mc laren sport series enters pre production press release
TRANSCRIPT
Media information
13.00 BST, 13 August 2015
McLAREN SPORTS SERIES ENTERS PRE-PRODUCTION
PHASE AHEAD OF GLOBAL LAUNCH
Most attainable McLaren model range commences final stage ahead of full
production
Pre-production phase will ensure the highest levels of quality for the first models
to join the Sports Series family: the 570S Coupé and 540C Coupé
Short video showing the Sports Series testing in extreme conditions can be
viewed and embedded at: https://youtu.be/erpQ8sWKFL4
The countdown to the launch this autumn of the most attainable McLaren road car
project yet, the Sports Series, continues with the start of the pre-production phase
within the state-of-the-art McLaren Production Centre in Woking, England. This
milestone marks the final stage in the development programme ahead of the global roll-
out of the 570S Coupé; the first model to be launched in the McLaren Sports Series
family. A short video documenting some of the stages of testing to date of the newest
model in the McLaren range can be viewed at: https://youtu.be/erpQ8sWKFL4.
Up to this point through the development programme, the Sports Series has covered in
excess of 500,000 testing kilometres. These have been on a mixture of race circuits and
roads, in some of the harshest conditions around the world including the extreme heat
of the Arizona and Nevada summer, the Arctic conditions common of northern Sweden
in the winter and, of course, the changeable British weather.
The McLaren Production Centre (MPC) has now been set up in preparation for the start
of production, with all tooling in place for the new model. The latest phase of the Sports
Series programme will ensure the smooth transition of production methods already in
place for the Super Series and Ultimate Series models with minimal disruption. It will
see the integration of the Sports Series into the production line along with the Super
Series, underlining the flexibility of the MPC. This will also ensure the highest levels of
quality, matching the exacting standards befitting any model wearing the McLaren
badge.
Andreas Bareis, Executive Director – Quality at McLaren Automotive explained: ‘The
pre-production phase is one of the most important, and also one of the most
demanding, in a product readiness phase at McLaren. Up to this point, vehicles have
been running in various locations around the world and subjected to some of the
harshest conditions, and we are testing every component and system to the extreme.
This final phase brings all testing together for the first time in a package that is
representative of the cars our owners will be taking delivery of.
‘As we move forward as a business we take learnings from previous projects and
current products, and now moving into the sports car sector, the programme has
become the most challenging to date as we push the bar of quality and performance
even higher. The relentless drive for continuously improving quality within all business
areas, with a focus on the pre-production phase, enables us to achieve a significant
milestone which was set as a key target at the beginning of the programme. It is a real
achievement by the different teams across the business that have helped progress to
this point.’
Deliveries of the Sports Series, starting with the 570S Coupé, will commence before the
end of the year. When the full family has been launched, forecast to be by the end of
2017, the range is expected to more than double the annual volume of McLaren, and
bring the brand in front of a new audience. Prices for the McLaren Sports Series start
from £126,000.
Join the conversation on social media – #McLarenSportsSeries.
Twitter: @McLarenAuto
Facebook: /McLarenAutomotive
Instagram: /McLarenAuto
Google+: +McLarenAutomotive
Ends Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive
media site – cars.mclaren.press.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren
Technology Centre (MTC) in Woking, Surrey.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was launched in 2011, the 12C
Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a
new model each year, the company unveiled the 650S, in coupe and Spider form in 2014, and has announced the
Sports Series among the models to be introduced in 2015. The brand continues to expand, and McLaren posted a profit
during 2013 – only the third year of vehicle production. This was followed in 2014, by a third consecutive year of growth
in sales with a record 1,649 vehicles delivered via a dedicated global network of retailers in every major automotive
market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars,
McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology
including, AkzoNobel, ExxonMobil, Pirelli and SAP.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles
and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20
years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of
technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise
drive on both road and track.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a
carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has
not built a car without a carbon fibre chassis.
Visit cars.mclaren.com for more details.
Further information
Wayne Bruce
Global Communications Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: [email protected]
Dave Eden
Global PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262867
Mobile: +44 (0) 7500 857089
Email: [email protected]
Twitter: www.twitter.com/DaveEden
Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv