md conf call 11-09-10
TRANSCRIPT
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Maryland News Connection November 9, 2010
“A popular government without popular information, or the meanit, is but a prologue to a farce or a tragedy, or perhaps both."-
Public News ServicePublic News Service
Lark Corbeil, Founder
Susan Green, Development Director
Today’s Agenda: Media Environment, PNS BackStarting a News Service for Maryland
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Maryland News Connection November 9, 2010
Since 1996, Public News Service has been building a “progressive Awith state-level independent news services, now in 31 states (with A
GA, IN, MD, NJ, & TX in development)
Currently, tens of thousands of media outlets receive our conteand more than 8,000 nationally are regularly using our stories,reaching a combined weekly national audience of 24 million. Wdeliver high quality, commercially formatted public interest news tocommercial and non-commercial media outlets, including radio,television, web, and print, as well as in podcasts and searchable RSformats. We also offer a Spanish-language component that includetranslation of all our stories and a talk show booking service whereSpanish speaking experts may be interviewed in depth on local andnational radio.
An average of 15 to 45 media outlets (depending on the state) runeach story in traditional formats or online. About one-third of contenpicked up by national radio networks (Clear Channel, CBS, Sirius ONative News Network, WIN, etc.)
Support comes from foundations, nonprofits, socially responsiblebusinesses and individuals; scholarships for participation are basedsliding scale from $2,000 - $5,000/year. Participants may earmark tcontribution for reporting on up to four priority issues, and understanthey are supporting an independent network of journalists whose pais the public interest.
Who We AreWho We Are……
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Maryland News Connection November 9, 2010
State of the Media: “I hate to tell you, folksera of free air time is over. There’s a new
-Major Market political TV reporter, True Spin Confe
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Maryland News Connection November 9, 2010
PNS Combines The FragmenPNS Combines The FragmenFrom Pew Research Center for the People and the Pre
Integrators 23%Net New
Traditional46%
Disengaged14%
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Maryland News Connection November 9, 2010
Where people get NewsWhere people get News
A Snapshot of What Current Research Says on Secto
Television: Network News & Cable Evening network news programs on ABC, NBC and CBS reach about 27 millionnews shows on those networks are seen by 14.1 million viewers daily (accordi
Nightly newscast on PBS reaches 2.4 million viewers daily (according to its inte During prime-time hours, news programs on CNN, MSNBC and Fox News reac
combined while 1.6 million watch during daytime hours (according to ratings da
Newspapers About 54 million people still buy a newspaper each weekday (This number doe
along” rate of newspapers, which some estimate, depending on the paper, to betimes the circulation rate)
Online News Sites About 30 million Internet users go online for news each day with about 6.8 milli
blog each day In an Arbitron survey, 27% of respondents said they listened to online radio in t
(about 69 million people), which is up from 21% in 2008.
Traditional Broadcast or “Terrestrial” Radio Radio is a diverse medium that reaches the majority of the people, with 94 perc
years and older listening to traditional radio each week. 236 million Americans some radio in an average week in the fall of 2009 (a number that has been basfive years)
The numbers cited on this slide were extracted from Pew Research Center’s ThMedia 2010 at http://www.stateofthemedia.org/2010/
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Maryland News Connection November 9, 2010
“Public News Service is the silver lining in MSM.” Jan
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Commonwealth News Service
A statewide news service for MassachusettsProducer: Monique Coppola, 71 Commercial Street #420, Boston, MA, 02109 Ph: 888-320-9603 Fax: 360-656-7367 E-mai
SOUND FILES ON THE PHONE: (888) 600-9800, ID Code: 17Sound files online: www.newsservice.org Your Web Account ID is: CNS-
June 18, 2010
Health Reform Means New Rules for Hospitals – MA is Ahead of the Game
Boston, MA – Community Benefit Guidelines, which are issued to nonprofit hospitals and HMOs by the state Attorn
General’s office, are similar to what all hospitals nationwide will have to follow with the passage of health care refor
For those who watch the issue closely, Massachusetts is way ahead of the game. Comments from Amy Whitcom
Slemmer, executive director of Health Care For All; Joan Quinlan, executive director at MGH Center for Commun
Health Improvement; and Jessica Curtis, project director at Community Catalyst.
