1. MCSWEENEY MCSWEENEY DIGITAL PROPOSAL 4TH March 2013

2. 1. THE BRIEF 2. TARGET AUDIENCE 3. STRATEGIC FRAMEWORK 4. OPTION 01 CREATIVE CONCEPTS SITEMAP 5. OPTION 02 CREATIVE CONCEPTS SITEMAP 6. SEO BASIC 7. TECHNOLOGY UPGRADE 8. COSTS 9. TIMELINE TABLE OF CONTENT MCSWEENEY | TABLE OF CONTENT | 4TH MAR 2013 3. THE BRIEF 4. Brand MCSWEENEY DESIGNS Brand Essence Hand crafted designs THE BRIEF You launched a first pass of your McSweeney Designs website at www.mcsweeneydesigns.com which gives visitors a glimpse into where you are and where you are headed with the brand and portfolio. You are already working on a next generation tweak to bring some upgraded sophistication for the form and function of the site. Your business in the Middle East / North Africa Region (MENA), has taken off rapidly. You are definitely interested in ramping up your presence in the SE Asia, but MENA is demanding your full attention right now. You want to use a more laser guided methodology and less of a shotgun approach to capitalize upon the momentum you have going in the MENA region to gain critical mass for the brand there. MCSWEENEY | THE BRIEF | 4TH MAR 2013 5. TARGET AUDIENCE 6. Brand MCSWEENEY DESIGNS Brand Essence Hand crafted designs TARGET AUDIENCE 1. We are talking to Noveau rich, skewed towards males: Business to business and also business to consumers segments The audience has a strong sense of taste in quality, craftsmanship, engineering and innovation in their luxurious assets such as coach, automobiles, dignitary transport, mobile office, special project vehicle They are usually high income earners and business decision makers MCSWEENEY | TARGET AUDIENCE | 4TH MAR 2013 7. STRATEGIC FRAMEWORK 8. Brand MCSWEENEY DESIGNS Brand Essence Hand crafted designs STRATEGIC PLANNING MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 9. Brand INSIGHT Asian culture is all about face The rich Asians love to own status symbols Symbols have to epitomize luxury and exclusivity TARGET AUDIENCE Noveau rich Asians STRATEGIC PLANNING MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 10. Brand DIFFERENCE Competition is positioned on tricking-up and turbo-charging cars for Hondas & such McSweeney should own the super-exclusive luxury territory like Steinway Lyngdorf and Bang & Olufsen in music COMPETITION West Coast Custom (Malaysia) STRATEGIC PLANNING MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 11. Brand IDEA Grand Theft Auto and Grand Theft Adventure: Beat Them At Their Own Game Brand MCSWEENEY DESIGNS Brand Essence Hand crafted designs Bra nd INSIGHT Asian culture is all about face The rich Asians love to own status symbols Symbols have to epitomize luxury and exclusivity TARGET AUDIENCE Noveau rich Asians IDEA The craft of luxury DIFFERENCE Competition is positioned on tricking-up and turbo-charging cars for Hondas & such McSweeney should own the super-exclusive luxury territory like Steinway Lyngdorf and Bang & Olufsen in music COMPETITION West Coast Custom (Malaysia) STRATEGIC PLANNING MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 12. Brand STRATEGIC PLANNING IDEA The craft of luxury MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 13. RATIONALE The key cultural insight is that Asians are all about face, meaning they love to show off their status through symbols of exclusivity and luxury. By positioning McSweeney Designs on the craft of luxury, we are giving a name to the brands hand-crafted heritage and owning exclusivity by claiming luxury that cant be bought i.e. commoditized. We are further