may 8-11, 2017 - front end innovation -...

TRANSFORMING IDEAS INTO MARKET WINNING STRATEGIESMay 8-11, 2017Boston Seaport World Trade Center Boston, MA

THE 15TH ANNUAL

FRONT END OFINNOVATION

www.FrontEndofInnovation.com

THE MOST EXPANSIVE COMBINATION

OF CRITICAL INNOVATION TOPICS WITH

INDUSTRY-LEADING SPEAKERS

THE FATHER OF DISRUPTIVE INNOVATION

Clay ChristensenProfessor, Harvard Business School,

Best-Selling Author

Bob Sut

ton

Co-Founder, Stanford d.school,

Author, S

caling Up Exc

ellence

THE IPOD

VISIONARY

Tony

Fade

ll

Founder & CEO, Nest,

former VP of iPod

Division, Apple

Jose

ph C

oughli

n

Director, MIT AgeLab

Helene

Rut

ledge

Chief Innovation Officer, New Avon

Carlos

Dom

ingue

z

Chief Operating Officer, Sprinklr

HOW STREET GANGS CAN HELP YOU

OVERCOME BUREACRACYAntonio Fernandez

Former Head of Latin Kings explores commonalities between driving change within a Fortune 500 company and hacking the

culture of criminal organization.

DOES YOUR LARGEORGANIZATION MOVE TO SLOWLY? THEN YOU'LL SOON BE EXTINCT.

Explore the hottest new business

models like LEAN and SPRINT.

CHIEF INNOVATION

OFFICER SUMMITA candid outlook from CIOs at:Intuit, Avon, Dell, Clorox, Xerox,

IBM, New Jersey Devils, Transamerica, Brookstone,

USAA, ACT & AARP& more.

FULL DAY ONPARTNERING WITHSTARTUPSMassChallengeAcceleratorHosts the hottest startups and Fortune 500 co’s to talk all things partnering.

THE FATHER OF DISRUPTIVE INNOVATION

Clay Christensenis back on the FEI stage and

ready to unveil his latest research into innovation models.

CAN’T MISS FOR 2017


TRANSFORMING IDEAS INTO MARKET WINNING STRATEGIESOver the past 15 years, your innovation peers have recognized FEI as an event that fuels the creation of future value.

The 2017 curriculum is designed to push you beyond the idea. FEI takes you through the entire innovation process- from ideation throughexecution. You get the tips required to create fast, agile & opportunisticinnovation teams needed to turn a great idea into a market winningproduct, service or experience.

What will you bring back to the office after attending FEI?

REAL-WORLD, PRACTICAL APPLICATIONS: The completely immersiveexperience ensures you return to the office armed with both theory, as well as real-world practical applications. FEI smashes the traditionalconference mold by delivering content through diverse learning formats,hands-on prototyping sessions, and roll-up your sleeves business model challenges.

A HIGH-PERFORMANCE PEER NETWORK: You will collaborate with the absolute best in the industry. FEI brings together over 600 innovationsenior executives- 85% from the client side (the highest client side at any large industry event). You’ll work together with the smartest, mostaccomplished innovation leaders and come to rely on them throughoutthe year to help benchmark your innovation challenges.

DIVERSITY OF PERSPECTIVE: An innovator needs to constantly be pushed to look at challenges in new ways. You’ll hear from over 75 speakers, across 15+ industries. Don’t just look to your own industry for inspiration. Fuel productivity with innovationapproaches from companies outside your core.

Take a look at the full program throughout this brochure. In the meantime, here are just a few of the standoutexperiences you can’t miss!

INNOVATION EXCURSIONS

Get outside the conference walls and visit local innovation hotspots

led by their innovation teams like IDEO, Fidelity Labs, Sam Adams Brewery

and Superpedestrian.

We look forward to seeing you in Boston,

THEFEI TEAMwww.FrontEndofInnovation.com

TRACK 6BUSINESS MODELINNOVATION

TRACK 2DESIGN THINKING

TRACK 4SPARKING CULTURE

CHANGE11:15: Track Welcome

11:30: Disrupt or Die: HowCulture, Innovation andTechnology are the CriticalElements for EnterpriseInnovation SuccessLinda Bernardi, formerlyIBM

12:15: The Key toCorporate Longevity?Disrupting YourselfBharath Kadaba, Intuit

2:15: PANEL: Why InnovationShould Never be Considered“Everyone’s Job”Lauren van Heerden,BrookstoneZach Gipson, USAAMiguel Encarnacao, ACT

3:00: Designing forSustainable Innovation - ATale of Integration andPersuasionMiguel Encarnação, ACT

11:15: Track Welcome

11:30: Q&A with KeynoteRobert SuttonRobert Sutton, Stanford d.school, Author,Scaling Up Excellence

12:15: Scaling UpExcellence at Capital OneEvelyn Huang, Capital One

2:15: The CounterintuitiveMagic of SpecificityRon Voigt, X-Rite Pantone

3:00: Using DesignThinking to UnlockNascent InnovationOpportunitiesErica Eden, PepsiCo


11:30: Customer DrivenInnovation atUnitedHealthcareMark Jones, UHC

12:15: A Long Journey onthe Fast RoadEliot Roth, Consumer Insights

2:15: WORKSHOP//DOUBLE SESSIONFEI 2017 - Help us BeatCancer SoonerZoe Regent, Cancer.org

11:15: SciFutures Welcome

11:30: WORKSHOP//DOUBLE SESSIONBreaking Through: How toOvercome Obstacles toInnovation at Large,Traditional CompaniesMarty Yudkovitz, Disney

2:15: Disrupt Yourself First– True Innovation MeansEmpowering EmployeesAlex Goryachev, CiscoCorporate StrategicInnovation Group

3:00: Attributes of WorldClass Leaders – Lessonsfrom GE CrotonvilleBob Cancalosi, GECorporate

11:15: BrandJuice Welcome

11:30: WORKSHOP//DOUBLE SESSIONAchieving Real Impact —and Communicating ItBrian Tilzer, CVS HealthMona Vernon, ThomsonReuters LabsRobert Urban, Johnson &Johnson InnovationScott Kirsner, InnovationLeader

2:15: Driving GrowthStrategyAdrian Albus, Zipcar

3:00: TransformingInnovation Capability toFuel GrowthDavid Thomas, MarsIncorporated


11:30: WORKSHOP//DOUBLE SESSIONLean Startup in LargeEnterprises (aka How toAchieve Success inBreakthroughInnovations)Peter Koen, StevensInstitute of Technology

2:15: Get InvolvedContact Liz Hinkis [email protected] 646-616-7627.

3:00: UnlearningInnovation: The RelianceWaySushil Borde, RelianceIndustries Limited

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 6 CONCURRENT BREAK-OUT TRACKS • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

TRACK 1CHIEF INNOVATION OFFICER FORUM

TRACK 3CUSTOMER DRIVEN

INNOVATION

TRACK 5GROWTH STRATEGY

8:45 WELCOME: from your FEI 2017 HostMike Maddock, Founding Partner & CEO, Maddock Douglas

9:00 KEYNOTE: Retrospective from the FEI Advisory Board Chair, Peter KoenPeter Koen, Director of the Consortium for Corporate Entrepreneurship, Stevens Institute of Technology

9:30 KEYNOTE: Orientation: Learning to Leverage your FEI Experience- Advice from an Innovation Manager Mike Hatrick, Global Head IP Strategy & Portfolio, Volvo Group Trucks Technology

10:00 KEYNOTE: Scaling Up Excellence: Getting More Without Settling for LessRobert Sutton, Professor, Co-Founder of the Stanford d.school, Best-Selling Author, Scaling Up Excellence:Getting to More Without Settling for Less

10:45 Morning Networking Break

10:00 am - 5:00 pm *Must pre-register for this activity (see page 19)FULL DAY at theMASSCHALLENGE ACCELERATORDe-Risking Open Innovation and Partnering with StartupsKEYNOTES and PANELS:1. Building Organizational Structures & Internal Advocates to Support External Collaborations2. Assessing Startups: Normalizing the Potential-to-Risk Ratio3. Assembling an All-Star External Innovation Network to Uncover the Right Opportunities

