maximum video impact: video to grow marketshare by blair zykan
DESCRIPTION
Maximum Video Impact: Video to Grow Marketshare by Blair Zykan presentation given at CMS Expo in Denver, December 2008.TRANSCRIPT
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Maximum Video Impact
How to use video to drive web-traffic
and market share
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Agenda
• Video in action
• How to start
• Socialize
• Got traffic? Now what?
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Viral Videos
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Viral Videos
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Viral Videos
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Viral Videos
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Viral Videos
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Action plan
• Make it fun to talk about
• Current content or a new video?
• 90-120 seconds max
• Get them posted (lightreading.com)
• What do you do with the traffic?
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Video 201
• Streaming
• Download
• DVD
• Keys to success– Format– Compression– Hosting
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Video 201
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Video 201
• Compression
Output size Bitrate File size
320x240 pixels 400kbps 3MB/minute
480x360 pixels 700kbps 5MB/minute
720x540 pixels 1000kbps 7.5MB/minute
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Video 201
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Social Networks
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Action items
• Define your customer
• Identify where they web visit– Key word search, user groups, alexa rank
• Write a plan for those sites– Post, banner ad, affiliate,
• Execute
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Auto Responders
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Self Publishing Portals
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Keys to success
– Harvest the full ecosystem
– Make it fun
– Deliver it flexibly
– Turn traffic into leads
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Thank you
• 303-324-7606
• www.alliedvaughn.com