MBA (Anna University Chennai)Third Semester Examination – May/June-2013

Services Marketing(Regulation 2009/2010)

Time: 3 Hours Max. Marks: 100

Note: Answer All questions.

Part-A (102=20)

Ques 1) What do you understand by Service Economy?

Ques 2) State the difference between goods and service.

Ques 3) What are the components of Services Marketing Mix?

Ques 4) What do you understand by Service Positioning?

Ques 5) Define service lifecycle.

Ques 6) Comment on SERVQUAL.

Ques 7) What do you understand by pricing of services?

Ques 8) What is the impact of technology in delivering services.

Ques 9) What are the factors affecting logistics industry?

Ques 10) What are the service marketing strategies for tourism industry?

Part-B (516=80)

Ques 11 a) Explain the evolution and growth of service sector.Or

Ques 11 b) Discuss the challenges and issues in Services Marketing.

Ques 12 a) Explain the basic steps and challenges in service market segmentation for service organisations?

OrQues 12 b) Define “service positioning”. Discuss how the dimensions of service quality can be used for positioning strategies.

Ques 13 a) Discuss the GAP’s model of service quality.Or

Ques 13 b) Explain the stages in new service development process.

Ques 14 a) Write briefly the methods of pricing the services and trace the scope and challenges involved in pricing the services.

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OrQues 14 b) What are the issues to be considered for channel selection? Explain.

Ques 15 a) Critically examine the formulation of service marketing strategies for logistics industry.

OrQues 15 b) Discuss the impact of globalisation in tourism industry in India.

MBA (Anna University Chennai)Third Semester Examination – November/December-2012

Labour Legislations(Regulation 2009/2010)

Time: 3 Hours Max. Marks: 100

Note: Answer All questions.

Part-A (102=20)

Ques 1) What are the constituents of working conditions?

Ques 2) State the labour enactments relating to social security.

Ques 3) Define trade dispute.

Ques 4) What conditions are fulfilled for the application of the EPF Act, 1952?

Ques 5) What are the objectives of The Child Labour Prevention and Regulation Act?

Ques 6) What is same work or work of a similar nature under The Equal Remuneration Act?

Ques 7) What are the various leaves that the apprentice is entitled?

Ques 8) What is certified standing orders?

Ques 9) When an employer is not liable to pay compensation?

Ques 10) What is a family under ESI Act?

Part-B (516=80)

Ques 11 a) What are the health and welfare and safety measures provided under the Factories Act? Explain.

OrQues 11 b) Describe the rights and privileges of registered trade unions.

Ques 12 a) What are the permissible deductions under the Payment of Wages Act,

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1936? Explain.Or

Ques 12 b) Describe the settlement of industrial disputes through the methods of conciliation, arbitration and adjudication.

Ques 13 a) i) What are the rules for the determination and recovery of the amount of gratuity under the Payment of Gratuity Act? Ques 13 a) ii) What are the matters to be provided for in the standing orders?

OrQues 13 b) What are the maternity benefits available to women workers under the Maternity Benefit Act, 1961?

Ques 14 a) Explain and illustrate the rule of set on and set off of allocable surplus.Or

Ques 14 b) i) What are the powers and duties of the ESIC, the Standing Committee and the Medical Benefit Council? Ques 14 b) ii) What are the purposes for which the ESI fund may be expended?

Ques 15 a) When an employer is liable to pay compensation? Illustrate your answer with decided cases.

OrQues 15 b) Describe the provisions relating to registration of establishments under the Contract Labour Act.

MBA (Anna University Chennai)Third Semester Examination – May/June-2013

Labour Legislations(Regulation 2009/2010)

Time: 3 Hours Max. Marks: 100

Note: Answer All questions.

Part-A (102=20)

Ques 1) Define ‘factory’ as per the Factories Act?

Ques 2) What do you mean by Trade Union?

Ques 3) Define wages as per the Payment of Wages Act.

Ques 4) What are the causes for the industrial dispute?

Ques 5) State the type of disablement, according to the Workmen Compensation Act.

Ques 6) State the legal provisions relating to minimum and maximum bonus payable to employee in India.

Ques 7) List the role of Employees’ Provident Funds Appellate Tribunal.

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Ques 8) State the objective and importance of ESI Act, 1948.

Ques 9) What is the applicability of Contract Labour Regulations and Abolition Act, 1970?

Ques 10) What are the penalty provisions under Child Labour Prevention and Regulation Act, 1986?

Part-B (516=80)

Ques 11 a) Discuss the provisions relating to health and welfare of workers in India according to the Factories Act, 1948.

OrQues 11 b) As the emergence of MNC and India going global, the relevance of trade union concept is diminishing. Substantiate the statement with your views.

Ques 12 a) Explain in detail the types of wages and the relevant procedure regarding disbursement of wages under the Payment of Wages Act, 1938.

OrQues 12 b) Explain all the machineries and the procedure for handling disputes under Industrial Disputes Act, 1947.

Ques 13 a) Discuss in detail how the workers in India are protected from occupational disablement under the relevant Act.

OrQues 13 b) Explain the benefits that accrue to the worker according to Payment of Bonus Act and EPF Act.

Ques 14 a) Explain the applicability and importance of ESI Act. What are powers of the Standing Committee as per the Act?

OrQues 14 b) Explain in detail the maternity benefits available to women workers under the Maternity Benefit Act, 1961.

Ques 15 a) ‘Amendments in Indian Labour legislations is the need of the hour.’ Comment on this statement based on your views with examples.

OrQues 15 b) ‘The working conditions and labour welfare available to an Indian worker are sufficient.’ Express your views on the statement and also explain the operational effectiveness of the statutory measures.

MBA (Anna University Chennai)Third Semester Examination – November/December-2013

Strategic Management (Regulation 2009/2010)

Time: 3 Hours Max. Marks: 100

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Note: Answer All questions.

Part-A (102=20)

Ques 1) Define strategy.

Ques 2) State the goals of business.

Ques 3) List out building blocks of competitive advantage.

Ques 4) Define external environment and its entities.

Ques 5) What is SWOT analysis?

Ques 6) Differentiate business level with corporate level strategy.

Ques 7) What is strategic evaluation?

Ques 8) Define resource allocation.

Ques 9) Differentiate profit with non-profit organisation.

Ques 10) What is business model?

Part-B (516=80)

Ques 11 a) Discuss about the concepts of social responsibility and corporate governance.

OrQues 11 b) Elucidate the framework of strategic management.

Ques 12 a) Explain the Porter’s five forces model with example.Or

Ques 12 b) Discuss about the external environment.

Ques 13 a) Explain McKinsey’s 7S framework.Or

Ques 13 b) Discuss about GAP analysis with example.

Ques 14 a) Elucidate the resource allocation techniques.Or

Ques 14 b) Explain the techniques of strategic evaluation and control.

Ques 15 a) Discuss the strategic issues of non-profit organisation.Or

Ques 15 b) Briefly discuss about the strategies of internet economy.

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Final by Soumitra (29.04.2014)

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