Ford Motor Company Vs. General MotorsBy: Steven Abdo

Ford Leadership WILLIAM CLAY FORD JR. EXECUTIVE CHAIRMAN, FORD MOTOR

COMPANY

Ford Leadership MARK FIELDS PRESIDENT, CHIEF EXECUTIVE OFFICER,

FORD MOTOR COMPANY.

Ford Leadership STEVEN ARMSTRONG VICE PRESIDENT, FORD MOTOR

COMPANY, AND PRESIDENT, FORD SOUTH AMERICA.

Ford Leadership ROBERT L. SHANKS EXECUTIVE VICE PRESIDENT AND CHIEF

FINANCIAL OFFICER, FORD MOTOR COMPANY

Ford Leadership HOPE CUSHMAN VICE PRESIDENT, GENERAL COUNSEL

AND SECRETARY, FORD MOTOR COMPANY OF CANADA LTD.

How Ford handled the Great Depression in 1929 In 1929, Henry Ford, the company's

founder, had told an engineer, "We're going from a four to an eight because Chevrolet is going to a six,“

Ford build a Model 18 with a 65 horsepower 8 cylinder to compete with GM.

Ford’s “Depression Car” was a large success with over 200,000 orders booked.

How Ford handled the Great Recession of 2008 Ford Motor Company was the only US

Auto manufacture to not accept the US government bailout.

Ford’s chief executive, Alan R. Mulally, said he would mortgage all the company’s assets for billions of dollars in loans to finance an overhaul .

The $23.6 billion in loans it received turned out to be Ford’s salvation.

How Ford handled the Great Recession of 2008 Ford is in far better shape than its two

crosstown rivals, General Motors and Chrysler which barrowed Billions from the government and still filled for Bankruptcy.

The loans have kept Ford independent and on a course to survive the worst new-vehicle market in nearly 30 years.

General Motors Leadership Mary T. Barra Chief Executive Officer, General Motors

Company

General Motors Leadership Dan Ammann President, General Motors Company

General Motors Leadership Jaime Ardila Executive Vice President & President,

South America

General Motors Leadership Chuck Stevens Executive Vice President and CFO,

General Motors

General Motors Leadership Craig Glidden Executive Vice President and General

Counsel

PESTEL of General Motors1. Political Factors. Environmental concerns of the government and the

customers have inflicted dominance over company’s business progression and have resulted to make certain changes in operations since 1960. (United States Environmental Protection Agency, 1960).

2. Economic Factors Automobile industry has its vital role of US economic growth. According to a number of studies the industry has contributed a huge amount of economic development over past many years.

3. Social Factors. The automobile industry of US has always produced a vehicle which became a sign of reliance and esteem and buyers always enjoyed the pride to drive in utmost safety and esteem. The industry knows its perks and challenges and always stands on up to the mark.

4. Technological Factors. Technological advancements such as internet and social connections over web have increased. As per a study conducted by the J.D. Power and Associates in 2002 indicates that almost 60% of buyers refer to the internet to generate and finalize their car.

5. Environmental Factors. The automobile industry has faced a couple of challenges over the past few years on the account of environment protection as mentioned earlier according to the United States Environmental Protection Agency, 1960.

6. Legal Factors. Most recent challenge in terms of legal factors and regulation is the ELV endorsement for automobile industry by the Automobile Recycling Law, July 2002 in accordance to which Japanese are now concerned and very aggressive on its compliance which is effective from 2005.

How GM handled the Great Depression of 1929

GM was able to underprice the competition and increase market share in the core automotive business.

consolidated Chevrolet's manufacturing with Pontiac's and Buick's with Oldsmobile's.

GM helped form a bank in March 1933, the National Bank of Detroit. Sloan said GM intervened to help bring order to Detroit's troubled banking industry

How GM handled The Great Recession of 2008

How GM handled The Great Recession of 2008

Who is the Better Company and Why?Ford is the better Company

Ford never took any tax payer bail out money.

The U.S. government lost $11.2 billion on its bailout of General Motors.

US Tax payers gave General Motors approximately $50 Billion to stay afloat.

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