ACTIVITIES:1. Board for a Day2. Hack-a-Partnership Competition3. Late Afternoon Startup Showcase andNetworking Reception

4:15 CLOSING KEYNOTE:Play Bigger: How to Design Your Market Category and WinChris Lochhead, Author, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,Co-Founding Partner, Play Bigger Advisors

5:00 Wrap Up and Key Take-AwaysMike Maddock, Founding Partner & CEO, Maddock Douglas

4 www.FrontEndofInnovation.com

FEI PRE-DAY: MONDAY, MAY 8TH

FEI DAY ONE: TUESDAY, MAY 9TH

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1:00: Lunch • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

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2:15-3:45: FIELD TRIP to SAM ADAMS BREWERY:Annette Fritsch, Director of Research and Product Innovation, Boston Beer Company

TRACK 3CUSTOMER DRIVEN

INNOVATION

TRACK 1CHIEF INNOVATION OFFICER FORUM

TRACK 5DISRUPTIVE TRENDS

& TECH

To Register Call: 1.888.670.8200 Email: [email protected] 5


11:15: New Avon, a 130-Year Old, $1B Start-Up –Reinventing an IconicBrandHelene Rutledge, New Avon

12:00: The Business ofCreativityDaniel Cherry III, New Jersey Devils & Prudential Center

2:00: Confessions of aFormer CIOJim Stikeleather, DellWayne Delker, CloroxDenise Fletcher, XeroxAaron Proietti, Transamerica

2:45: Internal Disruption:The Relationship betweenthe CIO and Innovation TeamTerry Bradwell, AARPAnne Marie Kilgallon, AARP


11:15: The Power BehindEmpathy and StorytellingTim Urmston, Seek

12:00: What Comes afterHuman Centered Design?Dave Weissburg,FidelityLabs

2:00: WORKSHOP//DOUBLE SESSIONInnovation: 1% Inspiration,99% Design Thinking.Stephen Gates, Citi


11:15: WORKSHOP//DOUBLE SESSIONClay ChristensenWorkshopClay Christensen,Best-Selling Author, The Innovators Dilemma &Competing Against Luck

2:00: How EffectiveInsights Fuel InnovationSpeaker TBA, GfK

2:45: Inspiring Innovationfrom a Deeper LevelDiana Gabbard, US CellularTheresa Acheson, US Cellular

11:10: SciFutures Welcome

11:15: Unleashing Innovation:Corporate ActivismCeline Schillinger, Sanofi Pasteur

12:00: Get InvolvedContact Liz Hinkis [email protected] 646-616-7627.

2:00: WORKSHOP//DOUBLE SESSIONCreating Highly EffectiveInnovation Leaders byBringing Yourself into theInnovation ProcessKaren Tilsta, FloridaHospital Innovation Lab,Orlando Magic Innovation Lab

11:10: BrandJuice Welcome

11:15: Betterment, TheFuture of Retail & MaslowLindsay Angelo, Lululemon

12:00: Using ScienceFiction for a CompetititveAdvantageAri Popper, SciFutures

2:00: Journey into ConnectedAppliances and the IoTRachael Schwartz, KeurigConnect, Keurig GreenMountain

2:45: Insights from TheHershey Company’sAdvanced Technology LabLina Yang, The HersheyCompany


11:15: Sprint Approach forDisrupting 104 Yr Old CompanyKeri Stephens,The Garage GroupVera Harrington, Liberty Mutual

12:00: PANEL: Sprinting inthe Face of UncertaintyAnn Thompson, The Garage GroupKirsten Aune, General MillsVera Harrington, Liberty MutualWilliam Singleton, Wrigley

2:00: Igniting Sprint:Practical HacksCorporates Must AdoptCheck FEI website forupdates on speakers

2:45: Sprint Approach to anInnovative New ValueProposition: 5 Days FromIdea Inception toIn-The-Wild MVP Testing

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 6 CONCURRENT BREAK-OUT TRACKS • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •TRACK 2

DESIGN THINKINGTRACK 4

SPARKING CULTURECHANGE

TRACK 6BUSINESS MODELINNOVATION


9:00 KEYNOTE: Competing Against Luck: Do You Know What Jobs Your Customers are Hiring You to Do?Clayton Christensen, Professor, Harvard Business School,Father of Disruptive Innovation, Author, The Innovator’s Dilemma and Competing Against Luck: The Story of Innovation and Customer Choice

9:40 Clay Christensen Fireside Chat Clay Christensen & Dave Duncan, Co-Authors, Competing Against Luck:The Story of Innovation and Customer Choice

10:00 KEYNOTE: Leadership Lessons from the Street: Commonalities Between Hacking the Culture of Criminal Organization & Fortune 500 CompaniesAntonio Fernandez- aka “King Tone”- former leader of theLatin Kings (NYC Hispanic Street Gang)


10:45 FEI TOWN HALL: What Exponential Innovation Means for Corporate InnovatorsAaron Proietti, former Head of Transamerica Marketing Innovation Lab, former Chief Customer Advocate, Transamerica

4:00: CLOSING KEYNOTE: Innovation and the Longevity EconomyJoseph Coughlin, Founder and Director, MIT AgeLab

4:45: Wrap Up and Key Take-AwaysMike Maddock, Founding Partner & CEO, Maddock Douglas

FEI DAY TWO: WEDNESDAY, MAY 10TH

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 12:45: Lunch • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 5:00: Opening Night Cocktail Reception • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

3:00-4:30: FIELD TRIP to SUPERPEDESTRIAN:Design and Engineering Collaboration: Across Diesciplines and Across Technologies2:00-3:30: FIELD TRIP to IDEO CAMBRIDGE:How Design Can Drive New Ventures


9:45 KEYNOTE: Setting Constraints, Ignoring Experts & Embracing Self-DoubtTony Fadell, Founder and Former CEO of Nest, Former SVP of Apple's iPod Division and Advisor to the CEO


11:00 KEYNOTE: How Tomorrow’s Innovation and Technology Can Impact your Business TodayCarlos Dominguez, President & COO, Sprinklr

11:45 KEYNOTE: Fail to Innovate: How to Make Failing a Competitive AdvantageSoon Yu, former Global Vice President of Innovation at VF Corp, Author of the forthcoming book Iconic Advantage

1:45 KEYNOTE: Using Open to Solve Wicked Problems (and Overcoming Resistance in the Process) Hila Lifshitz, Profession of Information, Operations and Management Sciences, NYU Stern

2:15 KEYNOTE: Marijuana is the Future of TobaccoAlan Gertner, Co-Founder & CEO, Tokyo Smoke

FEI DAY DAY THREE: THURSDAY, MAY 11TH

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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 2:45: Wrap Up and Close of FEI 2017 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

WEDNESDAy, MAy 10th, 3:00-4:30

SUPERPEDESTRIAN*Limited to 30 people

Design and Engineering Collaboration:Across Disiciplines and AcrossTechnologiesAssaf Biderman, Associate Director, MITSENSEable City Lab, Founder,Superpedestrian

Superpedestrian is a venture-backedcompany founded in late 2012 by AssafBiderman, Associate Director of MIT’sSENSEable City Lab. They seek to providenew forms of human-powered mobilityfor cities. Ultimately, their vision is to offerimproved quality of living to everybody.Their diverse team is developinglightweight electric vehicles withintegrated online platforms, finding newways to connect people with theirenvironment. The Copenhagen Wheelwas initially developed at MIT’sSENSEable City Lab as a research project,sponsored by the Mayor of Copenhagen.Come visit their renovated studio downthe street from MIT, where the design andengineering team collaborates acrossdisciplines and technologies- from theback of a napkin to state-of-the-art CNCmilling machines and 3D printers.

