May 19-20 l Washington, DC l Omni Shoreham

Green Hosting- panel discussion

Michael Gold (moderator)

Senior VP - SaaS ISVs, Telco and Strategic Channels

Parallels

Parallels Summit 20082

• Joe Miceli – IBM– General Manager – Data Architecture Institute

• Patrick Pulvermueller - Host Europe– Managing Director

• Ben Pasley – Lee Technologies– Manager, Technical Services Group

Expert Panelists

3 Parallels - Optimized Computing for Green IT

Green World Buzz

• Global Warming• Renewable Energy• Carbon taxes• Corporate Social Responsibility• Emission trading schemes • Ethanol• Wind Energy• Biocells• Greenhouse Gases• Hybrid Cars• Recyclable Napkins

Am I green?

Now I’m greener!

4 Parallels - Optimized Computing for Green IT

Green IT

Spend less energy per useful workload

5 Parallels - Optimized Computing for Green IT

Spending less energy per useful workload

• Consolidate workloads/applications.• Maximize workloads/applications per server.• Eliminate overhead associated with workloads.

• Place workloads on power-efficient processors and

servers. • Minimize energy required to power and cool servers

and other data center equipment.

Make money doing it?

Virtualize (and Automate)

6 Parallels - Optimized Computing for Green IT

• Virtualization is essential for Green IT initiatives

• Parallels Virtuozzo Containers is the Greenest of the options

• Parallels offers 2x and greater number of workloads/ applications per physical server compared to a hypervisor approach.

• ++ – Dynamic Resource Control, Better Manageability (No OS sprawl),

Burstable Resources, Designed for Hosting/SaaS, Full set of APIs – easy to integrate, etc.

Maximizing density with OS Virtualization

7 Parallels - Optimized Computing for Green IT

Green services to offer

• VPS

• Dynamic Server

• Application Appliance

• Managed Dynamic Server

• Home or Business Virtual Desktop

• Affordable Clustered solutions

• Server Consolidation offerings

• Disaster Recovery offerings

• Profitable pay per usage models

Parallels Summit 20088

• Joe Miceli – IBM– General Manager – Data Architecture Institute

• Patrick Pulvermueller - Host Europe– Managing Director

• Ben Pasley – Lee Technologies– Manager, Technical Services Group

Expert Panelists