MBA ESSENTIALSSTRATEGY - LEADERSHIP - FINANCE - PROJECTS - MARKETING

SUMMER 2016

FROM OUR PROGRAM DIRECTOR

In one intensive week, you will capture the essence of five core units commonly found in leading MBA programs.

You may be a mid-career manager or an experienced technical professional transitioning into the executive ranks. This program will re-energise and update you with essential knowledge and skills. It will also provide you with a forum for peer learning and a new network of industry leaders.

Covering strategy, leadership, finance, project management and marketing, you will finish the week with increased confidence and clarity.

Welcome to this unique program, bringing together a highly-credentialed, expert faculty with a depth of proven real-world experience.

Paul Vorbach MCom, MBA, FAICD, SF Fin

THE ESSENTIAL MANAGEMENT TOOLKIT

This 5-day program has been designed by leading business experts to ensure participants are fully prepared for the challenges faced in their organisation. The course will commence by looking at strategic thinking and how to develop an effective strategic plan.

To do this, participants will consider strategic intent and objectives, understand the interplay of the business model and the importance of successfully implementing a marketing plan.

ABOUT ACADEMYGLOBAL

AcademyGlobal (AG) commenced in 2002 with the aim of providing research validated management development training. Since this time, AG has delivered training solutions in 20 countries on5 continents.

AG serves a wide range of industries including the banking, finance, telecommunications, consumer electronics, logistics, property, manufacturing, pharmaceutical, government and not-for-profit industries.

AG has evolved from close alliances with leading business schools, professional bodies and management associations and we understand the importance of combining academic rigor with highly practical workshop facilitation.

Consistent with our deep understanding of academia and industry, AG provides strategic and practical advice for universities and other academic institutions seeking to develop, build and maintain commercially relevant industry collaborations.

AG is passionate about adult learning and the development of managers and staff. We are committed to ensuring our clients achieve measurable benefits from our interventions through embedding knowledge, understanding and new skill development.

Level 10, Fairfax House, 19-31 Pitt StreetSydney NSW 2000+61 2 9247 2393

Level 31, 120 Collins StreetMelbourne VIC 3000+61 3 9225 5232

www.academyglobal.com

WHAT PARTICIPANTS HAVE SAID

“Full of energy and ideas, programs and courses are very applicable with complete follow through ensuring that the classroom theories are taught and implemented on the ground.”

Head of CommercialDHL Express, Singapore

“Extremely enthusiastic professionals who combine technical and theoretical expertise with real-life scenarios.”

Manager, Group FinanceThe Emirates Group, UAE

“Conducted two of our advanced management programs for senior managers and the feedback from both courses has been excellent.”

Finance DirectorJohn Swire & Sons, Hong Kong

“AG has developed and presented training in finance, management and leadership. They deliver professional and engaging training for clients in Australia and overseas.”

Commercial DirectorUniversity of Technology, Sydney

Australia IMPROVE YOUR LEADERSHIP EFFECTIVENESS:

To succeed as a leader it is important that you understand how your thinking and actions impact others in the business.

 

YOUR FACULTY MEMBERS

Harrold Burman BBus, MComm Dip EdStrategy

Harrold has over 20 years’ working with a number leading global organisations including Bupa, IAG, Lend Lease, Samsung, Telstra and The Swire Group. He has international management experience in a range of industries including financial services, telecommunications, construction and government. Harrold also has extensive experience in designing and implementing strategic solutions, processes and systems to develop people, improve customer satisfaction, reduce staff turnover and overall improve financial performance.

Kestrel Stone BA. MPMProject Management

Kestrel has worked in the project management field since 2004, delivering consulting and professional development services to individuals and organisations. Combining an undergraduate degree in psychology and history (USYD) with a Masters in Project Management (UTS), Kestrel brings a balanced perspective to project management that recognises the importance of ‘soft’ interpersonal skills as well as ‘hard’ technical project management skills. She has worked across

construction, transport and defence; to banks, community service, environment, and health.