WEDNESDAy, MAy 10th, 2:00-3:30

IDEO CAMBRIDGE*Limited to 40 people

How Design Can Drive New VenturesKatherine Londergan, Portfolio Director,IDEO Cambridge

Be one of the first to visit the new IDEO Cambridgeoffice, located in the innovation epicenter ofCambridge, Massachusetts. The studio acts as acatalyst and convener of creative forces pushingthe edges of what’s next, in greater Boston andbeyond. Grounded in a holistic approach, IDEO hasusurped corporate R&D by using venture designto identify, create, and launch products, brands,services, spaces, and experiences that create newopportunities for growth. Tour this newly designedspace all while understanding how design can beinfluential in launching new business and brandsfor large corporations.

FIDELITY LABS*Limited to 40 people

Accelerating Innovation at Fidelity LabsRichard Smyers, Vice President, AcceleratedInnovation, Fidelity InvestmentsKen Zolot, Founder, Innovation TeamsInitiative, MIT Center for Tech Innovation, MIT

The scientists and researchers at FidelityLabs (the R&D unit of Fidelity Investments,also known as the Fidelity Center for AppliedTechnology) innovate with technology to givepeople access to the tools they need toempower their lives. For over 15 years, theyhave worked to identify and explore hundredsof emerging technologies, while using designthinking and a lean start-up mentality incollaboration with customers to incubatenew products, services and even businesses.Tour the Fidelity Labs facilities and hear asession to convey learning in practice.

ADVENTURE LEARNING: FIELD TRIP SESSIONSExtend the FEI adventure beyond the walls of the event. Boston is home to some incredibleinnovation stories and innovation environments. These field trip sessions facilitate real-lifeexploration as you go to corporate innovation hot spots like IDEO, Sam Adams Brewery, and Superpedestrian- all led by their innovation/R&D teams.



TUESDAy, MAy 9th, 2:15-3:45

SAM ADAMS BREWERY*Limited to 40 people

Organized Choas: Using Rapid PrototypingTechniques & Experiment Design to QuicklyCreate Market Winning ProductsAnnette Fritsch, Director of Research andProduct Innovation, Boston Beer Company

Over the last five years, the Product Innovationgroup at Boston Beer has increased theamount of product development 10 fold. Wedevelop for Samuel Adams, Angry OrchardCider, Twisted Tea, and several other brands.The beer market is highly competitive. Beforelunch, a new brewery will open every day.This means that our speed to market isessential. The goal of the R&D Team is todevelop the best beer, tea, or cider in the leastamount of time with limited resources. Soundfamiliar? Come and tour our R&D breweryand learn what techniques we use to buildnew products, including experimentaldesigns and sensory testing

10:00 AM - 5:00 pM

FULL DAY AT THE MASS CHALLENGE ACCELERATORNOTE: yOU MUST REGISTER SEpARATELy FOR THIS SESSION. pLEASE SEE pRICING ON pG 19.

De-Risking Open Innovation and Partnering with StartupsThe innovation function at large corporations is by nature fast-moving and volatile, building and executing initiatives and new processes to foster new ideas internally andcollaborate with innovators from outside the four walls. However, the bureaucracy andconservative thinking that plagues large corporations often filters into innovation teams, the very units that were built to combat the issue. This day will center around strategies for open innovation leaders to de-risk external collaborations and usher in more efficientpathways into their core organizations.

u KEYNOTES AND PANELS1. Building Organizational Structures and Internal Advocates to Support External Collaborations

2. Assessing Startups: Normalizing the Potential-to-Risk Ratio3. Assembling an All-Star External Innovation Network to Uncover the Right Opportunities

u ACTIVITIES1. Board for a Day: Corporate innovation executives are paired with high growth startups, acting as a member of their board of directors for a day. The groups drill down into business strategy, funding, go-to-market, marketing, operations, and partnerships. This activity allows the innovation executives to get an Intimate view of the entrepreneur mindset to better prepare them to interact with innovators going forward.

2. Hack-a-Partnership Competition3. Late Afternoon Startup Showcase and Networking Reception

u ABOUT MASSCHALLENGE:MassChallenge accelerates over 300 startups per year across accelerators in Boston,London, Jerusalem, Geneva and Mexico City. The most startup-friendly accelerator,MassChallenge is a not-for-profit that takes no equity and places no restriction onentrepreneurs. They provide startups with the access and resources they need to succeed-from free office space to mentoring, workshops and global network access.

Field trips have limited capacity. They WILL SELL OUT and are on a first come, first serve basis.

FEI PRE-DAY: MONDAY, MAY 8TH


DAY ONE KEYNOTES: TUESDAY, MAY 9TH

8:45 CHAIR WELCOME: Welcome from your FEI 2017 HostMike Maddock, Founding Partner & CEO, Maddock Douglas

Meet Your Host for the Next Three Days: Mike is the founding partner of MaddockDouglas, 3-2-1-Launch!, McGuffin Creative Group and Ringleader Ventures. He isfeatured innovation columnist for Bloomberg Businessweek and Forbes; co-authorof the books Free the Idea Monkey, Brand New: Solving the Innovation Paradox, andFlirting With the Uninterested—Innovating in a “Sold, Not Bought” Category. He is theco-chairman of Entrepreneurial Conclave and Gathering of Titans. Mike is known forhis ability to engage audiences, isolate key points and deliver significant takeawayvalue that both inspires and empowers innovation.

9:00 Retrospective from the FEI Advisory Board Chair, Peter Koen

Peter Koen, Director of the Consortium for Corporate Entrepreneurship,Stevens Institute of Technology

9:30 Orientation: Learning to Leverage your FEI Experience -Advice from an Innovation ManagerMike Hatrick, Global Head IP Strategy & Portfolio, Volvo Group Trucks Technology

Innovation is a hot topic these days in many organizations. Most conclude that theyneed to build an innovation initiative and have an innovation manager to run it. Butwhat sort of a person is that and where do you find them? From what part of thecompany and what career path does an innovation manager take? In 2007 MikeHatrick found himself pondering exactly these questions. He had the job not only tocreate the innovation initiative but to run it as the innovation manager and was prettyunsure how to start. Ten years and four organizations later he will share theexperience of how did it, including the critical role played by innovation conferencesand by becoming part of the global innovation network.

10:00 Scaling Up Excellence: Getting to More Without Settling for LessRobert Sutton, Professor, Co-Founder of the Stanford d.school, Best-Selling Author, Scaling Up Excellence: Getting to More Without Settling for Less

Robert Sutton spent the last decade working to uncover how the best leaders andorganizations spread excellence: from people and places that have it, to those thatdon’t. Sutton shows how the fate of every organization depends on building orfinding pockets of exemplary performance, and—more importantly—how to spreadthose splendid deeds from the few to the many. Scaling well requires more than justcreating a big footprint in a small amount of time—it entails developing, spreading,and preserving the right shared beliefs about which behaviors are “sacred” andwhich “taboo”. He shares lessons and principles that can be applied to organizationsof every size and stripe: including that scaling is a problem of more and less, thepower of linking hot causes to cool solutions, cut cognitive load while maintainingnecessary organizational complexity, connect pockets of existing excellence andcascade them to new places, and bad is stronger than good. He ends by arguing that,under even the best conditions, scaling is always a messy and uncertain process.

4:15 Play Bigger: How to Design Your Market Category and WinChris Lochhead, Author, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, Co-Founding Partner, Play Bigger Advisors

5:00 Wrap Up and Key Take-Aways Mike Maddock, Founding Partner & CEO, Maddock Douglas

Winning today isn’t about beating the competition at the old game. It’s aboutinventing a whole new game—defining a new market category, developing it, anddominating it over time. You can’t build a legendary company without building alegendary category. If you think that having the best product is all it takes to win,you’re going to lose. In this farsighted talk, co-author of Harper Collins’ best seller“Play Bigger” relies on experience, data analysis and interviews to understand theinner workings of “category kings”— companies such as Amazon, Salesforce, UFC,Uber, and IKEA—that give us new ways of living, thinking or doing business, oftensolving problems we didn’t know we had. By applying the discipline of categorydesign, companies can create new demand where none existed, conditioningcustomers’ brains so they change their expectations and buying habits.


