mckinley plowman - strategic planning your business for maximum success!

www.mckinleyplowman.com.au strategic planning for success!

Strategic Planning your Business for Maximum Success!

Alec Blacklaw Director Business Improvement & Strategy

www.mckinleyplowman.com.au

Commercial in confidence – Intellectual Property of Alec Blacklaw, McKinley Plowman.


Securing your Financial Future

Partnering with you to improve your business, maximise your profits, protect & grow your assets and invest the

balance for growth.

Pension Transfer

Specialist

Wealth Creation

CFO2goTax

Accounting

Finance

Business Improvement

& Strategy


Today you will learn

o Growing your business profitably and achieving greater certainty of outcomes.

o How to strategically increase the value of your business.

o Developing options to maximize the sale price & conditions.

o Accessing Business Growth Grants for the development of your business.


Little tip’s to get the most out of todayo Consider everything is new if you are currently not doing it.

o Every business skill is learnable.

o If others have done it, you can too.

o Take action on the most important things that are critical for your success.

o Take away at least one thing and implement it!


The best businesses have…o A clear strategic business plan that drives their objectives and

performance.

o A vision that connects with their team & clients.

o A clear point of difference and strong brand.

o An inclusive engaging culture.

o A high performing team.

o KPI’s for the critical success factors that drive the business performance – a visual dashboard.


The importance of strategic planningo Provides direction (lighthouse)

o Helps organisations make the right decisions about resource allocations and priorities (management)

o To identify issues in the way of success (risk management)

o Ensures everyone rows the boat In the same direction (consensus)

o Ensures the right things are being measured (KPI’s)


Designing your vision – things to considerMake it clear what you do… and what you don’t do!

o Clearly establish your ‘Point of difference’ (POD).

o Arouse curiosity – get attention, be memorable.

o Incorporate your mission, what you are famous for, how you will be known, including exit strategy,

the difference you make.

o Provides a base from which all strategic decisions can be made.

o ....Will ensure focus.


Vision explainedo Where tomorrow begins.

o A realistic, credible, attractive future for your organization.

o Expresses what you and others who share the vision will be working hard to create.

o A carefully formulated statement of intentions that defines a destination.

o A necessary pre-condition for strategic planning.


Common mistakes in planning• Too much gut feeling, not enough real data.

• Little analysis of competitive advantage.

• Too much enthusiasm for why the plan will work and not enough thinking about why it may not.

• Full of good ideas that are not always implemented.

• Underestimating the critical need for a competent management team.

• Failure to prove revenue projections.


Trust

Rel

atio

nshi

p

Written

Telephone

Meet

Read

Listen

Meet

3 dimensions of effective communication and building trust


Developing a clear point of differenceYour POD will…

o Solve a problem.

o Allow your audience to be or feel better off.

o Delivers loads of value and is premium/special.

o Creates a new need.

o That is different from your competitors.

So, that you do not have to compete on price

o Be memorable & connect with your target audience.


Cultureo The glue that makes all the difference.

o That your target audience will connect with - & will position or reinforce your company and your brand.

o It’s for you to design otherwise you get what you deserve.


A winning cultureo Is built on your core values that you define.

o The wind that drives your momentum and allows your business to be aligned for maximum performance.

o Is learned human behavior patterns.

o A big asset – not often on your balance sheet.


Key performance indicators – measure what matters

Heard it all before?

o Understand Urgent vs. Important.o Manage & make the best use of your time- always.o Watch the score, trends, your dashboard.o Take corrective action quickly.

o Identify, understand and communicate your critical success factors with your team – no exceptions.


3 things that mattero Objectives

– What– When– Whom

o Value to client– What– How I am better off

o Measures of success– Qualitative– Quantitative


Growing your business profitablyo Design your trading and operations to deliver the objectives and

value you desire. Take control of the reins.

o All stakeholders to know your target audience – current and proposed. Shout it from the top- get alignment & buy-in.

o Know your margins from all products and services.

o Understand and work on those P & S that make you money.


…with greater certainty of outcomes o Improve the average transaction value and how often

clients deal with you / develop return business.o Go deeper, not necessarily more clients.o Build trust & quality of relationship.o Improve the effectiveness and efficiency of everything you do.o Understand where the value

is and leverage consistently.o Build a business that does

not depend on you.


Improving the value and options on any exit

o Understand where your value lies, supported by your critical success factors.

o A business that is not dependent on any one person, client, product or service. “Own your space – be a leader”.

o Protect the assets – get the right structure.

o Build your “key assets” into business systems and processes.

o Strong brand – patent, trademark, commercially own the segment.


More on value upon any exito Multiple Distribution platforms – for your P & S.

o Maintain emotional connection with your target audience.

o Remain current and relevant – watch the scoreboard and keep an eye on the market.

o Documented succession plan – with options to cope with voluntary or involuntary events.


Government grants for business growth

o The Business Growth grants matched $ for $ up to $20,000 on eligible business and activity.

o How you qualify.

Focus on your strategic plan and development of your business, market, research, marketing, branding, getting

the most out of your people, systems & processes and the Implementation of your strategic action plan.


We look forward to hearing about your success.Alec Blacklaw – Business Improvement & Strategy

9301 2200 0408 [email protected]

A Complimentary Business Health Check for the first 5 people who get in

touch with us.