Stuart Patch FCMA, CGMA, MAICD, DipPMFinance

Stuart is an executive trainer, university business school lecturer, business consultant and company director who specialises in the areas of financial management, project management and risk management. His clients include accessUTS, AGL, CPA Australia Device Technologies, NSW Government, Sumitomo and Yancoal. His facilitation is enriched by an extensive career working across the world as a Finance Director for global listed companies operating in the power generation, construction, resources and transportation sectors.

Bernard Desmidt B Soc. Sci., BA (Hons)Leadership

Bernard has 20 years’ experience in leadership development and has worked with executives and executive teams across a range of industry sectors. He is recognised as one of the most effective leadership development facilitators in Australia. His clients include the Australian Broadcasting Commission, AON, BHP Billiton, Carlton & United Breweries, Coates Hire, Westpac and Woolworths. Bernard specialises in enabling leaders and teams to realise their leadershippotential through facilitating lasting and positive behavioural changes and is the author ofInside-Out Leadership.

Dr Bruce Perrott BCom, MBA, PhDMarketing

Bruce has over 20 years’ experience as a senior consultant advising executive managers on business and marketing strategies for growth. He has worked internationally with organisation such as AT & T, American Express, Coca Cola, Citigroup, Cisco, Fuji Xerox, Lend Lease, Orica and Westpac. Prior to his consulting and academic careers, he held senior marketing management positions in the industries of food, finance, petroleum and insurance. He was located in Sydney

and London with American, British and Australian companies.

Level 10, Fairfax House, 19-31 Pitt Street, Sydney NSW 2000 | +61 2 9247 2393Level 31, 120 Collins Street, Melbourne VIC 3000 | +61 3 9225 5232

www.academyglobal.com

5 DAY INTENSIVE PROGRAM

1. STRATEGY MODULE

Introduction to the elements• Strategic management• Strategic thinking• Strategic planning• ImplementationStrategic intent and objectives• The five questions of strategy• Dreams and the test of daylightStrategic planning process• The nine steps• Business modelsImplement• Check in and communicate with stakeholders• Build capabilities and management systems

• Refine, cascade, and align across the business

2. LEADERSHIP MODULE

Setting the scenePart 1: Learning about leadership inessence is learning about self• My leadership brand• My values• Reflections• Trust – the quintessence of leadership• The impact of mistrust• My plan – to build greater trust based relationshipsPart 2: Leadership is about facilitating learning – leadership is a conversation• To be a leader-as-coach and enable others to grow

and develop• My plan to be a more effective leader-as-coach• How to have a courageous conversation and help

others learn

• What I commit to do, to be the leader I need to be

3. FINANCE MODULE

Interpreting financial statements• Understanding key financial statements

and their interactions• Managing your financials – what to look for• Identifying key areas for your organisationAnalysing financial statements• Making the most of vertical and horizontal analysis• Key ratios – how they work and what they tell us• Practical application of ratiosPlanning, Budgeting and Forecasting• Understanding the planning cycle, linage with your

strategic plan• Making the process add value to your organisation

through leadership and process• Protecting your strategy with management through

difficult timesPrioritising your Investment• Understanding how to breakeven and how costs and

income move• NVP, IIR and payback – making them work for you

• Examining risk through sensitivity analysis

4. PROJECT MANAGEMENT MODULE

Introduction to project management• The role of project management in

today’s workplace• Defining a projectTypes of projects• Hard vs soft projects• The link to benefits realisationStrategic alignment using the “Why-Axis”The project management frameworkProject life cycle10 project management knowledge areasTool belt essentials – how to develop a:• Project charter• Work breakdown structure• Schedule• Cost estimate

• Communication plan

5. MARKETING MODULE

Scope of marketing for the 21st Century• The scope of marketing• Core marketing concepts• Developing marketing strategies• Marketing customer valuesCapturing marketing insights• Marketing intelligence• Marketing research as processConnecting with customers• Building customer value• Consumer behaviour• Organisational buyingMarketing segmentation and targets• Rationale for segmentation• Evaluating segments• Segment strategy evolutionBuilding strong brands• Role of brands• Building brand equity• Brand positioningService and pricing strategies• Services marketing• Understanding pricingDelivering and communicating value• Channels and networks• Marketing communications• Advertising as strategyCreating long term growth• New product and service strategy• Global market considerationsCompetitive dynamics• Competitive strategies• Product strategy• Product and service differentiation