Bob Sut

ton

Mike H

atrick

Chris

Loch

head

Peter K

oen

Mike M

addo

ck

11:15: Chairperson Welcome

11:30: Q&A with Keynote Robert SuttonRobert Sutton, Professor, Co-Founder of theStanford d.school, Best-Selling author,Scaling Up ExcellenceGet more in depth on innovation, leadership,design thinking, the links between managerialknowledge and organization action, scalingexcellence, and worksplace dynamics. Robertis also a Professor of Management Scienceand Engineering and a Professor ofOrganizational Behavior at Stanford, as well asthe co-founder of the Center for Work,Technology and Organization.

12:15: Scaling Up Excellence at Capital OneEvelyn Huang, VP of Design Thinking andStrategy, Capital OneCapital One has transformed from a culturewhere analytics reigned high to one wherehuman needs now weigh in equally. Huangjoined the organization when Design did notexist and she has led the transformation todesign thinking being embraced as one of thekey ways the company works. Flash backthrough key decision points, relationships withother teams, influence even without authority,and the balance of skillsets and mindsets.

2:15: The Counterintuitive Magic of SpecificityRon Voigt, President, X-Rite PantoneFor designers, ensuring that a creative visioncomes to life as originally imagined can be achallenge. Learn how getting specific early onhelps you generate momentum, acceleratetime to market, maximizes your creativity, andgives you confidence that your design visionwill be faithfully produced...the first time andevery time.

3:00: Using Design Thinking to UnlockNascent Innovation OpportunitiesErica Eden, Director, Global Design Innovation,PepsiCoErica is a strategic thinker—helping companiesinnovate for women by understanding what tomake; why it matters; and how to connect withdesign. She champions a defined set ofmethodologies based on empathy, collaborationand visualization to drive high-confidence decisionmaking and deliver business equity and revenue.Erica leads in-house and external teams totranslate long term innovation priorities intoconcepts - new products, services, and brandexperiences - that are globally relevant, provemeaningful to consumers, and transform PepsiCobeyond its core.


11:30: Customer Driven Innovation atUnitedHealthcareMark Jones, VP of Design, UHCPlease visit the website atwww.FrontEndofInnovation.com for the mostup to date information on this sessiondelivered by UnitedHealthcare.

12:15: A Long Journey on the Fast RoadEliot Roth, President, Consumer InsightsThe fairlife brand experienced amazing successin the launch of its innovative, Ultra-Filtered milk.What’s next? The fairlife brand created a multi-phaseprocess to identify and optimize multiple consumerfocused opportunities, including defining platforms,understanding consumer needs within each platform,designing products against each consumer groupand then optimizing products and consumercommunications. Through the journey, multipleconsumer understanding techniques wereconducted across many component studies.

2:15: WORKSHOP//DOUBLE SESSIONFEI 2017 - Help us Beat Cancer SoonerZoe Regent, Head of Innovation, Cancer.orgCancer Research UK is a cancer research andawareness charity based in the UK. Our work isalmost entirely funded by the public and we arethe largest independent research organisationin the world, dedicated to fighting cancer.Innovation is at the heart of what we do, inscience, in policy and in fundraising. Today thefundraising and marketing innovation teamshare some of their recent stories - talkingthrough how collaboration across theorganization has delivered real ideas which willraise money that saves lives. The CRUKInnovation team will demonstrate how andwhere they use external sources of inspirationto build big ideas that will really engagesupporters and make a difference. The sessionwill culminate in a hands on ideation sessionwhere the team will share some of theirfreshest tools and techniques to generate newideas to help beat cancer sooner.

TRACK1 CHIEF INNOVATION OFFICER FORUM TRACK 2 DESIGN THINKING TRACK 3 CUSTOMER DRIVEN INNOVATION

1:00: Lunch in the Innovation Pavillion


FEI DAY ONE: TUESDAY, MAY 9TH • 6 CONCURRENT BREAK-OUT TRACKS


11:30: Disrupt or Die: How Culture, Innovationand Technology are the Critical Elements forEnterprise Innovation SuccessLinda Bernardi, Former CIO for IoT, Cloud, Cognitive, IBM

More than ever, enterprises are under threat andpressure to innovate. Boundaries have beenremoved AND it is no longer acceptable to justbe ONE kind of company. Share a provocativelook at key players in an enterprise including:Culture, Innovation and Technology to startanswering this question. We also know thatdesperate moves such as large scale acquisitionsare not the best solution. Do acquisitions impactthe culture of the acquirer? The Innovationlandscape? New products are added to sell inportfolios but why is integration such a challenge?

12:15: The Key to Corporate Longevity?Disrupting YourselfBharath Kadaba, Chief Innovation Officer, IntuitHow do you weather three decades of technologychanges, fend off numerous advances fromup-and-coming startups as well as establishedindustry leaders? For Bharath Kadaba, theanswer is simple, you must disrupt yourself inorder to avoid being disrupted. Hear how Intuitdisrupts itself, the four-part strategy Intuituses to implement cutting-edge innovationand stories of innovations making a directimpact on the bottom line.

2:15: PANEL: Why Innovation Should Never beConsidered “Everyone’s Job”Lauren van Heerden, Chief Innovation Officer, BrookstoneZach Gipson, Chief Innovation Officer, USAAMiguel Encarnacao, Chief Innovation Officer, ACT

While in theory innovation should be everyone’sjob, in reality it’s not. When push comes to shove,successful organizations realize that innovationdirection, leadership, and accountability musthave a direct seat at the executive table. Explorethe role of today’s Chief Innovation Officer, howthey create systematic innovation programs thatcan be directly linked to growth improvements,and the ideal structure for the innovation team ofthe future.

3:00: Designing for Sustainable Innovation - A Tale of Integration and PersuasionDr. L. Miguel Encarnação, Chief Innovation Officer, ACT

Innovation culture doesn't exist. Neither docorporate innovators. What does exist throughoutall industries is corporate culture, which does -- ordoes not – allow for the pursuit of company-wideefforts aimed at continuously creating competitiveadvantage and growth. This means that innovationdoesn't have to be justified as yet another effort ontop of daily operations. Instead it can be defined asa complementary corporate objective, drawing fromestablished corporate structures and capabilities,while introducing new connective tissue amongpreviously disconnected corporate processes andresources.Explore a framework that allows for suchintegrative approach to innovation as well asaddresses how to use principles of persuasive design.

11:15: Chairperson WelcomeAri Popper, Founder & CEO, SciFutures

11:30: WORKSHOP//DOUBLE SESSIONBreaking Through: How to OvercomeObstacles to Innovation at Large, TraditionalCompanies Marty Yudkovitz, Retired Head of StrategicBusiness Innovation, DisneyWhile every organization faces a set of uniquechallenges when it comes to innovation, thereis a common foe that all large organizationsface: overcoming innovation inertia. It’s easyto hear small startups talk about theimportance of failing fast and pivoting quickly.But the reality for large organizations is thatbureaucracy often rules out and there are aseries of obstacles to overcome: companypolitics, near-term P&L pressures, businessunits that may not be aligned, etc. Thisworkshop will focus on creating some methodto break through the boundaries to pushing anidea forward. From small guerilla groups, torelationship building, to engendering C-Levelbuy-in, you’ll work together to create practicalsolutions and approaches to overcome thesebarriers to innovation.

2:15: Disrupt Yourself First – True InnovationMeans Empowering EmployeesAlex Goryachev, Senior Director, InnovationStrategy and Programs, Cisco CorporateStrategic Innovation GroupTrue cultural transformation now requires adisruptor to mobilize a companywide grassrootsmovement. It must be ignited from within, butalso C-suite. Along with “co-conspirators” frommultiple functions, the disruption should reinforcelean startup principles where all employeesare encouraged to tap into their own passionsand motivations, form diverse teams andco-innovate disruptive solutions. Share bestpractices from experiences in both internalinnovation disruptions and in overseeing thecompany’s external ecosystem of entrepreneurs.

