Credentials

prepared by Martina Lewis, owner of PR agency MMH Polo

Prague, January 2014

CV in Highlights Martina Lewis has been working as a Marketing & PR consultant for

luxury brands, e.g. Louis Vuitton, Moet&Hennessy, Hublot, Carollinum Group (Dunhill, Montblanc, Simple Concept Store, Carollinum), Swarovski, L’Institute Guerlain

She is a founding partner of the first Czech polo club, La Republica Polo, and organizer of international polo tournament BMW Polo Czech Open sponsored by BMW, Hublot, Veuve Clicquot, B&O, Nespresso, J&T Banka, ABS Jet, and more.

Before starting her own PR agency, MMH Polo, in Prague, she spent 3 years in London in the global role of PR&Communication consultant for Shell and Unilever at Edelman

Over 12 years of experience in communication (PR, advertising, direct marketing, events) working for global agencies like McCann-Erickson, Publicis, Young&Rubicam

CV in Highlights

Personnal interests: horse polo, modern arts, ballet

Education: Masters degree in International trade and diplomacy, University of Economy in Prague

Languages: English, Czech, Russian, French, German

Contact details: Martina Lewis, tel. 00420 724 009239 e-mail: martina.lewis94@gmail.com

Current clients list Louis Vuitton

Veuve Clicquot, Dom Pérignon, Moet&Chandon, Ruinart, Krug

Hennessy from LVMH portfolio

L’Institute Guerlain

Swarovski

Calzedonia Group (Calzedonia, Intimissimi and Tezenis)

Cruciani C

L'Institute Guerlain

What can we offer

Knowledge of the Czech consumer market and lifestyle brands

Long-term PR experience in fashion segment

International integrated marketing & communications expertise

Contacts and experience with top quality suppliers (designers, photographers, stylists, producers, models, etc.)

Relationship with key chief-editors and media houses

Recommendation of suitable partnerships in areas of Fashion, Art & Design, sports

Complete range of services including press office, events, celebrities, and partnerships

Few examples & Case studies

Louis Vuitton

Responsible for PR and CRM since January 2007

PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc.

CRM is taking care of client’s database and mailings

Organizing all LV events for press and clients as well as partnership in Art and media world

Swarovski

Responsible for PR since September 2011

PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc.

Organizing all Swarovski events for press as well as partnership in Art and media world (Cooperation Swarovski and Jakub Polanka, Liběna Rochová on DesignBlok)

Prague Polo Open 2010 followed by BMW Czech Polo Open 2011 and 2012 started the tradition of the only international polo tournament in the Czech

Republic.

On average 500 affluent clients enjoy VIP finals & picnic on the final day.

Media coverage in lifestyle and luxury press and 40min reportage broadcasted on Czech TV, Sport channel. Media partnership with Mlada

Fronta publishing.See more details, press releases and photos on www.larepublicapolo.com

BMW Czech Polo Open 2013 is planned for 30.5.-1.6. in Chuchle racing track with partners BMW, Hublot, Veuve Clicquot, Nespresso and Eden

Island Seychelles.

BMW Polo Czech Open

BMW Polo Czech Open

Examples of projects for Moet Hennessy

Moet & Chandon Golden bottle for charity at International movie festival Karlovy Vary

KARLOVY VARY MOËT

Dom Pérignon

Introduction of the brand to the Czech journalists

Organising press conference for DP Vintage 1998 and cooperation with Karl Lagerfeld

Creative consultancy on DP event at Karlovy Vary Film Festival

Responsibility for media coverage, agreement with charity organisation and models representing them, identifiing the auction winners, co-creation of the guest list

Organising exclusive interviews with DP chef – Bernard Dance during his visit

Moet&Chandon

Project „Moet loves fashion“

– Cooperation with luxury boutiques in Parizska street reinforcing connection of the brand with the world of fashion

– Decoration with their windows with Moet&Chandon by famous artists and designers before Christmas

– Ensuring medialisation of the event

Ongoing media relations and exclusive coverage

Calzedonia(Calzedonia, Intimissimi, Tezenis)

Responsible for PR in Czech Republic and Slovakia since June 2013

PR including interviews, product placement, exclusive photoshoots, celebrities product placement, corporate PR etc.

Organizing all Calzedonia press-related events, including press days held at the official Calzedonia showroom

Cruciani C

Responsible for PR since November 2013

PR activities including interviews, product placement, exclusive photoshoots, celebrity product placement, corporate PR, press trips, etc.

Responsible for launching the brand on the Czech market

L'Institute Guerlain

Responsible for PR since its opening in Prague in 2007

PR activities including interviews, client events, press events, product placement, corporate PR, etc.