The use of bright colours, a mixture of pink and purples, stereotypically appeals to the female audience. This highlights who the films target audience is. It also connotes quite a light atmosphere to the film, hinting that the film consists of a fairly light tone, even if topics such as bulling takes place in the film.

The tagline ‘Watch your back’ is not only ironic as Lindsay is facing directly away from the group with her back facing them, but the term is also a colloquial term used by teenagers as a way of saying ‘watch out’. Therefore, appealing to the target audience of teenagers and setting a clear indication of genre. It also represents the idea of hierarchy, by having one girl dominantly in front.

The fact that the title is ‘Mean Girls’ connotes that the film consists of an unkind element. The word ‘MEAN’ despite being in pink, is in bold which reflects the definition of the word itself, bold, harsh and unkind. This suggests that ‘mean’ is going to play a huge part in this film, linking in with the genre of the movie being a chick flick, and including a lot of typical female behaviour. This fits the typical stereotype of teenagers being associated with bulling and being unpleasant to others. Due to this stereotype, we can infer that teenagers are the only group to be involved with this type of film. Therefore, teenagers are the target audience of this film.

The girls are positioned in a sexualized pose, also showing a lot of skin, indicating the stereotypical representation of teenage girls. The showing of skin implies that they are a group of girls who enjoy the attention of the male gender and fits the stereotype of teenagers being obsessed with sex. This could fit with Stuart Hall’s theory (1978) of teenagers being portrayed in a negative way.

Mise en scene is used to present teenage girls as grown up and desperate to become adults. For example, we can also see this from each girl having a lot of skin on show.

The poster contains of standard poster features such as: picture, tagline, credit block, enigma and director and star names. There are no clear symbols used in this poster. However, this poster doesn’t consist of a release date, which is important for the audience to be aware of when this film will be released.

The four teenagers involved in this film poster are pulling serious and sly facial expressions. These expressions show mischief and connotes that something has occurred between these characters. Each characters expressions shows a sense of braveness and that they aren’t afraid to speak their mind.

The group is in feminine colours and feminine clothes compared to Lindsay Lohan, who’s very covered up and in opposite types of clothing and flat shoes. This shows the difference in characters and how different she is to the others. This could relate to Michael Brakes theory (1985)which shows two sides of teenagers.

The message of the poster is mainly visual and consists of no verbal/offensive messages

The background of this film poster contains of the colours pink and purple, which symbolize friendship, peace and power. This is typical for a chick flick and the genre comedy. The name

‘Lindsay Lohan’ being the only actress’ name on the poster could attract the audience because she is well known and people might aspire to be like her, also attracting the audience.