mdgs and the post-2015 sustainable development agenda · millennium development goals or “mdgs”...

MDGs and the Post-2015 Sustainable Development Agenda

September 2013 Media Monitoring and Analysis (MMA) Coding Guidelines

Criteria: All articles from the Media List should be collected following the criteria below. Media outlets to be monitored: Check the Media List provided with media outlets in your

respective countries. Period: Monday, 16 September to Friday, 4 October 2013.

Search words for selection of clippings (any combination of the below):

Millennium Development Goals or “MDGs” UN + sustainable development UN + poverty UN + post-2015 development UN + MY World High-level Political Forum

For published/posted (print and online) articles: please save a copy of each article. For radio/TV coverage (only if it is on the media list): print copies of the MMA form so you can code

each specific coverage as you listen/watch it. Log-in to the application at:

http://unic.un.org/ecru/mma/2013/MMASep2013/Default.aspx?id=71

Select the name of your UNIC; Enter the password icsdpiecru, then press “Submit.”

Fill all the mandatory fields marked by a red asterisk and all other applicable fields. Check all Keywords that appear in the clipping. For clippings with United Nations please make sure to also code for TONALITY (coverage was positive, negative or balanced/neutral) and PROMINENCE (where the institution appeared for the first time in the clipping: headline, first paragraph or first few words, in passing). Additionally, for the MDGs, also please code for sentiment on whether the success and/or progress of the MDGs have been positive, neutral /balanced or lagging/failure. Check all the spokespeople mentioned. You may add names of people mentioned in the clipping by typing their names in the additional text boxes. If you need to list more, type the name in the Comment box (last box on the application screen). Remember to save: To save, click on “Submit.” If you take longer than 20 minutes to finish coding a clipping, the system will reset and you will lose your work on that clipping, so just click on “Submit,” even if you have not finished. You can always go back and edit/continue your coding by using the “Article Number.”

The deadline for submitting all coded clippings is 14 October 2013.

Thank you for your very important contribution!

QUICK REFERENCE GUIDE

MMA – MDGs and post-2015 Sustainable Development Agenda | ECRU-OUSG/DPI September 2013

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CODING GUIDELINES Media Monitoring and Analysis (MMA)

PURPOSE

This manual is designed to help UN/DPI staff members who contribute to media monitoring exercises conducted by DPI’s Evaluation and Communications Research Unit. The first step in doing media analysis is establishing the objectives of the study and to be clear on what issue, event or activity is to be analyzed. It is important to specify what you want to learn, for example: volume of coverage, percentage of positive and negative coverage, etc.

Data for media monitoring are usually collected and analyzed according to the following parameters:

a Volume and geographic distribution of coverage; b Mention of keywords and terms; c Mention/usage of key UN messages about a priority theme; d Mention of selected spokespeople

SELECTION CRITERIA FOR MEDIA CLIPPINGS

Online or print articles or other types of media clippings (radio, TV) from media outlets that have major influence in the countries and/or regions of UN Information Centres. For this MMA, the media list has been previously defined and revised by UN Information Centres.

INSTRUCTIONS ON SEARCHING FOR MEDIA CLIPPINGS

a Focus on the media that your UN Information Centre previously agreed to monitor. b Search only for clips in the specified time period (16 September to 4 October 2013). c Search using any of the following search terms:

Search words for selection of clippings (any combination of the below): Millennium Development Goals or “MDGs” UN + sustainable development UN + poverty UN + post-2015 development UN + MY World High-level Political Forum

The deadline for submitting all coded clippings is 14 October 2013.


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IMPORTANT NOTES ABOUT THE ONLINE APPLICATION FORM

Access the online application

Use the following link: http://unic.un.org/ecru/mma/2013/MMASep2013/Default.aspx?id=71

Log-in to the application

Select the name of your UNIC Enter the password icsdpiecru Then press “Submit”.

Top of the screen

Once you log in, please note the following on the top of the screen:

Add New Article (top left of screen) – click this link to add a new article.

List of Articles – click here when you need to review or edit an entry you have previously made.

Coding Guidelines – click here to view this guidelines document.

Contact Us – click here to view ECRU’s contact information.

Logout – click to close out of the application. Please remember to click on ‘Submit’ to save any information you have entered.

Media Monitoring | Getting started


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Question marks throughout the screen

Click on these question marks to view information on how to fill individual sections.

Submit button

Click when you need to save your clipping at any given time or when you have finished coding an article. Please note that the system gives you 20 minutes to Submit an article.

