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Hot Topics in Meat RetailTransportation: Robert Voltmann, CAE – President & CEO, Transportation Intermediaries Association
Case-ready: Jason Robertson – Vice President Case Ready Beef and Pork, Tyson Foods
Nutrition: Kim Kirchherr, MS, RD, LDN, CDE, FAND, ACSM-CPT – President, K2 Outcomes LLC
Environment: Eric Mittenthal – Vice President of Sustainability, North American Meat Institute
Tuesday, March 3, 2020 10:15 AM – 11:15 AM
Hot Topic: Nutrition, Farm to TableKim Kirchherr, MS, RD, LDN, CDE, FAND, ACSM-CPT
@KimKirchherr
March 3, 2020
What is a “healthy diet”?
https://www.who.int/behealthy/healthy-diet
Google's Top 10 Most Searched Recipes of 2019
1. Shepherd’s Pie
2. Chicken Parmigiana
3. Ham Glaze
4. Charoset
5. Snickerdoodle Cookies
6. Chaffle
7. Chicken Cacciatore
8. Popeyes Chicken Sandwich
9. Tater Tot Casserole
10. King Cake
https://trends.google.com/trends/yis/2019/US/?utm_source=social-influencer&utm_medium=social&utm_campaign=yis2019. Accessed 2/8/20
Image by Photo Mix from Pixabay
https://foodinsight.org/wp-content/uploads/2018/05/2018-FHS-Report-FINAL.pdfInternational Food Information Council Foundation 2018 Food and Health Survey.
FMI US Grocery Shopper Trends 2018
Value(s) Drivers
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-fmi-gma-report.pdf
The Influence of Health & Wellness when Buying Foods & Beverages: What Matters Most
https://www.hartman-group.com/acumenPdfs/healthy-eating-in-america-today.pdf
Agriculture and Culture: Food, Fuel, Fiber
https://www.agclassroom.org/student/agtoday.cfm
FMI Foundation 2019 the Power of Health and Well-being in Food Retail
FMI Foundation 2019 the Power of Health and Well-being in Food Retail
FMI US Grocery Shopper Trends 2018
How can we support the desire to eat well?
~90 billion lbs. edible food goes uneaten annually - Cost: ~ $370
Food waste is the single largest component going into municipal landfills.
Producing, processing, transporting, preparing, storing, and disposing of discarded food uses inputs such as land, water, labor, and energy…
Health and Well-Being as Customer Service
Image by Pezibear from Pixabay
• Consider your overall mission, vision, resources
• Identify audience(s) and speak consistently across all channels
• Make recipes work harder
• Focus on shopper data not “just” communication topics
• Work with Experts across the food supply chain to solve problems/offer solutions
• Ask yourself: what would help YOU at dinner and snack time?
Help them…
• Find what they need
• Understand what they find
• Use what they find to meet their needs
https://www.plainlanguage.gov/guidelines/
Health and Wellness = Customer Service
pixabay.com
Thank you!
www.kimkirchherr.com
@KimKirchherr
https://pixabay.com/en/landscape-field-fence-wood-green-398500/
“Agriculture is the most healthful, most useful, and most noble employment of man”
– George Washington