3:00: Attributes of World Class Leaders –Lessons from GE CrotonvilleBob Cancalosi, Director of CustomerLeadership Education, GE CorporateCancalosi leads a global organization of RegionalDirectors who provide GE’s Leadership knowledge& expertise to GE’s most strategic customers.Focus on nine leadership attributes from thebest leaders in the world; Key learnings from 41journals of global leadership observations; A callto action of what you will do differently to makean impact in the world - the 9:41:1 model; Whereis the world going with leadership in terms ofglobalization, simplification and digitization; andA real world application of what Bob has seenhimself in 30 years of helping leaders.

11:15: Chairperson WelcomePeter Murane, Founder & CEO of BrandJuice

11:30: WORKSHOP//DOUBLE SESSIONAchieving Real Impact — andCommunicating ItBrian Tilzer, Senior Vice President, Chief DigitalOfficer, CVS HealthMona Vernon, Vice President, Thomson Reuters LabsRobert Urban, Global Head, Johnson & Johnson InnovationScott Kirsner, Editor & Co-Founder, Innovation LeaderWhat are you doing at your company to movethe needle in a way that matters to theorganization, and how are you communicatingit to everyone from senior leadership tofront-line employees? We’ll share examples ofwhat’s working and how you’re spreading themessage, along with several long-timecorporate innovators and observations fromInnovation Leader Editor Scott Kirsner.

2:15: Growth Strategy at ZipcarAdrian Albus, Director, Business Innovation &Strategy, ZipcarAdrian leads Zipcar's Strategy team,responsible for identifying growth vectors andbuilding new businesses within Zipcar'smobility portfolio in the Americas. Directresponsibilities span from corporate levelstrategic planning to operating new venturesalong the path to product/market fit. With thegoal of "test->learn->iterate" on businessmodel dimensions until eventual handoff tobusiness teams to scale the new venture. Visitwebsite for up to date session details.

3:00: Transforming Innovation Capability toFuel GrowthDavid Thomas, Global Program Director,Corporate R&D (Innovation), Mars IncorporatedOften organizations focus on targeting specificaspects of innovation but very few standaloneinitiatives stand the test of time. Byapproaching innovation as a critical processwithin the product lifecycle and using an holisticapproach that successfully integrates process,tools, training, systems and governancepractitioners can achieve a much moresignificant and sustainable outcome. Learnhow to establish and engage ‘bottom up’communities to drive the effort and workthrough to completion; and Insights into thecrucial role of communication.


11:30: WORKSHOP//DOUBLE SESSIONLean Startup in Large Enterprises (aka Howto Achieve Success in BreakthroughInnovations) Peter Koen, Director of Consortium forCorporate Entrepreneurship, Stevens Instituteof TechnologyWhy do large companies have trouble withbreakthrough innovation? Many largecompanies try to fit breakthrough innovationsinto the same process they use for incrementalinnovations. However, the search forbreakthrough innovations is not a largerversion of the search for incrementalinnovations. The probability of success in thedevelopment of a scaleable and repeatablebreakthrough innovation dramaticallyincreases by using a learning strategy (i.e. leanstartup) and developing a temporaryambidextrous organization. Learn what worksand what doesn’t by evaluating real examplesof how large enterprises have modified themethodologies to fit with their culture andorganizational structure.

•Session limited to 50 people.

2:15: Get InvolvedContact Liz Hinkis, Sponsorship Director [email protected] or646-616-7627 for more details.

3:00: Unlearning Innovation: The Reliance WaySushil Borde, Vice President, Innovation,Reliance Industries LimitedIt is innovation that transformed Reliance froma small textile trading firm into India's largestprivate sector enterprise and a Fortune 500company. Reliance has reinvented businessesby challenging conventional wisdom and it hasdisrupted business models to deliver superiorresults. Reliance has deployed an unprecedentedinnovation agenda and is pioneering a distinctiveorganizational innovation model. The company’sfive tenets of innovation will give the audiencea new perspective on innovation-ledexponential growth. Share the unique Relianceway of innovation that has made it one of themost innovative companies in the world.

TRACK 4 SPARKING CULTURE CHANGE TRACK 5 GROWTH STRATEGY TRACK 6 BUSINESS MODEL INNOVATION

1:00: Lunch in the Innovation Pavillion


FEI DAY ONE: TUESDAY, MAY 9TH • 6 CONCURRENT BREAK-OUT TRACKS


9:00 CHAIR WELCOME: Welcome from your FEI 2017 Host

9:15 Competing Against Luck: Do You Know What Jobs Your Customers are Hiring You to Do?Clayton Christensen, Professor, Harvard Business School, Father of Disruptive Innovation, Best-Selling Author, The Innovator’s Dilemma and Competing Against Luck: THe Story of Innovation and Customer Choice

Year after year, we collectively spend hundreds of billions of dollars developing newproducts and services in the hope that they will succeed. And, year after year, wefind that most of these efforts fail. For many managers, successful innovation isessentially a matter of luck. But it doesn’t need to be that way, says ClayChristensen. The key is understanding why our customers make the choices theymake. As Christensen and his co-authors explore in their new book, CompetingAgainst Luck, customers don’t buy products and services. They hire them to do ajob. And knowing the job brings order and predictability to the swirl of innovation.Don’t leave innovation to chance, urges Christensen. As he discusses, Jobs to beDone isn’t innovation jargon; it’s based on his rigorously researched theory thatexplains what causes customers to do what they do. This causal mechanism isthat every day, jobs arise in their lives that they need to resolve. He describes howmanagers can learn what these jobs are, and how they might develop a productthat nails them well. Once you understand this, he shows, developing exciting newinnovations becomes quite predictable.

DAY TWO KEYNOTES: WEDNESDAY, MAY 10TH

10:00 Clay Christensen Fireside ChatDavid S. Duncan, Co-Author of Competing Against Luck

David S. Duncan, Co-Author of Competing Against Luck engages Christensen in afireside chat to get more in depth on why innovation is so prone to failure. One bigreason is the lack of an effective lens for understanding what drives customers topull new solutions into their lives. They'll explore key tenets that can beinstitutionalized in your organization to create enduring competitive advantage.

10:20 Leadership Lessons from the Street: Commonalities Between Hacking the Culture of Criminal Organization and Fortune 500 Companies Antonio Fernandez- aka “King Tone”- former leader of the Latin Kings (NYC Hispanic Street Gang)

What parallels can be drawn between managing a street gang or ordering a “hit” andmanaging an innovation team and “killing” a good idea. Explore some of thesecommonalities from someone who lived them. Antonio Fernandez, aka “King Tone”-the former leader of the Latin Kings Hispanic street gang- explores undergroundleadership, creativity, innovation, and the art of hustle. What can innovation directorsand entrepreneurs learn from drug dealers about overcoming bureaucracies andentrenched power systems? What can black market innovators teach entrepreneursand intrapreneurs about pushing your idea forward. What commonalities do we seebetween driving change within a Fortune 500 company and hacking the culture ofcriminal organizations? What leadership lessons from the underground can weapply to formal institutions?

4:00 Innovation and the Longevity Economy Joseph Coughlin, Founder and Director, MIT AgeLab

Joseph F. Coughlin, PhD is founder and Director of the Massachusetts Institute of Technology AgeLab. He teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. Coughlinconducts research, speaks and consults on the impact of global demographicchange and technology trends on consumer behavior, business innovation & publicpolicy. He produces the online publication Disruptive Demographics and contributes to Wall Street Journal, MarketWatch. Please visit the website atwww.FrontEndofInnovation.com for up to date details on this session.

Mike Maddock, Founding Partner & CEO, Maddock Douglas4:45 Day Two Wrap Up & Key Takeaways

Mike Maddock, Founding Partner & CEO, Maddock Douglas


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11:15: WORKSHOP//DOUBLE SESSIONClay Christensen Workshop: Innovation andCustomer ChoiceClay Christensen, Best-Selling AuthorAfter his keynote, Clay delves deep into severalwell-known companies that have reallymastered the art of customer-centeredinnovation- explaining why no competitor hascome close to copying IKEA in more than 40years; how sleepy Southern New HampshireUniversity became one of the biggest successstories in continuing education of the lastdecade, and why Intuit's Quick Booksdominated the market just months afterlaunching. Join him for this double lengthworkshop to see how your company can linkinnovation and customer choice.