Intro: The passage of health care reform means new rules for all nonprofit hospitals, and Massachusetts looto be ahead of the game in meeting those requirements. That's because since 1995, the state A-G's office h
been issuing Community Benefit Guidelines – which are suggestions for nonprofit hospitals and HMOs how to address the health and social needs of underserved communities, much like required under federeform. Massachusetts hospitals recently filed their annual community benefits reports describing how theyworking on meeting the guidelines. Amy Whitcomb Slemmer of Health Care For All assessed the filings.
Cut 85 :12 "Health Care For All has done a comprehensive review of the hospital programs and plans that ha
been filed with the state, and were very encouraged by some of the innovative work that is underway arou
Massachusetts."
Tag: Examples of projects that meet the guidelines include new clinics, disease prevention programs asubstance abuse programs.
Second Cut: Joan Quinlan is with MASS General Hospital. She says partnering with the community, whiare what the guidelines suggest, are nothing new for her organization. She says the successes they have sehave been enormous. In Revere, where teen substance abuse was an issue, they worked on a variety of wato reduce it.
Cut 86 :12 "We worked to change policies; we changed social norms, so it became less acceptable for parents
host parties, or for people to have the attitude that drinking's a rite of passage."
Third Cut: Jessica Curtis is with Community Catalyst in Boston, an organization that tracks hospiactivities in Massachusetts, and nationally.
Cut 87 :10 "There’s already some progress here with hospitals working together with their communities so
Massachusetts following these new requirements shouldn’t be as difficult as other states that haven’t taken any st
forward."
OPTIONAL REPORTER WRAP: uses first soundbite(s)
LEAD: Community Benefit Guidelines – are suggestions issued by the state A-G's office for non –profit hospitaand HMO’s to address the health and social needs of underserved communities. For those who watch health issueclosely, Massachusetts is way ahead of the game as a result. Monique Coppola explains.
Cut 88 :30 Outcue...Monique Coppola reporting
Note to Editors: Whitcomb Slemmer is at: 617-275-2915. Quinlan: 617-724-2763. Curtis: 617-275-2859.
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OFFICES
Boulder Office
3980 Broadway Suite 103 Box 139Boulder, CO 80304
Phone: 303.448.9105Toll free: 888.891.9416
Fax: 208.247.1830
Boise Office1810 West State Street #420
Boise, ID 83702Toll free: 888.891.9416
Fax: 208.247.1830
STAFF LIST
Lark CorbeilManaging EditorContact
David Crandall
Business ManagerContact
Susan GreenDevelopment DirectorContact
Mary Hulsebus
Executive AdministatorContact
Deb CoursonEditorContact
Skip Wood
EditorContact
Home » June 2010
Health Reform Means New Rules for Hospitals – MA isAhead of the Game
June 18, 2010
BOSTON - The passage of health care
reform means new rules for all nonprofit
hospitals, and Massachusetts looks to
be ahead of the game in meeting those
requirements. That's because since
1995, the state attorney general's office
has been issuing Community Benefit
Guidelines, which are suggestions fornonprofit hospitals and HMOs on how to
address the health and social needs of
underserved communities, much like
those required under federal reform.
Massachusetts hospitals recently filed
their annual community benefits reports
describing how they're working to meet the guidelines.
Amy Whitcomb Slemmer, executive direcector of Health Care For All , assessed the
filings.
"Health Care For All has done a comprehensive review of the hospital programs and,
regarding plans that have been filed with the state, we were very encouraged by some
of the innovative work that is underway around Massachusetts."