REMEMBER TO SAVE: If you are unable to finish coding an article and would like to continue at a later time, simply note the article number and then click on ‘Submit’ at the bottom of the screen. After that, you are automatically logged out. Please note any information you enter will not be saved unless you click ‘Submit.’

You will be able to continue entering information through the List of Articles/Update/Edit function (see below).

List of Articles/Update/Edit function

If you would like to continue coding an article that you had started and submitted earlier, you can find the article by clicking “List of Articles” and looking for the article number. Once you find the article number you were working on, click on it and you will see the screen you had started to fill out. When you finish your coding, just click ‘Submit’ at the bottom of the screen.

Keeping hard copies of the clippings

You do not need to send articles to UNHQ but please keep them on file for 6 months in case we need to request specific ones. Make sure you write on the printed copy the same article number that was entered into the system. Likewise, if you prefer to keep an electronic copy of the article, make sure that you save the number of the article in the electronic version.


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ARTICLE NUMBER (MANDATORY FIELD)1

Please print or save an electronic copy of all relevant articles, number each one of them, and then enter each article in the application. Enter the number you assigned to each article in this field.

MEDIA NAME (MANDATORY FIELD)

Select the name or title of the media organization from the drop-down list. Please note you DO NOT need to enter the media’s Country of Origin, if the media outlet is in your pre-existing media list. If the media you are coding does not appear in the drop-down list, please refer to the “other media” field, immediately below, and select the Country of Origin (see more details below).

***If the article appears to be a reprint from another news agency or major newspaper, please indicate that within the reprint boxes further down on the screen.***

1 Mandatory fields are marked with a red asterisk.

New York Times

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Online Application | Coding Fields

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New York Times


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OTHER MEDIA

If the media name does not appear in the Media Name field, enter it here. Do not include ‘the’ in media names (e.g. The New York Times). Remember to select the Country of Origin of the media you just typed. **Please note: If the name of the media you are working on is already in the drop-down list for “Media Name,” do not repeat it here. Only use this box if the media name is not present in the “Media Name” field. ** If the article is a reprint from a news wire service or another publication/website, type in the name of the news wire or the other publication/website where it appeared in the box labeled “Reprint from wire service/News agency” or “Reprint from another publication.” Be consistent in the spelling of the media names.


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MEDIA COUNTRY OF ORIGIN (MANDATORY FIELD) If you are providing a NEW media name, which does not appear in the drop-down menu, select the country of origin of the media source from the drop-down list (for example, for New York Times, the United States would be selected as the media’s “Country of Origin”). If you cannot discern the country, leave this field blank and make a note in the “Comments” field. Please select “International”, from the drop-down list if the media has a global or regional audience, or if it is the national outlet of a global media organization. Example: an article from BBC Argentina The BBC’s “Country of Origin” is the United Kingdom but as this is the Argentinean arm of BBC, you would select “international”, instead of United Kingdom.

ORIGINAL LANGUAGE (MANDATORY FIELD)

Please select the original language of the clipping. Complete this field whether the original language of the article was English or any other.


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DATE (MANDATORY FIELD) The date the article was published. Please be careful not to confuse this with the date you printed the article or the date you are coding it. Simply click the correct date on the calendar provided in the field. Please note the system will not allow you to save any articles outside of the specified date range. If the publication is NOT a daily, please use the following format: For a monthly: select the first day of the coding period, i.e. 16-MM-YYYY. For example, the

September 2013 issue of Development Magazine would be 16-09-2013.

For a weekly publication: select the first day of the week (ie Monday) using the same format shown above (DD-MM-YYYY).

HEADLINE (MANDATORY FIELD)

For articles in English: write the exact text of the headline. For articles in other languages: please translate the headline into English.

New York Times

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LINK TO THE ARTICLE (IF AVAILABLE)

When available, please include the link to the online clipping. Otherwise, please leave blank.

MEDIA TYPE (MANDATORY FIELD)

Select from the drop-down list.

Print - Article comes from a print source

Radio - Transcript of a radio broadcast (or code the piece while listening to it)

TV - Transcript of a television broadcast (or code the piece while watching it)

Online - Article comes from a website. This includes:

a) Online-only media sources, such as AllAfrica.com, Salon.com; b) Web sites of print and broadcast media, e.g., www.nytimes.com, www.CNN.com; c) Blogs.

