may 2016 new look & feel launch - home | colorado.gov...•stakeholder announcements •funding...
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May 2016 New Look & Feel Launch
Medical Services BoardJune 12, 2015
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Medicaid is DIFFERENT!
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OVERCOME
NEGATIVE
PERCEPTIONS
INFORM
PUBLIC
RECRUIT
PROVIDERS
$
O
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New Medicaid Brands
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Health First Colorado offers more Coloradans the foundation for a more secure life by providing greater
access to integrated health care forimproved physical, mental and social well-being.
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Stakeholder Benefits
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Associate with
“putting the member
first”
Elevate public & member
perceptions
Greater coverage of
eligible populations
Timeline
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NOW
• Stakeholder announcements
• Funding applications
NEXT 6-9 MOS
• Update communication materials
MAY 2016• Public Launch!
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Contact for more information:
Debbie Fimple
Rebrand Project Manager
Dept. of Health Care Policy &
Financing
303.866.6346