Joan Quinlan, executive director of MASS General Hospital's Center for Community
Health Improvement, says partnering with the community, which is what the guidelines
suggest, is nothing new for her organization. She says the successes they have seen
have been enormous. In Revere, where teen substance abuse was an issue, they
worked on a variety of ways to reduce it.
"We worked to change policies; we changed social norms, so it became less acceptable
for parents to host parties, or for people to have the attitude that drinking's a rite of
passage."
Jessica Curtis is project director for Community Catalyst in Boston, an organization that
tracks hospital activities in Massachusetts, and nationally.
"There's already some progress here with hospitals working together with their
communities. In Massachusetts, following these new requirements shouldn't be as
difficult as other states that haven't taken any steps forward."
Examples of projects that meet the guidelines include new clinics, disease prevention
programs and substance abuse programs.
Monique Coppola, Public News Service - MA
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June 2010
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Station Usage Report Health Reform Means New Rules for Hospitals – MA is Ahead of the Game
6/18/2010 Boston, MA – Community Benefit Guidelines, which are issued to nonprofit hospitals andHMOs by the state Attorney General’s office, are similar to what all hospitals nationwide willhave to follow with the passage of health care reform. For those who watch the issue closely,Massachusetts is way ahead of the game. Comments from Amy Whitcomb Slemmer, executivedirector of Health Care For All; Joan Quinlan, executive director at MGH Center forCommunity Health Improvement; and Jessica Curtis, project director at Community Catalyst.
Cut # Date Frequency Media Outlet Count City Media Market Audience Size
85 06/18/2010 560 Clear Channel
MA Affiliates -
WHYN-AM
Springfield, MA Springfield MA 47,036
85 06/18/2010 93.1 Clear Channel
MA Affiliates -
WHYN-FM
Springfield, MA Springfield MA 40,166
Hartford-New Britan CT 6,289
85 06/18/2010 94.5 Clear Channel
MA Affiliates -WJMN-FM
Boston, MA Boston MA 267,347
Providence RI 33,036New Bedford-Fall River MA 11,988
Worcester MA 21,333
Portsmouth-Dover NH 9,105
85 06/18/2010 1600 Clear Channel
MA Affiliates -
WKOX-AM
Framingham, MA Boston MA 15,498
85 06/18/2010 640 Clear Channel
MA Affiliates -
WNNZ-AM
Westfield, MA Springfield MA 9,513
85 06/18/2010 96.1 Clear Channel
MA Affiliates -
WSRS-FM
Worcester, MA Boston MA 15,498
Worcester MA 46,013
85 06/18/2010 580 Clear Channel
MA Affiliates -
WTAG-AM
Worcester, MA Worcester MA 21,333
85 06/18/2010 1430 Clear Channel
MA Affiliates -WXKS-AM
Everett, MA
85 06/18/2010 107.9 Clear Channel
MA Affiliates -
WXKS-FM
Medford, MA Boston MA 220,852
Cape Cod MA 1,393
Providence RI 8,259
Worcester MA 14,640
Portsmouth-Dover NH 11,589
85 06/18/2010 Clear Channel
National
(460 Stations)
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Cut # Date Frequency Media Outlet Count City Media Market Audience Size
85 06/18/2010 90.9 WBUR-FM
1 Boston, MA
85 06/20/2010 1460 WBET-AM 1 Brockton, MA
85 06/20/2010 95.9 WATD-FM 1 Marshfield, MA
86 06/18/2010 90.9 WBUR-FM 1 Boston, MA
86 06/20/2010 1460 WBET-AM 1 Brockton, MA
86 06/20/2010 95.9 WATD-FM 1 Marshfield, MA
87 06/20/2010 1460 WBET-AM 1 Brockton, MA
87 06/20/2010 95.9 WATD-FM 1 Marshfield, MA
88 06/20/2010 1340 WBRK-AM 1 Pittsfield, MA
88 06/20/2010 101.7 WBRK-FM 1 Pittsfield, MA
B 06/20/2010 1460 WBET-AM 1 Brockton, MA
B 06/20/2010 1340 WBRK-AM 1 Pittsfield, MA
B 06/20/2010 101.7 WBRK-FM 1 Pittsfield, MA
"Factor representing stations that regularly use the story without calling to get the audio.
