Millennials & Technology: A Survey Commissioned by Zipcar

Download Millennials & Technology: A Survey Commissioned by Zipcar

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Format 1 Sample Bullet SlideMillennials & TechnologyA Survey Commissioned by ZipcarFebruary 2013[ # ]# confidentialDriving Deeper: The Millennials SurveyOnline survey of 1,015 adultsAges 18 and over, including 980 licensed driversConducted between December 6 and 9, 2012Break out by age segments:18-34 years old: 303 Millennials35-44 years old: 167 45-54 years old: 207 55 years old or more: 338# confidential2012 Key FindingsThe increasing availability of on-demand mobility services (such as car sharing, ride sharing and vehicle sharing) helps manyMillennials drive less and makes it easier to for them to live without owning a car On-demand transportation options (transportation apps) have a greater impact on Millennials driving decisions than on the decisions of older generations.Technology, especially mobile devices, is more important to Millennials than a car. Traditional influences, like the high cost of car ownership and environmental concerns of driving, are compelling many Millennials to drive less. # confidential% Agree of Licensed Drivers By age groupMillennials are Choosing to Drive LessIn the past year, I have consciously made an effort to reduce how much I drive, and instead take public transportation, bike/walk or carpool when possible.# confidential4% Agree of Licensed Drivers By age groupThinking GreenI want to protect the environment, so I drive less.# confidential5 Cost Of Car Ownership A Key BarrierIn todays economy, it can be difficult to own a car because of the high cost of gas, parking and maintenance. % Agree of Licensed Drivers By age group# confidential6% Agree of Licensed Drivers By age groupMore OptionsIf there were more options in my area, such as public transportation, car sharing or convenient carpooling, I would drive less than I do now. # confidential7A New Way of SocializingWith access to social networking sites such as Facebook and Twitter, text messaging and online gaming, I sometimes choose to spend time with friends online instead of driving to see them.% Agree of Licensed Drivers By age group# confidential8Teched OutHow much more likely are you to purchase something online than to drive or take public transportation to a store?% More Likely (NET)73%69%69%59%# confidential Technology WinsIn your daily routine, losing which piece of technology would have the greatest negative impact on you? % By age groupCarComputerTVMobile phone# confidentialIn your daily routine, losing which piece of technology would have the greatest negative impact on you? Mobile Transportation AppsTo what extent have transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) reduced your driving frequency? % By age group% Reduced (NET)25%23%16%9%# confidentialIn your daily routine, losing which piece of technology would have the greatest negative impact on you? Mobile Transportation AppsTo what extent does the availability of transportation apps (i.e. taxi apps, car rental reservations, public transportation info, car sharing, ride sharing, etc.) make it easier to live without owning a car?% By age group% Easier (NET)36%36%26%22%# confidentialChart10.440.330.30.26Licensed Drivers 2012Sheet1Licensed Drivers 2012Ages 18-3444%Ages 35-4433%Ages 45-5430%Ages 55+26%Chart10.430.360.380.39Licensed DriversSheet1Licensed DriversAges 18-3443%Ages 35-4436%Ages 45-5438%Ages 55+39%Chart10.80.770.690.69Licensed DriversSheet1Licensed DriversAges 18-3480%Ages 35-4477%Ages 45-5469%Ages 55+69%Chart10.570.470.50.42Licensed Drivers 2012Sheet1Licensed Drivers 2012Ages 18-3457%Ages 35-4447%Ages 45-5450%Ages 55+42%Chart10.470.460.390.28Licensed Drivers 2012Sheet1Licensed Drivers 2012Ages 18-3447%Ages 35-4446%Ages 45-5439%Ages 55+28%Chart10.490.310.070.130.450.280.170.10.410.390.110.090.280.350.30.07CarComputerMobile phoneTVSheet155 years or more45-54 years old35-44 years old18-34 years oldCar49%45%41%28%Computer31%28%39%35%Mobile phone7%17%11%30%TV13%10%9%7%Chart10.120.110.020.070.120.040.110.050.010.070.020Reduced a little bitSomewhat reducedSignificantly reducedSheet1Reduced a little bitSomewhat reducedSignificantly reduced18-34 years old12%11%2%35-44 years old7%12%4%45-54 years old11%5%1%55 years or older7%2%0%Chart10.170.140.050.160.120.070.150.090.020.110.080.03A little bit easierSomewhat easierMuch easierSheet1A little bit easierSomewhat easierMuch easier18-34 years old17%14%5%35-44 years old16%12%7%45-54 years old15%9%2%55 years or older11%8%3%

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