% -1.2% -14.7% 3.1% 1.7% -14.5% -25.4% 0.6% -6.8% -0.4%
2010 Avg Price $2.59▲5.2%
$3.58▲2.2%
$1.83▲10.2%
$2.92▲3.4%
$2.13▲1.4%
$4.52▲1.4%
$2.73▲4.4%
$2.03▲11.6%
$2.10▲8.6%
$3.26▲0.6%
$2.03▲9.6%
$1.51▲3.1%
Source: FreshLook Marketing, year ending December 31, 2010
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
$1,080
$910
$12$54
$387
$724
$282$236
$69
$539
$162$194
12880
166
190266
62111
24
295254
417
-
200
400
600
800
1,000
1,200B
one
In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
13
U.S. Pork SegmentsJan/Feb 2011 Summary
$s - % Chg vs. YA 4.3% 7.5% 5.6% -3.2% -1.5% 10.8% -3.2% 0.1% 34.9% -30.9% 5.8% 1.1%
Lbs - % Chg vs. YA -4.4% -0.4% -11.4% -8.7% -8.6% 1.2% -16.5% -18.2% 29.7% -42.2% -12.5% -5.3%
2011 Avg Price $2.66▲9.0%
$3.67▲8.0%
$2.05▲19.2%
$2.92▲5.9%
$2.14▲7.8%
$4.56▲9.5%
$3.00▲16.0%
$2.22▲22.4%
$3.34▲4.0%
$2.42▲19.6%
$2.24▲20.9%
$1.58▲6.8%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, January/February 2011 vs same time period year prior
$178
$150
$8$1
$57
$91
$52$44
$12
$99
$24$34
67
4149
4
2111
30 26
2 0.411
22
-
50
100
150
200B
one
In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
14
U.S. Pork SegmentsJan/Feb 2010 Summary
$s - % Chg vs. YA -5.6% -3.8% 0.8% -2.7% -18.3% 4.0% 9.6% -9.5% -24.4% -28.0% -7.0% 1.6%
Lbs - % Chg vs. YA -0.4% 5.0% 8.7% 0.4% -10.7% 11.2% 12.6% -6.8% -14.6% -29.9% -4.0% 0.1%
2010 Avg Price $2.44▼-5.3%
$3.40 ▼-8.4%
$1.72 ▼-7.2%
$2.76 ▼-3.1%
$1.99 ▼-8.5%
$4.17 ▼-6.5%
$2.58 ▼-2.6%
$1.81 ▼-3.0%
$3.21 ▼-11.5%
$2.02▲2.8%
$1.85 ▼-3.2%
$1.48▲1.5%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, January/February 2010 vs same time period year prior
$170
$140
$6 $2
$57
$94
$47$45
$12
$94
$23$34
70
41
55
5
2311
36 31
2 0.7
1223
-
50
100
150
200B
one
In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
15
Part 3: U.S. Census Regions Pork Segments
16
InfoScan Standard Regions
17
South Central11.7%
Southeast14.4%
West10.4%
California9.8%
Great Lakes14.5%
Midsouth11.9%
Northeast20.6%
Plains6.7%
Regional Breakout Summary2010 Dollar Sales
Source: FreshLook Marketing, year ending December 31, 2010
18
South Central13.2%
Southeast13.5%
West10.5%
California10.7%
Great Lakes14.0%
Midsouth12.0%
Northeast19.5%
Plains6.6%
Regional Breakout Summary2010 Volume
Source: FreshLook Marketing, year ending December 31, 2010
19
CaliforniaPork Segments – 2010 Summary
$s - % Chg vs. YA -2.4% 9.7% 5.3% 8.0% -22.2% 5.2% 8.3% -3.7% 22.9% 45.3% 14.6% 11.9%
Lbs - % Chg vs. YA -7.0% 11.3% -5.3% 6.8% -31.4% 8.8% 0.9% -17.5% 22.4% 57.5% 11.7% 11.1%
2010 Avg Price $2.62▲4.9%
$3.43▼-1.4%
$1.62▲11.2%
$4.08▲1.1%
$2.40▲13.3%
$5.01▼-3.3%
$2.33▲7.3%
$1.88▲16.8%
$1.90▲0.4%
$2.63▼-7.7%
$1.93▲2.6%
$1.51▲0.7%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$88 $84
$0.5$9
$37
$101
$17$7$3
$70
$16$28
18840.2
19
43
331
43
2434