(WATD, Marshfield, Metro-News Boston)"
26
Unique number of stations that aired the story: 41Number of stations that ran more than one soundbite: 5
Estimated Audience Size: 800,888
Unique number of times the RSS story text or audio was accessed: 200
Notes:
1. Cut # corresponds to the number identifying the soundbite in the script.
B indicates the Word version of the broadcast script was downloaded in
addition to the email or fax; P means the web-ready text was downloaded.
2. RSS indicates the unique times times the public version of the text or
audio was accessed. We have just begun to promote this site so it will be
low initially.
3. Radio audience numbers are difficult to pinpoint precisely. These are
our standard estimates based on market share information. These
numbers show 1) the minimum # of stations that aired the story, usually
3-4 times according to Radio Advertising Age; and/or 2) the audience
numbers from the larger markets. Arbitron does not rate the other
markets. The "unique number of stations" is a conservative, but
confirmed number. Where we can not verify the network use, but w
told it is "highly likely", the audience numbers are shared here. Ho
the station will be counted in the "unique number" only if we ourse
can confirm the usage.
4. The "unique" number represents the number of stations that
aired either of the sound bites; the second number represents the
number of stations that ran both sound bites.
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Maryland News Connection November 9, 2010
Widget on member websiteWidget on member website
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OFFICES
Boulder Office
3980 Broadway Suite 103 Box 139Boulder, CO 80304
Phone: 303.448.9105Toll free: 888.891.9416
Fax: 208.247.1830
Boise Office1810 West State Street #420
Boise, ID 83702Toll free: 888.891.9416
Fax: 208.247.1830
STAFF LIST
Lark CorbeilManaging EditorContact
David Crandall
Business ManagerContact
Susan GreenDevelopment DirectorContact
Mary Hulsebus
Executive AdministatorContact
Deb CoursonEditorContact
Skip Wood
EditorContact
Home » October 2010
Climate Change Paints Not-so-pretty Fall Allergy Picture inPA
October 13, 2010
HARRISBURG, Penn. - Pennsylvanians
who suffer from fall allergies are really
feeling the effects this year and,
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Public News Service - PA
October 2010
Environment
Global Warming/Air Quality
Health Issues
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according to the National Wildlife
Federation (NWF), the future may only
hold more red eyes and runny noses.
Along with the wet and dry conditionsthat can affect the severity of allergy
seasons from year to year, there's a
larger factor at work – climate change –
according to NWF climate scientist, Dr.
Amanda Staudt. She points out that, as
we burn fossil fuels, we automatically
create more carbon dioxide in the atmosphere.
"Carbon dioxide is basically a fertilizer for a lot of these plants that produce allergenic
pollen."
There's a double whammy in several Pennsylvania cities in which people's asthma is
triggered by their allergies. NWF puts Philadelphia, Allentown, Scranton and Pittsburgh
in its Top 20 list of "Asthma Capitals" for 2010.
Another byproduct of our fossil fuel consumption is creating conditions that change the
way some plants grow, adds Staudt.
"We're allowing some trees to move further north, so places that typically didn't have a
lot of allergenic trees like oaks and cedars are going to start seeing more and more of
those over the decades."
She predicts says certain areas of the country will especially hard hit if fossil fuel
emissions aren't curtailed in, in short order.
"We're going to see increases in allergenic tree pollen across much of the Northeastern
United States, the upper Midwest, and the lower Mississippi Valley."
The NWF estimates that ragweed pollen, which hits most allergy sufferers hardest,
results in roughly $700 million in lost productivity nationwide, each year.