2:00: How Insights Fuel Effective InnovationSpeaker TBA, GfKPlease visit the website atwww.FrontEndofInnovation.com for the mostup to date information on this sessiondelivered by GfK.

2:45: Inspiring Innovation from a Deeper LevelDiana Gabbard, Director of Consumer Insights,US CellularTheresa Acheson, Consumer Insights, Productand Innovation, US CellularInnovation that is beyond incremental gain mustbegin with uncovering human truth. U.S. Cellularwanted to better understand the modern agingconsumer and those who care for them, in orderto design innovative products, services andexperiences that would uniquely meet their needs,drive deeper loyalty for the brand, and securedifferentiated advantage. Forging a partnershipbetween Insights and Innovation teams, theyheld their hypotheses loosely, open to the truthabout aging that would become a robustplatform for breakthrough product and serviceinnovation to drive their future pipeline for years.

TRACK1 CHIEF INNOVATION OFFICER FORUM TRACK 2 DESIGN THINKING TRACK 3 CUSTOMER DRIVEN INNOVATION

12:45: Lunch in the Exhibit Hall

FEI DAY TWO: WEDNESDAY, MAY 10TH • 6 CONCURRENT BREAK-OUT TRACKS


11:15: New Avon, a 130-year Old $1BStart-Up – Reinventing an Iconic BrandHelene Rutledge, Chief Innovation Officer, New AvonAvon was one of the original social networksfor women, long before digital even arrived.Today New Avon, the North Americanprivate-equity funded company that separatedfrom Avon Products Inc in March 2016, hasreconnected with its entrepreneurial roots toinnovate the social selling experience for thefuture. In her newly created role, Rutledgerethinks innovations for today’s Representativesand consumers. Share insight into leveraging ascalable, asset-light virtual organization toconnect & reinvent one of America’s iconic brands.

12:00: The Business of Creativity: LessonsLearned from Both Sides of the BriefDaniel Cherry III, Chief Marketing & InnovationOfficer, New Jersey Devils & Prudential CenterSimply having a great idea is not enough. Theideas must deliver concrete, tangible businessresults...or else. They must be solutions. GreatBusiness solutions come from Experience OverTheory. The Business of Creativity conversationwill outline the thought processes that inspire &inform business-building ideas; it will identifypractical approaches for avoiding mediocrity andachieving the full business potential of any idea;it will also define clear evaluation criteria forensuring your ideas go beyond ad industry awardrecognition to full, in-market business success.

2:00: PANEL: Confessions of a Former CIOAaron Proietti, former Chief Innovation Officer,TransamericaDenise Fletcher, former Chief InnovationOfficer, Payer & Pharma, XeroxJim Stikeleather, former Chief Innovation Officer, DellWayne Delker, former Chief Innovation Officer, CloroxJoin this cross-industry panel featuringrecently retired Chief Innovation Officers fromcross industry- Healthcare, Insurance, CPG,and Manufacturing. Each panelist will bringtheir unique point of view as to how the rolechanged during his/her tenure, what theymight do differently could they do it all overagain, and some fresh perspective on whereinnovation is and isn’t happening.

2:45: Internal Disruption: The Relationshipbetween the CIO and Innovation TeamTerry Bradwell, Chief Innovation Officer, AARPAnne Marie Kilgallon, Vice President, Innovation, AARPLearn how an organization can institute aninternal cultural shift toward innovation andsolutions. Explore how to approach internalbarriers and use communications and othertools to influence the culture and internalmindset. Key take-aways include: Influencinginternal audiences to think and work differently –using education, resources and framework;Choosing the right way to innovate andcourse-correct along the way; Making thingsnot only happen, but happen faster.


11:15: The Power Behind Empathy and StorytellingTim Urmston, SeekWe believe engaging your head, heart & gut is thebest way to innovate. An empathetic connectionwith real people leads to an understanding of the“why” behind their behavior. The majority of ourindustry communicates research findings throughreports or presentations filled with facts & figures.Share the power of full body problem solving.He demonstrates how our brains are wired forstories and why stories elicit emotion and createempathic connections. Empathy for our consumersengages our imagination and inspires meaningfulinnovation. Effective storytelling can transformthe brand-to-consumer relationship into ahuman-to-human relationship.

12:00: What comes after Human Centered Design?Dave Weissburg, Director, Design Strategy, FidelityLabsHuman Centered Design provides useful methodsthat leverages empathy, sense-making andprototyping mindsets to inspire the developmentof emotionally and functionally valuable humanexperiences. It’s always worth asking if HCD isthe pinnacle of our craft? We consistently seethe need to design for the person in the middleof our framework as well as their relationshipswith others. Even as we work to master ourHuman Centered craft, we are thinking aboutwhat we might consistently layer on, what mighthelp us stand on the shoulders of giants to helpus see more. Is it Relationship Centered Design?

2:00: WORKSHOP//DOUBLE SESSIONInnovation: 1% Inspiration, 99% DesignThinking.Stephen Gates, Global Head of Design, CitiMore and more companies are embracingDesign Thinking but this often feels more likemadness than a method for designing,prototyping and testing. During this interactiveworkshop Stephen Gates, Global Head ofDesign at Citi and IDEO certified DesignThinking trainer will walk you through how toimplement Design Thinking to drive innovationin your company and take you through thephases of inspiration, ideation, andimplementation.


11:10: Chairperson WelcomeAri Popper, Founder & CEO, SciFutures

11:15: Unleashing Innovation: Corporate ActivismCeline Schillinger, Head, Quality Innovation &Engagement, Sanofi PasteurIn the age of disruption, when perpetualchange has become the new norm, it is timefor organizations to take advantage of a large,untapped pool of knowledge and ideas: theirown employees. New approaches to purposefulmobilization, co-creation and system leadershipare critical for success. What can an innovationecosystem do in a global, industrial setting?How to make movements for change in theworkplace thrive & deliver? Does people-poweredtransformation really work? Share examplesand ideas that boost innovation andperformance in the 21st Century.

12:00: Get InvolvedContact Liz Hinkis, Sponsorship Director [email protected] or646-616-7627 for more details.

2:00: WORKSHOP//DOUBLE SESSIONCreating Highly Effective Innovation Leadersby Bringing Yourself into the Innovation ProcessKaren Tilsta, Co-Founder, Florida HospitalInnovation Lab, Co-Founder, Orlando MagicInnovation Lab, Launched San Diego StateUniversity Design Thinking Innovation LabInnovation is on everyone’s lips and front andcenter in most company’s strategic plans. So,why are there more innovative companies andleaders? Is it because we miss the truth aboutinnovation? The answer is not more innovationmodels. We have enough. What we need isknowledge how to bring ourselves to theinnovation process so relevant andsustainable solutions can emerge.Participants in this interactive session willlearn the 3 key mindsets that create highlyeffective innovative leaders. Participants willalso learn how one’s inner conditiondetermines the quality of all outcomes andhow the SELF is the most importantinnovation tool.

11:10: Chairperson WelcomePeter Murane, Founder & CEO of BrandJuice

11:15: Betterment, The Future of Retail & MaslowLindsay Angelo, Head of Strategy & Innovation,LululemonDriven by a digital landscape, the maker’smovement & crowd-everything, we arewitnessing disruption in the world of retail.Consumers are shifting from passivelyconsuming a product to co-creating andinventing on their own. An army of authentic,innovative start-ups with engaged guests areemerging into the mix, democratizing the retaillandscape, upping the innovation bar andcontributing towards a macro trend ofbetterment. How can established businessesrespond to maintain relevancy and what does ithave to do with Abraham Maslow?

12:00: Using Science Fiction for aCompetitive Advantage

Ari Popper, Founder & CEO, SciFuturesWe live in a world where science fiction is fastbecoming science fact. This session will showhow science fiction prototyping acceleratesinnovation and changes company culture tocreate a competitive advantage.