Wire Service/ News Agency - A piece carried by Associated Press (AP), Reuters, AFP, DPA, Xinhua, CP, Interfax, IRNA, Kyodo News, Agencia EFE, MENA, PPI, NEPA, Agencia Estado, APA, etc. These articles are mostly posted in English on the agency web sites. **Choose this only if the article comes directly from a wire service/news agency. If the article is found in a print media, but has the wire service/news agency as the author, please choose “Print” here, and then provide the wire service/news agency name in the “Reprint from wire service” field.


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REPRINT FROM WIRE SERVICE or NEWS AGENCY / REPRINT FROM ANOTHER PUBLICATION

If a clipping is an exact reprint of a piece from a news service or wire agency, such as Associated Press (AP) or Reuters, or from another publication/website, please type in the name of the wire service or the other publication/website in the text field. For example, if you are working on an article from the New York Times, and AP is listed below the headline or at the start of the first paragraph, keep New York Times as the Media Name and enter the name of the wire service in the text field.

ARTICLE TYPE (MANDATORY FIELD)

Select from the drop-down list.

News Story - A news story that mainly states facts.

Commentary/ Op-Ed - Contributed piece or regular column, providing interpretation, opinion, or personal viewpoints. It usually has an author’s name or byline. Op-Ed is short for “opposite editorial page.”

Editorial - Viewpoint of the editorial board. In English language media, it is also referred to as a “leader.” It does not usually have the author’s name or byline.

Feature/ Interview/ News Analysis - In-depth piece providing detailed background information. Often a cover story or a section’s lead story.

Letter/ Response Letter - A letter to the editor expressing an opinion or providing clarification. These can include letters written by UN officials in response to an article or opinion piece.

New York Times

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AUTHOR

Enter the name of the author(s) of the article (first and last). If this information is not available, leave this field blank (e.g. do not write “an unnamed staff writer”). Enter only the name and leave out inessential words such as by in this example: “by Bouazza Ben Bouazza.” Try to be consistent: if the author has more than one article, be sure to enter his/her name exactly the same way each time. (e.g. John Jay Smith, not John J. Smith or John Smith). If a contributor to the article is mentioned, you can list him/her here but put “contributor” next to his/her name.

New York Times

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KEYWORDS OR TERMS MENTIONED

If you see the keywords or terms below in the media piece, tick the corresponding boxes. The terms may not always appear exactly as listed here, but if the item is clearly referred to in the media piece, please tick the box in the online form.

GENERAL KEYWORDS


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1 Business plays a role in achieving the MDGs and development

Please check this term if the article mentioned directly or indirectly the role of businesses in achieving the MDGs and development.

2 MDGs are attainable Please check this term if the article mentioned directly or indirectly, that the MDGs are achievable/attainable.

3 MDGs are NOT attainable Please check this term if the article mentioned directly or indirectly, that the MDGs are NOT achievable/attainable.

INSTITUTIONS 1 UN 2 Gates Foundation 3 Facebook 4 UNDP Please use the additional text box to enter any institutions, whether they are UN entities or not, mentioned prominently throughout the article.

EVENTS

1 Curtain-raiser press briefing on MDGs 2 Press launch of MDG Gap Task Force report (19 September) 3 MDG Success: Accelerating Action, Partnering for Impact (23 September) 4 Inaugural meeting of the High-level Political Forum on sustainable development (24 September) 5 President of the General Assembly's Special Event on the MDGs (25 September)

DOCUMENTS 1 Launch of UNDG Report on post-2015 global conversation 2 A Life of Dignity for All - Report of the Secretary-General on the MDGs

Please note there may be outcome documents from the High-Level events on the 24th and 25th of September (please see under EVENTS for more details) or other events surrounding the MDGs. If these or other documents are mentioned in the clipping, please use the additional text boxes to enter the title(s).

TONALITY

There are two fields designed to capture the dominant tone conveyed to the average reader about the 1) United Nations and 2) Millennium Development Goals. 1) United Nations


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The dominant tone is the general impression that an average reader is left with, i.e. mostly positive, negative, or neutral. The dominant tone is usually conveyed by the headline, sub-headline or in the first two paragraphs of the article, but could appear later in the article. An “average reader” refers to a member of the general public who may not have any specific knowledge about the Organization and the High-Level events and therefore will be reading the article from an objective standpoint. The following guidelines apply for the tonality of the United Nations:

If you checked ‘United Nations’’ please code its PROMINENCE in the article i.e. where the term first appears. Select from the drop-down list the type of prominence the term has in the article.

