mcom42september30thslides 110929185704-phpapp01
DESCRIPTION
TRANSCRIPT
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Social Media Marketing PLAN
presented by Lindsey Fair
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Is there love out there?
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PEOPLE
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Technographics profile
..AND
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Where to look for them
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OBJECTIVEs
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Do you have a1.word-of-mouth2.complexity or a 3.hide-and-seek
problem?
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Smart goals
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STRATEGY
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Listening Talking Energizing Supporting
Embracing
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The fine print..the details
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TECHNOLOGY
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PeopleObjectives Strategy Technology
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ACTION PLAN
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Start small, plan big
Advice..
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Find the active customers
Advice..
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Plan to drive traffic
Advice..
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Build in a reputation system
Advice..
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Let the customers lead
Advice..
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Objectives People Strategy Technology Action
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All photos used in this presentation are licensed
under Creative Commons, NonCommercial-ShareAlike
3.0 and sourced through Google Images and flickr
Case / Discussion
Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?