Agenda

Sustainability Tracking And Reporting Tool (START)

• History of START project• Sustainability metrics and UN MDGs• Phases & benefits• Database vendor capabilities• How to find and capture data in your business• Future of collaboration around development projects• Call for recruitment for test user group

Presenters:Al Liu, Atlas Coffee ImportersMark Stell, Portland RoastingDennis Macray, Starbucks Coffee CompanyRick Peyser, Green Mountain Coffee Roasters

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Project History

2005: SCAA signs United Nations Global Compact, principles that businesses and trade associations commit to follow in their operations and strategies.

2006: SCAA Sustainability Committee forms the MDGs Task Force, which uses the MDGs as a framework to guide the Association’s work in the area of sustainability.

2007: MDGs Task Force proposes the use of a database in order to better understand the specialty coffee industry's progress towards meeting the MDGs. 2008: MDGs Task Force learns of a company called CRedit360, which specializes in database software used to track social responsibility initiatives.

January 2009: Credit360 presents to Sustainability Committee & SCAA Board of Directors.

April 2010: SCAA launches START project.

UN Millennium Development Goals

1. Eradicate Extreme Poverty and Hunger

2. Achieve Universal Primary Education

3. Promote Gender Equality and Empower Women

4. Reduce Child Mortality

5. Improve Maternal Health

6. Combat HIV/AIDS, Malaria and Other Diseases

7. Ensure Environmental Sustainability

8. Develop a Global Partnership for Development

The 8 UN MDGs

Database Highlights

Goals• Give SCAA members ability to compile & track their data around sustainability practices• Generate comprehensive data on the impact SCAA members have toward improving

quality of life and advancing the MDGs in reports to the press, industry, and consumers• Encourage member participation in local and global programs that help to achieve the

MDGs and address sustainability issues in general

Phases of DevelopmentPhase 1• Enable users to create a Member Company Report on their respective sustainability

initiatives and their impact on the MDGs• Geographically track where SCAA members are working on MDGs-related initiatives• Gather first-year user group that will input data and improve functionalityPhase 2• Develop bulletin board “marketplace of development projects” for users to post projects

that need support and allow participating members to find projects with matching missions

Phase 3 (proposed)Allow individual users to create a detailed on-line portfolio beyond the Member Company Report

CRedit360

CRedit360: UK-based company specializing in corporate social responsibility reportingClients include Starbucks, major companies & organizationsProvides framework to enable high quality data collection

- Capability to review data, analyze & chartInterface presents data in:• Member Home Pages• Blogs detailing project developments.• Way of sharing experience and best practices from the

field.• Reports for each member, detailing their performance

Identifying Needs

Map shows needs

Reveals country details

Shows what’s happening

Starbucks’ experience

• Starbucks worked with Credit360 to help develop understanding of sustainability indicators, tracking and reporting needs

• Use of Credit360-developed software to track CSR data for several years

• Includes Environmental, Philanthropic, CSR, Supply Chain, and Human Resource metrics among others

• External auditors use data and system for testing and validating Starbucks performance reporting

• Functionality of Starbucks’ system

• Reporting and Communications benefits

Starbucks’ experience

Marketing and communication support

Reporting benefits

CSR Reporting since 2001

Reporting benefits

SCAA START Benefits1. Facilitate Association-level reporting to the UN through annual industry statistics

quantifying efforts to further the MDGs

2. Provide resource for SCAA members to collaborate within the industry around

MDGs and to initiate projects through the database

3. Coordinate the resources of project managers working ‘on the ground’ in coffee-

producing nations with SCAA member resources.

4. Serve as an information hub for the sustainability activities of the SCAA, including

historic projects, and Annual Sustainability Awards.

5. Gather information to provide to press about Memberships contribution to

planet

6. Improvement of sustainability practices from origin through consumption

Link the coffee communities of world

START system enables SCAA members to collect high quality data on variables around:• environmental footprint• operating expenses• procurement data• development project contributions

Via online reporting START provides web-based tools to help with online and offline report presentation

Making use of dataSTART: A member benefit for both large and small companies

Track indicators on everything from:• Electrical, Gas, garbage usage and totals• Contributions to projects, volunteer hours, donations• Annual certified coffee purchased• Reductions in greenhouse gas emissions

Affordable annual access to sophisticated software system$140,000 system available to members for $100 annual subscription

Comprehensive reporting of company’s annual inputs, sustainability metrics, efficiency savings, community support and development projects

Indicator tracking customization by member type Roaster/Wholesaler Producer Exporter Importer/Broker Roaster/Retailer

Retailer Allied NGO Certifier

Tracking your data

Where to look for data:

Bicycle delivery bill

Why Use START?• One place data collection• Year over year trends• User group specific

indicator tracking

Types of Indicators

Development Project IndicatorsHave you contributed money towards community development projects in i.e. Costa Rica?

Did you make a financial contribution? Y/N How much $? Volunteer time?Is the project completed or ongoing?Do you want to post this project for broader collaboration?

Choose which of the eight MDG goals this project had an effect on? For example: MDG #1: Eradicate extreme poverty and hunger

How many pounds/kilos of food were delivered to the community?How many people were reached as a direct result of this project? Or how many coffee-producing families served?How many additional pounds of food were grown due to your project?, ETC.

Indicators based on practices at roasterDo you have a composting program? How many pounds do you divert from the waste stream?Do you recycle? Pounds/kilos of glass/paper/metal/cardboard per month? How much energy do you use per (month/quarter/year) in terms of kwh/mwh?

Purchasing dataHow many lbs/kilos of coffee did you purchase during the past (month/quarter/year, etc)How many lbs/kilos of coffee were certified? Select by type of certifying body

Examples For Roasters

Input of your data

Various user setup

Variables adjust for local currencies

The database is customized to user

Set language for producers

Data presentation

Powerful analysis and charting tools

First of its kind systemSpecialty Coffee can establish industry leadership around sustainability metrics reporting• Support internal marketing efforts• Measuring initiatives shows cost savings in operations• On global level SCAA can measure what is being done

Collectively leverage industry ambitions and capabilities• Healthier people across supply chain• Better education, water access, environment for people• Lower carbon emissions through shared learning• Gain access to outside funding - philanthropic organizations can

participate in your cause

Collaboration

Member Benefits

your marketing!

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contribute !

data about your business!

See how

across the industry!

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Find global needs on a

is a …CSR reporting tool — Track the indicators important in

your businessMarketplace for development — Find projects in need of

support and post opportunities for greater cooperation

Moving ForwardQuestions & Answers

Sign up to join the first-year test user group for START!

Learn more details with team members and the software vendor at our boothBooth number: 2489

@scaaMDG#mdgdb