LOGO’S

BUILDING STRONG BRANDS: THREE KEY POINTS.

• Trust between brand and consumer.• Common Identity between Brand

and Consumer.• Point of difference between in a set.

‘A brand is the ‘personification’ of a product, service or even an entire company. Like a person, a brand must mature and change its product over time, But its character, and core beliefs shouldn't change.’

• A product is something that is made in a factory; a brand is something that is made up of trust and relationships. A product is an object; a brand is a personality. A product is sold by a merchant; a product can be easily copied by a competitor; a brand is unique.

WHEN WAS THE LOGO FIRST CREATED?

The McDonald's Golden Arches logo was introduced in 1962.It was created by a man called Jim Schindler.

WHAT IS THE MEANING OF THE LOGO?

The meaning of the McDonalds logo is to represent fast food, which is tasty and everyone's loves. It is known to be recognized in the US as part of Americanization and American cultural imperialism. Elegance, significance and solid character are clearly shown by the golden arches of the McDonalds logo. In 1968, the name McDonalds” was joined together with the McDonalds logo.

• HAS THE LOGO CHANGED?

The McDonalds logo has changed over time and has recently changed the background of the logo to the colour green, to represent that the logo is changing with today's time, and realises that healthy eating is popular more these days and working with the environment such as including organic ingredients in their products.

This is the original logo (shown above). Recently they have been advertising this (shown above) logo to show their involvement with the environment.

FACTS OF THE LOGO•McDonalds is the largest worlds chains of fast-food hamburgers restaurants.• They serve over 58million customers every day. • Get a lot of criticism in terms of contributing to obesity.• They sell hamburgers, fries, cheeseburgers, chicken products, breakfast items, soft drinks, milkshakes and desserts.•In terms of there no logo they have brought healthy options to the menu such as salads, fruit and various wraps.• You can find McDonalds in over 119 countries.• They operate over 31,000 restaurants worldwide.• They are currently employing more than 1.5 million people.