Brief:Create an integrated campaign that celebrates the inherent democracy of the McDonald’s brand. The Peoples Restaurant: It doesn’t matter who you are or where you come from, there’s a McDonald’s for everyone.

Target:12 - 21 year old Males and females interested in seeing their actions make a difference

Info:Everyone has affection for a certain item on the vast McDonald’s menu.

Solution: Through a social-media based campaign that allows McDonalds customers to have a direct impact on the McDonald’s menu. This customer interaction will spark interest, conversation, and passion toward the McDonald’s community.

Print // Magazine Voting Ads

Outdoor Print

Mobile // House of Arches Mobile Site

House of Arches Microsite

Facebook