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
20
Great LakesPork Segments – 2010 Summary
$s - % Chg vs. YA -0.4% 13.0% -2.0% -20.0% -8.0% 3.6% 7.5% -4.9% -13.0% -1.4% -1.9% 4.2%
Lbs - % Chg vs. YA -9.2% 9.6% -14.8% -20.5% 2.3% 4.6% 4.6% -14.8% -21.0% -7.4% -17.8% -0.3%
2010 Avg Price $2.77▲9.7%
$3.46▲3.1%
$2.11▲15.0%
$2.92▲0.6%
$2.03▼-
10.1%$4.11
▼-1.0%$2.79▲2.8%
$1.83▲11.5%
$1.98▲10.1%
$3.88▲6.6%
$1.94▲19.3%
$1.57▲4.5%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$126
$151
$1 $5
$61
$107
$41
$63
$11
$58
$26$15
101311
3338
10
31
4
28
4445
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
21
NortheastPork Segments – 2010 Summary
$s - % Chg vs. YA 2.4% -1.4% 1.9% 4.4% -15.2% 8.9% 4.0% -1.1% -4.6% -8.4% 14.6% -4.2%
Lbs - % Chg vs. YA -4.5% -7.6% -4.6% -1.4% -20.4% 6.6% -1.1% -5.2% -8.1% -17.9% 6.8% -9.5%
2010 Avg Price $2.46▲7.2%
$3.53▲6.7%
$2.01▲6.9%
$2.46▲5.9%
$2.03▲6.6%
$4.55▲2.2%
$2.88▲5.1%
$2.47▲4.3%
$2.55▲3.8%
$3.20▲11.6%
$2.33▲7.3%
$1.45▲5.9%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$208
$181
$1$9
$63
$111
$79
$46
$25
$117
$11$21
14530.3
2539
172310
5851
85
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
22
SoutheastPork Segments – 2010 Summary
$s - % Chg vs. YA -1.2% -0.9% -2.2% 6.8% -26.2% 1.5% 4.3% 0.3% -47.8% -15.0% -5.8% 0.0%
Lbs - % Chg vs. YA -6.1% -2.5% -12.3% 7.8% -31.3% -4.3% -5.2% -10.2% -34.5% -14.1% -11.3% -4.3%
2010 Avg Price $2.80▲5.2%
$3.89▲1.7%
$1.89▲11.5%
$3.14▼-0.9%
$2.25▲7.5%
$5.16▲6.0%
$2.94▲10.1%
$2.30▲11.7%
$1.91▼-
20.3%$3.49
▼-1.0%$2.32▲6.2%
$1.65▲4.4%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$184
$124
$0.4$13
$64
$100
$44
$22$11
$78
$23$32
201040.2
2834
8103
4232
66
-
25
50
75
100
125
150
175
200
225B
one
In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
23
Part 4: Feature Items
24
$291.3$304.5
$83.6 $83.0
$-
$50
$100
$150
$200
$250
$300
$350
Dollars Pounds
5/17/09 - 9/12/095/23/10 - 9/10/10
Boneless Pork Chops
Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10
25
1,568
1,137
1,797
1,608
238199
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
A ads B ads C ads
5/17/09 - 9/12/095/23/10 - 9/10/10
Boneless Pork ChopsAd Featuring
% Chg vs. YA ▼-27.5% ▼-10.5% ▼-16.4%
Source: Promodata, 17 wks ending 9/12/09 & 9/10/10
26
$187.1 $182.8
$92.1$84.7
$-
$50
$100
$150
$200
$250
$300
$350
Dollars Pounds
5/17/09 - 9/12/095/23/10 - 9/10/10
Spare Ribs
Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10
27
Spare RibsAd Featuring
Source: Promodata, 17 wks ending 9/12/09 & 9/10/10
1,130
999
1,4211,332
241 229
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
A ads B ads C ads
5/17/09 - 9/12/095/23/10 - 9/10/10
% Chg vs. YA ▼-11.6% ▼-6.3% ▼-5.0%
This message funded by America’s Pork Checkoff Program.
Further Questions/Discussion?
Thank you!
This message funded by America’s Pork Checkoff Program.