differentiating McSweeney from the competition, making them look like fanciful teenagers by claiming craft over grunt. MCSWEENEY | STRATEGIC FRAMEWORK | 4TH MAR 2013 14. OPTION 01 15. MCSWEENEY | OPTION 1 | 4TH MAR 2013 OPTION 1 In order to showcase the luxury craft of Mcsweeny, the best way to do this is to create photo-realistic 3D models of the products. This way, we can actually zoom/rotate around the models to show the information. We will have various touch points on the models for users to click on and find out more information. This would allow the users to understand how much details have been put in thought before the product was made. The zooming function allows the user to see the product in a close-up point of view. There will also be touch points upon click, allowing the users to go into the car and look at the interior craftsmanship of the model. Rotation of the models will allow the users to have a clearer view of the entire model at any angle. 16. SITEMAP 17. SITEMAP MCSWEENEY | SITEMAP | 4TH MAR 2013 18. CREATIVE CONCEPTS 19. WEBSITE WIREFRAME- HOMEPAGE NAVIGATION BAR MCSWEENEY | OPTION 1 | 4TH MAR 2013 20. WEBSITE WIREFRAME- HOMEPAGE TOUCH POINTS MCSWEENEY | OPTION 1 | 4TH MAR 2013 21. WEBSITE WIREFRAME- OUR STORY PAGE SOCIAL MEDIA PLATFORMS MCSWEENEY | OPTION 1 | 4TH MAR 2013 22. HOMEPAGE (3D CAR MODEL WHICH ENABLES USER TO VIEW 360 DEGREE) LEFT BUTTON: CLICK TO VIEW THE OTHER SIDE OF CAR RIGHT BUTTON: CLICK TO VIEW THE REAR OF CAR MCSWEENEY | OPTION 1 | 4TH MAR 2013 23. HOMEPAGE (3D CAR MODEL WHICH ENABLES USER TO VIEW 360 DEGREE) DROP DOWN TAB USE KEYBOARD ARROW OR MOUSE TO ROTATE AROUND THE CAR MCSWEENEY | OPTION 1 | 4TH MAR 2013 24. 3D CAR MODEL DEMO VIDEO MCSWEENEY | OPTION 1 | 4TH MAR 2013 25. HOMEPAGE (3D CAR MODEL WHICH ENABLES USER TO VIEW 360 DEGREE) CLICK TO VIEW DESCRIPTION MCSWEENEY | OPTION 1 | 4TH MAR 2013 26. INTERIOR PAGE (3D MODEL WHICH ENABLES USER TO VIEW 360 DEGREE) TOUCH POINTS: CLICK TO VIEW DESCRIPTION CLICK ON LINK TO WATCH PRODUCT VIDEO MCSWEENEY | OPTION 1 | 4TH MAR 2013 27. OUR STORY PAGE DIFFERENT TABS MCSWEENEY | OPTION 1 | 4TH MAR 2013 28. INQUIRE PAGE MCSWEENEY | OPTION 1 | 4TH MAR 2013 29. OPTION 02 30. OPTION 2 The luxury craftsmanship of Mcsweeny Designs will be well told with this option as we plan to film the entire process of the production pipeline and integrate it into the video. The video will showcase the entire sitemap as it brings you to different parts of the website as it plays at the background of the website. There will be touch points where the video actually stops to allow users to have interaction with the models. 3D models will also be implemented at certain stop points of the video for interaction. This also will allow users to have a closer feeling where they can understand the product better. This option would tell a better story in showcasing the products of Mcsweeny designs. MCSWEENEY | OPTION 2 | 4TH MAR 2013 31. SITEMAP 32. SITEMAP MCSWEENEY | SITEMAP | 4TH MAR 2013 33. CREATIVE CONCEPTS 34. WEBSITE WIREFRAME- HOMEPAGE (VIDEO) MCSWEENEY | OPTION 2 | 4TH MAR 2013 35. WEBSITE WIREFRAME- VIDEO INTERACTION MCSWEENEY | OPTION 2 | 4TH MAR 2013 36. WEBSITE WIREFRAME- OUR STORY PAGE MCSWEENEY | OPTION 2 | 4TH MAR 2013 37. HOMEPAGE (VIDEO) CLICK TO START VIDEO MCSWEENEY | OPTION 2 | 4TH MAR 2013 38. INTERACTION PAGE (VIDEO) INTERACTION TOUCH POINTS MCSWEENEY | OPTION 2 | 4TH MAR 2013 39. INTERACTION PAGE (VIDEO) CLICK TO VIEW DESCRIPTION MCSWEENEY | OPTION 2 | 4TH MAR 2013 40. PRODUCT VIDEO MCSWEENEY | OPTION 2 | 4TH MAR 2013 41. WEBSITE