II/00-01 UPH Ir. Benny Ranti, MSc.Drs. Agustian Prasetya, MPA

Reference: Edvinsons & Malone 10 & 11

Measuring Intellectual Capital/ Intangible AssetsMalone -Sveiby

Malone Financial Focus Customer Focus Process Focus Renewal and Development Focus Human Focus

Sveiby Customer (external structure)

• Growth/Renewal –Efficiency -Stability

Organization (internal structure)• Growth/Renewal – Efficiency – Stability

People (Competence)• Growth/Renewal – Efficiency – Stability

II/00-02 UPH Ir. Benny Ranti, MSc.Drs. Agustian Prasetya, MPA

Reference: Edvinsons & Malone 10 & 11

Measuring Intellectual Capital/ Intangible AssetsMalone -Sveiby

Malone Financial Focus Customer Focus Process Focus Renewal and Development Focus Human Focus

Goran Roose All Resources (100% = total value of business) Human Resources Organizational Resources Relational Resources Physical Resources Monetary Resources

II/00-03 UPH Ir. Benny Ranti, MSc.Drs. Agustian Prasetya, MPA

Reference: Edvinsons & Malone 10 & 11

Malone- Sveiby

Customer Focus

1. Telephone accessibility2. Rate of repeat customer (%)3. Points of sale (#)

Renewal and Dev Focus (Part Indicators)

1. Marketing expenses/product (#)

2. Average contact by cust (#)3. Investment in strategic part

dev (#)

External Structure

1. Growth/Renewal Revenue growth Image enhancing customer

2. Efficiency Change in sales/customer

3. Stability Repeat orders Five largest customer (%)

II/00-04 UPH Ir. Benny Ranti, MSc.Drs. Agustian Prasetya, MPA

Reference: Edvinsons & Malone 10 & 11

Malone- Sveiby

Process Focus (11 indicators)

1. Admin expense /managed assets (#)

2. Contract/employee (%)3. Cost of IT less than 2 years (

compare to revenue and profits, quality goal)

Renewal & Dev Focus ( Part indicators)

1. Invest in new customer service2. Common training program

company and partners3. IS, Engineering, Communication

network

Internal Structure

1. Growth/Renewal IT Investment/value added Org enhancing customer

2. Efficiency Change in proportion of admin

staff Sales/Admin staff

3. Stability Admin staff turn over Admin staff seniority years Rookie ration

II/00-05 UPH Ir. Benny Ranti, MSc.Drs. Agustian Prasetya, MPA

Reference: Edvinsons & Malone 10 & 11

Malone - Sveiby

Human Focus

1. Managers assigned to employees

2. Per capita annual cost

Competence

1. Growth/Renewal Professional experience in years Education level Value added (expert, employee)

2. Efficiency Professional/Employees Profit per professional

3. Stability Expert turn over Expert seniority in year Median age of all employees