The cloud which does everything differently.

Extreme potential for synergyComprehensive processes

Swisscom has one for everything…our 360°Cloud

Our integrated approach is unique around the worldNetwork, infrastructure and IT, all from one source

All applications, all branches

B2B / B2C / B2B2C

IaaS / SaaS / PaaS

We give everyone in Switzerlanda big piece of the cloud

4 million VMs

40,000 PB

10 TBAssumption:per inhabitant

Swisscom

with 13 PB

The Digital Life.

Unlimited.

Life-long.One of the largestclouds anywhere in the world Economies of scale

Technology push for Switzerland

A project for which Swisscom was predestined: network, infrastructure and IT, all from one source

Cloud ecosystem

Revenue sharing models possible

Collaboration with customers and partners for specific solutions

More business through strong partnersIncreasing value-added and innovation with every partner

Open standards ease collaborationCore functionalities through Swisscom

One Swisscom cloud for all requirements

Digital content safe

Workflow engine

App developme

nt platform &

APIs

Bank statements

Pers

on

al

con

ten

t st

ora

ge

invoices

Contra

cts

Digital health care records

Tax return

Energy management

Insurancepolicy

Hom

eau

tom

ati

on

Sport &

leisu

re

Partner My Digital Life capabilitiesPlatform and capabilities for the “My Digital Life” ecosystem

Swisscom services My Digital Life - basic servicesSwisscom's own basic services such as the personal cloud

Swisscom ecosystemMy Digital Life servicesBasic and premium services from B2B2C partners (e.g. in revenue sharing model)

> Free> Unlimited> Lifetime

User Insights Consumer

My Digital Live

> Government documents> Communication Data> Pictures> Video> Music> Private documents> Contracts> .....

One central space

> Control> Access> Sharing

Overview ?

User Insights B2B

My Digital Live

> Government documents> Communication Data> Pictures> Video> Music> Private documents> Contracts> .....

More attention

> More attraction> Cross- upselling

opportunities> Beeing part of the eco

system

Potential of existing portals utilised?

B2C Offerings

Consumer Customer Portal

8

The way to MDL – Product Architectureintegrating personal user data into 1 secure storage and exchange system

Already build To be build by SC To be build by partner

Secure StorageIntelligent work flow system

DocSafe Data

Upload InterfaceDelivering personal user data into the MDL environment

DocSafeApplication

B2B2C MarketplacePersonal data aggregation & exchange

SC Health Vertical

User Interface

SC Smart Secure Living

VerticalUser

Interface

SC - ResidentialUser Interface

3rd Party Application

E-Gov

3rd Party ApplicationInsurance

PicSafeApplication

xSafeApplication

PicSafe Data xSafe DataHealthData SmartData E-Gov Data Insurance Data

TaxPic 2 Accident

Claim

The examples shown in this overview of the MDL product architecture are just showcases. The list of possible data sources and B2B2C Marketplace Use Cases is work in process.

Basic services for the digital lifeExample: Medical files/Docsafe

Doctor/hospital

Settlement

Health insur-ance companyPatient

HistoryPatientdata

Bank

Central storage ofhealth care datain a patient Docsafe

9

Swisscom Docsafe

10Swisscom Cloud

Example: label invoice

• Label invoicing is selected

• corresponding information appears about loans

Swisscom Cloud the secure location for your data

Reliable,flexible and secure

Professional security services

Data in Switzerland

Secure architecture

Encryp-tionDisc encryption bydefault / encryption with private key possible

100% transparencyAlerting, audit log

and monitoring

Data accessSingle sign-on, 2-factor authentication, data access based on location and equipment

Security services24/7 operation,

computer securityincident response team

Data storageIn your own company or in one of Swisscom's Swiss data centres

Security on demand

Flexibleactivation/deactivati

on of security functions

Control ofmobile data access

… and as unique as Switzerland

Through usage/renovationof Swisscom relay stations

Cloudlets in Switzerland

Reliable,robust, independent

Extreme level of security and latency

Sub-local site selection

Our own development

Unified architecture framework for all cloud offerings

IaaS SaaS PaaS

IT architect End user Application developer

Enterprise cloud Service cloud Application cloud

For all operating models and customer groups

Same infra-

structure

Sametools

Same services

Value-added for business

Business and IT get service from the same cloud

Open standards

no lock-in

Scalable – expandable depending on needs, budget and time

Simple: a single, standardised platform

One Swisscom cloud A hybrid cloud for all needs

IT architect End userApplication developer

● Enterprise cloud

Service cloudApplication

cloud

Cloud Foundry (PaaS)

OpenstackVMware/Hyper-V

Infrastructure

Swisscom network

23/06/14Cloud products & technology14

● Enterprise cloud

Service cloudApplication

cloud

Public

Private

Our development components turbocharge your apps

B2B2C SaaS servicesB2B2C

SaaS servicesB2B2C SaaS

B2B2C SaaS

Faster to market

Innovations result from our own services and those from third parties

End-to-end digital end customer processes

The cloud which does everything differently.Summary

Unique integrated approach

Switzerland arrives in the cloud

Value-added for everyone in the ecosystem

Swissness Simple, uniform standardised

Accelerateddevelopment