INTERACTION DEMO VIDEO MCSWEENEY | OPTION 2 | 4TH MAR 2013 42. OUR STORY PAGE DIFFERENT TABS MCSWEENEY | OPTION 2 | 4TH MAR 2013 43. INQUIRE PAGE MCSWEENEY | OPTION 2 | 4TH MAR 2013 44. SEO BASIC 45. STEP 1 : Site Evaluation STEP 2 : On - Page Optimization STEP 3 : Off Page Optimization STEP 4 : Site Performance Monitoring STEP 5 : Reporting SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 46. Site Evaluation: Review Information Architecture and Usability Assessment Analysis of the website against SEO requirements. Check if Titles, Headings, Meta Data, Image ALT tags, URL structure, Number and Hierarchy of pages, Sitemaps, Robots file and Google Tools are being utilized SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 47. On - Page Optimization: Keyword Analysis URL Analysis Titles and Heading Evaluations Meta Data and Image Tags Analysis Content Evaluation Implementation of Approved Recommendations Google Tools Implementation Sitemap Protocol Robots Exclusion Protocol SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 48. Off Page Optimization: Link Building Link Monitoring SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 49. Site Performance Monitoring: Indexed Pages Keyword Rankings SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 50. Reporting: Insights Recommendations Site Performance Keyword Rankings Analytics SEO BASIC PROCEDURE MCSWEENEY | SEO BASIC | 4TH MAR 2013 51. TECHNOLOGY UPGRADE 52. TECHNICAL ROADMAP Check in Google Maps Business Tier Email Check in, Google maps, Calendar & SOS Alert Click Stream Data Tier Confirmation Integration Notifications SOS Alert Web Services, REST, XML MySQL MCSWEENEY | TECHNOLOGY UPGRADE | 4TH MAR 2013 53. APPLICATION FRAMEWORK Common Services Interaction Email Forums Groups Communit y & Collabor at ion Surveys Blog Mail Lists Web Mobile Tablet Channels Metadata Securit y Application CRM Dat a Services Sitemap Present at ion Indexing Access App Server Services State Mgt BPM ProcessesBusiness Rules Business Objects Content Management Author Publish URL Mgt Web Cont ent Management Link Mgt Preview Queue Work ow Services Accessib ility Role Mgt Locking Widgets RIA Plat form Services Int egrat ion Profile Craw l/Index Forms Registration Facets API Data Access Web Services Business Services Validation BatchCaching Monitoring Disaster Recovery Load Balancing Localisation Analyt ics Tagging Reports Authenticate Reporting Personalis ation Visualisation Encoding DRM Classify Digit al Asset Management SegmentRew ards Account s Search ServiceProfile CDN Logging RolesRules Application Logic Template Authorise User Mgt Connectors Taxonomy Transaction Data Quality CoreBusinessSystems Customers&Partners MCSWEENEY | TECHNOLOGY UPGRADE | 4TH MAR 2013 54. COSTS 55. COSTS FOR OPTION 1 MCSWEENEY | COSTS | 4TH MAR 2013 Description Cost Project Management Project Management SGD7,900 Development of Option 1 Creative Development - (SGD19,000) Technical Development (SGD29,600) SGD 48,600 *Google Analytics Tagging SGD 1,200 * Basic SEO Setup Phase 1 SGD 9,000 TOTAL SGD 66,700 56. COSTS FOR OPTION 2 MCSWEENEY | COSTS | 4TH MAR 2013 * Option 2 cost excludes video shoot Description Cost Project Management Project Management SGD7,900 Development of Option 2 Creative Development - (SGD 21,200) Technical Development (SGD 33,400) SGD 54,600 *Google Analytics Tagging SGD 1,200 * Basic SEO Setup Phase 1 SGD 9,000 TOTAL SGD 72,700 57. TIMELINE 58. TIMELINE OPTION 1 MCSWEENEY | TIMELINE | 4TH MAR 2013 59. TIMELINE OPTION 1 MCSWEENEY | TIMELINE | 4TH MAR 2013 60. THANK YOU