Appendix
30
MidSouthPork Segments – 2010 Summary
$s - % Chg vs. YA -3.7% 3.1% 3.3% 4.1% -0.3% -0.7% -1.4% -8.6% -34.7% 58.2% 8.2% 2.3%
Lbs - % Chg vs. YA -5.7% 2.3% -7.2% -1.0% -0.8% -3.4% -4.7% -19.9% -33.1% 59.7% 2.5% -0.1%
2010 Avg Price $2.69▲2.1%
$3.73▲0.7%
$1.77▲11.3%
$2.96▲5.1%
$2.17▲0.4%
$4.31▲2.7%
$2.85▲3.4%
$1.90▲14.2%
$2.32▼-2.3%
$3.40▼-1.0%
$1.95▲5.6%
$1.66▲2.5%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$140
$116
$2 $5
$52
$72
$39$37
$6
$70
$12
$2917
611
2725
917
2
3931
52
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
31
PlainsPork Segments – 2010 Summary
$s - % Chg vs. YA -12.3% -0.9% -2.0% 42.5% -1.8% -0.3% 1.8% -8.2% -16.3% 10.0% 3.8% 0.0%
Lbs - % Chg vs. YA -13.2% 2.1% -9.3% 56.9% -4.3% -2.7% -0.5% -4.9% -27.2% 0.7% -5.6% -0.3%
2010 Avg Price $2.95▲1.0%
$3.43▼-3.0%
$1.73▲8.0%
$3.62▼-9.2%
$2.34▲2.6%
$4.55▲2.4%
$2.66▲2.3%
$2.39▼-3.5%
$2.11▲14.9%
$3.70▲9.2%
$2.04▲9.9%
$1.63▲0.3%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$61 $66
$7 $6
$19
$37
$22$12$8
$32 $33
$127
1623
814552
191921
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
32
South CentralPork Segments – 2010 Summary
$s - % Chg vs. YA -0.6% 1.2% 5.9% 14.3% -25.4% 12.1% 9.8% -4.3% -15.5% -22.6% -2.6% 3.6%
Lbs - % Chg vs. YA -3.7% 1.7% -5.9% 22.4% -28.7% 16.6% 8.6% -12.0% -27.0% -22.4% -10.9% 0.6%
2010 Avg Price $2.36▲3.2%
$3.63▼-0.5%
$1.55▲12.4%
$3.77▼-6.6%
$2.25▲4.7%
$4.29▼-3.9%
$2.49▲1.1%
$1.82▲8.8%
$1.57▲15.8%
$3.24▼-0.3%
$1.79▲9.4%
$1.33▲3.0%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$163
$93
$0.4 $4
$41
$110
$21$24$4
$49
$25
$4030
1410.3
23
44
5101
3226
69
-
25
50
75
100
125
150
175
200
225
Bon
e In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
33
WestPork Segments – 2010 Summary
$s - % Chg vs. YA 1.5% 1.5% 5.5% -24.8% -15.6% 6.0% 12.2% -8.8% -9.2% -6.5% 3.9% 2.0%
Lbs - % Chg vs. YA -5.7% -2.9% -2.5% -39.1% -22.9% 6.1% 9.8% -22.2% -8.4% -2.1% -3.3% -0.6%
2010 Avg Price $2.43▲7.6%
$3.50▲4.5%
$1.86▲8.2%
$3.74▲23.5%
$2.18▲9.4%
$4.45▼-0.1%
$3.07▲2.2%
$1.91▲17.1%
$1.99▼-0.9%
$2.93▼4.5%
$2.23▲7.5%
$1.46▲2.6%
Mill
ions
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
G rand Total Beef Chicken Pork Ham All Other
Dollar Sales Volume
Source: FreshLook Marketing, year ending December 31, 2010
$110
$95
$0.1 $2
$50
$86
$21$27
$3
$64
$16 $1712710.1
2628
512
1
3427
45
-
25
50
75
100
125
150
175
200
225B
one
In
Bon
eles
s
All
Oth
er
Loin
Who
le/H
alf
Loin
Tend
erlo
in
Bac
k R
ibs
Cou
ntry
Sty
leR
ibs
St L
ouis
Sty
le
Spar
erib
s
Stea
k
Offa
l
Chop Roast Ribs
34
Pork Chops BonelessAd Featuring & Placement
Source: Promodata, 17 wks ending 9/12/09 & 9/10/10
564
452
209 183
6 6
849
572
1399
1245
223176 155
112184 177
9 160
500
1000
1500
A ads B ads C ads A ads B ads C ads A ads B ads C ads
Front Middle Back
5/17/09 - 9/12/09 5/23/10 - 9/10/10
35
Spare RibsAd Featuring & Placement
Source: Promodata, 17 wks ending 9/12/09 & 9/10/10
518 500
225298
13 25
536
413
1007
871
218178
76 85
187 159
8 240
500
1000
1500
A ads B ads C ads A ads B ads C ads A ads B ads C ads
Front Middle Back
5/17/09 - 9/12/09 5/23/10 - 9/10/10