2:00: Journey into Connected Appliances andthe IoTRachael Schwartz, General Manager, KeurigConnect and Senior Director Innovation, Keurig Green MountainRachael's session will highlight: key learningsfrom launching new large-scale innovations inCPG and small appliances including managingkey internal and external stakeholders andmanaging public perception; how Keurig, acompany founded on disruptive innovation,thinks about identifying and building newinnovations; and how Keurig sees the Internetof Things playing out with large establishedCPG companies.

2:45: Insights from The Hershey Company’sAdvanced Technology LabLina Yang, Futurist, Director, AdvancedTechnology Lab, The Hershey CompanyYang tinkers with new technologies and seeksdiscoveries that will deliver growth, insights,and operations effectiveness to The HersheyCompany. Prior to this position, Yang wasdirector of global trends and strategicforesight, anticipating opportunities and risksfive to ten years beyond today. Please visit thewebsite for the most up to date details on thissession.


11:15: Sprint Approach to Developing DisruptiveInnovation Strategy for a 104 Year Old CompanyKeri Stephens, VP of Breakthrough Ideas, The Garage GroupVera Harrington, AVP Innovation - Trends andInsights, Liberty MutualCome hear behind-the-scenes lessons learnedfrom the trailblazing team that took anInnovation Sprint approach to explore 5disruptive trend spaces in 5 weeks.Condensing a typical 9 to 12 month processdown to 5 weeks led to breakthrough andunprecedented learning. The team will sharethe overall approach they took, enablers andprinciples that led to their success and lessonsthey plan to apply to future Innovation Sprints.

12:00: PANEL: Sprinting in the Face of UncertaintyAnn Thompson, Co-Founder, The Garage GroupWilliam Singleton, New Ventures BusinessDevelopment Leader, WrigleyKirsten Aune, Director, Strategy and Innovation,General MillsVera Harrington, AVP Innovation- Trends andInsights, Liberty MutualPulling from Google Venture’s Sprint Approachand Lean Startup, these Global F2000 corporateleaders are moving exceptionally fast to keeptheir companies and brands relevant. Heartheir inspiring lessons learned and practical tips.

2:00: Igniting Sprint: Practical HacksCorporates Must AdoptPlease visit the website for up to date speakersduring this sessionEight, 5-minute talks from corporate innovationleaders, experts and entrepreneurs packedwith approaches you can leverage to start tobuild sprinting as a capability within yourorganization. Topics include how to hustle;prototyping to learn quickly; identifying yourmost risky assumptions; recruiting consumerslike a startup, and more.

2:45: Sprint Approach to an Innovative NewValue Proposition: 5 Days From IdeaInception to In-The-Wild MVP TestingPlease visit the website for up to date speakersduring this sessionWe’ll overview each step, share the approachand tools we used, and tips for how webrought leadership on the journey to applySprint, Design Thinking and Lean to a specificnew initiative.

TRACK 4 SPARKING CULTURE CHANGE TRACK 5 DISRUPTIVE TRENDS & TECH TRACK 6 BUSINESS MODEL INNOVATION

12:45: Lunch in the Exhibit Hall

FEI DAY TWO: WEDNESDAY, MAY 10TH • 6 CONCURRENT BREAK-OUT TRACKS


8:45 CHAIR WELCOME: Welcome from your FEI 2017 Host

2:45 Wrap Up & CLose of FEI 2017 Mike Maddock, Founding Partner & CEO, Maddock Douglas

Mike Maddock, Founding Partner & CEO, Maddock Douglas

9:45 Setting Constraints, Ignoring Experts & Embracing Self-DoubtTony Fadell, Founder and CEO of Nest, Former SVP of Apple's iPod Division

Tony Fadell is the founder and former CEO of Next. Prior to Nest, founded in 2010and acquired by Google in 2014, Fadell was the SVP of Apple’s iPod division,reporting to Steve Jobs. He was responsible for creating the first 18 generations ofthe iPod and the first three generations of the Phone. Tony will talk about what led tothe design of the iPod and Next, as well as the important of setting constraints,ignoring experts and embracing self-doubt when working for serially innovativecompanies.

11:00 How Tomorrow’s Innovation and Technology Can Impact your Business TodayCarlos Dominguez, President & COO, Sprinklr

Carlos Dominguez is the President and COO of Sprinklr. He’s a TechnologyEvangelist and a Futurist who loves to see the humor in life. Carlos has more than30 years of enterprise technology experience and an unparalleled passion forinnovation. Carlos guides strategic direction for Sprinklr and leads the marketing,sales, services, and partnerships teams for the most complete enterprise socialtechnology company in the world. Carlos spent 22 years at Cisco Systems in avariety of roles. Over the last seven years, he served as a technology evangelist andrepresentative for the chairman and CEO of Cisco.

11:45 Fail to Innovate: How to Make Failing a Competitive AdvantageSoon Yu, former Global Vice President of Innovation at VF Corp,Author of the forthcoming book Iconic Advantage

A young IBM executive, who just lost millions in series of blunders, was called to ameeting with Tom Watson, the CEO. He asked Tom whether they were going to firehim and instead Tom replied, “Not at all, young man, we have just spent a couple ofmillion dollars educating you.” Everyone knows that failure is part of any innovationjourney – but how can you turn this failure into a competitive advantage?

1:45 Using Open to Solve Wicked Problems (and Overcoming Resistance in the Process) Hila Lifshitz, Profession of Information, Operations and Management Sciences, NYU Stern

Hila Lifshitz-Assaf joined New York University Stern School of Business as anAssistant Professor of Information, Operations and Management Sciences in July2014. She is also a faculty associate at the Berkman Center for Internet and Societyat Harvard University. Professor Lifshitz-Assaf's research focuses on developing anin-depth empirical and theoretical understanding of the micro-foundations ofscientific and technological innovation and knowledge creation processes in thedigital age. She explores how the ability to innovate is being transformed, as well asthe challenges and opportunities the transformation entails for R&D organizations,professionals and their work. Her dissertation included an in-depth longitudinal fieldstudy of NASA's experimentation with opening knowledge boundaries through Webplatforms and communities, resulting in a scientific breakthrough. She address thequestion of why deeply respected research groups find it so hard to embrace open-despite the fact that it will solve wicked problems.

2:15 Marijuana is the Future of Tobacco Alan Gertner, Co-Founder & CEO, Tokyo Smoke

Marijuana, despite being illegal for near 100 years, is incredibly pervasive, it isalready bigger than wine. Within our lifetime we will see legal global marijuana, theexplosion of a new industry, and true integration in society, which will change ourworld like tobacco once did. Alan shares why he left his dream job at Google tolaunch Tokyo Smoke. See how he is creating incredibly thoughtful and deliberateinteractions with cannabis - fighting typical stoner stereotypes and providing athoughtful business approach. Learn how to create immersive retail and digitalexperiences, spanning multiple verticals to inspire creativity and touch hearts.

DAY THREE KEYNOTES: THURSDAY, MAY 11TH


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Here’s how toget involved!For more info on sponsorship & exhibitopportunities, contact Liz Hinkis,[email protected] or646.616.7627For more info on becoming a mediapartner, contact Kacey Anderson,Kacey.Anderson@KNect365 or646.895.7317

Whether a speaker, attendee, sponsor, exhibitor- every participant has a story that will help you fuel your innovation engine forward.With over 600 people, 85% from the client side,FEI gives you the opportunity to generate an influential innovation network.

FEI: An Event Grounded inREMARKABLE PEOPLE

THANK YOU TO OUR SPONSORS & SUPPORTERS!