Tom Joseph, Public News Service - PA
Copyright © 2010 Public News Service
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Maryland News Connection November 9, 2010
PNS_PA TwitterPNS_PA Twitter
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Maryland News Connection November 9, 2010
PA nonprofit websitePA nonprofit website
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Maryland News Connection November 9, 2010
Online media outletOnline media outlet
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Maryland News Connection November 9, 2010
Broadcasters
PNS producers
Organizatio
THE SWEET
SPOT
Strategy: Ubiquitous, Purple-Voiced, Accurate, Multi-Issue, Cross-p
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Maryland News Connection November 9, 2010
What Public News Service IsWhat Public News Service Is…… andand
Your state new service is part of a growing network of state
news services that distribute to 10s of 1,000s of radio, TV, online outlets.
Your membership provides resources for skilled journalistsstories on issue categories you care about.
Your job is to pitch our producers, similar to every other meoutlet.
The difference is… …if you ask, our producer will tell you why a story will work
and suggest ways to improve it. …our producer will be looking for ways to cover the issue a
actively come to you for information. …this is not PR. Our goal is to insure maximum media pick
stories. To accomplish this, PNS must maintain its reputati
provider of independent, accurate, high quality, public interWe aim to balance the mainstream debate, privileging voicrepresent the public interest, while fostering understandingdivisiveness.
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Maryland News Connection November 9, 2010
Measuring EffectivenessMeasuring Effectiveness
More than numbers…people, policy & messaging.
1000s of progressive voices heard on MSM yearly; 100s trof shared core messages.
Positive policy developments: a bill to clean up the ChesapWatershed approved in PA and VA; NY voters indicate theimmigration issue politicized, they want immigration to be d
rational way; FL mandates that redistricting respect naturaboundaries to help stop gerrymandering. (174 discrete eveon issues PNS has been covering--sometimes for years--anetwork).
High degree of Initiative/Referendum success (i.e., OH vooverwhelmingly passed the nine children services levies onrecent ballot. CO votes down Amendments 60 and 61, and
101 all designed to reduce taxes that would have lead to jotaken away the ability to expand and improve roads and in
Continued growth of network based on word-of-mouth (31 years).
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Maryland News Connection November 9, 2010
Service Providers
Policy/Advocacy
Advocacy InfrastructureAdvocacy Infrastructure
Results:Policy Change
Media
Legal
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Maryland News Connection November 9, 2010
Public News Service amplifies public interestthrough credible reporting that is respected, cost-ef
proven results on mainstream and alternative media a
Core Values:
People Matter.Communities Matter.
We Can Make A Difference:
We all deserve a say in decisions that affect
“Misplaced Priorities”
Government has a role to play.
Decisions made today must not compromise tom
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Maryland News Connection November 9, 2010
How it worksHow it works -- how stories come thow stories come to
1) You make annual pledge of support and earmark issue cbecome the producer’s ‘beat”
2) You pitch story ideas to the producer, and respond to the
3) (In a perfect world) you prep your spokesperson
4) Producer writes story, conducts interviews, and contactscheck (5-15 min.)
5) PNS distributes story to all media radio, TV and print outstate(s) in multiple formats (broadcast script, audio files, packages, print/online article, podcast.) Pitches to nationappropriate. Tweets/widgets/RSS available.
6) You receive emailed print version when the story runs andetailed Media Usage Report 2 days later.
7) Your org has a new benchmark of success reaching the good at board meetings; the coverage triggers additionatime we see policy changes and your leaders are very
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Maryland News Connection November 9, 2010
What Supporters SayWhat Supporters SaySherry Ot t o , Cum ber land Chapter , Sierra Club, K ent uc k y
“We are an all-volunteer organization with only one paid staff. It is extremely
generate media around our issues with volunteers who have day jobs. We d
of work, but much of it never gets to the media...in this, PNS is incredibly h
Rick Wi lson, Am er ic an Fr iends Serv ic e Com m it t ee, West V i rg
“It's fast and easy and gives progressive groups a way to get solid news covera
commercial radio stations all over any given state--an audience that would
any other way. It can help both to educate the public and to win specific cam
got a Public News Service going in your state, there's no better time than no
Ona Por te r , Comm uni ty Ac t ion New Mex ic o“When we think about high impact, strategic communication, we think about
Reporting on our stories in compelling images for audiences in all of our sta
increased citizen knowledge and support for a broad range of out of povert
leading.”
