mbs value pr credentials
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New York
London
São Paulo
commitment
expertise
results
Public Relations Capabilities
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Building the Corporate Brand
Corporate communications today is about building brands, for public companies as well as private
The corporate brand reflects the organization’s value proposition
–Establishes company’s core expertise –Differentiates against competitors –Positions against business goals: IPO, transaction, long-term ownership –Creates awareness among core audiences
We work with clients to identify, establish and protect the corporate brand
–Begin with developing comprehensive strategy –Leverage all media, both traditional and new channels –Protect brand against negative stories, other threats
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Success Begins with Key Principles
Effective communicators must understand the new environment
–The continued role of traditional media –How digital/social media have transformed the landscape
Ideas are still king
–These ideas should stem from a deep understanding of your business –Crafted to become compelling stories –Capture attention of journalists, consumers, influencers
Technology is the game changer
–Provides ability to create own content, media channels –New ways to reach traditional audiences
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The MBS Approach
Begin with a strategy tied to your
company’s goals
Target your audiences
(financial press/trade press/analysts)
Build great stories from strong ideas
Distribute across multiple channels (traditional, social
media)
Create longstanding relationships
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Areas of Focus
Corporate communications
–Public, private companies
Transactions
–M&A, IPOs, secondary offerings, spins, bankruptcies
Crisis communications
Social media
Training
–Media, presentation
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Corporate Communications
Full communications support for public and private companies
Key is determining how to best position your organization to create and support its corporate brand
Includes:
–Communications plan –Message development –Training –Media targeting –Content development –Media outreach (including social media) –Crisis planning –Spokesperson
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Corporate Positioning
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Expert Commentary
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Product Launch
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Transactions
Communications for financial transactions, including mergers and acquisitions, spins, IPOs, secondary offerings, bankruptcies and strategic alliances
We begin with a deep understanding of the companies involved, industry trends and financial market conditions
Program includes:
–Message development –Document preparation –Media training –Custom press list –Media outreach –Coordination with outside advisors
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Deal Press
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Crisis Communications
Even the best-laid business plans fall prey to unforeseen events, and effective communication in these situations can be critical to survival
Reputations can be torn down quickly, so when a crisis arises speed is critical.
–Wrong time to “learn on the job”
Our media team will have a plan in place to mobilize quickly, assess the situation and take appropriate action
Message development and media relationships are especially important in crisis situations. It is typically necessary for us to monitor crisis developments and coverage 24/7
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Social Media
The digital world has added great opportunity for communicators
–We have been a pioneer in this arena and continue to innovate
MBS was one of the earliest proponents of corporate podcasting and can help with all audio needs
We are also active in the blogosphere and will help develop your blogging program
We can bring blogger and podcaster outreach to any media campaign as well as guide your through the world of Facebook, Twitter, LinkedIn and Google+
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Podcasting
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Blogging
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Training
Media and presentation training are critical to success
–Readies executives for interview and speaking situations so they come across as smooth and confident
Media training is delivered through custom workshops, where executives are provided with technique training, drills recorded on video, and analysis of skills/weaknesses
–Prepares for interviews with print outlets TV, radio, bloggers and podcasters
Presentation training uses similar approach in advance of IPO and other roadshows, speeches, board presentations, internal communications
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About MBS
Advisory firm dedicated to enhancing the corporate and investor brand of our clients
Customized programs that are developed and implemented by firms principals
Well-established network of journalist, analyst and investor contacts across North America and Europe
Extensive experience across a broad range of industries in North America, Europe and the Emerging Markets
Team of multi-lingual specialists drawn from careers in journalism, investment banking, asset management, equity sales, consulting & finance
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Representative Firm Clients
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The Corporate Communications Team
Katja Buhrer
Capital markets experience at Citigroup Reporter, editor and columnist for Australia’s largest business
and finance newspaper IR for leading Latin American companies Degree in Commerce, University of New South Wales Languages: German and French
Vanessa Friedman
Over 15 years of experience working with private and non-profit clients on complex communications issues, long term strategy and crisis
Manages programs in English-speaking and foreign language press (Latin America)
Published author in Foreign Policy Magazine, Washington Times, Financial Times, among others
Masters in International Relations, John’s Hopkins University Languages: Spanish, Portuguese, French, Italian
Farrell Kramer
25 years of media/corporate communications experience Corporate positioning, financial communications, transaction,
crisis, executive communications, training Award-winning journalist, Investigative & financial writer at
Associated Press and Investor’s Business Daily Broad range of industry expertise Master’s in Journalism from Northwestern University Language: Japanese
Leads media relations campaigns and develops public speaking programs
Strategic Communications Expertise Public and private sector communications expertise with
OECD and Council on Foreign Relations Worked with NBS News in Paris Novelist and blogger Masters in International Affairs, Columbia University Language: French
Sharon Bially
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Contact Us
MBS Value Partners 424 Madison Ave., Suite 400
New York, NY 10017 +1.212.750.5800 Tel +1.212.661.2268 Fax www.mbsvalue.com