Mc Donald's Fast Food Restaurant

Done By:Alia Al-Khater,Reem Fakhroo

9B

In what year was McDonalds established

McDonald's Corporation is the worlds largest chain of hamburger fast food restaurants, serving around 64 million customer daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.

• McDonald’s original restaurant in San Bernardino, California served only hamburgers, milkshakes, and french fries. While still based on hamburgers, today’s menu includes numerous other items that has been added. Below are listed the basic items sold by the company.

• Big Mac • Quarter Pounder• Cheeseburger• Mc Arabiata• Mc Chicken• Big N’ Tasty• Grand Chicken (Classic, Deluxe, Special)• Happy Meal• McCafe• Mc Flurry

Historical Development

• In 1937, Patrick McDonald opened "The Airdrome" restaurant on Huntington Drive near the Monrovia Airport California. Hamburgers were 10 cents & drink orange juice for 5 cents. In 1940, his two sons, Maurice and Richard ‘Mac’ and ‘Dick’, have moved the building to San Bernardo, California. The restaurant was renamed “McDonalds”.

First Production Site

• In 1967 the first McDonald's restaurant outside of the United States opened in Richmond, British Columbia. Every day since then, McDonald's Canada has been proud to provide our customers the same great taste, outstanding value, quality and superior service that the Golden Arches is known for worldwide.

• Today there are more than 1,400 McDonald's restaurants in Canada, serving approximately three million Canadians every day and employing about 77,000 Canadians from coast to coast.

Head Office

McDonalds World Locations

Expansion Process

• Technology plays a huge role in Mc Donald’s global expansion process.

• Mc Donald’s always maintains an extensive advertising campaign.

• Television has always played a central role in the company's advertising strategy.

• In addition to the usual media (television, radio, and newspaper), the company makes use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds.

Success

• McDonald's accelerated store openings in hard economic times

• McDonald's maintained its safe, clean store image• McDonald's is heaviest advertiser and have a very

good marketing department• McDonald's has maintained its price-value• McDonald's have one of the best fast food services.• The systems and procedures that McDonald's have

developed through research are a huge factor of the success it has today.

Bibliography• "McDonald's." Wikipedia, the Free Encyclopedia. Web. 27 Sept. 2011. http

://en.wikipedia.org/wiki/McDonald's.• "Welcome to Forbes." Information for the World's Business Leaders - Forbes.com.

Web. 27 Sept. 2011. <http://www.forbes.com/fdc/welcome_mjx.shtml>.• "Why Is McDonalds So Successful? | Why." Why | Why Do? | Why Does? Web. 27

Sept. 2011. <http://www.knowswhy.com/why-is-mcdonalds-so-successful/>.• "Why McDonald's Is Successful." McDonald's - Management. Web. 27 Sept. 2011.

<http://mcdonalds-career.blogspot.com/2008/04/why-mcdonalds-is-successful.html>.

• "..:: McDonalds Menu ::.." Boulder | Boulder Colorado-Hotels-Restaurants-Entertainment. Web. 28 Sept. 2011. <http://www.boulderinternetguide.com/Restaurants/mcdonalds_menu.htm>.

• "What Are McDonalds Menu Cost." The Q&A Wiki. Web. 27 Sept. 2011. <http://wiki.answers.com/Q/What_are_McDonalds_Menu_Cost>.