Roye Anastas io-Bourk e, Annie E. Casey Foundat ion
“Although we have several grantees around the country that have been part o
(PNS), as a national foundation, we recently joined. In the current news lancritical role in bringing public-interest stories into communities around the
forward to using this growing network to build public will for policies and p
the well-being of vulnerable children and families.”
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Maryland News Connection November 9, 2010
PNS National and MultiPNS National and Multi--State SupState Supp
1000 Friends AARP Annie E. Casey Foundation
ACLU AFL-CIO AFSCME American Association for Justice American Cancer Society American Federation of Teachers American Friends Service Committee American Heart Association American Library Association American Lung Association American Rivers
Applied Research Center Campaign for America’s Wilderness Center for Independent Media Center for Media Justice Center for Rural Affairs Center on Budget & Policy Priorities Children’s Defense Fund Clean Energy Works Common Cause Community Action Partnership Council on Developmental Disabilities Defenders of Wildlife Earthjustice Economic Analysis & Research Network Fresh Energy
Over 400 groups support PNS nationwideGreen denotes formal multi-state support
Keystone Conservatio Kids Count League of Conservatio
League of Rural Voters League of Women Vot Legal Aid Society Lutheran Social Servic National Association o
Centers National Association o National Coalition Aga
Violence National Education As National Farmers Unio
National Parks Conser National Wildlife Fede Oxfam America Planned Parenthood Pew Charitable Trusts Resource Media Save Our Wild Salmon SEIU State Fiscal Analysis I Sierra Club The Wilderness Societ USAction Voices for Children Western Conservation Weston A Price Found Women Donors Netwo
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Maryland News Connection November 9, 2010
Maryland News ConnectionMaryland News ConnectionAnnual Support Levels:Annual Support Levels:
Support Levels: The sliding scale is designed to enable participation for a broad arcost per membership is $5,000, which provides resources for production and distriall appropriate radio, TV, print and online outlets. Organizations, foundations, indivresponsible businesses who want to be part of a media solution are invited to makto make up the remainder of the support required.
Based on group’s annual budget:
Budgets greater $500,000 (or multi-group coalitions) $
Budgets between $300,000 - $499,999 (scholarship) $
Budgets $200,000 - $299,999 (scholarship) $
Budgets under $200,000 (scholarship) $
National Spanish talk show/translations (add’l / membership) $
Each contribution gives us the resources to do about eight stories per year, depenthe state.
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Maryland News Connection November 9, 2010
Media Cost ComparisonMedia Cost Comparison
News is not paid media, and earned media is not free wheffort is factored in. Below are sample rates for commemedia:
1/6 page print ad for a nonprofit campaign in the Baltim(B/W, 1 time/weekday)
30-second radio spot on Baltimore’s 93.1 WPOC-FM radrive time is $225 per airing (as an example, a statewidsmall and large stations would be about $2,500)
30-second TV spot on Baltimore’s WJZ Channel 13 (Ca.m. on The Early Show is $350
Average minimum for a PR service to produce and diststatewide Audio News Release (ANR) is $2,000
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Maryland News Connection November 9, 2010
Benefits of Being a MemberBenefits of Being a Member
Statewide News Coverage on Multiple Platforms!!!
Media Usage Reports
Social Media
Widgets
Spanish Translation, Talk Show Booking, and MedServices (i.e., PSAs, press releases) Optional Add
Media Training discounts and heads up on other Mopportunities
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Maryland News Connection November 9, 2010
To Fast Track Startup in MarylandTo Fast Track Startup in Maryland……
Goal: min. 10 stories/month (120/year) = 15 – 2
Let us know level of interest, decision timelinother allies to contact
FAX PLEDGE BACK BY FAX PLEDGE BACK BY FRIDAY, DecembFRIDAY, Decemb
AND GET A 5% DISCOUNT! AND GET A 5% DISCOUNT!
Once commitments are secured: – We can launch first stories 2 weeks after
committed
– Start interviewing for a MD-based producwith Executive Producer
– Let all 320+ media outlets in MD/border mthe Maryland News Connection is starting
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Maryland News ConnectionA statewide news service for Maryland to be launched in 2010
Your ability to get your organization’s vital message to the public is made more challenging by shrinkingnews staffs, collapsing newspapers and increasingly fragmented media. The good news is: the Maryland
News Connection (MDNC) is a vehicle that can provide high-quality news stories on a wide range ofsocial, community and environmental issues that many newsrooms want, but no longer coverthemselves.
MDNC will be part of the national Public News Service network of state-based public interest newsagencies that have sprung up to provide high quality, independent and professionally produced newsstories covering the public interest beat to local, regional and national news outlets to use as they see fit:by broadcasting, uploading to their own websites and printing. Currently, tens of thousands of mediaoutlets receive our content and more than 8,000 nationally are regularly using our stories, reaching acombined national audience of 24 million. You are invited to learn more and become a founding member.
Why a “Public Interest” News Service?
Our coverage lifts up public interest voices and issues so they are included in mainstream/commercial aswell as independent/non-commercial media outlets, with demonstrated success impacting people’sperspectives and effecting public policy. We’re solving three problems: providing content for hard-pressedmedia outlets; educating the public, and ensuring coverage for the critical issues and voices of our day.
What is our Reach?
The trend in media is “seamless” access. We distribute to radio, television, satellite, mobile devices, weband print outlets; provide public access to our material via our website www.publicnewsservice.org; andoffer podcasts and RSS feeds. We are unique in being welcomed by thousands of media outlets acrossthe political, geographic and commercial divides.
PNS also has a pilot TV project and bilingual news options across the country. Our stories dramaticallyincrease the impact and visibility of our supporters’ issues as well as the wider community.
By providing content to other media outlets in the format of their choice, we leverage access to peoplewho are hard to reach otherwise. As new media tools arrive, our content adapts easily and supportsrapidly changing news environments.
How We Work
MDNC is funded by memberships, grants and gifts from foundations, organizations and individuals.Supporters may earmark their contributions for reporting on priority issues areas, with the explicit
understanding that all editorial authority rests with MDNC. Supporters are welcomed and invited to helpour producers keep on top of local issues. Each completed news script with audio is sent out to mediaoutlets statewide, and national networks when appropriate. Shortly thereafter, an electronic list isavailable detailing the media outlets that used each story, which is updated perpetually.
Public News Service is a socially responsible business creating new models of community-accountable media. We welcome your support. Please call 888-891-9416 or email us at [email protected]
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MARYLAND NEWS CONNECTION: A Statewide News Service
Pledge Form
Please complete this form by typing in the text below, or print and fill it out by hand. Email to [email protected] OR fax a hardcopy to 208-247-1830. When received, the News
Service Producer will be alerted to initiate coverage on these issues. Mail payments (made payable to Public News Service) to Public News Service ATTN David Crandall,
3980 Broadway, Suite103, Box 139, Boulder, CO 80304.
Name of Organization:
Address:
Phone: Fax: Website:
Support Levels: The cost to Public News Service (PNS) per membership is $5,000. To enable participation for abroad array of groups, subsidies are provided by PNS on a sliding scale; all members receive the same benefits.
If you are able to join at a higher level than the sliding scale suggests and take a smaller subsidy, that helps ushave more funds available to others. Organizations, foundations, individual donors and socially responsiblebusinesses who want to be part of a media solution are invited to support our subsidy fund.
Annual membership means that you can join at anytime and we work with you over a 12 month period to produceup to 8 stories (can only grant extensions beyond that membership period in extenuating circumstances).
