measuring your intranet's activity through social network analysis - gordon ross
DESCRIPTION
Sure you know how your intranet content is performing, but how about who's collaborating and communicating with each other? What's really happening on your social intranet? Learn how to gain insight into your intranet's activity using social network analysis.TRANSCRIPT
Thinking Network Thoughtsmeasuring your intranet’s activity using social network analysis
Gordon RossVice President & PartnerOpenRoad Communications
@gordonr @thoughtfarmer#sisw
CC: Michael Krigsman, Flickr http://www.flickr.com/photos/mkrigsman/3428179614/
Who is connected to whom?
How does information, influence, and power
travel through the network?
What action can I take to have an effect on the
network?
Wikimedia Commons: http://commons.wikimedia.org/wiki/File:Maasai_tribe.jpg
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Source: Informal Networks, Krackhardt & Hanson, HBR Jul-Aug 1993
Node A Node B
Tie
Gordon Darren
work together
JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Sarah and Steven share highest closeness, nearest to everyone
Jennifer has the lowest closeness, is the furthest “away”
Claudia has the highest betweeness, is a bridge to Ben & Jennifer
Susan has the highest degree, most connections
JenniferBenClaudia
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
JenniferBen
Steven
Sarah
David
Fred
Claire
Tom
Susan
Kite Network Example – David Krackhardt, Carnegie Mellon University
Let’s get back to the intranet, shall we?
ChristinaBevin
commented on owns
12 months289 users7140 comment ties
Intranet page
Cool. How’d you do that?
“Social Network Analysis is to Enterprise 2.0 systems what Business Intelligence is to ERP systems.”
1. Define your analysis goals
What is it about your intranet that you're interested in analyzing?
2. Collect and structure your data
Bevin
Bevin
Christina
http://Intranet/HR/policy/1386
Node Node
Bevin Christina
Bevin Tara
Node Node
Bevin 1386
Bevin 2723
Tara
http://Intranet/HR/policy/2723
3. Interpret your data
4. Prepare your findings
Source: SocialAction, University of Maryland
CC – Leo Reynolds , Flickr http://www.flickr.com/photos/lwr/3578321624/
Source: http://gapingvoid.com
Source: http://johngushue.typepad.com/blog/2007/11/curious-george-.html
Image: Jessica Hagy, Indexed, http://thisisindexed.com/
thank you
Gordon [email protected]/gordonrwww.thoughtfarmer.com/blog