Positive - The average reader would perceive the TONE of the article as favorable toward the UN’s overall existence or efforts; the UN is perceived, implicitly or explicitly, as taking the correct position in general on controversial issues, is proactive, acknowledged/praised for being efficient, a problem-solver, authoritative, legitimate, expert source of information, successfully engaging parties in dialogue and negotiations, acts as an accepted mediator (by all parties) in conflict.

Neutral / Factual or Balanced - The average reader would perceive the tone of the article as neutral toward the UN’s role or activities in general, presenting information in a factual manner. The UN is mentioned without reflecting positive or negative features. News stories tend to have a neutral tone. Opinion pieces tend not to be neutral. **If you think a piece is balanced (i.e. half positive, half negative), please tick “neutral/balanced” and please write “balanced tonality on the UN” in the “Comments” field. **

Negative - The average reader would perceive the tone of the article as negative or unfavorable toward the UN’s role or activities in general; the UN is perceived, implicitly or explicitly as inefficient, slow, distrusted, discredited, powerless, inept, lacking in political will, bureaucratic, immoral, biased, elitist, partisan, conflict-driven, wasteful or arrogant.

Headline - When the UN appears in the headline of the article.

Prominent - When the UN appears prominently in the article, but not in the headline (e.g. in the lead or opening paragraph).


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2) Millennium Development Goals This field is designed to capture the dominant tone conveyed to the average reader about the Millennium Development Goals. The dominant tone is the general impression that a reader is left with (i.e., are the MDGs considered successful or there has been progress; is the piece mostly factual or neutral about success/progress achieved, or is the reader left with a negative impression on the success/progress of the MDGs thus far).

Passing reference - When the UN is mentioned in the middle or end of a piece without much emphasis.

Positive success and/or progress - The average reader would perceive the TONE of the article as supportive towards the success and/or progress achieved by the MDGs thus far.

According to key messages developed by the communications campaign of the MDGs Task Force, the Millennium Development Goals have been the most successful global anti-poverty goals push in history. The successes achieved thus far are a strong foundation to further progress to be achieved by 2015 and beyond. Several targets have been met and with accelerated action, more can be reached within the next two years.

Neutral or balanced - The average reader would perceive the article as neutral towards the success and/or progress of the MDGs based on the tone of article. If the MDGs is mentioned reflecting both positive and negative features, then the tone is balanced. News stories tend to have a neutral or balanced tone. **If you think a piece is balanced (i.e. half positive, half negative), please tick “neutral/balanced” and please write “Balanced tonality on the MDGs” in the “Comments” field. **

Lagging success/ failure - The general reader would NOT consider there has been much success and/or progress on the MDGs, or that progress has been largely lagging, or there is a feeling of disappointment towards the initiative. Overall, if the reader is left with a sense of negative criticism toward the MDGs, select this option.


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UN SPOKESPEOPLE/ NON-UN SPOKESPEOPLE

When one or more of the following people are mentioned or quoted, tick the boxes next to their names.

There are three boxes for inputting the names of other spokespeople who appear prominently in media coverage. Please enter the name (First and Last), title, and company/organization (e.g. John Doe, Chief Executive Officer, Wells Fargo).


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MESSAGES

When the messages mentioned below are picked-up in an article, either explicitly or implicitly, check their respective boxes. Note that the article does not need to mention the exact words used to describe the messages below, what matters is the ‘messaging,’ the ‘idea.’ Check all that apply.


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SUMMARY/ COMMENTS

SUMMARY Please provide a brief summary (one or two sentences) of the article. COMMENTS Use this field to note any interesting article details, quotes, and references to the UN or the MDGs (including positive or negative references). If the TONE of the article was balanced (rather than neutral) make sure to specify it here, in addition to choosing the option “balanced” in the tonality options. If reporters’ email addresses appear in the article, please write them down in this box. SUBMIT ARTICLE

Click on the “Submit” button when you are finished coding the article. Pressing this button will save the information into the database. Remember that the system gives you 20 minutes to submit an article. If you are

unable to finish coding an article and would like to continue at a later time, simply note the article number and then click on ‘Submit’ at the bottom of the screen. Later you can find the article by clicking “List of Articles” and looking for the article number. Thank you for your ongoing support and contribution!


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Any questions?

Please contact: [email protected]

Evaluation and Communications Research Unit Office of the Under-Secretary-General

Department of Public Information


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mdgs and the post-2015 sustainable development agenda · millennium development goals or “mdgs”...

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