SELECT ONE: Organizations with budgets over $500,000 (or multi-member coalitions) $5,000 Organizations with budgets between $300,000 and $499,999 (scholarship) $4,000 Organizations with budgets between $200,000 and $299,999 (scholarship) $3,000 Organizations with budgets under $200,000 (scholarship) $2,000
SELECT ALL THAT APPLY: Spanish talk show booking & story translations (additional per membership) $1,750 Widget for your website FREE
Fill out and return the attached Widget Request Form and we will contact you to finish the process.
Our total contribution will be: $
Payment Plan (groups commit for the entire year, regardless of the payment plan chosen):
We will pay the entire amount once the service starts and we are invoiced. We prefer to pay in semi-annual payments and will pay once we are invoiced and the service starts. We prefer to pay in quarterly payments and will pay once we are invoiced and the service starts.
If you are requesting to pay in installments:My organization commits to support for Public News Service for one year, regardless of payment plan.Name: __________________________________________ Date: ______________
PNS does not share contact lists. From time to time, we list a representative sampling of our members. Pleasecheck if you do not want your organization’s name listed as a member in any published materials.
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Organizational Bio
Issues of Interest
Please complete this form by typing in the text below, or print and fill it out by hand.
Email to [email protected] OR fax a hardcopy to 208-247-1830.
Name of Organization: _____________________________________________________________
Please circle the coverage area(s) that you want to support. It is understood that member groups earmark theirmemberships for reporting on up to four priority issue areas (fewer selections means more reporting on each) and nontrol of the editorial content. This preserves the independence critical to the success of the news, while also
providing the resources to more deeply cover the complex issues of our time.
Alcohol and Drug Abuse Prevention Environment Philanthropy
Animal Welfare Environmental Justice Public Lands/Wilderness
Arts & CultureFamily/Father Issues Rural/Farming
Budget Policy & PrioritiesGLBTQ Issues Salmon Recovery
Campaign Finance Reform/Money inPolitics Global Warming/Air Quality Senior Issues
CensusGun Violence Prevention Smoking Prevention
Children's IssuesHealth Issues Social Justice
Citizenship/Representative DemocracyHIV/AIDS Prevention Sustainable Agriculture
Civil RightsHousing/Homelessness Teen Pregnancy Prevention
Community IssuesHuman Rights/Racial Justice Toxics
Consumer SafetyHunger/Food/Nutrition Urban Planning/Transport.
Criminal JusticeImmigrant Issues Waste Reduction/Recycling
DisabilitiesInternational Relief Water Quality
Domestic Violence/Sexual AssaultLivable Wages/Working Families Welfare Reform
Early Childhood Education Mental Health Women's Issues
EducationNative American Issues Youth Issues
Endangered Species & WildlifeNuclear Waste Other:
Energy PolicyPeace
Please take a moment to add any other details on specific issues your group works on:
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Organizational Bio
ContactsPlease list all the contact persons for your organization so that we can keep the key players pluggedinto the service. We need at least one, but as many as five, media contacts. Secondary media contactsare back-up for when primary contacts can’t be reached. For media contacts, please include as much
contact information as possible. We need one person identified as the billing/invoices contact.
We email stories and media outlet usage reports to our members. These detail which outlets in whichmarkets picked up the story, as well as the estimated minimum listening audience. Contacts can receivescripts and/or reports for either just the issues circled on the prior page, or for all the stories your stateservice produces, or no email at all. Please select email preferences for each contact.
A) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR noneWork Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
B) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
C) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
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D) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
E) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________
Mailing address if different from main address:
F) Name:___________________________________ Title: __________________________ Primary media contact Secondary media contact Billing/invoices contact
Email preferences: Stories: only issues selected on page 2 OR all issues OR none
Reports: only issues selected on page 2 OR all issues OR none
Work Phone: ________________________ Cell Phone:_________________________
Home Phone: ___________________ E-mail: ______________________________________ Mailing address if different from main address:
Thank you!