Transcript
![Page 1: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/1.jpg)
May 2016 New Look & Feel Launch
Medical Services BoardJune 12, 2015
![Page 2: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/2.jpg)
2
Medicaid is DIFFERENT!
![Page 3: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/3.jpg)
3
OVERCOME
NEGATIVE
PERCEPTIONS
INFORM
PUBLIC
RECRUIT
PROVIDERS
![Page 4: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/4.jpg)
$
O
4
![Page 5: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/5.jpg)
New Medicaid Brands
5
![Page 6: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/6.jpg)
Health First Colorado offers more Coloradans the foundation for a more secure life by providing greater
access to integrated health care forimproved physical, mental and social well-being.
6
![Page 7: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/7.jpg)
Stakeholder Benefits
7
Associate with
“putting the member
first”
Elevate public & member
perceptions
Greater coverage of
eligible populations
![Page 8: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/8.jpg)
Timeline
8
NOW
• Stakeholder announcements
• Funding applications
NEXT 6-9 MOS
• Update communication materials
MAY 2016• Public Launch!
![Page 9: May 2016 New Look & Feel Launch - Home | Colorado.gov...•Stakeholder announcements •Funding applications NEXT 6-9 MOS •Update communication materials MAY 2016 •Public Launch!](https://reader034.vdocuments.us/reader034/viewer/2022052010/601fd02030ef1b422f575008/html5/thumbnails/9.jpg)
9
Contact for more information:
Debbie Fimple
Rebrand Project Manager
Dept. of Health Care Policy &
Financing
303.866.6346