MAXIMIZED WITH SONAR STRATEGIES

Consumer Insights

SPEAKERS:CONSUMER GOODS:David Thomas, Global program Director,Corporate R&D (Innovation), Mars IncorporatedErica Eden, Director, Global Design Innovation,PepsiCoHelene Rutledge, Chief Innovation Officer,New AvonKirsten Aune, Director, Strategy andInnovation, General MillsLina Yang, Futurist, Director, AdvancedTechnology Lab, The Hershey CompanyMarty Yudkovitz, retired Head of StrategicBusiness Innovation, DisneyRachael Schwartz, General Manager, KeurigConnect and Senior Director Innovation,Keurig Green MountainSoon Yu, former Global Vice president ofInnovation at VF Corp, Author of theforthcoming book Iconic AdvantageWayne Delker, former Chief InnovationOfficer, CloroxWilliam Singleton, New Ventures BusinessDevelopment Leader, Wrigley

RETAILAlan Gertner, Co-Founder & CEO, Tokyo SmokeBrian Tilzer, Senior Vice president, ChiefDigital Officer, CVS HealthLauren van Heerden, Chief InnovationOfficer, BrookstoneLindsay Angelo, Head of Strategy &Innovation, Lululemon

AUTOMOTIVE & MANUFACTURINGAdrian Albus, Growth Strategy Leader, ZipcarBob Cancalosi, Director of CustomerLeadership Education, GE CorporateJim Stikeleather, former Chief InnovationOfficer, DellMike Hatrick, Global Head Ip Strategy &portfolio, Volvo Group Trucks TechnologySushil Borde, Vice president, Innovation,Reliance Industries Limited

EDUCATIONMiguel Encarnacao, Chief Innovation Officer,ACT

TECHNOLOGY SERVICESAlex Goryachev, Senior Director, InnovationStrategy and programs, Cisco CorporateStrategic Innovation GroupBharath Kadaba, Chief Innovation Officer, IntuitLinda Bernardi, Former Chief InnovationOfficer, IBMTony Fadell, Founder, Nest

INSURANCE & FINANCIAL SERVICESAaron Proietti, former Chief InnovationOfficer, TransamericaCarlos Dominguez, president & COO,SprinklrDave Weissburg, Director, Design Strategy,Fidelity Labs

Evelyn Huang, Vp of Design Thinking andStrategy, Capital OneStephen Gates, Global Head of Design, CitiTerry Bradwell, Chief Innovation Officer,AARPAnne Marie Kilgallon, Vice president,Innovation, AARPVera Harrington, AVp Innovation - Trendsand Insights, Liberty MutualZach Gipson, Chief Innovation Officer, USAA

PHARMA & HEALTHCARECeline Schillinger, Head, Quality Innovation & Engagement, Sanofi PasteurDenise Fletcher, former Chief InnovationOfficer, payer & pharma, Xerox Karen Tilsta, Co-Founder, Florida HospitalInnovation Lab, Co-founder, Orlando MagicInnovation LabMark Jones, Vp of Design, UnitedHealthcareRobert Urban, Global Head, Johnson & Johnson InnovationZoe Regent, Head of Innovation, Cancer.org

TELECOMSDiana Gabbard, Director of ConsumerInsights, US CellularTheresa Acheson, Consumer Insights,product and Innovation, US Cellular

MEDIA & ENTERTAINMENTDaniel Cherry III, Chief Marketing &Innovation Officer, New Jersey Devils &Prudential CenterMona Vernon, Vice president,Thomson Reuters LabsScott Kirsner, Innovation Columnist,Boston Globe, Editor & Co-Founder,Innovation Leader

AUTHORS & ACADEMICSChris Lochhead, Author, Play Bigger: How Pirates, Dreamers, and InnovatorsCreate and Dominate MarketsClayton Christensen, professor, HBS,Best-Selling Author, The Innovator’s DilemmaDavid S. Duncan, Co-Author, CompetingAgainst LuckHila Lifshitz, profession of Information,Operations and Management Sciences,NYU SternJoseph Coughlin, Founder and Director,MIT AgeLabPeter Koen, Director of the Consortium forCorporate Entrepreneurship,Stevens Institute of TechnologyRobert Sutton, professor, Co-Founder of theStanford d.school, Best-Selling Author,Scaling Up Excellence: Getting to Morewithout Settling for Less

CONSULTANTS & SOLUTION PROVIDERSAnn Thompson, Cofounder, The Garage GroupAntonio Fernandez-aka “King Tone”- FormerLeader of the Latin Kings (NYC HispanicStreet Gang)Ari Popper, Founder & CEO, SciFuturesEliot Roth, president, Consumer InsightsKeri Stephens, Vp of Breakthrough Ideas,The Garage GroupMike Maddock, Founding partner & CEO,Maddock DouglasPeter Murane, Founder & CEO of BrandJuiceRon Voigt, president, X-Rite PantoneTim Urmston, CEO, Seek

REGISTRATION DETAILS

3 WAYS TO REGISTER Call: 888.670.8200 or Intl: 941.554.3500

Email: [email protected] Include code M2904 Online: www.frontendofinnovation.com

DATE & VENUE May 8-11, 2017

Seaport World Trade Center Boston200 Seaport BoulevardBoston, MA 02210

Web: www.seaportboston.comphone: 617.385.4212

(This number & website are for general info only)A block of rooms is on hold at the host hotel for FEIattendees. Reserve your room directly with the SeaportHotel by calling 1-877-SEAPORT and requesting thegroup rate for Front End of Innovation. Discounted roomrates are available until April 7th, 2017 or until sold out.

PRICING by Jan 17th by Feb 17th by March 17th by April 17th STANDARD SAVE $500 SAVE $400 SAVE $300 SAVE $200 & ONSITE

Gold Package - May 9-11 $3,595 $3,695 $3,795 $3,895 $4,095

Silver Package1 - May 9-10 $2,595 $2,695 $2,795 $2,895 $3,095

Silver Package2 - May 10-11 $2,595 $2,695 $2,795 $2,895 $3,095

Add the Pre-Day at MassChallenge (May 8th) for $495Add a Field Trip for $49

payments:payment due within 30 days of registering. If registering within 30 daysof the event, payment due immediately. payments may be made bycheck, Visa, MasterCard, Discover, Diners Club or American Express.Make all checks payable to “Institute for International Research, Inc.”and write name of the delegate(s) on the face of the check, as well asreference code: M2904. If payment has not been received prior toregistration the morning of conference, a credit card hold will be required.

Cancellation policy:For information on IIR’s cancelation and substitution policy, please visitwww.FrontEndOfInnovation.com

Incorrect Mailing Information:If you are receiving multiple mailings, have updated information, orwould like to be removed from our database, contact 646-895-7417.

Auxiliary Aid:Disabled individuals desiring auxiliary aid should notify IIR at least3 weeks prior to conference in writing, by faxing 212.661.6045.

Send a Team and Save!• Save $100 off current rate when you send a group of 2 • Save $250 off current rate when you send a group of 3-4 • Save $500 off current rate when you send a group of 5+

To take advantage of discount offers, contact Kacey Anderson at [email protected] www.frontendofinnovation.com for more details.

Do you Qualify for a Discount?R Is your company speaking at the event? Save 20% off current rate.R Is your company sponsoring at the event? Save 25% off current rate.R Are you a Government, Non-profit, or Academic? Save 30% off current rate.

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• Excursion Sessions are FIRST COME FIRST SERVE and will sell out.

IF YOU ARE A BOOKING CONTACT: Please note that field trips and Monday at MassChallenge are a separate registration and willfill up. You must register early to secure your spot.

THE 15TH ANNUAL


TRANSFORMING IDEAS INTO MARKET WINNING STRATEGIESMay 8-11, 2017Boston Seaport World Trade CenterBoston, MAwww.frontendofinnovation.com

KNect365, an Informa Business708 Third Avenue, 4th FloorNew York, NY 10017-4103

FIND OUT MORE ATwww.FrontEndofInnovation.com

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IIR

If you've already received a mailing, pass this along to someone else who might be interested in attendingLet's keep the earth clean and the networking growing.

Avon

Capital One • Cisco

Fidelity Labs • GE • Intuit

Citi • CVS Health • Disney • J&J

Harvard Business School • Keurig • Nike

Lululemon • MIT AgeLab • Sprinklr • Zipcar

New Jersey Devils • UnitedHealth Care • Volvo

Orlando Magic Innovation Lab • PepsiCo • Sanofi Pasteur

The World Leader in Advancing Innovation™

may 8-11, 2017 - front end innovation -...

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